VI.

STRATEGY IMPLEMENTATION

Long-term Objectives

The long-term objective for this strategy is to increase the company’s profitability by

29% through retrenchment, specifically using the turnaround strategy. Increasing its revenue

through changing portfolio by selling assets in the countries like Japan and some other parts of

Europe where interest rates are expected to remain lower due to poor performance. Diversify its

business in the United States by investing new emerging technology advancements to cover all

the possibilities of emerging online banks. Also include the reduction of cost to improve the

company’s cash flow or stabilize its finances to use in sustaining operations.

Annual Objectives (Hierarchical in Nature)

 Long-term Objectives:
Increase company’s profitability by
29% in 3 years through retrenchment
and market penetration.

Annual Objectives:
Increase segments
profitability this year by
54%. (Current profits are
$7.3 billion)

Strengthen supervision
Possess and create a Engage in digital
by providing guidance
comprehensive vision marketing by
and create ethical
and mission establishing a
standard. Reduce operating
statement. company website.
expenses as to reducing
employees and
implement strict control
on administrative cost.

Invest in technology
advancements

Policies
 ● All employees and personnel must follow the company’s rules and regulations to

minimize future costs and ensure that inside and outside transactions are executed

following the goals and objectives of Citigroup.  

● All bank activities, including all the investments in domestic and international markets

should meet the U.S. government requirements.  

● Exercise employees’ rights in this business-driven environment, allowing them to give

feedback and reach out to the top management to mitigate any problems arising in the

internal control unit of the company. 

● Emphasize the critical nature of internal controls to all levels of personnel, committed to

conduct in an equitable manner regardless of race, ethnicity, religion, age, or sexual

preference.

● All departments must submit a monthly transaction data report to monitor the progress of

each operation.

● Employees must undergo training and must have acquired the skills needed according to

the qualifications set by the HR department.

Resource Allocation

Financial Resources
  The Finance Department will allocate $4.7 billion for the implementation of the

strategies.

 The funds will be source from the company’s retained earnings and workforce layoff.

Human Resources

 The Human Resource and Administrative Department will allocate severance packages

and other additional services for the affected employees caused by the layoff of

company’s workforce amounting to PhP 500,000.

Production and Operation Resources

 The company does not have any expenses to allocate in its Production and Operation

department as they will be focusing on improving their internal control and will tightly

monitor administrative expenses.

Marketing Resources

 The Marketing Department will allocate $2.5 billion in maximizing the usage of digital

marketing and about $2.1 billion for the company's investment in technological

advancement.