PINTEREST

TRENDS 2021
Pinterest Marketing Plan

By Anastasia Blogger
Pinterest Expert

AnastasiaBlogger.com
Pinterest Trends 2021
Pinterest Marketing Plan

Pinterest is a platform with high seasonal and trend-related

fluctuations. Pinterest recommends saving seasonal and
holiday-related pins about 4-6 weeks in advance to give the
platform enough time to pick up data about your new pins and
start ranking them for relevant keywords.

To succeed on Pinterest, you

need a well-thought content
plan.
You will lose at least 50% of the full potential traffic from
Pinterest if you don’t publish content in advance.

You can use Pinterest in different ways – for driving organic

traffic and for getting paid clicks (if you have access to
Pinterest’s advertising).

While for organic traffic you need to publish pins 4-6 weeks in
advance, you can start promoting your paid pins closer to the
season or holiday because Pinterest will show your pins for the
keywords you paid for even if the pins didn’t start ranking for
those keywords organically.

Anastasia Blogger Pinterest Trends | Pinterest Marketing Plan | 2

Pinterest Marketing
Tools and Resources

Tailwind Pinterest SEO Guide

Get a Free month of Tailwind here – the
officially authorized Pinterest scheduler.
Tailwind Video Course
If you feel lost when using Tailwind, my step-
by-step video course will set you up in 1 hour
for the most efficient ways of scheduling your
pins in advance!
Don’t understand what Pinterest SEO even
means? This is my free Pinterest SEO Guide
2021 for you!
Pinterest Algorithm Updates
Can’t keep up with all the changes that happen
on Pinterest? Here is my regularly updated
Pinterest Algorithm Update Tracker.

Pinterest SEO Traffic Course

Want to move your Pinterest game to an
advanced level? Enroll in my Pinterest SEO
Traffic Course to be ahead of your competition
and drive free traffic from Pinterest!

Canva
My favorite free online tool to create pins.

Anastasia Blogger Pinterest Trends | Pinterest Marketing Plan | 3

A Year in Overview
Content Plan by Holidays and Trends on Pinterest

January July
New Year’s Resolutions 4th of July
Fitness / Weight Loss Summer (all things!)
Planning Fitness

February August
Valentine’s Day Travel
Big Game Organization
Winter Fashion Meal Prepping

March September
St. Patrick’s Day Back to School
Spring Break Comfort Food
Spring Decoration Labor Day

April October
Easter Halloween
Gardening Fall Décor
Spring (all things!) Fall Recipes

May November
Mother’s Day Black Friday
Memorial Day Cyber Monday
Graduation Thanksgiving

June December
Father’s Day Christmas
Weddings New Year
Vacations Holiday Gifts

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Pinterest Statistics Tracker
Followers Monthly Daily Saves Monthly
Viewers (repins) Pageviews
Track your followers Record your average From Analytics > Check in your Google
number at the end of monthly viewers from Website > Saves. Analytics traffic
the month. Analytics > People you Note: Don’t forget to coming from Pinterest
reach > Select date change the date range (select dates for the
range for the month. to the month you’re month you record).
tracking

Followers Avg. Monthly Viewers Avg. Daily Saves Monthly Pageviews (GA)

January

February

March

April

May

June

July

August

September

October

November

December

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December
Trending Ideas
Trending content is good to promote with ads or actively promote in your boards.

Christmas Winter
Christmas Winter Outfits (Or Fashion)
Christmas Decorations Winter Wedding
Elf On The Shelf Ideas Winter Decorations
Christmas Crafts Winter Activities
Christmas Desserts

New Year’s Eve (Holiday Party Holiday Gift Guides

Time)
Christmas Gift Ideas
Appetizers For Party Gifts For Friends
New Year’s Resolutions Gift Ideas For Coworkers
New Year’s Food Gift Ideas For Kids
New Year’s Outfit

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December
Typically, for organic reach, you need to start posting trending content 4-6 weeks in advance.

Start Pinning
Winter Fashion New Year’s Resolutions

Winter Décor Holiday Outfits

Winter Weddings

Additional Tips for Holiday Content

Popular Keywords for New Year

New Year’s Eve Outfit Ideas New Year’s Resolutions

New Year’s Nails

New Year’s Quotes

Work on New Content to Pin Next Month

Weight Loss Tips Budget Tips St. Patrick’s Day

Healthy Eating Valentine’s Day Spring Cleaning

Fitness Super Bowl Gardening Ideassummer Fashion

Anastasia Blogger Pinterest Trends | Pinterest Marketing Plan | 7

December
Notes

Notes or Keywords for Trending Content

Notes or Keywords for What You Start Pinning

Monthly Pinterest Tips

How to Get More Clicks on Pinterest – The Worst Pin Mistakes That Kill Your Traffic

Anastasia Blogger Pinterest Trends | Pinterest Marketing Plan | 8

Special Offer
Some of my subscribers told me they prefer to pay a little extra to have the full year planned in
advance for them.

Here is the special offer for my followers:

25% OFF
Pinterest Content Marketing Trends Planner >

Anastasia Blogger Pinterest Trends | Pinterest Marketing Plan | 9