Business English (BEB13135_2021)

Midterm

A. Vocabulary (40p)

I. What is the definition of motivation? What is the difference between extrinsic motivation and
intrinsic motivation? (10p)
(Note: Using your own words to answer the questions. Remember do not copy either from my slides
or Google)

II. What are the Differences between Advertisements and Commercials? (5p)
(Note: Using your own words to answer the questions. Remember do not copy either from my slides
or Google)

III. Place the position into the correct department. (10p)

Positions

advertising manager communications analyst personnel manager rep

architect compensation specialist pc support specialist retail manager
auditor database administrator plant manager site manager
branch manager depot manager project manager tax specialist
brand manager e-business specialist public relations officer training manager
CFO machinist quality control manager transport manager
engineer market analyst recruiter warehouse administrator

Departments

Accounting Human resources I.T. Logistics

............................................ ............................................ ............................................ ............................................
............................................ ............................................ ............................................ ............................................
............................................ ............................................ ............................................ ............................................
............................................ ............................................ ............................................ ............................................
Marketing Production Sales Works
............................................ ............................................ ............................................ ............................................
............................................ ............................................ ............................................ ............................................
............................................ ............................................ ............................................ ............................................
............................................ ............................................ ............................................ ............................................
IV. Match the types of digital marketing with their definitions. (5p)

a. using websites like Facebook to promote products and

1. social media marketing
2. text message marketing
3. email marketing
4. search engine optimization
(SEO)
5. pay-per-click marketing
services
b. a method where a customer gets a special offer sent to their
phone
c. an online journal
d. a method where customers get direct commercial mail
e. using special methods to get your website at the top of
search results
f. a method where a company pays a website if someone
clicks on its ad

V. Match up the haft-sentences below, which define some basic terms (5p)

a. of raw materials, parts, work in process, and

1.Plant is a collective word for all the finished products
buildings, machines, equipment b. of a factory or other facility
2.Lead time is the time needed to perform an c. arising from large-scale production
activity d. such as manufacturing a product or delivering
3.Location means the geographical situation it to a customer
4.Capacity is the (maximum) rate of output e. that can be achieved from a production
5.A supply chain is a network of organizations process
6.Outsourcing means buying products or f. and other facilities used in the production
processes materials process
7.Inventory or stock is a company’s reserves g. from other companies rather than
8.A component is any of the pieces or parts manufacturing
9.Economies of scale are the cost savings h. involved in producing and delivering goods or a
service
i. that make up a product or machine

VI. Fill in the gaps (3p)

1. _____________ - The manager asks workers for opinions and ideas to solve problems. The
manager often makes the final decisions, although at times, the worker may have decision-
making power.
2. _____________ - The manager tells the workers exactly what to do. Workers have little or no
participation at any level of decision making.
3. _____________ - The manager gives all decision-making power to the workers. The manager has
little control or input.
VII. What would you say to someone on the phone if (2p)
1. You would like to set up an appointment
2. You would like to change an appointment
B. Reading (20p)
'The Dell Theory of Conflict Prevention'
The Dell Theory stipulates: No two countries
that are both part of a major global supply
chain, like Dell's, will ever fight a war against
each other as long as they are both part of the
same global supply chain. Because people
embedded in major global supply chains don't
want to fight old-time wars any more. They
want to make just-in-time deliveries of goods
and services — and enjoy the rising standards
of living that come with that. One of the
people with the best feel for the logic behind
this theory is Michael Dell, the founder and
chairman of Dell.
'These countries understand the risk premium
that they have,' said Dell of the countries in
his Asian supply chain. 'They are pretty careful
to protect the equity they have built up or tell
us why we should not worry [...] I believe that
as time and progress go on there, the chance
for a really disruptive event goes down
exponentially. I don't think our industry gets
enough credit for the good we are doing in
these areas.' [...]
There is a lot of truth to this. Countries whose
workers and industries are woven into a
major global supply chain know that they
cannot take an hour, a week, and a month off
for war without disrupting industries and
economies around the world and thereby
risking the loss of their place in that supply
chain for a long time, which could be
extremely costly. For a country with no
natural resources, being part of the global
supply chain is like striking oil — oil that never
runs out. And therefore, getting dropped from
such a chain because you start a war is like
having your oil wells go dry or having
someone pour cement down them. They will
not come back any time soon.
`You are going to pay for it dearly,' said Glenn
E. Neland, senior vice president for
procurement at Dell, when I asked him what
would happen to a major supply chain
member in Asia that decided to start fighting
with its neighbor and disrupt the supply chain.
[...] 'If you follow the evolution of supply
chains,' added Neland, 'you see the prosperity
and stability they promoted first in Japan, and
then in Korea and Taiwan, and now in
Malaysia, Singapore, the Philippines, Thailand
and Indonesia.' Once countries get embedded
in these global supply chains, 'they feel part of
something much bigger than their own
business,' he said.
Answer the questions below. Using your own words to answer, do not copy the sentences from the
text

1. Why does Thomas Friedman think countries involved in a major global supply chain are unlikely
to start a war?

2. Why does Michael Dell think the computer industry deserves more praise than it gets?

3. What would be the consequences if a country in a major global supply chain did start a war?

4. What consequences has the evolution of supply chains had?

C. Speaking (40p)

Choose 1 topic and present your answer in 3 minutes. Record yourself and send it to me

Cross-cultural context

- What are some differences between Vietnamese Non-verbal Communication and American Non-
verbal Communication in Business context?

Motivation

- Why do people work? What are their possible motivations?

- Does motivation come from inside a person or from their environment? Explain why you think so.

Company structure

- Why is it not usually possible to organize a large organization in a single hierarchy?

- In what ways can dividing a business functionally cause problems?

- Under what circumstances might teams not be effective?

Managing across culture

- What are the characteristics of the autocratic management style?

- What are the characteristics of the democratic management style?

- What should we bear in mind when managing across cultures?

Production

- What do production managers do?

- What do you think are the objectives of a production department?

- What is a production process?

Marketing

- What are the purposes of marketing?

- What is a distribution channel? Name two distribution channels.

- What are the stages in a product life cycle? Describe each stage.

Advertising

- What are the harmful and the beneficial effects of advertising?

- Does celebrity endorsement encourage people to buy a product?

- Do people buy a product because of advertising?

GOOD LUCK!