The Stables Research Data Collation

Background
The Stables is looking to commission an organisation or consultant(s) to carry out research to inform its
strategic marketing and audience development plan. The strategic marketing and audience development
plan will support the organisation’s business plan and will aim to:

 Increase attendances
 Develop audiences for new stands work
 Develop new audiences for the organisation as a whole

Objectives of the Research

The objective(s) of this research brief are:
● Explore current and potential visitors recommendations for programming the new space
● Complete a demographic profile of the stables current visitors
● Identify current visitors attendance patterns

Data Sources
List the data sources for the research using the following table, giving a rating of 1-3 for each of the
columns for that source:
Rating level: 1 – Low, 2 – Medium, 3 - High

Data source Accuracy Authority Audience Relevance Bias

likelihood

Survey 3 2 3 2 1

Case Study 3 2 3 3 1

Archival Research 1 2 1 1 3

Action Research 2 2 1 1 3

Experiment 3 2 3 2 1

Data Collation
Desired Data Instance
560738815.docx Complete Business Solutions Australia
Page 1
 Visitors Who is coming ?

Data Type Is it Discrete or continuous ?

Attendance patterns What is the current frequency and turnover (churn) of

The Stables visitors?

Non visitor groups Who is not visiting The Stables?

demographic profile Where current visitors are coming from?

Research Details
The following tables specifies details about the research data collation activities:

Researcher(s) Agus Budiono

Date(s) collated 20 October 2020

560738815.docx Complete Business Solutions Australia

Page 2