1 Project Summary

1.1 Executive summary:

In today’s electronic age, people are starting to have less and less paper. Fortunately, there is still a long
way to go before we lose this vital human product. There will come a time when papers will be rare and will
become one of the most needed things. In the case of making paper, it takes up to 14% of harvest wood since we
usually cut down trees and as a result, deforestation became the number one environmental problem that we are
encountering right now.

Due to the involvement to lots of paperwork, we have seen an opportunity about making a profit with the
already used papers. From newspapers to paper wrappings, papers are everywhere, creating large amount of
waste. We came up with recycling it to make a profit, instead of seeing them being scattered around. We
experimented on how to use them again for the second time but with the same intensity as having a new one
with improved quality and designs, making it a manufacturing business. Promoting environmental sustainability
at the same time, we came up with the natural way of recycling the papers and focusing with the quality,
physical characteristics, price strategy, and corporate social responsibility.

For the distribution of the product, it will begin locally in the province of Oriental Mindoro, specifically
Pinamalayan. The product will be distributed to all the small and large stores in Pinamalayan but the main store
will be located at the Pinamalayan Public Market.

1.2 Company Profile and Logo:

The brand name “KANACA” came from Kassandra, Ana, and Micca. Needing assistance, they looked for
investors who could help them in making the business grow and making the paper business a corporation.
Composing of 13 shareholders, Kanaca was made possible in launching the product to the public. The name that
will be released publicly will be Triumph, which is short for Triumphant. Triumph; A great success or
achievement; the happiness and joyful feeling that comes from victory or success. Triumph, because we believe
that our product will be part of everyone’s success. May it be in form of business and education ; we believe that
they will trust us in giving and supplying them high-quality paper. Every single paper that they will use signifies
success for us. Success to every research paper pages, performance task pages, and test paper pages. The
product can be used in a form of business or education needs. We believe that they will trust us in giving and
supplying them with high quality paper. Kanaca will always be there along their way.

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1.3 Background and history
The emerging of pollution is becoming worse as the days go by. Waste that scattered everywhere, may it
be on land and water fills. Landslide, flash floods and other natural disasters are occurring because of the
enormous cutting of trees. Kanaca paper was built to give solution to those problems. It is the environmental
unsustainability and the need to make a profit that paved the way for Kanaca paper. Kanaca uses the natural way
making it unique from other paper pads. It was made from ones that we thought as waste.

1.4 Objectives
 To make a profit by providing customers with high quality paper.

 To make at least 15% net profit in one year, then exceeding 20% annually starting in 2 years.

 To help with environmental sustainability.

 To promote the 3R’s Reduce, reuse and recycle.

 To improve designs and reach customers’ requirements and satisfaction.

1.5 Mission
Kanaca Paper is a manufacturing company dedicated to converting waste materials into commercially
viable products. To focus on 3r's processes in creating an environmental friendly products using raw and
recycled materials and that further caters to the interests of the future generations. Aiming to attain customers’
loyalty by providing a good quality and cost-friendly products suitable for business and education segments
across the Philippines and the world, we intend to make a profit to generate significant return for our investors
and to finance continued growth to further develop the quality of our product. Maintaining a friendly, fair, and
creative work environment, that respects diversity, new ideas, and hard work.

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 2 Management Aspect
2.1 Type of business:
Kanaca Paper is a manufacturing business. Starting from raw materials we are turning them into a
finished product to sustain customer’s wants and needs. Manufacturing because we are making goods by
hands and by machines that upon completion sells it to the customers. Items used in manufacturing our
product came from raw materials or component parts of a larger product. To function as a business we are
doing our best to cover costs, meet demands and make a product to supply the market.Converting raw
materials, components, or parts into finished goods in order to meet a customer’s expectations or
specifications.

2.2 Organizational Chart

Business Owner

General Manager

Operational Manager Financial Manager Marketing Manager

Raw Materials Collectors Accountant Product developer and

researcher
Cashier
Collector 1 Collector 2
Packager 1

Packager Head Packager 2

Packager 3
Recycling Workers

Maintenance and
Equipment Head

Janitor Delivery driver

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 2.3 Job Description
JOB POSITION DESCRIPTION

BUSINESS OWNER  Individual or entity who owns a business entity in an attempt to

profit from the successful operations of the company. Generally has
decision making abilities and first right to profit. He or she is the
one who is responsible for everything.

GENERAL MANAGER  He or she is in charge of a department within a company, but can

also be one of the top executives. Ensures that operational manager,
financial manager and marketing manager are doing their job.
Responsible for hiring and terminating employees.

OPERATIONAL MANAGER  An operations manager is a senior role which has the duties of
overseeing the production of goods and/ or provision of services.
Make sure an organization is running as well as it possibly can with
a smooth efficient service that meets the expectations and needs of
customers and clients.

FINANCIAL MANAGER  Financial managers advise clients on appropriate business planning

and help in decision making processes to ensure that businesses are
financially successful. This might involve advising on investments,
savings, pensions or insurance products.

MARKETING MANAGER  He or she develops the marketing strategy for the company and also
manage and improve lead generation campaigns and measure result.

RAW MATERIALS COLLECTOR  His or her duty is to ensure raw materials supplies. The one
responsible for communicating local government organizations and
school heads to ensure production.

ACCOUNTANT  Responsible for preparing asset, liability and capital account entries
and analysing account information. Recommend financial actions
and document financial transactions.

PRODUCT DEVELOPER AND  Responsible for researching and developing new production
RESEARCHER processes to improve the overall proficiency and profitability.
Improves designs that the public will probably like.

COLLECTOR  Responsible for helping the raw material coordinator head for
ensuring raw materials supplies.

CASHIER  A person who handle the cash register. He or she rings up

customers purchases and collect their payment.

PACKAGER HEAD  Analysing and determining all standards for packaging lines and
ensure compliance of the packagers to ensure and maintain that
schedules for processes are effectively followed.

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PACKAGER  They are hand laborer’s who work in warehouses in order to put
together packages they create labels and record what is already
packed. They inspect cracks, tears and dents making sure that those
materials inside are packed in a way that minimizes breakage during
transit.

RECYCLING WORKERS  They are responsible for organizing paper based on type and colour.
Responsible for transforming them into a new and innovative
product and also responsible for drying them.

MAINTENANCE AND EQUIPMENT  Develop maintenance procedure and ensure implementation. Carry
HEAD out inspections of the facilities to identify and solve issues. Checks
out electrical system of building to ensure functionality.

JANITOR  Responsible for cleaning building floors by sweeping, mopping,

scrubbing, and vacuuming them. Perform task like locking doors
after operating hours and check out appliances used to ensure that
hazards are not created.

DELIVERY DRIVER  Ensuring timely delivery of goods to predetermine customers on

specific routes. Review orders prior to delivery.

2.4 Salaries and Benefits

Job Position Salaries(per Benefits Working Hours

month)
1. Business Owner Net income Life Insurance SSS, 8:00am-5:00 pm
Health Insurance

2. General 24,000 Life Insurance SSS, 8:00am-5:00 pm

Manager Health Insurance

3. Operational 21,000 Life Insurance SSS, 8:00am-5:00 pm

Manager Health Insurance

4. Financial 21,000 Life Insurance SSS, 8:00am-5:00 pm

Manager Health Insurance

5. Marketing 21,000 Life Insurance SSS, 8:00am-5:00 pm

Manager Health Insurance

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6. Raw Materials 15,000 Life Insurance SSS, 8:00am-5:00 pm
Collector Health Insurance

7. Accountant 25,000 Life Insurance SSS, 8:00am-5:00 pm

Health Insurance

8. Product 19,000 Life Insurance SSS, 8:00am-5:00 pm

Developer and Health Insurance
Researcher

9. Collector 11,000 Life Insurance SSS, 8:00am-5:00 pm

Health Insurance

10. Cashier 15,000 Life Insurance SSS, 8:00am-5:00 pm

Health Insurance

11. Packager Head 13,900 Life Insurance SSS, 8:00am-5:00 pm

Health Insurance

12. Packager 10,000 Life Insurance SSS, 8:00am-5:00 pm

Health Insurance

13. Recycling 10,000 Life Insurance SSS, 8:00am-5:00 pm

Workers Health Insurance

14. Maintenance 14,000 Life Insurance SSS, 8:00am-5:00 pm

and Equipment Health Insurance
Head

15. Janitor 8,000 Life Insurance SSS, 8:00am-5:00 pm

Health Insurance

16. Delivery Driver 10,000 Life Insurance SSS, 8:00am-5:00 pm

Health Insurance

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2.5 Hiring Personnel
For applying to the vacant positions triump corporation will require the applicants to submit a resume
and application letter via email or walk in. We will require barangay clearance and police clearance in
order to ensure that the employee has no record or crime to avoid trouble. We will require atleast two years
of work experience. We will be doing the background check and interview method to pick the most
deserving candidate. They are required to show their skills during the interview according to the work that
they are applying for. All employees will undergo training before going to the actual work to ensure
productivity.

2. Technical Aspect
2.1 Product Concept
The cost of paper is too significant to be ignored. The cost of paper supplies can easily add up to
the expenses but it is much more difficult to choose the right paper brand to use. Many people may
choose a simple design but today’s generation may want colorful and sophisticated designs. Kanaca
offers both simple and colorful designs for any ages and gender.

Kanaca is a versatile product with many uses including writing, printing, and packaging
purposes, composing of different sizes, colors, borders, and designs. It uses the natural way or
technique in the production.

2.2 Benefits, Attributes, and Features

Kanaca paper offers a paper made from recycled paper. It is a bond paper and colored paper
commonly used for school and office stuffs. Mainly used for transporting soft copy files to hard copy,
writting thoughts, designing purposes, and filling documents. It is cost-efficient and environmental
friendly intented to help the public.

The following are the attributes of the product:

Attributes Bond Paper and colored paper

Size Short bond paper (8.5*11 inches)

Long Bond (8.5*13 inches)

Packaging Labelled Plastic to prevent the product from getting

wet.

Type Plain- a plain sheet bond paper

Decorative- with borders and designs

Customized- any designs that the consumer provided.

The special features that Kanaca has is that it is scented unlike the other bond papers but is much
more cheaper and thicker than the other brand. It gives you another way to enjoy and find comfort in
writting and using the paper. Giving you the freedom to customized your own designs on the paper is
one things that we are proud of.

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2.3 Plant, Location and Layout

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2.4 Raw Materials
These are the materials that will be used to produce the recycled paper. The following raw materials
and procedures are needed for the production process. Kanaca paper ensure that the materials is only you
can find at your home.

Kanaca paper offers low price than other competitors. Customers may want sa presentable and good
quality of the product. It also ask for their own design they want.

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 Materials Definition

Blender- it is use to blend the papers properly.

Recycled paper- this recycled paper is the main

material to create our product. It can be old
newspaper, scratch paper, old used bond paper and
many more.

Water- it helps to blend properly the paper.

Screen- it is use as filtering tool

Sponge – it is use to absorb water on paper

2.5 Production Process

1. Prepare the things that you will need to create the product.
2. Tear pieces of the scraps of papers, newspapers, and any old used papers that can be recycled and then
put it in a bowl.
3. Pour 250 ml water on the bowl with the torn papers and let it sit for about 1 hour.
4. Use an electric mixer or blender to blend the papers for 45 seconds.
5. Pour the blended papers in a tray and pour 100 ml water over it.
6. Mold them together using your hands and make sure that the papers stick together.
7. Use mesh to separate the water from the paper and make sure that the papers are still intact.

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 8. Put the newly made paper in a page of newspaper and then cover it before using a roller pin to flatten
it.
9. Let it sit for 24 hours to let it dry and finish.
10. Take the finished paper and see if it is completely done.

2.6 Quality and Safety Measures

Kanaca does not contain a dioxin. Dioxin is a toxic by-product of the manufacture of paper and it is a
carcinogen. We are now seeking renewable sources of paper so we don’t have to cut down our beautiful
life-giving trees. Hiring a maintenance and equipment head in order to check the appliances used in the
production in order to ensure safety of the workers.It also ensure that the production runs smoothly and
properly. The raw materials resources, production area, drying area, and finish products are segregated in
order to protect the product. The management provides precautionary measures and seminars for hazards
such as fire drill sessions in order to prevent hazards during the operation of the business. Also providing
knowledge on how to use first aid and equipments such as fire extinguisher for the application whenever a
risk occured.

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4 Marketing Aspect
4.1 Market Overview
Kanaca Paper is a manufacturing company. It is located at Public Market Pinamalayan, Oriental Mindoro.
The product is also distributed to the stores around Pinamalayan. It is a paper business dedicated in providing
customers with high-quality and cost-efficient paper. The target market are the students and business man and
women around Pinamalayan. They consume lots of papers making it a need for them.

4.2 Market Research

 4.2.1 Procedure in Conducting Market Research
The researchers produced self-made questionnaires. After that, they asked for the number of
population within the Junior High School Department of Abada College. After knowing the
population size the researchers uses the sample size calculator to determine the number of respondents
that they are going to interview. In total, they interviewed twenty (20) students not depending on the
grade level, age, and gender. The reason in conducting the said marketing research is to assess the
factors that affect the buying behaviour of the students, and to know whether on what to improve and
to assess the strengths and weaknesses of the product.

 4.2.2 Sample Survey Instrument

Name:

Age:

Gender:

1. How often do you buy paper?

a. Weekly

b. Monthly

c. Anually

2. What do you consider the most when buying a paper?

a. Brand

b. Quality

c. Price

d. Others:__________________________

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3. Where do you buy your paper?

a. Public market

b. School

c. Nearness of the store

d. wherever it is available

4. How much paper do you buy?

a. Per pad

b. Half pad

c. Per piece

d. Depends on how much money I have

5. How many paper do you consume a day?

a. 5-8 pieces

b. 9-12pieces

c. 13-15 pieces

d. 16-20 pieces

e. Others:(please specify)_______________

6. What brand of paper do you usually buy?

a. Victory

b. Mica

c. Excellent

d. Others:______________________

7. What makes you buy your favorite paper pad brand?

a. Corporate social responsibilty of the company

b. Personality of the sales person

c. Elitism of the brand

d. Promos and sales

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8. What characteristics of paper do you consider? List atleast three.

1. ____________________________

2. ____________________________

3. ____________________________

4. ____________________________

5. ____________________________

9. Most of the time, what do you do with the paper/s you had used?

a. Throw it.

b. Burn it.

c. Stock it.

d. Use it again.

10. What is the average number of paper/s are you throwing a day?

a. 1-5 papers

b. 6-8 papers

c. 9-12 papers

d. 13 and above

 4.2.3 Respondents Profile

Students are the primary consumers of paper. Paper is a need for them in terms of education. The
researchers chose the students in Abada College because it could help them to distinguish the buying
pattern and behaviour of those who are studying in private institution. The researchers interviewed
Junior High School students in particular because they believe that they already have the capability to
rely to them the factors that they consider in buying. Twenty (20) students were interviewed for in
depth learning.

4.2.4 Survey Result and Analysis

After conducting the research, the researchers came up with the following results:

1. According to the data gathered 12 out of 20 are buying paper annually while 6 are buying monthly
and the remaining 2 is buying weekly.

2. According to the data gathered 11 out of 20 consider the quality in buying a paper, 7 of them are
more on the pricing and 2 of them considers the brand in buying.

3. According to the data gathered they are not considering the location in buying the a paper because
16 out of 20 buys wherever it is available. 2 of them are buying depending on the nearness of the store
and the other 2 are buying in school.

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4. According to the data gathered 11 out of 20 are using the bundling method when buying and not
per pieces. 2 of them are buying per half, only one is buying per piece and 7 of them is buying
depending on how much money they have.

5. According to the data gathered 9 out of 20 consume about 5-8 pieces of paper a day. 7 of them uses
9-12 pieces and 3 are consuming 13-15. Only one is consuming an average of 1-3 papers a day.

6. According to the data gathered 16 of the respondents are buying victory, one of them is buying
Mica and 2 of them preferred Excellent as their paper pad brand.

7. According to the data gathered 9 of the respondent is more on the elitism of the brand. 7 of them
are more on the corporate social responsibilty that the company provides while 3 are looking for
promos and sales and the last one is more on the personality of the salesperson when buying.

8. According to the data gathered, the factors that they consider when buying a paper are the
smoothness, color, quantity, quality, thickness, and texture.

9. According to the data gathered 11 out of 20 stock the paper after being used. 8 of them are
throwing it while 1 of them is using them again.

10. According to the data gathered 12 out of 20 are throwing an average number of 1-5 papers a day.
7 of them are throwing 6-8 and 1 of them is throwing 9-12 papers after use per day.

4.3Product
Kanaca launches new and innovative designs that everyone will surely enjoy. Focusing with the quality,
Kanaca gives you all the thickness that you are looking for. It is for everyone regardless of age and gender.

Aside from the quality, the price is also an important factor that we consider. Knowing that it is the most
often determining factor in buying decision, Kanaca would be your best choice when price is your main priority.

The fragrance is also one of the things that we are proud of. It is one of the additional factors that everyone
will surely love. Enjoyment and comfortability in using our product is also the target. The fragrance will be used
for any sort of invitations and letters.

 4.2.1 Brand name and logo

Kanaca Paper

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The 3 leaves- those symbolizes our advocacy for environmental sustainability. It can also be interpreted as
the “reuse, reduce, and recycle”. With this, we can show to the public that our product was environmental
friendly aside from the quality.

Kanaca Paper- The word ‘Kanaca Paper’ is the brand name of our product. Having that in our logo helps
the public to familiarize with our product and for promoting the brand name as well.

Triump- is our company name and is the short for triumphant.

Circle- this shows the never ending responsibility of us in providing our customers with their need for
paper. It also shows the cycle or the life cycle of the paper that we are transforming.

 4.3.2 Value proposition and unique selling proposition

“If you want a green future ahead then choose Kanaca instead!” In a vertically integrated environment,
Kanaca will apply state-of-the-art recycling and extrusion technology managed by specific expertise to create a
competitive advantage for its consumers. These processes will produce clean, cost-efficient, recycled raw
material for manufacturers thereby reducing costs and creating a clear pricing edge among their competitors.

 4.3.3 Packaging

We will use a plastic in packaging our product. In that case, we will protect the product from getting wet so
that customers will be satisfied. We will include the brand name, product name, sizeof the paper, number of
pieces and manufacturers detail. The brand name and product name will help our product to be remembered by
customer. The size of the paper is important so that they can remember or identity whether what size they need.
The number of pieces can also help them specially if they are in a hurry and does not want to count. The
manufacturer’s detail can help them to contact us.
4.4 Pricing
 4.4.1 Pricing Strategy

We will be using the competition based pricing. Since we are new in the market, we have to base our
price with our competitors’ prices. They will not try to use our product if we will offer them at high prices.
Since we are just new and unfamiliar to them, we have to attract consumers also with the cost of price we offer.
We will sell our product for only 0.50 centavos.

 4.4.2 Comparative Pricing Matrix

Comparing the price with the other paper brand, Kanaca is the cheapest.
Stores Per Piece Bundle

Kanaca paper 0.50 200

School Canteen 2 pesos for every 3 pieces Not applicable

Princemart Not applicable 300

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King Plaza Not applicable 250

PickUp Shop Not applicable 250

4.5 Place
 4.5.1 Distribution Method

We will do the Direct Marketing Channel where we will sell our product directly to consumers. In that
way, we can have firsthand experience in selling our product. It is also one way of showing that they could
easily contact us regarding our product. We can build trust to consumers for we believe that good relationship
with them can help a lot.

 4.5.2 Channels of Distribution

Online Selling- to reach a wide market, we will be offering and selling Kanaca online. Offering them on
Lazada, shopee and making an official website could help us to market it.

Wholesale and Resellers- selling the product on bundle and per piece. Wholesalers also help in familiarizing
the customers with the brand.

4.6Promotion

 4.6.1Sales and promotional program and budget

Discount

We can offer discounts for the students who will buy. Since paper is a need for them, they will surely buy
those who will offer discounts. We can also give free 3 pieces for 20 pesos and above purchase in order to
increase sale. For launching our product, we chose the press kit wherein we will send out our product samples.
This will help the consumers to test the quality of the product that we are offering. They will know the benefits
they could get from our products and compare it to others.

Freebies

We can give freebies seasonal. On the month of May and June, parents are starting to buy school stuffs for
their kids. We could offer a free pen or sticky notes to those who will buy. Offering freebie can be an attraction
specially for parents because they will think that they could save from buying our product since they do not need
to buy a pen anymore.

 4.6.2 Advertising Program and Budget

We will be using the comparative advertising. In that way, we can easily tell people the benefits they
could get from our product compared to other brands. We can show them our edge so that they will buy from us.
We don’t have to spend lots amount of money for advertisement so we prefer the radio advertisement. Since we
are on a province there are still lots who are listening to radio. We can also use facebook page for awareness.
For Digital Marketing we will be using the owned media so that we do not have to pay. We will just be using
social media accounts to promote our product. It will also be of the same impact with paid media as long as we
make sure to make the contents beautiful to the viewers. It should be catchy to attract consumers.

4.7 MainCompetitors
Due to the growing demand there are factors that hindrances Kanaca from soaring high. In identifying
the main competitors, there are direct and indirect competitors that will be there along our way. One is the

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indirect, those who sell not exactly the same product as ours. Our indirect competitors are those who are
offering stationaries, sticky notes, and others. It could serve as a substitute to our product. Our direct
competitors are those who are selling exactly the same product as ours. Around Pinamalayan, there are
various stores like School Canteen, Prince Mart, PickUp Shop, Kings Plaza, Romina, and sari-sari stores.

6. SOCIO-ECONOMIC ASPECT
 Community

Providing the community with their needs specially with educational and business needs
for high-quality paper and building a good reputation to the public. Giving job opportunities
to those who are unemployed. Helping and promoting clean-up activities for a green future
ahead. Promoting the sustainable goals of the government in preserving natural resources such
as trees and water. Generating income and supporting charities to combat poverty within the
locality.

 Consumer

Considered as the life blood of the business, without consumers a certain company would
not be successful. They are the primary factor as to why a certain company soars high. Our
corporate social responsibility is ensuring that we met or exceed the expectations that they
have set. Ensuring that the value of money they spent in buying our product would not be a
waste. Doing our best to have a stable supply for them and providing them a product that is
safe and away from toxic and hazards. Improving the product each day and not stopping to
search for better designs that they will surely love. Obligation to pay the right amount of taxes

 Employee

Exerting lots of efforts in the production they surely deserve all the best. The corporate
social responsibility of the company is ensuring that they are paid well and they are happy
with what they are doing everyday. Give them the benefits that they needed and ensuring the
safety and security of them while working. Giving them a friendly working environment away
from any discrimination.

 Investors

Corporate Social Responsibility is one of the factors that a certain invertor considers
when investing because they are concerned about where and how their money is invested.
Investors contribute with the company’s capital in order to generate an income. The corporate
social responsibilty of the company to investors are (1) to ensure fair and adequate return to
their investment, (2) maintaining a good business reputation, (3) ensuring the safety of their
investment, and (3) providing an accurate and timely financial information and transactions.

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 Schedule 1
Sales
Particulars Price 1Year 2Year 3Year 4Year 5Year

Long 0.75 882765 264829.50 79448.85 23834.66 7150.40

Short 0.5 491775 147532.50 44259.75 13277.93 3983.38

scented 1 783240 234972.00 70491.6 21147.48 6344.24

Plain 0.5 97905 29371.50 8811.45 2643.44 793.03

Decorative 1 846342 253902.60 76170.78 22851.23 6855.37

Customize 2 1508676 452602.80 135780.84 40734.25 12220.28

Total 4610703 1383210.90 414963.27 124488.98 37346.69

Selling price is expected to increase 3% annually.

Schedule 2
Furniture and Fixtures

pariculars pariculars pariculars pariculars

ceiling fan 3 3000 5 years

tables 9 5000 5 years

chairs 4 2400 5 years

Cabinet 5 4500 5 years

shelves 5 5500 5 years

Decorations 10 2900 5 years

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