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 How To Stand Head and Shoulders
above your competition
AND HOW TO USE NEUROMUSCULAR
REEDUCATIONSM TO IMPROVE YOUR
RESULTS, PATIENT COMPLIANCE, NET
INCOME AND PROFESSIONAL SKILLS IN THIS
WEBINAR.
Without Wasting Your Time Or Your Money
 WHAT YOU’RE GOING TO LEARN IN THIS
PRESENTATION
• The exact 11 step formula we use to drive new patients/clients leads straight into your
practice.

• Why you absolutely must use NMRsm if you’re going to get any traction in your search for
growth, better results and more net income.

• How to use NMRsm keep only the Best Possible Patients

• How to increase new patient phone calls to your office without spending more money.

• The process you need in place to make sure you recoup your investment and generate
profit as quickly as possible.
A LITTLE BIT ABOUT PETER
 32 years of Chiropractic and 25 years of teaching
students, doctors and health care professionals of
all licensures, who do soft tissue work. I have
developed a simple, inexpensive technique &
marketing strategies that are responsible for
multiple successes over the past 2 decades.
 I was lucky enough to been allowed to teach
anatomy and dissection at Santa Barbara City
College while a student and the same while I was
enrolled as a student at Cleveland Chiropractic
College in Los Angeles where they paid for ½ of
my tuition for teaching anatomy, and dissection.
 I’ve taught over 200 seminars in Australia, Africa,
Europe, England and throughout the United States.
Family
 What Really Matters to Me
THIS IS FOR YOU IF...
● You have an amazing practice and just need
more people to experience what you have to
offer.
● You know that there has to be some way to
reach new patients, but are struggling to make
it work for you.
● You’re tired of spending money on staff or
services to post articles or pictures to your
various social platforms and having nothing to
show for it.
● You wish there was a way to drive New
Patients/Clients into your practice.
● You would happily invest money to grow your
business if the results were trackable to ensure
you weren’t wasting your money.
 MY PROMISE TO YOU:
I WILL TEACH YOU AS MUCH AS I CAN IN
THE LIMITED TIME WE HAVE TOGETHER, AND
BEFORE WE CONCLUDE, I PROMISE TO
SHOW YOU WHERE YOU CAN GET MORE...
 RESULTS NOT TYPICAL
I WILL WALK YOU THROUGH SOME SPECIFICS ON HOW I WAS
ABLE TO DO THIS. MY RESULTS ARE CERTAINLY NOT TYPICAL AND
THE AVERAGE PERSON WHO ATTENDS ANY TRAINING GETS ZERO
RESULTS. HOWEVER, I’M HAPPY TO SHOW YOU EXACTLY WHAT’S
WORKING FOR MY TEAM AND FOR ME ON THIS WEBINAR.

THIS IS NOT FOR SILVER BULLET SEEKERS OR AMATEURS.

 IN THE PAST 31 MONTHS,
WE HAVE USED THIS FORMULA TO INCREASE
RESULTS, PRACTICE VOLUMES & NET PROFITS IN
PRACTICES
ON 3 CONTINENTS...
EUROPE, AFRICA AND THE USA
...AND WE HAVE DONE IT WITHOUT SPENDING A FORTUNE ON ADS
OR HAVING TO CHASE DOWN NEW PATIENTS TO CLOSE BUSINESS.
 The 11-Step
New Patient/Client Acquisition
Formula
STEP 1
WANT TO MAKE A
CHANGE IN YOUR
PRACTICE
 • If You Want It,
• You’ll Make The Change
 HOW DO YOU
IDENTIFY THE WANT?
How far can my business go? Why is my cash flow sluggish?
What are my true strengths?
What should I really be doing with my career?
Why do I feel stuck? What happened to the fun in practice?
What is my next step? Is this a need or a want?
What happened to the dreams and goals I had for my life?
 THIS IS PROBABLY THE BEST KIND OF EXAMPLE AS TO WHY I LOVE TEACHING

THIS MESSAGE GETS TO YOU ABOUT 9 1/2 YEARS LATE. I WAS ABLE TO ATTEND ONE OF YOUR SEMINARS
BACK IN 2001. I HAD ALWAYS BEEN A BIG ADVOCATE OF INCORPORATING SOFT TISSUE WORK WITH
ADJUSTING. I JUST WAS NOT SURE AS TO WHAT TECHNIQUE TO USE, AND HOW TO INCORPORATE IT INTO
MY TREATMENT PLANS. WELL YOUR ONE SEMINAR CHANGED ALL THAT AND PUT ME ON A PATH THAT I
CAN ONLY SAY THANK YOU FOR. I LIVE IN A SMALL RURAL AREA WITH A POPULATION OF APPROXIMATELY
4,000 PEOPLE. I WORK 3 1/2 DAYS A WEEK AND SEE APPROXIMATELY 145-150 SEEING PEOPLE FORM AS
FAR AWAY AS SOUTH CAROLINA (I LIVE IN NEW ENGLAND). I ALSO HAVE PATIENTS THAT TRAVEL IN FROM
THE LARGER CITIES TO COME SEE ME AS WELL. MY PRACTICE SEES EVERYONE FROM NEW BORN BABIES TO
90 YEAR OLD PATIENTS.
AS A RESULT OF MY ABILITY TO TREAT SOFT TISSUE INJURIES I SEE A LARGE PORTION OF THE LOCAL
ATHLETES, ALONG WITH MOST OF THE LOCAL HIGH SCHOOL TEAMS AS WELL. SO ONCE AGAIN, PETER,
THANK YOU. I HOPE THIS EMAIL FINDS YOU WELL. “

MARTIN STREB, DC *** HUBBARDSTON FAMILY CHIROPRACTIC

STEP 2
LEARN OR
RELEARN YOUR
ANATOMY
• Why Is It Important?
 HOW TO DO
THE STEP?
 Order “The Trail Guide To The Body” & flash cards by
Andrew Biel
 Look at “The Anatomy Coloring Book” by Wynn Kapit
 Put 5-10 flashcards a day in your pocket for the area you
want to learn and memorize the origin, insertion, action &
synergistic muscles that do the same action.
 Make a tape for your “car time” where you ask your self to
name the muscles of a given area and then repeat the
drill; origin, insertion, action & synergists
 Melissa Ribera ran an ad on Craig’s List asking for volunteers as she worked through each
area of the body. She told them she would take about an hour per area and offered them
a free session once she had the NMRsm mastered. She actually got 14 new patients in this
fashion and saved herself the potential embarrassment of learning on existing patients until
she had her confidence running at full strength based on her new found functional
anatomy knowledge.
STEP 3
PRACTICE ON FRIENDS
OR TOLERANT
PATIENTS
I think that most of us would like to appear confident
and highly skilled in front of our patients. There is nothing
quite as powerful as knowledge linked to manual skills in
resolving a soft tissue issue. The education of a patient is
something that too many practitioners seem to ignore.
 HOW DO I DO THIS EASILY?

 Do the flash card drills so you can effortlessly name the origins,
insertions, actions and synergistic muscles.
 Read some of the great bullet points on each muscle in “Trail
Guide To The Body”
 Read “Trail Guide To Movement”, also by Biel, and relearn what
you probably once knew. You only need to read a few pages a
day…and as you start to “reeducate yourself” you will find
yourself “educating” your patients/clients.
 One of my students, a chiropractor in Utah, was having trouble
memorizing the material until, after a SKYPE consulting session, he
started drawing the muscles on his fiancé each evening ( with a fine
point water-soluble marker). Somehow it shifted his enthusiasm and
the entire process was accomplished in a month’s time. His improved
results were also evident in each patient’s self- assessment on the
GOLD FORM that patients fill out on each visit.

 Don’t have a fiancé? Get a friend, run an ad, do whatever it is that

you need to do to get the knowledge locked home…once you have
it, you’ll be unstoppable!
STEP 4
UTILIZE GOLD
FORM
 ➢ Why Is It Critical?

➢ Because patients/clients have a remarkable

short memory when it comes to recalling the
benefits of treatment.

➢ The biggest problem any health care

professional faces is one of patient compliance
and personal accountability
 HOW DO I
LEARN THIS STEP?
 As a bonus for staying to the end of this presentation, you will not only
receive the FREE SHOULDER PROTOCOL, but we will include the NMRsm
E-Book with a link to the GOLD FORM.
 Take the time, using both sides of the form, to practice filling it out
yourself on any part of your body that is not feeling great.
 Learn how to explain it to your patients and tell them it is a critical part
of record- keeping and they will be required to fill it out in advance of
each visit as well as at the end of a visit so that you and they can note
their progress.
THIS IS WHERE THE GOLD
FORM IS WORTH IT’S
WEIGHT IN GOLD
 On the scale of 0 - 10 with 10 being maximum pain and “0” being they
probably shouldn’t be in your office with that complaint they wrote down a “6”
for pain and a “4” for lack of function have them, in their handwriting, note the
new and hopefully lower numbers for both pain and function. If they went
from a “6” for pain to a “4”, I’ll point out that that represents a 1/3
improvement in their symptomatology in 15 minutes…and I’ll ask them if they
are pleased with that result?
 I’ll warn them that, because it is a variable issue until they start they
“Reeducation”, the numbers might slip back a bit but as long as there is steady
progress overall I am happy with the result…….are they?
 Sasha M. came in with a frozen shoulder of 19 months duration and an
attitude about Chiropractic , as it had been practiced on her, that was
even more “frozen”.

 Using Neuromuscular Reeducationsm , the appropriate PNF exercises and a

GOLD FORM record on each visit actually marking her subjective
evaluation of her condition as well as several external and objective
markers, she became a better and more compliant patient, actually
“thawed” out considerably, and within 45 days was 75% improved.

 When people note their improvement in their own handwriting it somehow

carries more weight in their subjective evaluation of their progress. Sasha
became remarkably more compliant in her own care.
STEP 5
BE AWARE OF YOUR BODY
POSTURE + MECHANICS
 THIS OUGHT TO
BE A “NO-BRAINER”
 If we are working with our hands, we are generally in a position
of poor body mechanics, bent over the patient or reaching out
and using arm and hand strength.
 We need a low and narrow table, preferably adjustable up and
down, so we can use our good and possibly newly-acquired
posture using our body weight and positioning to our
advantage.
 Use your body mechanics to drive your arms which, in turn, drive
your hands.
 Instructions are available in the E-Book as well as on the videos.
 Kathy R., in Sarasota, is a massage therapist who has spent the
last 6 years working over a too high and too wide table. That
meant that she was always reaching out and over the width of
the table to work on her clients and it took a toll on both of her
shoulders, wrists and hands…. and ultimately her low back as
well.

 When she changed her table, corrected her own body

mechanics and got her shoulders and low back worked on with
NMRsm, her issues of discomfort vanished within several weeks.
STEP 6
PICK AN AREA
AND MASTER IT
 WHY IS THIS SO
VERY, VERY IMPORTANT?
 One reason might be as simple as personal pride in your skills
 Another might be that you want to set yourself apart as distinct
& unique with NMRsm from every other practitioner in town.
 You want to be able to justify your fees based on your ability to
generate RESULTS quickly.
 Nothing, I repeat almost nothing, is as satisfying as hearing a
patient say when they get off the table, “Why didn’t the last
three practitioners I went to know this work?”
 Rowena S. is a native American who came to an NMRsm seminar with
her husband because I hold an open clinic each Saturday night for
all enrollees to bring in 3 or 4 problem cases. She had lower back
pain for 8 years since the birth of her daughter and no treatment had
made a difference in her symptoms.

 “I have always had pretty decent results but now they are off the
chart! Also thank you for treating my wife that the Denver seminar.
On the way down she was questioning whether the seminar was
really worth the cost. After you treated her she had total relief of a
chronic low back pain from birth of our daughter eight years ago.
She told on the way out the seminar this was worth every penny!”

 Daniel S. - Montana

 Does that answer why you want to know each area really well?
STEP 7
SEND OUT THE
PATIENT
CHALLENGE LETTER
Patients come to you for who you are and what you can do for them
and tend to be remarkably loyal unless you can’t help them.

They generally like to know what you are doing, what seminars you are
going to and how that might apply to their case.

When you tell them that you have something new and different, and
then you make them an irresistible offer….Then it becomes time for you
to “put up or shut up”.

Your PATIENT CHALLENGE LETTER ( also included in the e-book ) notifies

them of just such an opportunity for them and whatever their issue is and
that is keeping them from doing whatever it is that they want to be
doing in their daily lives.
 • An Offer You Can’t ( or shouldn’t )_Refuse
… IF you have Chronic Shoulder Problems
• If so, please answer these five questions:
• How long have you had it?
• What have you done for it and/or who have you seen about it?
• What, if anything, made any difference with the pain or function?
• What is the pain like at its worst?
• What daily living activities do you want to do but can’t do because of your shoulder pain?

• So… here’s the offer you can’t refuse:

• Come in for a courtesy consultation and brief exam.
• Please bring any prior medical history, reports or x-rays
• You and I will decide on how many visits it will take to get you better
• to your satisfaction
• If, by the end of that number of visits, you haven’t improved enough for it to have been worth your
while, there will be no charge, i.e., it will be free, zip, nada, nothing and you’re the judge, not me.

• This offer is good for two weeks

• Call (xxx) xxx-xxxx

 THIS PART IS NOT ONLY
SIMPLE BUT EASY AS WELL.
 Send out the PATIENT CHALLENGE LETTER to existing active & inactive patients for just one body
part….start with shoulders. Make certain that the letter is on your stationery and looks sharp.
 Make certain your flyer/letter is posted at clubs, gyms and centers of activity etc.
 Pay some students in the local neighborhood to put flyers in mailboxes
 Offer a courtesy consultation/exam
 Have them fill out a GOLD FORM completely
 Set a date for the actual NMRsm SHOULDER DAY
 Get the event published in your local newspaper 4 weeks before the chosen day.
 This is where it starts to get interesting.
Susie R., an Arizona DC, sent out a challenge letter as an inexpensive insert into her local
newspaper.

She also got 2 health co-operatives stores to put her flyers into every customer’s grocery bag for the
three weeks prior to the event.

She held her courtesy exams on the weekends and weekday evenings when people were just done
with work and she wasn’t busy.

She called the event the “ “NMRsm Soft Tissue Trial” and had prospective patients fill out the GOLD
FORM ahead of time when they came in for their courtesy examination.

She saw/examined 46 prospective/curious people, over the following three weeks and only
charged $25.00 for the first treatment as a “loss leader” which she explained to her future patients.

In the next two weeks she had 28 new patients….and added about $1800 of income to her bottom
line.
STEP 8
PICK A DAY WITH
15-20 SHOULDERS
 ISN’T THAT A LOT OF
SHOULDERS TO BE
WORKING ON?
 Yes it is….. and that is exactly the point of the exercise.
 Your waiting room will be buzzing with positive comments,
people will be scheduling more visits.
 And by the time you have done 15-20 shoulders you will
have a semi-solid sense of what you know and are good at
and what you don’t know and need to practice more on.
 You stay on schedule and waiting patients get the idea
that it’s a short & powerful results-based visit.
  Susie, the Arizona DC, was the one who told me
 about reading the results out loud to the front desk and the beneficial
 results that occurred both with scheduling and with prospective patient enthusiasm.
STEP 9
DO YOUR FREE
CONSULTATION
EXAM
This is your first and best chance to really
find out about the person in front of you
and what it is that they really want to be
able to do…but can’t.
 HOW DO I DO
THIS REALLY WELL?
 Use the first 10+/- minutes to get into a verbal relationship with the prospective
patient and dig, gently, into what it is that they can’t do that they really want to be
doing
 Get your exam time down to 5+/- minutes
 Cover the purpose of the GOLD FORM and how it will help you help them faster.
 Propose a treatment schedule, including, where appropriate, no charge if no results.
 Take them out to the front desk to schedule their treatments.
 Diran Lancaster, DC in Texas, had his father come in for the “open clinic”
Saturday evening at the seminar and a more cynical curmudgeon
probably didn’t exist in the entire state. He publicly stonewalled me on
every question I asked him until ( Diran had told me about this ahead of
time)I asked him how he was doing playing golf with his buddies.
 Once I had him share that he couldn’t hit the ball as far or as accurately
as he had been able to several months earlier…I knew what was driving
him and had him on my side with the optimistic promise that if he let his
son do this work on him for 3-4 weeks, he’s have his game back to
“snuff”. Get the patient’s “WHY” and you’ll have them “COMPLY”.

 7 or 8 weeks later I received a brief thank you note from his dad.
STEP 10
DO THE DAY!
• This is the day that you put
your money where your
mouth has been talking?
 WHEN YOU HAVE THE CONFIDENCE TO STEP OUT ONTO THE “DANCE
FLOOR/TREATMENT ROOM” AND SHOW OFF YOUR NEW SKILLS YOU
MAY WELL BE SHOCKED AT HOW EASILY THIS FALLS INTO PLACE.

 Have the patient dressed appropriately for the body part you are working on.
 Run through the protocol as you have learned it…don’t be afraid to keep the online
DVD running if you need a back-up.
 Review the Gold Form before the treatment with the patient to ensure accuracy and
priority of treatment.
 Keep the treatment to 15 minutes maximum if possible. Remember they are paying for
a RESULT, not for your time.
 Have them fill out the Gold Form post treatment…review the results, give them a post
treatment instruction sheet and reaffirm their next appointment.
 Make certain to call them that evening to check on them and how they are feeling.
STEP 11
DESCRIBE & QUANTIFY
PROGRESS/IMPROVEMENT
Get testimonials, ask for referrals, ask if you can take a
photo ( with their signed permission) to attach it to the
testimonial and to use in your office on a bulletin board
where patients can see it or on your web site or on a
customer satisfaction web site like Yelp.
• Frank J, a assembly line worker in Santa Barbara, came to me because he
couldn’t use his right arm in such a manner as to wash his hair or wipe himself and
he had to hire a nurse/attendant to do those things for him… he was mortified.

• He noted a 15% improvement in his shoulder after the first visit…and he didn’t
know how that might affect him.

• When he came back for his 2nd visit a week later I told him that I wasn’t very
impressed with the 15% improvement and that I would work on him a 2nd time but
at no charge. We argued about this for several minutes until he told me to be
quiet and listen to him.

• He pointed put that while I might not be impressed with those results, he had, in
the past week, been able to use his arm again and had discharged the
nurse…….and that was good enough for him…and that was that! Shortly
thereafter I received a small but steady stream of older patients with chief
complaints of limited mobility as referrals from Frank.
IN THE PAST 30 TO 40
MINUTES…
Unfortunately
 Would you agree it’s been time  30 to 40 minutes is not enough time to
tell you everything you need.
well spent so far?
 At this point, you have two options...
OPTION #1 Option #2
 Skip over all the trial and error,
 Takewhat you learned here frustration, and agony… and
and try and go it alone. steal our system which is
already working to get patients
& clients on the NMRsm soft
tissue solution… for FREE.
VIP BREAKTHROUGH
SESSION
With Dr. Peter Levy (That’s me)
 WHAT DOES A VIP
BREAKTHROUGH SESSION
LOOK LIKE?
• Get on the phone with me personally….that’s 805-637-8033
• There will be no “selling”…I just want to find out what you want and if
you are ready, willing and able to move in that direction with this
program.
• We’ll work together to build a plan to hit your income targets and to
increase patient results.
• Whether or not you decide to work further with us, you’ll get off of this
call with a solid plan to move your business to the next level.
  •Good News... It’s 100% Free.

 •No Deposit. No Obligation. No Catch.

We’ll Do This For You At ZERO Charge.

WHAT DOES IT COST?  •All We Ask Is That You Understand This

Call Is Not For Everybody.

 •This is only for you if you are

outstanding at what you do... if you’re a
real professional and you truly want to
grow your business.

 •Honestly, this isn’t for you if patients

outcomes aren’t your #1 goal.
 First, I enjoy doing them. We have seen great success in this
space and love to give back. And I’m very happy to see
someone achieve financial success and all that comes with is as
a result of the help I give them.
 Second, this is how I attract top level clients who want my help
implementing the strategies we discuss.
 Either way, you’ll walk away from the call with a roadmap for
your business. Completely FREE.

HOW IS THIS FREE?

 HOW TO MOVE FORWARD
ONE STEP AT A TIME

Call 805-637-8033 or write to: drpjlevy@me.com

www.nmrseminars.com