GOALS

PERSONA NAME
Popularity and social followers

Madeleine Janssens Graduates with good grades

QUOTE Uses healthy pruducts

Ecologist fun and fashion lover

FRUSTRATIONS

AGE LOCATION OCCUPATION

Pollution
ABOUT THEM 16 Belgium Student
Young high school student, To be free to travel
she wants to dress in fashion,
but at the same time follows PRIMARY LANGUAGE(S) WHEN THEY ARE ONLINE
ethical choices linked to the To be understood by parents
ecological movement. Franch-German 7:00am to 00:00pm
Search and use eco-bio
products for both food and
cosmetic use. She has instagram BRANDS THEY LOVE
and tik-tok profiles in which she INTERESTS
shares her purchases and her KOMONO
discoveries in the field of
SOFIE D'HOORE
eco-sustainable production.
Fashion
She does not work, she comes NUTELLA YNGR
from a middle-class family. Sports
She dreams of becoming a
nutritionist and being able to travel
to exotic and distant places Ecology INFLUENCERS THEY FOLLOW
to see unspoiled nature, learn
about new cultures and makes
new friends. Horses Flunking Monkey Bio-Instagrammer

PLATFORMS THEY USE Shawn Mendes Singer

Bea Johnson Insta: zerowastehome

X X X