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STRING PLAYTEST INDUSTRY NEWS GROWING THE GAME TECHNOLOGY

USRSA Playtesters put Youth Athletes United TIU Appreciation Slinger acquires sports
Velociti TurboPoly buys franchisor TGA Tour celebrates the tech firm PlaySight
16L through its paces Premier Sports sport in key markets Interactive

CHAMPIONS
January 2022 / Volume 50/ Number 1 /$5.00

OF TENNIS 2021
Our annual awards honor individuals
and organizations who continue
to make a difference in this industry.

Congratulations
JOHN CALLEN JENNIFER EDMONSON
TONI WILEY DAVID LEE
GREG LAPPIN LISA & DOUGLAS GOLDMAN TENNIS CENTER
INDIAN SCHOOL PARK TENNIS CENTER AMY BADGER
CARLA MAGERS HOWARD COUNTY DEPT. OF REC & PARKS
MIKE BALLARDIE LARRY NEWTON
HOUSE OF TENNIS ADVANTAGE CLEVELAND
SECOND SERVE PODCAST JIM HAMM
LONGFELLOW TENNIS & SWIM CLUB LAKE NORMAN TENNIS ASSOCIATION
JORDAN ZIMMERMAN TENNIS CHAMPIONS
QUICKSTART TENNIS OF CENTRAL VIRGINIA MARGIE ZESINGER
ROGER GOUGH KEN DEHART
JAYCEE PARK TENNIS COURTS USTA NEW ENGLAND

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Contents January 2022


DEPARTMENTS
4 Our Serve

Champions
7 Industry News
20 Letters
22 Industry Initiatives

of Tennis
26 String Playtest: Velociti
TurboPoly 16L
29 Champions of Tennis Awards

INDUSTRY NEWS
7 Slinger to acquire sports
tech firm PlaySight 2021
7 PTR International Symposium Page 29
set for Feb. 8-10 on HHI
7 USPTA names 2022-2023
Board of Directors C O N G R AT U L AT I O N S TO :

8 Youth Athletes United JOHN CALLEN

buys TGA Premier Sports TONI WILEY

INDIAN SCHOOL PARK TENNIS CENTER


8 Get ready for National
Tennis Month CARLA MAGERS

GREG LAPPIN
8 Industry loses longtime
MIKE BALLARDIE
leader Jane Brown Grimes
HOUSE OF TENNIS
8 Electrum Pickleball named
CAROLYN ROACH & ERIN CONIGLIARO
official paddle of PPR
LONGFELLOW TENNIS & SWIM CLUB
10 USPTA improves pickleball JORDAN ZIMMERMAN
certification with IFP Academy
QUICKSTART TENNIS OF CENTRAL VIRGINIA
10 Jigsaw offers 'Pickleball ROGER GOUGH
Cocktail' for active players LISA & DOUGLAS GOLDMAN TENNIS CENTER
12 Brad Carroll named new LARRY NEWTON
president of Acrytech KEN DEHART
14 2021 US Open champions AMY BADGER
donate artifacts to HOF HOWARD COUNTY DEPT. OF RECREATION & PARKS

15 Peoplewatch JIM HAMM

16 ASBA offers Pickleball Court LAKE NORMAN TENNIS ASSOCIATION

Construction online course JENNIFER EDMONSON

16 Specialty store retail sales JAYCEE PARK TENNIS COURTS

ADVANTAGE CLEVELAND
18 New Adidas Essnova Carbon
MARGIE ZESINGER
pball paddle available now
USTA NEW ENGLAND
18 ITF World Tennis Number
TENNIS CHAMPIONS
official rating system in UK
DAVID LEE
19 Short Sets

C O U RT E S Y U S TA N E W E N G L A N D, U S TA S O U T H E R N

PLUS
p.57
59 From the CEO
61 President's Message

59 67 70 73 64 Master Professional's Corner


USPTA's New Tennis Players Understand USPTA Adds 67 Member Feature
Footwear and and Coaches the Power of New Pickleball 61 USPTA Master Professionals
Apparel Should Consider 'Sowing and Certification
73 Pickleball Certification
Endorsee Yoga Reaping'
75 ThanksUSA Scholarships

Read more articles online at www.ADDvantageUSPTA.com 76 Membership Update

2 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


®

OFFICIAL
SURFACE OF sportmaster.net | (800) 395-7325
OurServe
EDITOR'S NOTE PUBLISHER
JEFF WILLIAMS

Honoring Achievements EDITOR

of a Lifetime
PETER FRANCESCONI

MANAGING EDITOR

As RSI enters its 50th year, we celebrate


SCOTT GRAMLING

CREATIVE DIRECTOR

the champions who make this sport shine.


IAN KNOWLES

SENIOR EDITOR
ED McGROGAN

ART DIRECTOR
CRHISTIAN RODRIGUEZ

T
 
SPECIAL CONTRIBUTOR
BOB PATTERSON

his issue of Racquet Sports year—is that after our issue comes CONTRIBUTING EDITORS
CYNTHIA CANTRELL, PEG CONNOR,
Industry represents a out, I’ll be contacted by someone who DAVID LASOTA, JUDY LEAND, KENT OSWALD,
milestone: It’s “Volume received an individual award, or whose CYNTHIA SHERMAN, MARY HELEN SPRECHER
50, Number 1”—our first organization was honored. They’ll tell
CONTRIBUTING PHOTOGRAPHERS
issue of our 50th year. me that because of RSI's Champions BOB KENAS, DAVID KENAS
Fittingly, this January 2022 magazine of Tennis award, they were able to gain
also is our Champions of Tennis issue. more community, section or national ASSOCIATE EDITOR
TIM McARTHUR
This is the 21st year we’ve had the plea- support, or were able to get a grant to
sure, and honor, of recognizing dedicat- help them grow the game—or, in one EDITORIAL DIRECTION
ed people, organizations and companies incredible instance, our recognition 10TEN MEDIA

who continue to work tirelessly to better actually helped to save their youth
this industry and this sport. tennis organization by showing how
Many years ago, I realized that one important it is to the community. RACQUET SPORTS INDUSTRY
thing we too often take for granted in In this issue, we’ve created a new 60 East 42nd St., Suite 740, NY NY 10165
this industry is recognizing and hon- honor, our “Lifetime Achievement info@tennisindustrymag.com
oring our own, those who are doing Award,” and as you’ll see, our inaugural
ADVERTISING DIRECTOR
amazing things for this sport—especially winner is someone who so many people JOHN HANNA
at the grassroots levels. Creating these have had the good fortune to cross paths 770-650-1102, x125
awards, and watching them grow to the with—John Callen, the longtime execu- hanna@knowatlanta.com
26 categories in which we’re honoring tive director of USTA Southern.
our winners in this issue, has been one John, who is retiring this January, APPAREL ADVERTISING

of the most satisfying things I’ve done. has led the USTA’s largest section for 32 CYNTHIA SHERMAN
203-558-5911
But “amazing” may be a misleading years, and in the process has had a hand cstennisindustry@gmail.com
word. Our winners are often simply in changing this game for the better in
doing what they love and what they do many ways. I think we can speak for
best—and they’re putting their passion many when we say his knowledge, en- Racquet Sports Industry is published 10 times per
and hard work into it. thusiasm, experience, kind nature and year: monthly, January through August with combined
issues in September/October and November/
While we’re only able to recognize a gentle guidance will be greatly missed in December, by Tennis Channel, Inc., 60 East 42nd St.,
few dozen in this issue, we know there this industry. Suite 740, New York NY 10165. Periodical postage
paid in Duluth, GA and at additional mailing offices
are thousands of others throughout So, appropriately, we start our next (USPS #004-354). January 2022, Volume 50, Number
the country who also deserve praise for half-century at Racquet Sports Industry 1 © 2021 by Tennis Channel, Inc. All rights reserved.
all they do for tennis. I encourage all honoring a lifetime of accomplishments
Racquet Sports Industry, RSI and logo are trademarks
of Tennis Channel, Inc. Printed in the U.S.A. Phone
entities—including local and regional in this industry. advertising: 770-650-1102 x 125. Phone circulation
organizations, and USTA Sections—to Not bad for just our first 50 years. and editorial: 646-381-8735. Yearly subscriptions
$25 in the U.S., $40+ elsewhere. POSTMASTER: Send
continue to find ways to honor, recog- address changes to Racquet Sports Industry, 60 East
nize and publicly appreciate their own. 42nd St., Suite 740, New York NY 10165. Racquet
Sports Industry is the official magazine of the USRSA,
For our part, at RSI magazine, we’re Peter Francesconi TIA and ASBA.
thrilled with the support we receive Editor Looking for back issues of Tennis Industry/Racquet
from those in the tennis community Peter@TennisIndustryMag.com Sports Industry? Visit the archives at our website
for our Champions of Tennis awards.
at TennisIndustryMag.com for free digital versions.

What’s particularly gratifying to me—


and this happens at least once every

4 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


THE OFFICIAL PLAYING SURFACE
OF WORLD TEAMTENNIS

Photo: Ryan Loco

Some of the greatest moments in tennis


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www.tennisindustrymag.com
IndustryNews

IndustryNews Information to help you run your business

to build a leading global brand powered


by AI technology, and we are thrilled to
TENNIS TECH
join their team and add our capabilities
Slinger to Acquire Sports Tech and experience.”
Since its inception, PlaySight has

Firm PlaySight Interactive attracted investment from industry


leaders including Billie Jean King,
Novak Djokovic, Chris Evert and Pete
Sampras, along with PlaySight Ambas-
sadors Darren Cahill, Ana Ivanovic,
Tommy Haas and Paul Annacone.

PTR International Symposium


Set for Feb. 8-10 on HHI
The PTR International Tennis
Symposium is back for 2022 and will be
held Feb. 8-10 at the Sonesta Resort and
Van der Meer Shipyard Racquet Club on
Hilton Head Island, S.C.
In addition to networking and idea-
sharing, more than 30 on-court and
classroom presentations will be available
from industry leaders on topics including
coaching, tennis business, marketing,
programming and more. Symposium
attendees can earn up to 25 hours toward
Continuing Education and Professional

S
Development.
The Symposium also includes the PTR
Annual Meeting, Awards Breakfast and
linger announced it will ac- supporting our evolution into a lead- Awards Banquet, along with a Tennis
quire PlaySight Interactive, ing global connected sports company,” Trade Show, demo courts to try out prod-
a pioneer in sports video says CEO Mike Ballardie. “PlaySight ucts, and Cardio Tennis. The event con-
technology, data capture, pioneered the deployment of AI video cludes with the Head Dinner Party and
high performance analytics technology and analysis in tennis and Casino Night. Visit ptrtennis.org for more
and automated video production. other major sports, and is now among information and to register.
Coupled with recent acquisitions the largest tech providers in the mar-
of Foundation Tennis and GAME- ket. Our goal is to create a full suite of Slivocka to Lead 2022-2023
FACE.AI, PlaySight expands Slinger’s ‘Watch, Play and Learn’ solutions, the USPTA Board of Directors
footprint in the global tennis market; three largest commercial activities in The USPTA recently announced its Board of
enhances its R&D and AI video capa- every sport.” Directors for the 2022-2023 term:
bilities; taps into automated produc- The transaction is valued at an esti- President: Richard Slivocka of Wichita,
tion, live streaming, data and analytics, mated $82 million. Kan.
as well as media and content oppor- “Slinger is the right company to First Vice President: Trish Faulkner of Palm
tunities; and accelerates its growth take our technology platform to new Beach Gardens, Fla.
into new sports with a proven global heights,” says PlaySight Interactive Vice Presidents: Tracy Almeda-Singian of
C O U RT E S Y S L I N G E R

platform, says Slinger. Co-Founder and CEO Chen Shachar. Florida; Mark Faber of Toledo, Ohio; Jason
PlaySight will also bring a growing, “We share many commonalities, from Gilbert of Florida; Kevin Theos of Birming-
recurring revenue stream of sports cli- the launch in tennis to the focus on ham, Ala.
ents and content subscribers to Slinger. consumer and sports connectivity. Mike Immediate Past President: Feisal Hassan
“This is a historic day for Slinger … and his team have very bold aspirations Legal Counsel (non-voting): George Parnell

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 7


IndustryNews

Get Ready for National


Tennis Month in May
Tennis providers and organizations
across the country are encouraged to
once again promote May as National
Tennis Month—a time to get out on the
court and experience the fun, competition
and long-term health benefits of the life-
time sport of tennis.
For National Tennis Month, players,
organizations, facilities, retailers and
tennis manufacturers are encouraged to
promote local programs and activities at
parks and facilities to showcase tennis
and spread the word about the sport and
its benefits, and to help players and non-
players alike find courts and play oppor-
tunities in their communities.
Stay tuned for more information
and resources to help promote the
sport locally, and share the hashtag
#NationalTennisMonth.

Electrum Pickleball Named


Official Paddle of PPR
PPR (Professional Pickleball Registry) YOUTH TENNIS
and Electrum Pickleball recently signed a
multi-year partnership agreement in which
Electrum will be an Official Pickleball Paddle
Youth Athletes United
of the PPR.
“Electrum makes two of the hottest pad-
Acquires TGA Premier Sports

T
dles in pickleball,” says PPR President & CEO
Dan Santorum. “The fact that PPR clinician
and world No. 1 doubles player Collin Johns GA Premier Sports, the programming that include camps,
plays with Electrum speaks volumes. PPR is largest youth sports fran- Play Day Series, USTA Junior Team
thrilled to be partnering with such an up and chisor specializing in youth Tennis and Junior Tournaments.
coming brand.” tennis, has been acquired “Eighteen years ago, TGA was
by Youth Athletes United, one of the founded with a vision that sports can
Industry Loses Longtime largest youth sports and enrichment change lives and with a mission to cre-
Leader Jane Brown Grimes brands. TGA has been a key brand ate a pathway for our kids in commu-
Jane Brown Grimes, a transformative for introducing children to the sport nities nationwide to be introduced to
tennis industry leader who held roles as of tennis through in-school and tennis,” says Joshua Jacobs, founder
president and CEO of the International community-based enrichment and and board advisor at TGA. “Under
Tennis Hall of Fame, managing director of camp programs. Youth Athletes United, TGA fran-
the Women’s Professional Tennis Council “We’re on a mission to become chisees and current and future TGA
(precursor to today’s WTA), and chair- the largest and most encompass- tennis players have a greater platform
man, president and CEO of the USTA, died ing youth sports organization in the and more resources to continue grow-
at home in New York City on Nov. 2. A country,” says Adam Geisler, CEO and ing the sport of tennis.”
lifelong New Yorker, she was 80 years old. co-founder of Youth Athletes United. The move will impact Youth
In 2014, Brown Grimes was inducted “With the acquisition of TGA, [we’re] Athletes United consumers, TGA
into the International Tennis Hall of Fame adding 40 franchise owners and the franchise owners, and the tennis
C O U RT E S Y T G A P R E M I E R S P O RT S

in recognition of her extraordinary contri- extended curriculum for one of the industry. As a part of the acquisition,
butions to the sport. In recent years, she most popular individual sports that franchisees will be met with opportu-
was a Ph.D. candidate at Cambridge Uni- impacts children.” nities like the latest in technological
versity, where she had done substantial TGA focuses on athletes ages 6-14, offerings, a flexible work schedule,
work on a doctorate focused on women’s providing introductory tennis enrich- no required brick-and-mortar site,
tennis history. ment programs at schools, parks and and a resilient business model that
Brown Grimes’ service to the sport rec centers. TGA then partners with offers classes that will further grow
began in 1977 when she was recruited by local tennis facilities to bridge partici- the sport and increase player develop-
tennis greats Bill Talbert and Sarah Palfrey pants to more traditional recreational ment opportunities.

8 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


San Miguel de Allende - CaliClay on top of existing hard courts.
IndustryNews

Danzig and Philip Morris executive Joseph the country to accommodate the increasing supports healthy, relaxed muscle tone
F. Cullman 3rd to open a New York City demand for Certified Pickleball Instructors. on the court, replenishes electrolytes,
development office for the International Included in the cost of the USPTA Pickleball and promotes healthy energy levels. The
Tennis Hall of Fame. She served as USTA Certification is a one-year pickleball training product is endorsed by top pickleball
president from 2007 to 2008. and continuing education membership with professionals Simone Jardim and Ben
the IFP Academy. Johns, among others. For more informa-
USPTA Improves Pickleball Contact membership@uspta.org. tion, visit JigsawHealth.com.
Certification with IFP Academy
The USPTA has partnered with the Interna- Jigsaw Offers New ‘Pickleball 30 Earn USTA Wheelchair
tional Federation of Pickleball Academy to Cocktail’ Electrolyte Drink Mix Tennis Certification at JTCC
launch a new and improved USPTA Pickleball Marking one of the largest certification
Certification. trainings that USTA National has facilitated,
Beginning Jan. 1, 2022, USPTA members 25 coaches at the Junior Tennis Champions
may obtain USPTA Pickleball Certification by Center (JTCC) in College Park, Md., along
the newly trained 17 USPTA Division Head with five additional coaches, officially
Pickleball Testers or at any IFP Academy earned USTA Wheelchair Tennis Certifica-
official training center. USPTA Division Head tion in October.
Pickleball Testers have experience with the Designating JTCC as the facility with
sport, both as players and teachers, and will the most certified coaches in the country,
receive extensive in-person training by the the landmark achievement was also the
IFP Academy. largest certification class the USTA has
The IFP Academy is a pickleball training, implemented. USTA National Manager of
certification and rating company specializing Wheelchair and Adaptive Tennis Jason Al-
in accreditation and training in more than 62 Jigsaw Pickleball Cocktail is a sugar-free, len presented to the coaches three critical
countries. The USPTA, working with the IFP orange-flavored electrolyte drink mix topics that differentiate wheelchair tennis
Academy, plans to build out its network of that contains as much potassium as two from able-bodied tennis: disability, sports
USPTA Pickleball Certification Testers across bananas. The manufacturer says the drink wheelchairs and movement.
THERE IS ALWAYS TIME TO PLAY.

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10 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


IndustryNews

RETAILING

Sports Gear Vending Machine


Debuts at Pickleball Tourney

T
he Sport Box Pro Shop sales venue is closed or for facilities
(sportbox.pro), an automat- too small to support on-site manage-
ed vending machine cabinet ment, the retail kiosk offers flexibility
for sports gear, debuted of product mix, and a nearly hands-
this past spring at the 2021 Minto U.S. free operation. Paddles, racquets,
Open Pickleball Championships in balls, accessories, clothing and almost
Naples, Fla. anything else a player could need or
Mike DeLazzer, who was a co-found- want can be available for sale or rent,
er of the automated DVD vending or as a demo.
system Redbox and is a partner in this Customer access is provided by
Instant Retail Systems offshoot, says Instant Retail Systems’ download-
he was confident from the start that able Lova app. Security as players help
there would be interest in a vending themselves, payment processing, and
kiosk for pickleball, based on the inter- even inventory management if desired
est shown in the system in Europe sell- are handled through a combination of
ing padel equipment. But he did not software, QR readers, RFID scanners,
expect orders for 500-plus to follow and 3D cameras—all part of the Instant
the demonstration of the pickleball Retail Systems vision of revolutioniz-
vending cabinet in Naples. ing pro shops around the world.
Ideal for use during hours when a —Kent Oswald

V EL O CIT I
UP THE The origina
crea tor of
rainbow stri
l

ng!

LOOK FOR OUR STRING PLAYTEST RESULTS


IN THIS ISSUE OF RSI MAGAZINE.
Free set of string for the first 200 USRSA Members!
See playtest results page for details.

VelocitiTennis.com | sales@velocititennis.com | Instagram: @velocitisports

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 11


IndustryNews

PTPA Launches Curriculum Courtside Curriculum has been en- its 2021 Umpire Awards. Doug Rice, Lynda
for Professional Tennis Players gineered to address the specific needs Hinshaw, Scotty Moore and Beverly Kris
The Professional Tennis Players As- of professional tennis players. It is Jaeger-Helton are the winners of the Nicho-
sociation (PTPA) recently launched its aligned with the movement's mandate las E. Powell Award, Woodie Walker C.A.R.E.
“Courtside Curriculum.” The PTPA mem- to provide resources and services to Award, Jr. McGovern Award, and John T.
ber benefit will offer all players personal professional tennis players while work- McGovern Award, respectively.
and professional development provided ing to create transparency and fairness The four awards honor individuals who
by leading global experts in business throughout decision-making in profes- serve the game of tennis with distinction
and finance, communications and sional tennis. in their capacity as officials and/or chair
branding, relationship wellness, mental umpires. They were given out in November
health and women's leadership. PTPA Four Honored with 2021 at the 2021 Annual Umpire Awards virtual
was founded by pros Vasek Pospisil and USTA Umpire Awards event.
Novak Djokovic. The USTA has announced four winners of “We are fortunate to have talented and
dedicated officials such as Doug, Lynda,
Scotty and Beverly, who are truly making an
impact in growing tennis at the grassroots
level,” says Sean Cary, USTA managing direc-
tor of Competition Operations. “Their lead-
ership, work ethic and passion for the game
are just a few of the reasons why they’re so
deserving of this recognition.”

Brad Carroll Named New


President of Acrytech

Acrytech Sports Surfaces, a leader in


manufacturing sports surfaces paint and
coating systems, has promoted Brad Car-
roll to president. The role was previously
held by Caldwell Robinson, who will main-
tain his CFO position.
In his new role, Carroll will handle daily
operations and focus on streamlining op-
erations with the goal of becoming a more
C O U RT E S Y A C RY T E C H

productive and efficient organization. He


joined Acrytech in 2018 as national sales
manager and was promoted to vice presi-
dent in December 2019. Prior to joining
Acrytech, he owned and operated a water
filtration and coffee company.

12 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


www.tennisindustrymag.com
IndustryNews

TENNIS HISTORY

2021 US Open
Champions Donate
Artifacts to HOF

T
he 2021 US Open singles champions,
Daniil Medvedev and Emma Raducanu,
each gifted items from their major victo-
ries to the permanent collection at the
International Tennis Hall of Fame Museum in
Newport, R.I.
Moments after Medvedev’s win over world No. 1
Novak Djokovic, the first-time Grand Slam cham-
pion handed a racquet from the championship
match to ITHF President Stan Smith. Raducanu
gifted to the Hall of Fame the Nike outfit that she
wore in her two weeks in New York.
“We are grateful to Emma and Daniil for recog-
nizing the importance of the Hall of Fame’s mis-
sion to preserve tennis history for future genera-
tions and for providing this special piece of tennis
history to the museum,” Smith said.

NEVERSTOPPLAYINGPBCAMPS.COM

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NEW GAME.
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14 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


IndustryNews

People
Watch
Ryan Burbary, currently in his senior McNulty and Susan Sloan of Lexington, Ky., in 1950, died on Oct. 3, at the age of 97. For
year studying Finance & Accounting at whose 2021 ceremony was postponed due more than 70 years, Patty lived in Europe,
the University of Colorado’s Leeds Busi- to the pandemic. most recently in Switzerland. He was a
ness School, recently re-launched the four-time major champion.
Velociti brand of premium tennis string, Patrick O’Keefe is the new director of ten-
grips and accessories (see the String nis at Sea Pines Resort in Hilton Head Island, U.S. men’s pro player Jenson Brooksby
Playtest of the TurboPoly 16L on page S.C. He replaces Job de Boer, who retired is a brand ambassador for eyewear maker
26). As the owner and CEO of Velociti, in June after 30 years. O’Keefe previously Christopher Cloos. Brooksby will also col-
Burbary plans to expand the company’s served as director of tennis at Hidden Valley laborate on the creation of his own line of
market presence through retail, whole- Country Club in Salem, Va. sunglasses and blue light glasses.
sale and online distribution channels.
Visit VelocitiTennis.com. Russell Dendy is the new executive direc- Patrick Mouratoglou, longtime coach of
tor of USTA Mississippi, succeeding Geoff Serena Williams and founder of the Moura-
Jorge Andrew of West Columbia, S.C., Norton, who is retiring after serving in the toglou Academy, is partnering with HALO
and Andy Andrews of Raleigh, N.C., will position since 2016. Hydration, an electrolyte drink mix.
be the 2022 inductees into the Southern
Tennis Hall of Fame. The induction cer- American John Edward “Budge” Patty, Former USTA Southern California CEO
emony will be Jan. 15, and will include the a 1977 International Tennis Hall of Fame Marla Messing was named interim CEO of
2021 inductees—USTA President Mike inductee who was ranked No. 1 in the world the National Women’s Soccer League.

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 15


IndustryNews

ASBA Offers Pickleball Court able in all aspects of building pickleball Tennis Racquet Performance
Construction Online Course courts,” notes ASBA Courts Division Presi- at Specialty Stores
In recognition of the growth of pickle- dent Randy Resley. “This program is a great Jan.-Sept. 2021, vs. 2020 and 2019
ball—and the corresponding need for court step forward for the association and will
builders with pickleball facility-specific help set higher construction standards.” Units 2021 620,683
expertise—the American Sports Builders The course includes information on 2020 417,850
Association has launched the “Fundamen- court dimensions and design, building % change vs. ’20 49%
tals of Pickleball Court Construction,” an new courts, lines, lighting, ADA compli- % change vs. ’19 32%
online continuing education course. ance and more. The pickleball court con- Dollars 2021 $102,180,000
“Working with a builder who holds this struction course is free to ASBA members 2020 $65,189,000
certificate will give consumers peace of and available to nonmembers for $199. % change vs. ’20 57%
mind that their contractor is knowledge- Visit sportsbuilders.org. % change vs. ’19 28%
Price 2021 $164.63
2020 $156.01
% change vs. ’20 6%

LOVE LOVE
% change vs. ’19 -3%

Top-Selling Racquets
Club members and students will LOVE facing at Specialty Stores
off against the phenom. You will LOVE By year-to-date dollars, Jan.-Sept. 2021
offering the added advantage.
Best Sellers
1. Babolat Pure Drive 2021 (MP)
® 2. Babolat Pure Aero 2019 (MP)
3. Wilson Clash 100 2019 (MP)
follow lobste
t rsports on
te play more. win more.
®
4. Wilson Pro Staff 97 V13 2021 (MP)
For more information, please call 888.380.9460 or visit www.lobstersports.com 5. Wilson Pro Staff 97 RF V13 (MP)

“Hot New Racquets”

#1
(introduced in the past 12 months)
1. Babolat Pure Aero Rafa 2021 (MP)
2. Head Radical MP 2021
3. Babolat Pure Drive Lite 2021 (MP)
4. Babolat Pure Drive Team 2021 (MP)
5. Babolat Pure Drive 107 2021 (OP)

Top-Selling Tennis Shoes


at Specialty Stores
By year-to-date dollars, Jan.-Sept. 2021

1. K-Swiss Hypercourt Express 2


2. Asics Gel Resolution 8’20
3. K-Swiss Hypercourt Supreme
4. Nike Zoom Cage 4 2020
5. Nike Zoom Vapor Pro 2021
CALL US TODAY: 1-877-5 RITEWAY (748-3929)
Top-Selling Strings
RITEWAYTENNIS.COM | INFO@RITEWAYTENNIS.COM
at Specialty Stores
By year-to-date units, Jan.-Sept. 2021
• Easiest & quickest crack repair to install on the market. 1. Babolat RPM Blast
• NO deadspots, NO bubbles, NO hollow sounds. 2. Wilson NXT
3. Solinco Hyper G
• Only system that provides a Tru-Bounce™ 4. Wilson Sensation
5. Luxilon Alu Power
• Play 24/7/365 unlike other systems.
(Source: Tennis Industry Association)
• Always looking for NEW contractors!

16 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


www.tennisindustrymag.com
IndustryNews

ITF World Tennis Number Now EQUIPMENT


Official Rating System in Britain
Britain’s LTA has announced the intro- New Adidas
Essnova
duction of the ITF World Tennis Number
(WTN) for players of all levels—making

Carbon
Britain one of the first countries to intro-
duce the new rating system. The ITF says
the WTN has been designed to provide a
significant boost to grassroots participa-
tion and recreational competition.
Pball Paddle
Likened to the handicap system in golf,
the World Tennis Number will operate
Available
with one simple scale for all players ages
10 and over, for players of all abilities from
Now
beginners to top players.
Updating every week, players will be Distributed by All Racquet Sports,
given a number from 40 to 1, with recre- the new Essnova Carbon CTL HD
ational players starting close to 40 and pickleball paddle from Adidas offers
top-level players being close to 1 (players power with its high-density polypro-
with an ATP/WTA world ranking will all be pylene honeycomb core combined
rated simply as “Pro”). with “3K Carbon” composition.
The WTN rating system is designed to Yet, as its name implies, the paddle
make it easier to find evenly matched op- provides control for precision shots,
ponents. In addition, for the first time in along with comfort, says the manu-
Britain, the ratings system will also in- facturer. For more information,
clude a separate doubles rating. For more contact info@allracquetsports.com
info, visit WorldTennisNumber.com. or 602-738-0230.

C O U RT E S Y A L L R A C Q U ET S P O RT S

A New quality of court lighting


Built & Serviced out of AlphArettA, GA
678-867-9200
sales@hilumzusa.com
hilumzusa.com
LED SportS Lighting Manufacturing

18 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


IndustryNews

Short
Sets
Trading and Logistics Group will bring $34,440. The Williams card was bought by ing to add “Street Pickleball Cuba” to his
the Slinger Bag and Slinger brand to ten- Alt, an alternative-asset trading platform, offerings for children and youth in Cuba,
nis players in Puerto Rico. Based in San on behalf of a private client. through workshops, clinics and exhibi-
Juan, the company will work with Slinger tion matches. For more information, and
to roll out a grassroots campaign aimed The Academia Sanchez-Casal has changed to help support his tennis and pickleball
at tennis retailers, recreational players, its name to the Emilio Sanchez Academy programs in Cuba, contact him at carloslo-
college players and coaches. Slinger also and is expanding its locations worldwide. peztenniscuba@gmail.com.
announced its entry into the Brazilian The academy has locations in Naples, Fla.,
tennis market through a distribution deal Atlanta, Barcelona and China, with plans to East Chop Tennis Club in Vineyard
with DLD. open a facility in Dubai in 2022. Haven, Mass., established in 1910, has
appointed Beyond The Baselines as its
A Serena Williams autographed The USPTA and the Japan Professional Ten- executive search consultant in its search
rookie card from 2003 was sold at New nis Association renewed their partnership for a club manager.
Jersey-based Goldin Auctions recently for an additional three years, beginning in
for $44,280, which was a record for any January 2022. The two organizations have Sports Turf Company, based in Whites-
women's sports card. It supplanted the been working together since May 1982. burg, Ga., is celebrating 30 years in the
previous mark, held by a 1992 S.I. for athletic construction business. The com-
Kids Mia Hamm rookie card, which sold Carlos López Toledo, the founder of the pany builds tennis courts, running tracks,
in late June with Goldin Auctions for Eco Tennis Cuba program in Havana, is look- natural grass fields and artificial turf fields.

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 19


Letters to the Editor

best behaved and most courteous


tournament players I’ve dealt with in
my 45-year tennis career.
A program that promotes competi-
tion, team camaraderie, leadership
and lifelong health benefits while
growing the base of tennis should
have the full support of the USTA.
Tennis on Campus Your comments about re-prioritizing
TOC are 100 percent on target. At Larry Haugness
Response: A+ a time when participation is up, we Springfield, Mo.
must have a place for these future
Thank you for bringing attention players and potential coaches and I am a product of the TOC pro-
to Tennis on Campus (“Our Serve,” pros to go when they arrive on cam- gram, and I would most likely not be
November/December 2021). It’s puses. The USPTA, PTR and coaching involved in tennis today if it weren’t
rare to have a tennis program take associations should continue their for TOC. I can think of dozens of my
off and succeed as easily and as support of this USTA program. former teammates who, now nearly 15
quickly as TOC. The program in New years since our days playing TOC, are
England has almost tripled in size, Ken McAllister still active USTA League and tourna-
to 36 schools, since 2009. This past Retired USTA Texas Executive Director ment players. Had we not had the
October, we had our Sectional event structure of TOC, I do not think many
with 28 schools and 275 players, after I loved your editorial on TOC. It will of us would be as active in tennis.
canceling the event in 2020 due to behoove the USTA and industry to
COVID-19. The energy, enthusiasm take action. This is one initiative for Steve Strecker
and high quality, competitive matches which we cannot afford to lose focus. Babolat VS N. America/Middle America
make it one of the best USTA events
of the year. Ajay Pant TOC provides a long list of benefits
TOC continues to be an essential Chaska, Minn. for students, schools and our sport.
bridge program to keep players in the In my 30 years of volunteering at all
game and to bring talented leaders Your “Our Serve” was spot on. The levels of the USTA, I haven’t seen an-
into our industry. As a former TOC TOC program was a huge success! other program more deserving of ad-
captain myself, I look forward to see- Years ago, I sat in on a TOC national ditional investment of time, resources
ing the program continue to grow in meeting that mentioned a college and promotion from this industry.
New England. was going to drop its varsity program,
SHUTTERSTOCK

but due to the outcry from TOC Ted Reese


Sarah Wishart players, they felt they couldn’t. In ad- Cary, N.C.
Senior Manager dition, the facility I managed hosted
Recreational Programs & Events several Sectional TOC Champion- We welcome your opinions and comments.
USTA New England ships; the players were among the Email info@tennisindustrymag.com.

20 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


Industry Initiatives
TENNIS PROVIDERS Cardio Tennis was on the agenda in

Tour de Force
Scottsdale (below left), while in Denver
(below), providers and industry execs
had the chance to reconnect.

Tennis Industry United’s


‘Appreciation Tour’ celebrates the advancing their skills. Attendees had the
opportunity to participate in and learn
sport in key markets. more in sessions that focused on Cardio
Tennis, Drills for Welcoming New

T
Players, Building a Pickleball Program,
Sports Science and Injury Prevention,
and Youth and Adult Progression.
he Tennis Industry tennis participation and to build upon More “Appreciation Tour” events
United initiative, formed our national collaboration to grow the
in 2020, aims to bring the sport, and to focus it locally and ‘thank’
tennis industry together the local delivery system—teaching
by utilizing the collective professionals, manufacturers, retailers Thanks to the dedication and
strengths and resources of key industry and community tennis leaders—for all passion of these local leaders,
organizations to grow the sport. they do to keep tennis thriving in their
In late September through early communities,” says Landis, USTA sales we continue to see a bright
November, this collaborative energy manager. future for tennis, as the sport
was brought forward in four key tennis The first night featured a cocktail continues to grow.
markets, as the USTA Engagement and reception for local tennis providers at
Services Team, led by Glenn Arrington which key industry data and metrics
and Justin Landis, partnered with local were presented. Attendees also received are currently being planned for the
tennis organizations in Atlanta, Dallas, the 2020 Health of Tennis Industry spring, including possible stops in
Denver and Scottsdale to host two-day Report, which they were encouraged to the Boston, Kansas City, Chicago and
Tennis Industry United “Appreciation share with their staff and in their com- Raleigh-Durham areas.
Tour” stops. The events were held at munities. There also was a raffle “The four events this fall drew hun-
the Atlanta Athletic Club, Las Colinas for door prizes, such as a Theragun, dreds of tennis providers, who enjoyed
Country Club in Dallas, Halcyon Cherry US Open tickets, tennis equipment the camaraderie with their industry
Creek and Randy Ross Tennis Center in and more. peers,” says Arrington, the USTA’s direc-
Denver, and Saguaro Hotel and Phoeni- The next day included professional tor of Sales & Partnerships. “Thanks
cian Tennis Center in Scottsdale. development seminars, featuring inter- to the dedication and passion of these
“The purpose of these events active on-court sessions focused on ac- local leaders, we continue to see a bright
was to celebrate the recent surge in tivities for welcoming new players and future for tennis.” 

P H O T O S C O U RT E S Y U S TA

22 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


2021 STATEMENT OF 8. Complete mailing address of 13. Publication Title: Racquet Sports e. Total 16,203 16,771
OWNERSHIP, MANAGEMENT headquarters or general business Industry (sum - f and g)
AND CIRCULATION office of publisher:
e. Percent 0% 0%
2850 Ocean Park Blvd. Suite 150 14. Issue for circulation data below:
Paid
1. Title of Publication: Racquet Sports Santa Monica, CA 90405 Nov/Dec 2021
Industry
9. Full names and complete mailing 15. Extent and nature of circulation:
2. Publication number: 4-354 addresses of publisher, editor and
Average no. No. of copies
managing editor:
each issue of single issue
3. Filing date: 11/30/21 Group Publisher: Jeff Williams, same I certify that all information furnished
during published
as no. 7 preceding nearest to on this form is true and complete. I
4. Issue Frequency: monthly (Jan-Aug); Editor: Peter Francesconi, same as 12 months filing date
bi-monthly (Sept/Oct & Nov/Dec) no. 7 understand that anyone who furnishes
Managing Editor: Scott Gramling, e. Total 16,003 16,571 false or misleading information on
5. Number of issues published annually: same as no.7 Free or this form or who omits material or
10 Nominal
Rate information requested on the form
10. Owner: Tennis Channel
6. Annual subscription price: n/a 2850 Ocean Park Blvd. Suite 150 Distribution may be subject to criminal sanctions
Santa Monica, CA 90405 f. Total 16,003 16,571 (including fines and imprisonment)
7. Complete mailing address of known Distribution and/or civil sanctions (including civil
office of publication: 11. Known beholders, mortgages and
penalties).
Tennis Channel other securities: None. g. Copies 200 200
60 East 42nd St., Suite 740 not

ASBA
New York, NY 10165 12. Tax Status: Has not changed in the Distributed Jeff Williams,
Contact: Rory Ellis (914-715-8896) preceding 12 months. Publisher

R E C R E AT I O N A L C O U R T S PICKLEBALL TENNIS

Your source for quality


builders and designers who
will help you

For more information visit us at sportsbuilders.org or call 866-501-ASBA (2722)

24 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


Tennis is
LETSTENNIS.COM

always open
for everyone.
All ages. All grunts. All zip codes.
All across America. On all sides of the net.
Singles. Doubles. Newbies. Pros.
Forehands. Backhands. Everyone. Every background.
Every story. Every hairstyle. Even the mullet.
From hardcore athletes to lazy athletes alike.
(Don’t tell anyone, but there’s a tiny tennis court
hidden inside every regular tennis court.)
If you can smash things, you can tennis.
So what are you waiting for?

Let’s Tennis.
StringPlaytest
Playtester Ratings:
Ease of Stringing
(compared to other strings)
Much easier: 0
Somewhat easier: 3
About as easy: 20
Not quite as easy: 11
Not nearly as easy: 4
Overall Playability
(compared to the string played most often)
Much better: 0
Somewhat better: 1
About as playable: 4
Not quite as playable: 21
Not nearly as playable: 11
Overall Durability
(compared to other strings of similar gauge)
Much better: 11
Somewhat better: 14
About as durable: 11
Not quite as durable: 1
Not nearly as durable: 0
Rating Averages
From 1 to 5 (best)
EQUIPMENT Playability: 2.8
Durability: 4.6

Velociti Power: 3
Control: 3.7

TurboPoly 16L
Comfort: 2.8
Touch/Feel: 2.6
Spin Potential: 3.8

By Bob Patterson
Holding Tension: 3.4
Resistance to Movement: 3.8

T
urboPoly is a hexago- The coil measured 46’9”. As with all by 38 USRSA playtesters, with NTRP
nal (six-sided) mono- geometric or shaped profile strings, ratings from 3.5 to 5.5. These are blind
filament, co-polyester the diameter of the string will vary. We tests, with playtesters receiving un-
string with a softer feel measured the diameter at 1.23-1.34 mm marked strings in unmarked packages.
than most polyester- prior to stringing, and 1.22-1.32 mm af- Average number of hours playtested
based strings, accord- ter stringing. We recorded a string-bed was 22.3.
ing to the manufacturer. TurboPoly stiffness of 70 RDC units immediately
features sharper edges than a typical after stringing at 60 pounds in a Wilson Stringing
geometric string, which enhances bite Pro Staff 6.1 95 (16 x 18 pattern) on a More than half the testers reported
on the ball, improving spin capabil- constant-pull machine. that the string was about the same or
ity. The string comes unpackaged, in a After 24 hours (no playing), string- easier to string than their usual string,
simple coil, as the company is reduc- bed stiffness measured 64 RDC units, while 11 testers found the string to be
ing its environmental footprint and representing a 9 percent tension loss. not quite as easy and four found it to
preventing single-use packaging from Our control string, Prince Synthetic be not nearly as easy. No playtester
ending up in landfills. Gut Original Gold 16, measured 78 RDC broke samples during stringing; eight
TurboPoly is available in 16L in units immediately after stringing and reported problems with coil memory;
black, and priced from $7.85 per 41-foot 71 RDC units after 24 hours, repre- four reported problems tying knots;
set. For more information or to order, senting a 9 percent tension loss. In lab one reported friction burn; and five
contact Velociti at sales@velocititen- testing, Prince Synthetic Gut Original reported other problems.
nis.com, or visit velocititennis.com. has a stiffness of 217 and a tension loss
C O U RT E S Y V E L O C I T I

Be sure to read the conclusion for of 11.67 pounds, while Velociti Turbo- On the Court
more information about getting a free Poly 16L has a stiffness of 295 and a Velociti TurboPoly 16L scored high
set to try for yourself. tension loss of 16.18 pounds. TurboPoly marks for overall durability, with all
16L added 17 grams to the weight of our but one tester rating it the same or
In the Lab unstrung frame. better; 14 testers rated it better and 11
We tested the 16L gauge TurboPoly. The string was tested for five weeks rated it much better. It also received

26 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


high marks for Spin Potential, so the with moderate spin using Prince O3 “From the first hit, I knew this would
manufacturer’s claims seem to be well Speedport Black strung at 45 pounds be a string I would recommend to
validated among our 38 testers. Only CP (MSV Hex 19) every level of player. The control and
one tester broke the string during test- feel jumped out at me immediately.
ing, after six hours of play. “I was satisfied with the performance; That did not dissipate during the
No playtesters reported premature it was better than expected. Spin entire playtest. The control of this
fraying or peeling. One reported buzzing and durability were fantastic. It lost string was evident on every shot,
and eight reported notching, with the av- too much tension around 16 hours including volleys, serves and drop
erage test time of 22.25 hours on court. to do anything other than hit balls shots. This string receives high
from the baseline. Overall, I believe marks from me.” 4.5 male all-court
Conclusion it performed well for poly.” 4.0 male player using Prince Tour 100 ESP T
Velociti TurboPoly 16L is well-suited baseliner with heavy spin using Dunlop strung at 50/54 pounds LO (Prince
for 3.5- to 5.5-level players looking for 200G strung at 60/58 pounds CP (Prince Prism Diablo 17)
durability and spin in a softer-feeling Synthetic Gut w/ Duraflex 17)
polyester-based string. Our test results
FREE PLAYTEST STRING PROGRAM
validate the manufacturer’s claims of “The crosses glided smoothly, sur-
durability and spin potential. The price prising for a hexagonal cross-section Velociti will send a free set of TurboPoly 16L to the first 200
USRSA members who cut out (or copy) this coupon and
is also attractive. string. The play was exceptional, send it to: USRSA, Attn: Velociti String Offer, 1000 Peachtree
If you think that Velociti TurboPoly much better control and easy access Industrial Blvd., Suite 6-492, Suwanee, GA 30024-6777, or

might be for you, fill out the coupon to to additional spin on both serves and fax to 760-536-1171, or email the info below to: stringsam-
ple@racquettech.com. Offer expires Jan. 31, 2022. Offer
get a free set to try. hard groundstrokes. This string cer- only available to USRSA members in the U.S.
tainly has a place in my inventory.” Name: _______________________________________
USRSA Member number: _________________________
Playtester Comments 5.5 male baseliner with heavy spin Phone: ______________________________________
“A very tough, durable control string using Head Graphene 360 Speed MP Email: _________________________________________
which I would use as main string for strung at 50 pounds CP (Luxilon ALU If you print your email clearly, we will notify you when your
sample will be sent.
a hybrid restring.” 3.5 male baseliner Power Big Banger 1.25 17)

Starting at $590 USD (Includes mainland USA shipping + 3 year warranty)

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 27


Congratulations
to this year’s
Champions of Tennis
Person of the Year Junior Tennis Champion Adaptive Tennis Champion of the Year
Toni Wiley Jordan Zimmerman Jim Hamm
Dorchester, MA College Park, MD Marietta, GA

Lifetime Achievement Award Wheelchair Tennis Champion NJTL of the Year


John Callen Jennifer Edmonson Advantage Cleveland
Johns Creek, GA Baton Rouge, LA Cleveland, OH

Municipal Facility of the Year Community Tennis Association Adult Tennis Provider of the Year
Indian School Park QuickStart Tennis of Lake Norman Tennis
Tennis Center Central Virginia Association
Scottsdale, AZ Ivy, VA Mooresville, NC
Tennis Industry Service Award Stringer of the Year PTR Member of the Year
Greg Lappin Roger Gough Margie Zesinger
Chaska, MN Davis, CA Bradenton, FL

Pro/Specialty Retailer of the Year Public Park of the Year USPTA Member of the Year
House of Tennis Jaycee Park Tennis Courts Ken DeHart
Las Vegas, NV Cheyenne, WY San Jose, CA
Private/Commercial Facility of the Year High School Coach of the Year Public Tennis Facility of the Year
Longfellow Health Clubs Amy Badger Lisa & Douglas Goldman Tennis
Nashua, NH Albuquerque, NM Center in Golden Gate Park
San Francisco, CA
Builder/Contractor of the Year Tennis Advocate of the Year
Carla Magers David Lee Innovative Tennis Event/
Springfield, MO Gaithersburg, MD Initiative of the Year
USTA Tennis Champions
Business Exec/Sales Rep of the Year Park & Rec Agency of the Year Orlando, FL
Mike Ballardie, Slinger Bag Howard County Rec and Parks
Baltimore, MD Columbia, MD USTA Section of the Year
USTA New England
Grassroots Youth Tennis Provider of the Year
Second Serve Podcast Larry Newton
Cary, NC Omaha, NE

Let’s Tennis.

© 2021 USTA. All rights reserved.


C O N G R AT U L AT I O N S TO :

JOHN CALLEN

20 21
TONI WILEY

GREG LAPPIN

INDIAN SCHOOL PARK TENNIS CENTER

CARLA MAGERS

MIKE BALLARDIE

HOUSE OF TENNIS

SECOND SERVE PODCAST

LONGFELLOW TENNIS & SWIM CLUB

JORDAN ZIMMERMAN

QUICKSTART TENNIS OF CENTRAL VIRGINIA

ROGER GOUGH

JAYCEE PARK TENNIS COURTS

JENNIFER EDMONSON

DAVID LEE

LISA & DOUGLAS GOLDMAN TENNIS CENTER

AMY BADGER

HOWARD COUNTY DEPT. OF RECREATION & PARKS

LARRY NEWTON

ADVANTAGE CLEVELAND

JIM HAMM

LAKE NORMAN TENNIS ASSOCIATION

TENNIS CHAMPIONS

MARGIE ZESINGER

KEN DEHART

Champions
USTA NEW ENGLAND

of Tennis
This issue marks Racquet Sports Industry’s 21st year
honoring our annual Champions of Tennis.
We created these awards to recognize the many,
often-unheralded heroes of this sport and this business.
These individuals and organizations continue
to go above and beyond in helping to make a difference
in this industry, and we hope their stories
and their service are an inspiration to thousands of
dedicated “champions” across the country, who
continue to move this sport forward every day.

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 29


LIFETIME ACHIEVEMENT AWARD

John
Callen
The USTA congratulates John Callen on
being named the inaugural recipient
of Racquet Sports Industry magazine’s
“Lifetime Achievement Award.”
His leadership, passion, vision and
commitment to the continued growth
of tennis have inspired us all to raise our
game. Congratulations, John—well played!

Your friends and colleagues at the USTA.

www.tennisindustrymag.com
© 2021 USTA. All rights reserved.
Champions
of Tennis
2021

Lifetime Achievement Award

John Callen
never learned more from
anyone than I’ve learned
from you—about how to
interact with people, how
to get things done, the
value of the work and just
the joy of what we do.”
Callen grew up in
Birmingham, Ala., where
he was student body
president and went
undefeated in high school
dual matches. He went on
to play at Georgia Tech,
where he served as co-
captain. In 1974, he began
a 15-year tennis pro career
as head professional at the
Indian Hills Country Club
in Big Canoe, Ga., and as
the athletic director at the
Standard Club.
Callen was a founder of
the Georgia Tennis Hall of
Fame, founding member
of the Georgia Tennis
Patrons Foundation and
founding member of the
Atlanta Lawn Tennis As-
sociation Foundation. He
served as Georgia Tennis
Association president
Over the span of half is thrilled to honor Callen membership skyrocketed from 1982 to 1983 and
a century, including the as the inaugural recipient to 187,000, representing was also elected to ALTA’s
last three decades as the of RSI’s Lifetime Achieve- about 25 percent of total Board of Trustees. Now a
executive director of the ment Award. national membership. resident of Johns Creek,
USTA’s largest section, Under Callen’s leader- As the Southern Tennis Ga., with his wife of 45
John Callen’s contribu- ship, USTA Southern Foundation executive years, Frances, he’s also a
tions to the tennis world has been at the forefront director, Callen oversaw member of four Halls of
have been vast. He was a of growing grassroots approximately $5 million Fame: Southern Tennis,
noted junior and college tennis, including foster- going to NJTL programs, Alabama Tennis Foun-
player, has been a stand- ing USTA League expan- junior tournament play- dation, Georgia Tennis
out coach and volunteer, sion; Junior Team Tennis ers and college students. Foundation and Georgia
and, ultimately, a lead- formation and growth; In 2021, he was honored Professional Tennis As-
ing tennis executive who and hosting an array of by the Southern Tennis sociation.
COURTESY USTA SOUTHERN

has set a high bar in this junior and adult tourna- Foundation with two “I know how much
industry. ments throughout the $30,000 scholarship funds you’ve impacted the
Now, as he heads toward section’s nine states. The in his name. Southern Section,” said
retirement at the end of section has a robust adult “I’ve had many men- former Southern Presi-
January, after serving program, including the tors,” former USTA South- dent and current USTA
as executive director of largest Combo and Mixed ern President Paula Hale President Mike McNulty.
USTA Southern for the Doubles leagues in the told Callen recently on “You’ve done it for 32
past 32 years, Racquet country. Over his three de- a Zoom call announcing years, and we are all better
Sports Industry magazine cades, the section’s USTA the scholarships, “but I’ve because of it.” —Ron Cioffi

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 31


www.tennisindustrymag.com
Tip for Success
Become involved. Toni Wiley
serves on a number of boards and
committees in order to
guarantee a seat at the tables
where decisions are made.

center, with seven indoor and seven outdoor courts, pro-


vides academic, wellness and social development programs
alongside recreational and competitive tennis instruction
for more than 400 adult members and 5,000 juniors.
While Sportsmen’s role in improving life opportunities

Toni
Person of the Year for youth in Boston’s Blue Hill Corridor is legendary, Wiley
says it took several years for the center to rebound from
financial struggles that threated to close its doors during
the early days of her tenure.
“It’s great to own your facility and be in charge of your
own destiny, but you can’t pay the electric bill with good-

Wiley
will—and operating expenses never stop,” says Wiley, who
has led the charge for new philanthropic support to cover
low-cost and free programs for families in need. In addi-
tion, adult recreation and competitive tennis programs
welcome diverse players and help fund its mission.
Partnerships have also contributed to its breadth of pro-
gramming. With Wiley at the helm, Sportsmen’s and the
Boston Police Department implemented “Volley Against
Violence,” which has served as the model for the USTA’s
Serve & Connect program. In 2015, the center launched
When Toni Wiley joined the award-winning Sportsmen’s its Center for Community Wellness in partnership with
Tennis & Enrichment Center as a consultant and board Brigham and Women’s Hospital to offer a free fitness center
member in 2007, she said she planned to help the Dorches- open to the public, as well as health and nutrition programs
ter, Mass., facility “right the ship” before moving on to the to promote well-being and prevent chronic illness.
next challenge. Sportsmen’s is also a proud partner of the Boston Public
Yet while sharing best practices for managing expenses Schools, one of the largest members of the USTA’s National
and operations related to the 53,000-square-foot building Junior Tennis & Learning Network and the only New Eng-
owned by the nonprofit organization, Wiley experienced an land chapter to receive its ICON Award.
unexpected revelation. For her part, Wiley was awarded the 2019 Eve F. Kraft
“I fell in love with the club’s mission and potential to do Community Service Award—one of the USTA’s highest
so much good in the community,” says Wiley, who is RSI’s honors—and serves as a member of the USTA New England
Person of the Year for her dedicated leadership as executive Board of Directors, USTA National Diversity & Inclusion
director of Sportsmen’s since 2008, and for her influence in Committee and American Tennis Association board.
this industry. “These kids grow up to become not only great But for Wiley, it’s all about keeping the children of her
tennis players, but phenomenal citizens, and Sportsmen’s community front and center.
plays a role in that. It’s easy to get hooked. This is exactly “We’ve had kids that have really struggled to find their
where I want to be and where I want to make a difference.” way, and those are the success stories that stay with you,”
Founded in 1961, Sportsmen’s earned the distinction notes Wiley, who grew up just down the street from the
as the first nonprofit indoor tennis club built by and for center. “You’ve got to have a job that feeds your soul. I’m
COURTESY USTA NEW ENGLAND

the African-American community. The year-round tennis glad this is mine.” —Cindy Cantrell

I fell in love with the club’s mission and potential to do so much good in the community.
These kids grow up to become not only great tennis players, but phenomenal citizens, and Sportsmen’s
[Tennis & Enrichment Center] plays a role in that. It’s easy to get hooked.

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 33


Tip for Success Tip for Success

Champions
By working with schools, annual tournaments, Be very clear on the scope of work involved,
the USTA, leagues and more, a municipal facility manage the expectations of all sides and

of Tennis
becomes an invaluable community asset—one stay within the schedule—even if it means
worth investing in to keep in top shape. putting in a few weekends.
2021 INDIAN SCHOOL PARK TENNIS CENTER CARLA MAGERS

Municipal Facility Builder/Contractor of the Year


of the Year Carla Magers/
Indian School Park Gerald Perry
Tennis Center Tennis Courts
Scottsdale, Ariz., is tailor-made for tennis, 365 days a
year, so a solid public tennis infrastructure is a must. City Trends in court construction may change, such as using
courts need to be readily available, in excellent condition, post-tensioned concrete or LED lighting, but other things
and filled with programming and events. And that’s a good never should—such as offering quality work and being
summation of Indian School Park (ISP) Tennis Center, forthright in your business dealings. And that’s what helps
RSI’s Municipal Facility of the Year. to set apart Gerald Perry Tennis Courts and its owner,
In 2019, a $2.2 million bond was approved to overhaul Carla Magers, who is our Builder/Contractor of the Year.
ISP, and the extensive renovation included rebuilding all 13 Magers, whose “real” job was as a college professor,
courts, upgrading them with new LED lighting, fencing and worked part time for GPTC through the 1990s. In 2001,
windscreens, along with renovating office space and more. then-owner Gerry Perry showed up at the back of her class-
The tennis center has a demanding schedule: Nearly 17,000 room and told her he wanted her to buy the company and
COURTESY USTA SOUTHWEST

reservations were made in the last year, and it’s home to continue their quality and award-winning work. Magers
three high school teams, state high school championship took the challenge to heart, remaining true to the prin-
events, and 15 other annual events—including a first this ciples on which the company was founded in 1953: integrity
year, a USTA League National Championship. Twenty-six and quality construction.
club or USTA League teams also call ISP their home. ““I am so fortunate to be working with a really good crew
“The renovation was quite a project, but it was needed,” at GPTC,” says Magers, a Certified Tennis Court Builder.
says Andy Passmonick, Scottsdale’s tennis operations super- “There are so many great people in this industry, and
visor. “We’re able to do more now with the park than ever be- they’re all so good to do business with.”
fore, and that’s good for the tennis community.” —Jeff Sikes —Mary Helen Sprecher

34 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


Tip for Success
As a professional in the tennis industry,
take every opportunity you can to increase
your knowledge about the sport and about
the business of tennis.
GREG LAPPIN

Tennis Industry sport and business is being


honored with RSI’s Tennis
including the Integrity
Award from the Minnesota
Service Award Industry Service Award. Better Business Bureau.

Greg
Taking best practices he He is a longtime local and
saw as a teaching pro, Lappin national USTA volunteer

Lappin
merged them together in and has served as North-
developing two of the largest ern Section president and
and most innovative clubs a member of the national
in the country: Flagship Nominating Committee. He
Athletic Club in Eden Prairie, currently is the chairman of
Minn., (1985) and Rochester the USTA Delivery Council.
After completing his Athletic Club in Rochester, “To be successful in any
eligibility at the University Minn. (1993). He then was business, you must find your
of Minnesota, Greg Lap- hired as the national tennis passion and keep learning
pin knew he wanted to director by Life Time Fitness new skills,” Lappin says.
stay in tennis. He quickly as it entered the tennis space. “There is always more to
learned the business side In his career, Lappin has learn so one can continue
was where his passion lay. served on the IHRSA and finding solutions to new
Now, his more than 40-year TIA boards of directors and challenges and opportuni-
dedication to growing this has won multiple awards, ties.” —Lisa Mushett

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 35


Tip for Success

Champions
Have an unbelievably good product, bring
in significant talent, and understand what

of Tennis
consumers want regarding analytics, match
play and coaching.
2021 MIKE BALLARDIE

Commercial Executive of the Year

Mike Ballardie
“We want to evolve
Slinger Bag into a
connected sports
company,” says CEO
Mike Ballardie.

capture and performance


analytics.
“We are becoming a
content-driven company,
making it easier for con-
sumers to play, watch and
learn a sport,” says Bal-
lardie, a sports industry
veteran who previously
worked for Prince, VF
Corp. and Wilson. “Right
now, we have 1.5 million
users across all platforms,
and that will grow to 10
million over the next three
to five years.”
In 2021, Slinger’s
revenues hit $30 million
across all platforms, and
Ballardie projects 2022
revenues of $40 million,
with $150 million a target
within five years (with 60
percent of that subscrip-
tion-driven). Over the
next year, he plans to use
the tennis market to prove
the Slinger concept, then
expand into other racquet
sports. In 2023, he says,
the company will launch
Portable tennis ball ma- as evidenced by a recent AI, an artificial intelli- into baseball, softball and,
chine maker Slinger Bag flurry of acquisitions. gence technology that can eventually, basketball.
has had a banner year, and In June, Slinger provide instant analysis “We’re a new-age ten-
its momentum continues acquired Foundation of biomechanics. Then in nis company,” Ballardie
COURTESY SLINGER

thanks to the efforts of Tennis, a pioneer in October, Slinger added says, “and we’re making
CEO Mike Ballardie. Over tennis software applica- PlaySight Interactive the game more exciting
the past few months, he tions for tennis club and and its Smart Sports AI by making significant
has been focused on devel- facility administration. In platform, which provides changes in the way the
oping Slinger into a “con- September, the company live streaming and perfor- sport is being presented to
nected sports company,” purchased GAMEFACE. mance sports video data consumers.” —Judy Leand

36 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


USTA Southern Congratulates
John Callen
The first recipient of the
Racquet Sports Industry

Lifetime
Achievement
Award

2021 RSI Champions of Tennis


Jennifer Edmonson
Wheelchair Tennis Champion of the Year

Jim Hamm
Adaptive Tennis Champion of the Year

Lake Norman Tennis Association


Adult Tennis Provider of the Year

Second Serve
Grassroots Champion of the Year
Erin Conigliaro (left) & Carolyn Roach
CONGRATULATIONS
JOHN CALLEN

FROM YOUR SOUTHERN FAMILY


Alabama Mississippi
Arkansas North Carolina
Georgia South Carolina
Kentucky Tennessee
Louisiana
Tip for Success Tip for Success

Champions No matter how much you love tennis, success Make tennis more accessible and

of Tennis
as a retailer depends on focusing on serving the relatable to recreational players.
customer, as much as on serving the game. CAROLYN ROACH & ERIN CONIGLIARO
HOUSE OF TENNIS SECOND SERVE PODCAST
2021

Pro/Specialty Retailer Grassroots Tennis


of the Year Champions of the Year
House of Tennis Carolyn Roach
“Welcome to the House”—that’s the sign consumers see & Erin Conigliaro
when they go to the House of Tennis (houseoftennis.shop)
in Las Vegas, Nev.
“Welcome” is the vibe that greets everyone at this
Second Serve Podcast
3-year-old shop, which is RSI’s Pro/Specialty Retailer of
COURTESY HOUSE OF TENNIS, SECOND SERVE PODCAST

the Year and has already become the go-to site for racquet Every week, from their base in the Cary, N.C., area, Caro-
enthusiasts in the neon capital. lyn Roach and Erin Conigliaro co-host the Second Serve
Babolat National Sales Director Bryan Ogle sees their Podcast (secondservepodcast.com), geared toward adult
success as the result of planning and hard work: “It is not recreational players. Topics run the gamut—including cov-
a hodgepodge of product stuck on various racks and pegs erage from National Championships, dealing with tennis
with no real harmony to it. Brands are represented very insecurities, exchanging team lineups, advice from teaching
well; they understand the word ‘partnership.’” pros, and rules USTA players should know, but often don’t.
“Their set-up is consumer-friendly,” adds Dave “It’s refreshing to hear Carolyn and Erin talk about the
Dwelle, tennis national sales director for Yonex. “Owner players that we all are,” says Kelly Gaines, executive direc-
Ray Gillip sets the tone with the staff to make all customers tor of USTA North Carolina. “It is great to hear about the
feel welcome.” pros, but their podcast is so relatable to all of us who play at
Further helping to foster this welcome environment is our parks, facilities and clubs. League play is what most of
the spacious layout and seemingly bottomless inventory, us can relate to. They have done a great job!”
as well as a ping-pong table and area to view televised Roach created the podcast and Conigliaro, her friend and
matches. Customers can simply hang out and enjoy, business partner, is a graphic designer who makes it look
whether waiting for a racquet to be restrung, or to just be good in all aspects. The podcast is on all major platforms,
with the educated and customer-centric employees. including Apple Podcasts, iTunes, Spotify and Google Pod-
—Kent Oswald casts. There’s also a YouTube channel. —Judy Leand

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 39


Tip for Success

Champions
Charge the price you need to in order to
deliver the services you promise your

of Tennis
members, but make sure they feel it is
“fair” for what they get.
2021 LONGFELLOW TENNIS & SWIM CLUB

Private/Commercial Facility of the Year

Longfellow Tennis
& Swim Club

COURTESY LONGFELLOW TENNIS & SWIM CLUB, USTA MID -ATLANTIC

Laury Hammel, owner Deliver on those tangi- providing services with includes eight indoor
of Longfellow New Hamp- ble elements, he explains, passion—whether that’s and eight outdoor courts,
shire Tennis & Swim Club and you’ll build the intan- running the town’s rec- and provides its growing
in Nashua, N.H. (and gible—a sense of commu- reational tennis pro- membership with pro-
founder of the Longfellow nity where members feel gram, collaborating with grams ranging from clinics
Health Clubs, with facili- support and joy as they Advantage Kids to assist to league and tourna-
ties in Massachusetts and deal with each other and the underserved, serving ment play, junior lessons,
Utah), explains his with staff. And, as Racquet as a key USTA partner, or community fundraisers,
businesses’ success in Sports Industry’s Private/ providing elite levels of clinics, camps and sum-
terms of the “three P’s”: Commercial Facility of customer service. mer programs, including
a good physical plant, the Year, Longfellow more The Nashua club, which aquatics. —Kent Oswald
top-notch teaching pros, than delivers. was closed and in sig-
and a variety of well-run But there’s another, nificant disrepair when
programs. unmentioned “P,” too: purchased in 2018, now

40 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


Tip for Success
Team tennis is one of the most impactful
ways to engage established players into the
larger tennis community.

CONGRATULATIONS
JORDAN ZIMMERMAN

TO OUR 2021
CHAMPIONS OF TENNIS!

Larry Newton
Youth Tennis Provider of the Year

Carla Magers, Gerald Perry Tennis Company


Builder/Contractor of the Year
Junior Tennis and
Champion of the Year John Callen, USTA Southern

Jordan Lifetime Achievement Award

Zimmerman
When it comes to creating young
champions, Jordan Zimmerman not
only gets the best out of juniors on
court, but he also inspires young ten-
nis players to be active in their com-
munities and give back to others.
Certified by both PTR and USPTA,
Zimmerman recently led a team of
teens in USTA Mid-Atlantic’s Junior
Team Summer Community Chal-
lenge, which encouraged and reward-
ed team play and community service.
His team won the overall title.
As a director at the Junior Tennis
Champions Center in College Park,
Md., Zimmerman, who also is pursu-
ing a master’s in Professional Tennis
Management, launched “The One Hit
Wonders”—a team for girls geared to
activism and community engagement.
“Jordan recognizes how much good
can come when young athletes are
inspired to not only be great on the
court, but become champions for and
within their local communities,” says
Rachel Kros, director of competition
and youth play at USTA Mid-Atlantic.
—Lauren Hoffmann

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 41


Tip for Success Tip for Success

Champions
Think outside the box! Imagine new, creative Time management is the key to being a successful
ways to use tennis to enrich kids’ lives. tournament stringer, but you also need to be a

of Tennis
Develop non-traditional funding sources. team member and know when to ask for help,
Forge unexpected community partnerships. and be willing to help your teammates.
2021 QUICKSTART TENNIS OF CENTRAL VIRGINIA ROGER GOUGH

Community Tennis Stringer of the Year


Association of the Year Roger
QuickStart Tennis Gough
of Central Virginia USRSA Master Racquet Technician Roger Gough has
been stringing racquets for more than 30 years—at stores,
QuickStart Tennis of Central Virginia focuses on young- pro shops and major professional tournaments.
sters in underserved communities in central and southside Gough annually provides racquet services for the Tibu-

C O U R T E S Y Q S C V/ U S T A M I D - A T L A N T I C, R O G E R G O U G H
Virginia. In the 30 communities it serves, QSCV’s goal is ron and Fairfield Men’s USTA Challengers and the Berkley
happy, healthy, active and literate children. Women’s $60,000 event, and he’s been a regular stringer at
When Covid hit, QSCV quickly realized the challenges the Oracle Challenger Series, including Newport Beach and
it presented when it comes to access to healthy activity, Houston. His resume also includes stringing at the Western
nutrition and education, so it launched “Reading for Rac- & Southern Open in Cincinnati, the BNP Paribas Open at
quets,” which paired tennis with literacy and nutrition. A Indian Wells, and many other professional tournaments.
goal was to build “home libraries” for kids to improve read- In addition, he’s a member of the Head, Yonex and Priority
ing skills and scores and to build awareness for nutrition. One tournament teams.
During the 2020-2021 school year, QSCV distributed six to But that’s not the only reason why he’s Racquet Sports
eight books per student to more than 2,800 disadvantaged and Industry's Stringer of the Year. When Gough isn’t on the
at-risk youngsters. Tennis and reading are a dynamic duo to road at pro events, he services frames for clients through
QSCV because they both are skills that have a lifelong impact. RG Tennis Services at his home shop in Davis, Calif. And,
“QuickStart Tennis of Central Virginia is well-deserving most importantly, his dedication to the profession includes
of recognition as RSI’s Community Tennis Association of constantly sharing his experiences and knowledge with
the Year,” says Alex Chan, associate director of community others.
services at USTA Mid-Atlantic. “They invest in their com- As a former certified teaching pro, it certainly doesn’t
munity, championing tennis and making it accessible to as hurt that he intimately knows the game and what players
many people as possible.” —Mikiya Ellis-Glunt want and need. —Bob Patterson

42 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


CONGRATULATIONS FROM
USTA MID-ATLANTIC

CHAMPIONS
2021 OF TENNIS

Tennis Advocate
of the Year: Junior Tennis
CTA of the Year:
David Lee, USTA Champion of the
QuickStart Tennis
Advocacy Year: Jordan
of Central Virginia
Committee Zimmerman
Chairman

Park & Rec Agency Commercial


of the Year: Exec/Sales Rep of
Howard County the Year:
Rec and Parks, Mike Ballardie,
Md. Slinger Bag

We are proud of the work being done to grow tennis for ALL in the Mid-Atlantic
Section. To learn more about the impact tennis is making in the region and how
you can get involved, visit www.usta.com/MidAtlanticImpact

www.tennisindustrymag.com January 2021 RACQUET SPORTS INDUSTRY 39


Tip for Success

Champions
With major building and renovation
projects, be realistic about cost estimates,

of Tennis
and construction timelines—which will
build trust within your community.
2021 LISA & DOUGLAS GOLDMAN TENNIS CENTER

Public Tennis Facility of the Year

Lisa & Douglas


Goldman Tennis Center
Something old is incred- nis Center. Now, it’s been construction funded pri- programs. Facilities opera- COURTESY ASB A, USTA MISS OURI VALLEY

ible and new again. named Racquet Sports marily through donations tor Lifetime Activities is
For 125 years, San Industry's Public Tennis from Bay Area philanthro- also coordinating all levels
Francisco’s Golden Gate Facility of the Year. pies, includes 16 courts, of year-round program-
Park tennis facility has “The Lisa & Douglas (including one stadium ming, including kids
built a reputation as the Goldman Tennis Center style), five pickleball camps, local tournaments,
“cradle of champions,” renovations have allowed courts and a 7,800-square- beginner to advanced
counting Billie Jean King, the facility to offer exten- foot clubhouse with tennis lessons for all ages,
Rosie Casals, Peanut Louie sive community program- lounge, showers, lockers, Cardio Tennis and more.
Harper and Brad Gilbert ming and outreach for kitchen, patio, garden— —Kent Oswald
among its alums. With a years to come,” says Beau and a classroom dedicated
$27 million renovation, Fieldsend, USTA manager to offering education op-
the site evolved into the of Infrastructure Services. portunities through
newly renamed Lisa & The state-of-the-art, San Francisco’s Park and
Douglas Goldman Ten- four-acre institution, with Recreation’s youth tennis

44 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


Tip for Success
Get involved. Tennis is such a great
outlet for juniors, but they can’t enjoy
it without volunteers who make their
experience special.
LARRY NEWTON
CONGRATS!
ADVANTAGE CLEVELAND
TENNIS & EDUCATION
NJTL OF THE YEAR

Through the pandemic, they


made life as productive as
possible for local children.

Keep up the great work!

Youth Tennis
Provider of the Year
Larry
Newton
Larry Newton is a legend on the
Omaha tennis scene. He first became
involved with the Omaha Tennis As-
sociation when his kids were growing
up, and since then, he’s served in a
variety of roles. Currently, he chairs
the Junior Play Committee for USTA
Missouri Valley, and is vice chair of
the USTA National Local Play and
Competition Committee.
While his dedication to the game is
evident through his volunteering re-
cord, his commitment to junior tennis
has made the game more accessible
and fun for all youngsters. That dedi-
cation is why Newton is RSI’s Youth
Tennis Provider of the Year.
Among many accomplishments,
Newton was instrumental in helping
launch the USTA Junior Circuit pro-
gram and PlayTracker tool. He also was
a project leader for the Net Generation
Pathway Regulations. He's run over
100 junior events in his career and has
spent six years as an administrator for
USTA Regional Competition Training
Centers, growing his player pool from
20 to more than 300. —Mark Collins

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 45


Tip for Success

Champions
Tennis instruction is not rocket science.
By taking a common-sense approach to

of Tennis
instruction, players of all ages and ability
levels will benefit.
2021 KEN DEHART

USPTA Member of the Year

Ken DeHart
at several USPTA World
Conferences and Division
Conferences.
“The USPTA was proud
to present Ken with the
George Bacso Lifetime
Achievement Award at
our recent 2021 World
Conference in Las Vegas,”
Ken DeHart of Portola, DeHart joined the achievements include says USPTA CEO John
Calif., first discovered ten- USPTA in 1976 and at- being a two-time USPTA Embree. “Ken has been a
nis as a college freshman, tended every USPTA Southwest and two-time USPTA member for over
and by his senior year was World Conference and USPTA Northern Cali- 40 years and has served
the No. 2 singles player Division Conference, so he fornia Professional of the in numerous leadership
and co-MVP of his team. could learn from his peers. Year. He has also served roles, but perhaps the
After earning a Master’s He then went on to serve on the USPTA National most amazing thing about
degree, he became a high as tennis director at sev- Education Committee, Ken, after many years in
school boys’ tennis coach. eral clubs and he became Master Professional the sport, is his tremen-
But his enthusiasm and a USPTA Master Profes- Committee and, coming dous passion for teaching
drive didn’t stop there. sional in 1990. His many full circle, has presented tennis.” —Judy Leand

Ken DeHart, who


joined the USPTA 45
years ago, has played
and taught tennis
since he was 19
years old.

COURTESY USPTA

46 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


Congratulations
RSI CHAMPIONS OF TENNIS

2021 Intermountain Winners


Public Park of the Year:
Jaycee Park Tennis Courts • Cheyenne, WY
Pro/Specialty Retailer of the Year:
House of Tennis • Las Vegas, NV

2021 Intermountain Hall of Fame


Inductees & Annual Award Winners
HALL OF FAME INDUCTEES:

Joan Birkland • Colorado


Marie Robertson • Wyoming

ANNUAL AWARD WINNERS:


Barbara Clark Award (Diversity & Inclusion):
Dolores Larsen • Weiser, ID
Family of the Year:
Buckingham Family • Boise, ID
Nikos Ridle Award (Junior Sportsmanship):
Cole Brashear • Las Vegas, NV

Inaugural RSI Lifetime Achievement Award


Rob Scott, USTA Intermountain Executive Director, congratulates John Callen,
USTA Southern Executive Director, on his RSI Lifetime Achievement Inaugural Award.

© 2021 USTA. All rights reserved.


Tip for Success Tip for Success
Don’t just be a “sideline coach”—get out Don’t forget, communication works both

Champions and play tournaments and leagues to ways—not only does the word need to go out

of Tennis
remind your young players that you have about programs, but players need to know
more than just “experience.” Lend your someone is listening to them.
support to area and regional events. HOWARD COUNTY RECREATION & PARKS
2021 AMY BADGER

High School Coach of the Year Parks & Recreation Agency


Amy Badger of the Year
Howard County
Tennis coaches are teachers at heart, so it’s only natural
Recreation & Parks

COURTESY USTA SOUTHWEST; USTA MID -ATLANTIC; USTA GEORGIA


that so many of them lend their talents and time to high
school tennis. Albuquerque Academy girls’ tennis coach
Amy Badger has given more than two decades of her time
to the school, and it’s been time well spent, as the trophy Creativity and communication are the two words that
case has been well stocked since Badger came aboard in come to mind for Alex Chan, associate director of com-
2000. Among the highlights: She led the school to four New munity services for the USTA’s Mid-Atlantic Section, when
Mexico high school state team championships, and 25 of it comes to describing Howard County’s Department of
her players have won state singles or doubles titles. Recreation & Parks.
A former No. 1 player at the University of New Mexico, “They are the best. They make things happen,” says
Badger leads with a voice of experience and calm. Her Chan. “I work with several departments of park and
players learn valuable lessons about not only where best recreation, and Howard County is so open to new ideas
to serve when down break point, but learn the value of and to being very innovative.”
teamwork, camaraderie and the importance of being The organization is generous with sharing its concepts,
civic-minded. he notes. During the early part of the pandemic, Howard
“The teachers I had and the challenge to learn tennis County shifted to offering virtual tennis lessons so that
captivated me from the start, and that challenge still keeps new players, as well as returning athletes, could hit the
me involved today with these girls,” says Badger, RSI’s High courts ready to play once in-person camps were offered
School Coach of the Year. “Doors were really opened for me again. Howard County also is active on social media, post-
because of this great sport, and I try to show that journey to ing short instructional videos to help keep juniors and
these girls.” —Jeff Sikes adults engaged. And another key to its success is the strong,
positive relationship the Rec & Parks department has with
the local school system, helping to promote and offer
tennis to youngsters. —Mary Helen Sprecher

48 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


Tip for Success
Foster an inclusive environment and make
sure adaptive athletes know they belong in
the game and on the court.
JIM HAMM

Congratulations on
your well-deserved Thanks to
success from the individuals and
United States organizations
Professional like you, the
Adaptive Tennis Tennis sport and business
Champion of the Year Association. of tennis have
Jim Hamm never been better.

Thanks to Jim Hamm’s energy, pas-


sion and leadership, Special Popula-
tions Tennis is widely recognized as
a flagship organization for adaptive
tennis well beyond its home state of
Georgia and USTA Southern.
“Special Pops Tennis, through
the leadership of Jim, is now known
nationally as the gold standard for
adaptive tennis programming,” says
USTA Georgia Executive Director
Darren Potkey. “We’re very blessed to
have Jim here in Georgia.”
For all he’s done to advance adap-
tive tennis, Hamm is RSI’s Adaptive
Tennis Champion of the Year.
Hamm, the executive director of
Special Populations Tennis, based
in metro Atlanta, helps to provide a
fun and inclusive environment that
focuses on enriching lives. From
training academies to league play to
tournaments, Special Pops Tennis
helps athletes build self-confidence
and life skills through social interac-
tion with each other.
“My greatest reward is to get to
know an athlete as a whole person
and then share my love for them
through a common interest in ten-
nis,” Hamm says. —Lindsey Davila

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 49


Tip for Success Tip for Success

Champions Forge strong community partnerships and Passion and commitment to wheelchair tennis will

of Tennis
attract good groups of volunteers who have a increase awareness in communities—and help to
passion for the game. change lives.
LAKE NORMAN TENNIS ASSOCIATION JENNIFER EDMONSON
2021

Adult Tennis Provider of the Year Wheelchair Tennis


Lake Norman Champion of the Year
Tennis Association Jennifer
Edmonson

COURTESY LAKE NORMAN TENNIS ASSOCIATION; USTA SOUTHERN


The Lake Norman Tennis Association is rapidly grow-
ing tennis in North Carolina, and particularly shines in its
opportunities for adult beginners. For example, in 2021, Jennifer Edmonson is a pioneer when it comes to wheel-
LNTA’s “Try Tennis” program attracted more than 200 chair tennis. More than 25 years ago, she volunteered at
adult players and is now converting those enthusiasts into the Cajun Classic in Baton Rouge, La. About five years after
leagues. Another popular offering is the “ServeAces Mini- that, she took on the role of tournament director. The tour-
Tennis Bar League”—ServeAces is a play on “cervezas,” nament is a Super Series event on the UNIQLO Wheelchair
the Spanish word for beer—a social league that plays in Tennis Tour and easily of one of the premier wheelchair
bars and breweries with pop-up nets, foam balls and 21- tennis tournaments in the country, twice winning USTA
inch racquets. Southern Wheelchair Tournament of the Year honors.
“ServeAces started in 2016 with 64 players, and there But Edmonson’s service goes much further. She is in her
are now more than 500,” says LNTA Executive Director second term as chair of the USTA Wheelchair Tennis Com-
Amy Brandon. “Some have converted into our Try Ten- mittee, and she’s served on Southern’s Wheelchair Tennis
nis program and others are now USTA players and league Committee since 2013, including as chair since 2019.
captains.” Brandon, along with LNTA President JD Weber “Jen represents what is best in a volunteer for the USTA,
and the organization’s board, continue to add innovative and it just so happens she is doing her fabulous work in
programming, thus earning LNTA RSI's Adult Tennis wheelchair tennis,” says Jason Harnett, manager/head coach
Provider of the Year award. for Wheelchair, part of USTA Player & Coach Development.
“From the beginner to the most advanced, from clubs to Adds Cee Jai Jones, USTA Southern director of Diversity,
the parks to the breweries, LNTA has programs to make NJTL & Grants: “Jennifer is the heart and soul of wheel-
tennis fun and help the sport grow,” says Kelly Gaines, chair tennis in Louisiana, USTA Southern and the country.”
executive director of USTA North Carolina. —Judy Leand —Ron Cioffi

50 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


CONGRATULATIONS ON YOUR
WELL-DESERVED RETIREMENT!

John Callen, USTA Southern


the longest-serving USTA Section
Executive Director

www.tennisindustrymag.com
www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 51
Tip for Success Tip for Success
There is strength in numbers—chances Don’t force your audience to come to you, but

Champions for success are greater when multiple meet them where they are and where they are

of Tennis
entities collaboratively and consistently comfortable, whether it is in schools, on courts
show support for public tennis projects or via Zoom.
and programs. ADVANTAGE CLEVELAND
2021 JAYCEE PARK TENNIS COURTS

Public Park of the Year NJTL Chapter of the Year


Jaycee Park Advantage
Tennis Courts Cleveland
Cheyenne may be best known for its Frontier Days, Advantage Cleveland Tennis and Education (advan-
but this Wyoming city has a robust tennis community, tagecle.org) has, since 2010, helped the city connect with
too. When the Jaycee Park public tennis courts fell into its storied tennis history. But that isn’t the only reason it is
disrepair, just blocks away from the Frontier Days site, the RSI’s National Junior Tennis & Learning (NJTL) Chapter
tennis community stepped up. of the Year.
“The well-used courts at Jaycee Park had safety During these pandemic times, the program has taken
concerns, elevating the need for repair,” says Jason San- exceptional care to deliver outstanding fitness, wellness,
chez, deputy director of Community Recreation & Events literacy, STEM and creative expression classes to elemen-
for the City of Cheyenne. “We partnered with USTA Wyo- tary and junior high school students from more than 70
ming to make a case to allocate funding from the 2019 mill schools, with high school- and college-age students serving
levy grant.” as models and mentors. All of this has been coordinated
The grand opening for the two renovated courts took online and in person as safe practices allowed.
place in October 2020 and included a free adult/senior Whether virtual or in person, tennis remains the attract-
clinic, courtesy of an AARP “Small Dollar, Big Impact” ing force. The goals of Advantage Cleveland’s programs are
grant secured by the Cheyenne Tennis Association. to develop character, encourage education and enhance a
“In times of tight budgets, a strong tennis culture and productive citizenry.
vocal tennis community is crucial to advocate for this sport “We are looking at the whole student, making sure that
and for our courts,” says Josh Cossitt, director of Frontier they have everything they need to be successful on and off
Park Tennis Center and the concessionaire for Cheyenne the court and in the classroom,” says Executive Director
Parks & Rec summer tennis programming. “The Cheyenne Liz Deegan. —Kent Oswald
tennis community has consistently shown up in support of
public tennis over the years.” —Peg Connor

COURTESY USTA WYOMING; ADVANTAGE CLEVELAND; P TR

52 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


Tip for Success
Be open to learning new things and new
parts of the industry, and never back away
from an opportunity.
MARGIE ZESINGER

PTR Member
of the Year
Margie
Zesinger
As head of female tennis at IMG
Academy in Bradenton, Fla., Mar-
gie Zesinger regularly presents at
international coaching symposiums
and conferences. During her career,
she has coached world-ranked Top 10
junior players, women NCAA Divi-
sion I singles champions, and junior
females through their pro careers,
helping them win their first profes-
sional titles and reach career highs in
the WTA rankings.
But her experience doesn’t stop
there. She’s also coached full-time at
the ITF pro circuit level and the WTA
tour, and worked alongside some of
the best American junior girls at USTA
and Team USA national camps.
“The most important mindset for
any coach is to be willing to be open
and try anything,” Zesinger says.
“Margie has many accomplish-
ments in her illustrious career and
does a fabulous job running the
female tennis program at IMG,” says
PTR President and CEO Dan San-
torum. “She is an outstanding role
model.” —Judy Leand

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 53


Tip for Success

Champions As with tennis itself, recognize the

of Tennis
challenges your opponent brings, but play
your game the best that you can.
USTA NEW ENGLAND
2021

USTA Section
of the Year
USTA
New
England
This past year posed exceptional
challenges for the sport, yet many
USTA sections continued to move the
dial in terms of tennis participation
and activity. But USTA New England
stands out as RSI’s USTA Section of
the Year, for both its activity on the
court and virtually.
“We’ve introduced the sport to
thousands of people on public courts
during one of the toughest times in
history, and we have long-term plans
to continue the momentum,” says
USTA NE COO and Executive
Director Matt Olson.
New England’s “Tennis in the
Parks” program, run in conjunction
with Wilson, started two years ago
with 450 junior-to-adult beginners
in nine towns—and since has grown
to more than 2,000 participants in 50
towns. Registration for leagues grew
nearly 60 percent during the same
period, helped by the section’s social
media outreach using the hashtag
#iamatennisplayer as a rallying point.
April was again “Provider Apprecia-
COURTESY USTA NEW ENGLAND; USTA

tion Month,” highlighting the section’s


coaches, tournament directors and
teachers. And to prepare for a return
to “normal” times, there’s been an
increased focus on the new USTA New
England Tennis & Education Foun-
dation to enhance fundraising for
NJTL chapters and aid underserved
tournament players and wheelchair
and adaptive athletes.
Exceptional times; exceptional sec-
tion. —Kent Oswald

54 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


Tip for Success
Tennis play and participation increase in
communities when dedicated, passionate CONGRATULATIONS
volunteers advocate for the sport.
FROM USTA NORTHERN
TO RACQUET SPORTS INDUSTRY
TENNIS CHAMPIONS

MAGAZINE’S ANNUAL
CHAMPIONS OF TENNIS
AWARD WINNERS!

Innovative Tennis Event/ A SPECIAL


CONGRATULATIONS
Initiative of the Year
Tennis
TO TENNIS INDUSTRY SERVICE
AWARD WINNER

Champions GREG LAPPIN!

Recognizing that tennis thrives in


communities of like-minded enthu-

Congratulati ns
siasts, the USTA has formalized an
innovative grassroots effort dedicated
to engaging individuals who advocate
for tennis locally, earning the Tennis
Champions program RSI’s Innovative
Tennis Initiative of the Year award.
The 500 Tennis Champions through- To our Southwest
out the country “truly love the sport and Champions of Tennis
want everyone in their communities Award Winners
to get involved in tennis,” says Stacey
Fieldsend, the USTA’s national manager - AMY BADGER
for Tennis Engagement, who spear- - CITY OF SCOTTSDALE'S
headed the program with Izzy Hort- INDIAN SCHOOL PARK
man. The USTA serves up monthly chal-
lenges to the Champions, with tools and
resources provided, designed to help
them engage players and non-players
in their communities. As incentives,
Champions receive exclusive promo
codes and coupons, educational webi-
nars and networking opportunities.
Hortman calls the inaugural 2021
class of Champions “the most pas-
sionate group of people I’ve had the
pleasure of working with,” noting
their commitment and dedication
has inspired the USTA to increase the Congrats also to USTA Southern's
program to 750 Tennis Champions in John Callen on his Lifetime Achievement Award
2022. —Cindy Cantrell

www.tennisindustrymag.com January 2022 RACQUET SPORTS INDUSTRY 55


Tip for Success
How do you grow tennis in your
community? Start a program! Resource
guides are available from USTA National
and from USTA sections, and grants are
available as well.
DAVID LEE

Tennis Advocate
of the Year
David Lee
From the moment you meet David
Lee, you understand he’s committed
to giving everyone the chance to play
and experience the lifelong benefits
of tennis. He’s played his entire life
and shares his passion for the sport
widely, both in the USTA Mid-Atlantic
Section and nationally. For all of his
efforts, Lee is Racquet Sports Indus-
try’s Tennis Advocate of the Year.
“David’s advocacy extends through
the many avenues of tennis he’s
involved in—from captaining USTA
League teams, to coaching JTT, to
volunteering locally and nationally,
and serving in leadership roles,” says
Lindsey Keeler, chief programs officer
for USTA Mid-Atlantic. “He’s truly an
advocacy champion.”
Lee, from Gaithersburg, Md., is
serving his second term as chair of the
USTA National Advocacy Committee,
supporting tennis advocacy efforts
across the country to help spread the
C O U RT E SY DAV I D L E E

word about the benefits tennis brings


to people of all ages, abilities and back-
grounds. He served on the USTA Mid-
Atlantic board of directors and is the
current president of the Montgomery
County Tennis Association.
—Lauren Hoffmann

56 RACQUET SPORTS INDUSTRY January 2022 www.tennisindustrymag.com


January 2022

Michael Harper, USPTA Certified Professional


From the CEO USPTA

New Footwear and Apparel Endorsee


John R. Embree, USPTA CEO

I n the November/December issue of


ADDvantage, I extolled the virtues of
our past partnership with Fromuth Tennis
of total pro shop purchases to their
retirement account.
better way to do it than with our new
partner, Tennis Warehouse!

as our footwear and apparel supplier


of Nike that concluded at the end of

4 Custom embroidery is available for
personal merchandise and retail in
As most everyone in our industry
knows, Tennis Warehouse is the “go-
November, 2021. I also mentioned that your shops, whether it be USPTA to” company for product reviews, demo
we were working on an arrangement with branded or your facility name. programs, expert stringing services, and
a new supplier that would be announced excellent customer service. With every
soon thereafter. Drum roll please…
I am incredibly excited to announce that

5 Tennis Warehouse has multiple
warehouses across the globe that will
manufacturer going customer direct
and so many online shopping options in
Tennis Warehouse took over this category service members more efficiently today’s economy, Tennis Warehouse is no
beginning last month, December 1. It is a than ever before. Besides having longer viewed as the enemy of pro shops.
multi-year agreement that will offer a wide their original west coast location Instead, they are the leading retailer in our
range of benefits to our membership that in San Luis Obispo, CA, they have industry, without question.
we have not been able to offer previously. recently opened a state-of-the- Having dealt with the leadership at
Under the terms of this agreement: art distribution center outside of Tennis Warehouse since its inception,
Atlanta, making it much quicker I can vouch for their commitment to
1 Members will be able to select from to ship products to east coast support our members at the grassroots.
a variety of brands for their footwear customers. In addition, our members In fact, two of the top three officers of
and apparel needs, including Nike. who reside in Europe or Australia the company were colleagues of mine at
In addition, because many of our can, for the first time, get USPTA Wilson. Suffice to say, we have had a long
members have an affinity for other endorsed products in the countries history together.
companies, you will now be able where they live. It’s fantastic! This is a new day for the USPTA and
to wear the brand of your choice its membership. Working closely with
and still be a part of the USPTA
endorsement program.
6
Finally, Tennis Warehouse believes
there is a branding opportunity for the
Tennis Warehouse for USPTA footwear
and apparel makes sense on a variety of
USPTA when they produce television levels and I look forward to building this

2
USPTA members will still receive
30 percent off MSRP on personal
commercials. Since they conduct
a wide range of advertising during
partnership in the coming years. You will
hear much more about the programs and
products and up to a 40 percent various tennis telecasts, wouldn’t it promotions that Tennis Warehouse will be
discount off MSRP on products for be terrific to see the USPTA logo at launching for our members in the weeks
your pro shop. the conclusion of their various spots? ahead. Thanks in advance for jumping
We have not had the wherewithal to on this bandwagon and giving them your

3
Members enrolled in our
Supplemental Savings Program will
promote our brand with consumers
since our instructional show ended
support. I will be shocked if the experience
that you have dealing with them is not
still get a 5 percent contribution of on the Tennis Channel — so, what top drawer!

January 2022 ADDvantage Magazine - 59


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8 President’s Message USPTA

Keeping Your Eye on the Ball


Richard Slivocka, USPTA President

I can’t communicate enough about how


excited I am to be writing my first
column as USPTA National President. It
the national office or our website,
www.uspta.com.
Inclusion committee members. We will
continue to put this at the forefront of our
As we continue to be the industry leader association. The USPTA wants to be more
is such a tremendous honor, and I am not in developing and delivering content in tune with what you, the member, need
taking this opportunity for granted. We for tennis-teaching professionals, we and want from your trade association. The
have had such outstanding leadership since were able to get back to business per board and I will work hard over the next
the inception of our great organization, usual by conducting our first in-person two years to make sure that we help you in
and it is humbling to be a part of this World Conference in two years. The 2021 any way possible.
exceptional group. World Conference in Las Vegas was a The new Board of Directors will be
First, I would like to thank the tremendous success! While we didn’t meeting for the first time in January at
immediate past president, Feisal Hassan, have our traditional Vegas turnout, we our World Headquarters in Orlando.
not just for all his hard work and passion did welcome 689 attendees back to the We have a great group, and I am looking
for our association, but for the leadership only tennis industry merchandise and forward to working with them and seeing
he has shown the USPTA, the board, and trade show to take place worldwide what we can accomplish.
myself over the past two years. We’ve had since the pandemic, rivaling many of our I am entering my 21st year as a member
a rollercoaster of a time, like most in our other World Conferences. The National of the USPTA. And like many of you, this
country, yet Feisal has done an outstanding staff was outstanding, and the event was association has given me so much, and I
job navigating these challenging and consistent with our world-class standards. take pride in everything we do and what
ever-changing waters. I would also like to We look forward to offering you another we stand for. As members of the USPTA,
thank the previous Board of Directors and tremendous conference in New Orleans we must remain committed to growing our
the Executive Committee for their tireless come september! association and our industry. We are at a
commitment and vision in helping shape Now it’s time to look to our future. We crucial time for our association. We must
our organization. are currently working on selecting the continue to reach out to our youth and
And so, I am happy to say that our members of our national committees and mentor and inspire the next generation of
association is doing great! We are coming task forces, as we’ve had an unprecedented teaching professionals. *
out of a difficult period, having still number of applicants this year for
produced financial and membership committee positions. The Board and Feisal Hassan, Richard Slivocka, and Jason Gilbert
growth. We currently show a 3.2 percent I are incredibly excited to get these at the 2021 USPTA World Conference in Las Vegas.
increase in membership, which is truly committees formed and placed into
amazing during a pandemic. At the time action, reorienting to a focus on the
of writing, we stand at roughly 11,400 DNA of our organization — how can
total members with a positive surplus we help you, the member? We want
of revenue through the midway point of to make these committees more
the fourth quarter of 2021. The USPTA interactive with the membership,
has also added four brand new endorsees continuing the initiatives Feisal
to our association — Tennis Warehouse, developed during his tenure as
Fiix Elbow, StringPing, and Apeak Tennis. president, especially towards
If you aren’t familiar with these new becoming a more diverse association.
companies and how they will support our Feisal did an outstanding job with this,
members, I encourage you to reach out to as did the Diversity, Education, and

January 2022 ADDvantage Magazine - 61

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USPTA Master Professional’s Corner

Thinking Outside the Box


Avis R. Murray, USPTA Master Professional

T he Bass Rocks Golf Club recently


celebrated their 125th anniversary.
Each department of the club engaged
they were representative of and advised to
bring one “favorite dish” from said country,
plus any accessories.
Group 1
United Kingdom, Georgia,
in some way in the observance of this Each player was then given a sticker of Greece, USA, Canada, and Japan
momentous occasion. While the golfers the country’s flag to wear. Taking it a step
participated in a Pro-Am, the club held a further, many dressed in traditional garb Group 2
massive gala with 320 members attending representing the country, some waved flags Thailand, Argentina, France, Italy,
for a delicious meal, dancing, recognizing and banners with many more creative ideas Czech Republic, and Australia
the staff and board of governors, as well as a on full display.
very special fireworks display. The national anthem of each country The celebratory day ended with everyone
For the tennis portion of the occasion, played as competitors were announced enjoying a cookout on the club’s deck as
there was an all-day event that began in and paraded on court. Over 42 members many “different and crazy” prizes were
the morning with a tennis clinic presented were divided into two groupings with six presented.
by Traci Green, who has been the Harvard countries in each division. Because we Lastly, each participant was given two
University Head Tennis Coach for the last had only three courts to work with, this special gifts honoring the club’s 125th
13 years. Traci trained under Arthur Ashe, was the ideal breakdown of facilities and anniversary — a tennis towel embroidered
Serena and Venus Williams, Chanda Rubin, participants. Each group housed a mixture with a design painted by local artist and
and Ajay Pant — winning a Gold Ball at of performance levels — creating an equal tennis player, Jill Demeri, and a 125th
the age of 14. Traci led some tremendous playing field for five rounds of triples anniversary tennis ball key chain.
doubles drills with the club members — one (or quadruples). Abiding by the rules The Tennis Anniversary Committee was
of the day’s highlights! described on the next page, here’s how you comprised of USPTA Master Professional
After the clinic, members participated in too can set your own unique Davis Cup and Director of Tennis Avis Murray, Lynne
a Davis Cup Tennis competition — which style tournament using the parameters Salah, President of Bass Rocks Tennis,
included organizing 12 countries with we’ve adopted. Although you may adopt Debbie Kaufman, Diana Blitz, Anne
three-to-four members representing each any country you’d like, the grouping of the Bresnahan, USPTA Professional Derek
nation. Players were notified of the country teams we selected was as follows: Geary, and tennis staff Megan Hood, Caleb
Members participating at the Parade of Nations at the 125 anniversary of Bass Rocks Golf Club! Willett, and Christopher Noyes. *
Photo Courtesy of Avis Murray

64 - ADDvantage Magazine January 2022


Davis Cup Style Tournament
RULES OF PLAY:
Teams with four players will place three members
on the baseline, i.e.

• One player in each alley and one on the baseline in the middle. The
fourth player will be forward around the “T” service line.
• Teams with three players will place two players on the baseline in
each alley, and the third will be forward along the “T” service line.
• The player in the right-hand baseline corner will be the first
server after a spin of racquets and decide whether to serve,
receive, pick a side, or give the opposing team a choice.
• The server has two serves, may serve underhanded or overhanded
cooperatively.
• The receiver must return the serve before the point is in play.
• After each point, both teams will rotate counterclockwise in one
position.
• With this rotation, the server changes on each point played as
well as the receiving team.
• Scoring will be no ad with the deuce point being served from the
right-hand corner. Teams do not switch sides.
• All teams will play a total of five games, i.e., 4-1, 3-2, 5-0.
• The balls being used are green dot low compression, which helps
make for longer and more fun points.
• Balls are left on the bench for the next group and scores are
reported to the tennis staff when finished.
• Be careful not to over-hit the ball at the near player in what we
call “The Hot Seat.”

January 2022 ADDvantage Magazine - 65


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Tennis Players Should Consider Yoga!


Margit Bannon, USPTA Certified Professional

H ow I ended up teaching “Yoga


for Tennis” might surprise you,
considering that I didn’t like yoga one
It took me a while to try yoga again —
this time in a gym setting where I began
going once a week after workouts. I slowly
practice” for what you want to get out of it,
but later find that you become interested
in other facets of yoga, and that’s precisely
bit when I first tried it! At the time, I was enjoyed the challenge so much that I sought what happened for me. But let’s start with
suffering from a lower back injury that I out classes with my gym pass all over the the obvious reasons you should give yoga
sustained a few months after graduating city, whenever and wherever I could — in- a shot as a tennis player — at any age and
from Miami University (OH), where I between teaching tennis for a living. ability level!
played tennis on scholarship. Upon the At first, it was still extremely hard. I was
suggestion of my therapist, I tried some trying to find a balance between overdoing Injury Prevention
evening classes that were being held at and underdoing it with regard to activity, Because of tennis’s repetitive nature
their office. I can still see it to this day: teaching, and my previous injury. But for both recreational and competitive
walking into a dimly lit room with my beach also because with yoga, I was asked to do players alike, overuse injuries are
towel in hand (not yet owning my own the complete opposite from what I had common. According to a USTA Sport
mat) and feeling utterly lost at the back of learned on the tennis court. I needed Science Committee injury tracking study,
the room. I was introduced to “postures” to slow down and pay attention — and 861 Junior tennis players were studied
where I had no idea what I was doing, and gradually, it began to fill the void of all to understand the most common injuries
I hated the feeling of being “bad” at yoga, those hours I spent training for tennis in sustained. In this order, they are lower
ON naturally comparing myself to others in an aging body that suddenly needed more back, shoulder, ankle, knee, and wrist. Out
my peripherals. I was slipping on my towel, care after years of abuse. of the 861 players, a total of 41 percent of
and surely, I wasn’t burning any calories In the beginning, all I cared about was all players reported injury, with one-
because we were moving too slow to break healing my lower back through postures third of players reporting a second injury.
a sweat! Because it was so different from that offered opportunities for strength and This data tells us that players don’t fully
what I had experienced in the past, yoga a better range of motion. As yoga teachers, recover from their initial injury before
felt like a major waste of time. we often say that you come into “the suffering subsequent harm. We know how
vital the kinetic chain is, and if one area is
Photo Courtesy of Margit Bannon

hurt, there’s a good chance of overloading


another location in the body. Remember
that you’re coming into the practice for
what you’d like to gain. Where is your
current tennis training regimen lacking?
Is it strength, flexibility, balance, or agility
you’re lacking? Yoga is here to help!

Recovery
With yoga styles labeled as “hot” and
“vinyasa flow” maintaining popularity,
tennis players new to yoga might be
fooled into thinking that rigorous types
E ST
of practice are “where it’s at.” Because, as
RT S players, we’re used to keeping a quicker
ERS

January 2022 ADDvantage Magazine - 67


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Member Feature USPTA

on court with you? Here’s a simple Yoga for Tennis drill


Photo Credit: Kevin Karczewski/USPTA

How do you respond you can try on court: Practice a simple


to a bad call or when “mini tennis” drill with a partner with
you’re not playing the only goal of watching the ball as
your best? Are you closely as you can. Notice how many
reactive, and does times your mind goes to something
this trickle into your other than the task at hand. Your mind
ability to perform? will naturally move elsewhere as it gets
Are you using your accustomed to what you are doing: the
time efficiently in work is catching and redirecting yourself
between points back to what you are doing. You have now
and changeovers? practiced yoga in action!
Chances are,
you’ve said yes to at Yoga for Tennis
Margit Bannon (Left) and USPTA CEO John Embree (Right) at the 2021 least one of these In summary, there’s a reason why tennis
USPTA World Conference in Las Vegas, Nevada. questions. professionals such as Novak Djokovic
The physical have gravitated towards yoga as a way to
tempo, training that is often punishing postures of yoga that you use to prevent improve their tennis lifestyle. So come
in nature is considered a plus. Instead, injury and aid in recovery are a pathway into yoga for what you’d like to enhance
assuming you’re already taxing yourself to finding better focus as you become within your game and surprise yourself
physically, allow yoga to bring a balance more aware of sensations within your with how much more your tennis world
to what you are previously doing. In other body. This change happens as you connect opens up! *
words, just because you can stand on your with your breath and as you become more
hands doesn’t mean you should. Take a comfortable with slowing down. When
different approach to yoga in alignment- we slow down, we have the opportunity to
based and restorative style yoga classes notice the patterns of our minds and the
st where moving slower and passive
is openings are offered. In the latter, you’ll
be encouraged to lie on the ground and
use props such as blankets, bolsters, and
blocks. These poses are held for extended
periods, working towards long-term
flexibility, allowing you to recover quicker stories we tell ourselves
from the next time you practice on court. that are often unproductive to the
At first, your greatest challenge may be game of tennis! So the first step is in
that you’re not being asked “to do” as noticing, and when we do, it’s a literal
much physically when lying still, but after game-changer — not just in tennis but
a while, the body and mind adjust, and it in life! You may have heard the saying;
feels like a glorious release (as if you’ve you are what you think?! Ponder
given yourself a massage) by the time your how powerful that is and how
session is done! beneficial it could be if you
were to catch yourself
Focus before responding in
Who doesn’t need to find better focus a certain way on court
throughout their day? Maybe you’ve or before going down
noticed that you need this improvement the rabbit hole of
m throughout the course of a tennis match negativity. In other
or practice. Where does your mind go words, the first step is
when you’re working on a stroke? Is it recognizing the
& pulled in a million directions? Is it even problem.
rrent

January 2022 ADDvantage Magazine - 69


Sowing and Reaping
Michael C. Alcott
USPTA Elite Professional

W hen playing tennis, you need to know a fundamental principle of life and tennis —
the power of sowing and reaping. Tennis is about sending the ball to a specific court
area, anticipating, and then receiving the ball. At its core, it’s a big game of throwing and
catching — only you are using a racquet to both send and receive. Understanding where to
send the ball (sowing) can help you anticipate where the ball will be coming back percentage-
wise (reaping). This is a basic fundamental I call “directionals.” The basic fundamental of
directionals are as follows: cross-court begets cross-court, down the line begets down the
line, lob begets a lob, and drop shot begets a drop shot. If you understand these fundamentals,
you can build a solid foundation to develop a plan for your strategy and tactics.
Photo Credit: BalanceFormCreative
Member Feature USPTA

The directional principles are derived where you send the ball. Will you be ready percentage. As you get closer to the net,
from the idea that it’s easier to hit the to sow what you reap? Will you defend the height of the ball and having more
ball back where it came from. In doing your opponent’s primary shot based on time and space allow for more options. It
so, the player’s racquet is striking the where you send the ball? Positioning becomes easier to change the directions of
ball perpendicular to the vector of the yourself so that you are defending their the ball and successfully hit a secondary
incoming ball, giving them the most primary shot is essential. Doing so can target. When you are playing, think about
significant margin of error. Changing alter your opponent’s perception or tempt your opponent’s response to the shot that
the direction of the ball means that the them to hit a secondary shot. you hit. Did they follow the directionals
player is not hitting squarely behind So how do you know if you that are described above? Did you sow
the incoming shot. Instead, they are should hit your primary what you reaped? If not, were they
actually hitting the ball off-center of or secondary shot? The successful? If they were successful, why?
perpendicular. Knowing these universal following example should Are you giving them too much time and
directionals is foundational. Yet, it doesn’t help you understand your space? I hope this helps you understand
mean that your opponent will follow these options. If your opponent hits a backhand how to anticipate your opponent’s shots.
patterns every time. Also, knowing these from their ad court to your ad court, The more you play, the better you get at
directionals doesn’t mean that you have to you can choose to position anticipating shots. The better you get at
follow them every time either. It helps to yourself to hit a forehand anticipating shots, the more time you will
know where your primary target lie. from the ad court. have to set up on the ball, take it earlier,
Primary targets are targets that give you We call this running and reduce the time your opponent has to
the biggest margin of error. I say targets around the backhand. make their next shot. *
because cross-court and down the line If you decide to hit your
are not targets — they are directionals. primary target, you will send
However, there are many targets along the ball with your forehand
a directional. A primary target gives you from your ad court back to your
the longest distance between the location opponent’s ad court. We call this
you are hitting the ball from and the an inside-out forehand. Hopefully,
target where you are sending the ball. It you are attacking the ball with
is usually a target that is located along a your forehand and forcing them
cross-court directional. A tennis court to hit a backhand. Again, this has to
is 78 feet long. However, hitting from do with time and space and whether
the deuce court corner of the court to your opponent can run around their
the deuce court corner on the other side backhand. Can they strike a forehand,
of the net yields a distance of 82.6 feet, or are they forced to hit a backhand? In
which gives you another 4.5 feet of real doing so, you are hitting to the longest
estate to place your shot. Going for a target distance of the court and over the lowest
in the cross-court direction means you part of the net. If, however, you decide to
will also be hitting over the lower part of hit your forehand from the ad side of your
the net. Both the lower net and the most court (in this same example) and change
prominent area to hit, make this shot the ball’s direction, sending it down the
primary. Secondary shots happen when line to your opponent’s deuce court —
you are hitting towards a shorter target that would be your secondary target.
from you and usually over the higher part We call this an inside-in forehand.
of the net. This forces you to get the ball It is secondary because you are
up, clear the net, and come down sooner changing the ball’s direction, hitting
to land inside the boundaries. Choosing a shorter distance, and the net is
whether to hit a primary or secondary slightly higher as the ball crosses
target has to do with time and space. the net closer to the alleys.
Just remember that you are responsible Practice hitting your shots
for where you hit the ball. There are back to where the ball came from
consequences, both good and bad, as to to increase your shot-making

January 2022 ADDvantage Magazine - 71


USPTA | IFP Academy
The United States Professional Tennis
Association (USPTA), Inc. partners
with the International Federation of
Pickleball Academy (IFP Academy) to
offer a new and improved USPTA
Pickleball Certification.

Beginning January 1, 2022, USPTA members may obtain


USPTA Pickleball Certification by 17 newly trained USPTA
Division Head Pickleball Testers or at any IFP Academy official
training center within its extensive network. In addition, all
USPTA Head Division Pickleball Testers have extensive
experience with the sport, both as a player and a teacher, and
will receive immense in-person training by the IFP Academy.
New Pickleball Certification USPTA

New USPTA Pickleball Certification


John R. Embree, USPTA CEO

A s most of you are aware, the USPTA


contracted with the International
Pickleball Teaching Professional
over the last three years, for their guidance
and expertise as we became more familiar
with this growing category.
for a one-year pickleball training and
continual education membership. With
that membership, USPTA professionals
Association (IPTPA) to conduct pickleball Starting January 1, 2022, the USPTA will will be able to access basic educational
certification for our members. Even with model its pickleball certifications similarly content from IFP Academy for that year.
COVID wreaking havoc on the industry to our previous tennis testing certifications. Pros will also be able to upgrade for $100
beginning in 2020, the IPTPA could still Each division has selected a Division Head to access unlimited video content and
certify hundreds of USPTA professionals Tester for Pickleball (a USPTA member) educational tools.
when we commenced our partnership back who is an advocate of the sport, has taught Suppose a division would like an
in November of 2018. Unfortunately, at that the sport for at least two years, and has an instructor from the IFP Academy to
time, the USPTA did not have the expertise extensive playing background. These 17 conduct a certification (because the
internally to adequately handle pickleball Head Testers received extensive in-person Division Head Tester is unable to run the
certifications, which is why we reached out training at one of two-weekend workshops test). That can easily be done with the
to Seymour Rifkind and his association to in December by the IFP Academy, a cost for the application fee being the same
assist us with this process. market-leading pickleball training, $229. Because of the extensive network of
With the expiration of that agreement in certification, and rating company run by IFP Academy instructors throughout the
late October 2021, and with the increased Robert Elliott, specializing in certification country, they would be happy to assist in
interest amongst USPTA professionals and training across the globe in 62-plus as many certification events as needed.
who are delivering the sport at their countries. Robert also happens to own They also provide a comprehensive virtual
facilities, the USPTA determined that Engage Pickleball, one of the premier top pickleball certification program tailored for
it would be in our best interest to take 3 global brands in pickleball equipment tennis professionals.
control of pickleball certification and — and is also a US Open and Tournament Partnering with the IFP Academy won’t
handle it in house under the USPTA of Pickleball pro-level medalist, former take long for the USPTA to establish an
banner. I want to thank Seymour and his Division 1 tennis player, and instructor at extensive network of pickleball testers
team, personally, for aiding the USPTA Nick Bollettieri satellite training centers. across the country. With the explosion
Now that these of pickleball everywhere, USPTA
Carley Rozpedski (left) and John Embree (Right) at the 2021 USPTA Head Testers are IFP professionals have a responsibility to
World Conference in Las Vegas, Nevada. Academy trained, they deliver what their customers want. Thus,
can host certification if facilities or clubs demand pickleball
Photo Credit: Kevin Karczewski/USPTA

training for additional programming and instruction, USPTA


testers to work within members must be prepared to provide that
their respective service. If they don’t, they may not be long
divisions or conduct for their job.
certification exams for This is an exciting time for our
USPTA professionals association as we enter this new
who want to be USPTA certification phase for USPTA professionals
Pickleball Certified. in 2022. Like it or not, pickleball is
The application fee is here to stay. Having a USPTA Pickleball
$229, of which $30 will certification will be a valuable asset for pros
go to the IFP Academy looking to move up in their careers.

January 2022 ADDvantage Magazine - 73


USPTA/ThanksUSA Scholarships USPTA

2021-2022 USPTA/ThanksUSA
Scholarship Recipients
Jean Pletchette, Director of Sports Initiatives, ThanksUSA

Kathleen Veterinary Medicine. program at the University of Colorado at


Kathleen knew Although veterinary school is the Colorado Springs. Shortly after beginning
from an early age next big step for Kathleen, she is also classes, the COVID pandemic threatened
that she wanted considering joining the United States to derail her education once again.
to live her life Army as a member of the Veterinary “I honestly felt that I could have given up
caring for animals. Corps. Eventually she hopes to work with and waited until the pandemic passed, but
An ambitious student, large animal species in a zoological park. I told myself that I needed to push through
Kathleen became a certified veterinary for my family. Life will continuously throw
assistant while still in high school. She Ayriana obstacles, but anything can be overcome if
has completed an Associate of Arts in A $3,000 USPTA/ you persevere.”
Animal Sciences degree and with the ThanksUSA Today, Ayriana continues to persevere
financial support of a $3,000 USPTA/ scholarship is knowing that she has the generous
ThanksUSA scholarship, is pursuing helping Ayriana support of the USPTA/ThanksUSA
a bachelor’s degree in Zoology at the realize her dream scholarship. “I am honored to have
University of Central Florida. “I am of becoming a nurse. been selected as the recipient of this
sincerely honored to receive the USPTA/ Ayriana became interested in the scholarship. I am incredibly grateful for
ThanksUSA scholarship. I thank you for healthcare field after caring for her ThanksUSA and the USPTA for giving me
your generosity and for supporting grandfather during his final years. She this opportunity to further my education.
my education, says Kathleen” enrolled in classes at the University of I am not only pursing my career goals to
The daughter of a disabled Army Hawaii at Manoa and secured a job as a better my future, but also the future of my
veteran, Kathleen attributes much of medical assistant in an OBGYN practice. “I family and patients.”
her success to her father’s emphasis on gained a lot of experience and knowledge
education. “My dad has always promoted that I can take with me into a future Kenneth
academics and making him proud is what nursing career,” says Ayriana. The son of a
influences me to push hard and strive to Married to an active-duty Army retired Army
make my goals a reality.” Specialist, Ayriana faced tough academic Sergeant, Kenneth
Working towards admittance to decisions when her husband received was awarded a
veterinary school, Kathleen continues to orders to Colorado. “This was my first $3,000 USPTA/
participate in activities that enhance her move as a military spouse, a new mother, ThanksUSA scholarship
academic pursuits. She helped establish and a student.” Though she was eager to to begin undergraduate studies at the
the pre-veterinary Animal Lover League transfer to a new school, Ayriana learned University of the Incarnate Word in San
at Santa Fe College, researched marine one of the most unfortunate, but common Antonio, Texas. Inspired by his father’s
life in Belize, interned with the Lubee roadblocks faced by military spouses: Army career as a pharmacy specialist,
Bat Conservancy, and secured her first not all credits transfer between colleges Kenneth intends to major in pharmacy,
paying job as a veterinary technician in different states. Even with this new eventually earning a Doctor of
at the University of Florida College of obstacle, Ayriana enrolled in the Nursing Pharmacy degree. *

January 2022 ADDvantage Magazine - 75


USPTA What’s The Dill?

Membership Department Update


Dillon Chustz, USPTA Director of Membership

R honda Gibbs has spent her entire


tennis-teaching career led by the
mantra, “Have racquet, will travel.” Where
court at their home, setting Rhonda up for
success at a young age. Rhonda eventually
went on to play both basketball and tennis
pros with the former. She reminded
us that the clientele of our longtime
members would eventually become the
there is an opportunity to teach and for the University of Pittsburgh. My initial responsibility of the members just starting
inspire, Rhonda will manifest. I initially reaction to hearing this was envy — what out. When one of our members retires
met Rhonda at the 2021 USPTA World I would have given to have my very own from teaching, it is imperative that their
Conference in Las Vegas, where she was tennis court as a junior player! However, students fall into the hands of the best
an active and enthusiastic participant. once I learned of the many ways in which possible successor. I noticed many heads
Her vivacious spirit swept through the Rhonda is evangelizing our sport, paying nodding as Rhonda beseeched everyone to
conference, positively affecting everyone that good fortune forward, my envy turned think long term. I would have thought her
in her path. You can imagine the level of to admiration. For over 30 years, Rhonda mantra was, “Have voice, will inspire!”
uncertainty we all felt as we kicked off has relied on her unflinching mentality to When writing this article, I came across
our first major event since the pandemic keep herself constantly moving, working, testimonials from some of Rhonda’s former
began. Had we made the right decision and engaging with players from ages 3 to 93. students. The very first review read, “That’s
to continue hosting an in-person event? Currently, she is the executive director how you do it!” This was not the first time
Less than five minutes after interacting of R.L.G. Sports Ministries in Northern that I’ve read feedback like this regarding
with Rhonda, we felt justified. You simply California, which runs a home school one of our members — not by a long shot. I
cannot beat the experience of interacting physical education program to combat left the World Conference feeling incredibly
with our members in person. childhood obesity. In addition, Rhonda inspired not only by Rhonda but also by so
Growing up in Pennsylvania, Rhonda is also the women’s head tennis coach at many of you who introduced yourselves,
had a unique opportunity that most young Berean Christian High School in Walnut shared your goals and accomplishments,
athletes can only dream of. As the owner Creek, CA, where she aims to coach and reinforced my belief that USPTA pros
of an asphalt paving company, Rhonda’s her students “ASAP” (Academically, are the best there is! I hope to see even
father built both a basketball and tennis Spiritually, And Physically). “My students more of you in 2022! *
come early and stay late,”
Rhonda told me at the
USPTA 2021 Trade Show.
Her students simply want to
show up for her.
At our General
Membership meeting,
members provided input
about the future of our
association and offered
suggestions to their fellow
pros. Rhonda urged her
colleagues to introduce
themselves to younger
USPTA members, linking the
new generation of teaching

NATIONAL BOARD OF DIRECTORS ADDVANTAGE MAGAZINE


President.............................................................Richard Slivocka Editor...................................................................................... Jim Burke ADDvantage is published monthly by the
Managing Editor......................................................... Mike Calendrillo United States Professional Tennis Association.
First Vice President................................................ Trish Faulkner
Layout/Design.............................................................Kevin Karczewski The opinions expressed in ADDvantage are
Vice Presidents...................... Tracy Almeda-Singian, Mark Faber, Editorial Assistance .......................... Fred Viancos, Ellen Weatherford those of the authors and not necessarily those
Jason Gilbert, Kevin Theos of ADDvantage or the United States
Circulation..................................................................... Trevor Trudelle Professional Tennis Association.
Immediate Past President.......................................Feisal Hassan USPTA World Headquarters
11961 Performance Dr. Copyright© United States Professional Tennis
CEO...........................................................................John Embree Association, Inc. 2022. All rights reserved.
Orlando, FL 32827 Reproduction of any portion of the magazine
Legal Counsel........................................................George Parnell 407-634-3050 – www.uspta.com is not permitted without written permission
from the USPTA.

76 - ADDvantage Magazine January 2022


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