for Term I Studies XIl EXami Time 90 Minut

Maximum Marks -
40
ve Business

SECTION - A
Q.1 Read the
following statement-Assertion (A) and Reason (R): look at the challenges
posed by soc-
Assertion(A): The marketing Concept
concept cannot be
considered adequate if w e on and
explosion inflation
problems e environment"E
klike
be O cannot population

Keason
pollution, deforestation, shortage of resources,
environ

(R): Any activity which detrimental to the interests of

the society at la
Dut is
needs but
human needs
satisfies human
which satisfies
notbe justified
Select the correct
(a) Both Assertion alternative
(A) and Reason (R) are true.
(6) Both Assertion
(A) and Reason (R) are false.
(c) Assertion (A) is true
and Reason(R) is false.
(d) Assertion (A) is false and
Q2 The basic role of a Reason(R) is true.
firm is to identify a need and fill
The it.
marketing philosophy highlighted in the given statement is:

(a) Production concept (b) Product concept

(c)Marketingconcept (d)
Selling concept
be pertormed by
task which can
p u b l i c relations of an organisation is an important
(a) The marketing department
(6) The public relations department
(c) Any outside public relations agency
(d) All of these
Q.4 Which of the following statement is true?
(a) Needs' and 'Wants' are one and the same thing
(6) Marketing is a merely a post-production activiry.
(c) Only a product or a service can be marketed.
marketer.
(d) Anybody, who takes more active role in the exchange process will be taken as the
Q5 For the following two statements choose the correct option:
Statement I: While authority is delegated, responsibiliry is imposed, accountability is assumed.
Statement Il: Authority can be delegated by a manager to a subordinate.
Select the correct alternative:
(a) Both the statements are correct.

(b) Both the statements are incorrect

(c) Statement I is correct and II is wrong.
(d) Statement II is correct and I is wrong

gives shape to the Organisation structure.

Q.6 (b) Span of management
(a) Organisation chart

(c) Functional Structure d) Divisional Structure

is true?
Q.7 Which of the following
statement

(al In a decentralised organisation, there is no need for supervision over the activities of a subordinate.
can be totally decentralised.
(b) A large size organisation
delegation to the lowest level.
(c) Decentralisation extending is to lessen the burden of
is
decentralisation the manager
(d) The purpose of
 a p e S TetiW-l 202l-22 EXAM HANDBOOK Busines
November-December 2021)
((ian CBSETeum-1Examination
Q.8 For the
following two statements choose the correct option:
Statement l:Employecs should have stability of tenure.
Statement Il: Employce turnover
should be maximised to maintain organisationa
Sclect the correct alternative:
(a) Both the statemcnts
(b) Both the statenments
are
correct
incorrect.
arc
(c) Statement I is
and Il is
correct
wrong.
(d) Statement lI is correct andI
is wrong.
Q9 ncips in
identilying the product brand and different categories
or in grading of products into
a) Branding
(b) Packaging
c)Labelling (d) Grading
Q.10 Read the following statement-Assertion (A) and Reason (R):
Assertion (A): Coordination is a deliberate function.
Reason (R): A
manager has to coordinate the efforts of different people in a conscious and deliberate manne
Select the correct alternative:
(a) Both Assertion (A) and Reason (R) are
true.
b) Both Assertion (A) and Reason (R) are false.
(c) Assertion (A) is true and Reason (R) is
false.
(d) Assertion (A) is false and Reason(R) is true.
Q.11 "Every member of an organisation has a different
the organisation they work towards purpose for joining the organisation but as members
fulfilling the common organisational
coordination of individual effort in a common direction." goal. This requires team work
above. Identify the characteristic of management highligh
(a) Management is a
goal-oriented process.
(b) Management is a group activity.
(c) Management is multi-dimensional.
(d) Management is a dynamic function
Q.12 "Through moivation and leadership the
commitment to group success."
management helps individuals to develop team
spirit, cooperation
Identify the point of importance of
management highlighted above.
(a)Management helps in achieving group goals.
(b)
Management increases efticiency.
(c)Management creates dynamic organisation.
a

(d)
Management helps in achieving personal objectives.
Q.13 The principles are guidelines action but do not provide
to

problems. This is so because readymade, straitjacket solutions to all manag

(a) the application of principles has to be changed
per requiremens. as
(b) real business situations are very complex and dynamic and result of many factors.
are a
(c) principles are like different tools serving diferent the
purposes, manager has to decide which tool to use u
what circumstances.
(d) All the above
Q14 Which of the following is not an objective standardisation
of work?
(a) To reduce a given line or product to fixed types, sizes and characteristics.
(6) To establish interchange ability of manufactured parts and products.
c) To establish standards of cxcellence and quality in materials.
(d) None of the above
15 Which of the following does not characterise the business environment?
(a) Uncertainty (b) Employees
c) Relativity (d) Complexity
 is false?
Q.16 Which of the following statements

(b) Planning is economical.

(a) Planning reduces creativity.
(d) Planning is a mcntal exercisc.
(c) Planning focuses on achieving objectives.
be drawn.
are the base material upon which plans are to

Q.17 (b) Premises

(a) Objectives
(c) Alternatives (d) Implementation
is not an element of the process of delegation?
Q.18 Which of the following (b) Granting of authority
(a) Creation of an obligation
(d) Assignment of duties
(c) Freedom from responsibility
the corporate ladder.
reduces successively as we go down
Q.19 (b) Responsibility
(a) Authority
(d) Decentralisation
(c) Accountability of chaos, removes conflict among people
brings order out
is the process by which the manager
suitable for teamwork.
Q.20 and creates an
environment

over work or responsibility sharing

(b) Organising
(a) Planning
(d) Controlling
(c)Staffing functions at the
centralisation would imply concentration of all decision making
Q.21 Complete (6) apex of
the management hierarchy
lower level of the management
hierarchy
(a (d) None of these
the
(c) middle level management
to attracting and persuading
customers to buy
emphasises greater importance
Q.22 Which concept of marketing
products?
(b) Product concept
(a) Production concept
(d) Marketing concept
(c) Selling concept the right place so that people
and services available
at

is concerned with making the goods

Q.23
can purchase the same.
(b) Price
(a) Product
(d) Promotion in
(c) Physical Distribution
pursue its
marketing objectives
tools that a firm uses to

is described as the set of marketing

Q24
target market.
(b) Selling
(a) Marketing (d) Promotion Mix
(c)Marketing Mix SECTION - B

the correct option:

Q.25 following two statements choose
For the innovation. lar
with creativity and
Statement I: Planning is closely connected parteu
work on a
formulate an idea of how to

Statement Il: Before doing something,

the manager must

task.
Select the correct alternative:
incorrect.
s t a t e m e n t s are
(b) Both the
(a) Both the statements are correct.
and I is
(c)Statement I is correct and II is wrong. (d) Statement II is correct wrong the

which the product may

be
sot ch
product costs sets the minimum level or the floor price
at
Q.26 The
the upper limit o Pr down?
provided by the products and the intensiry of demand of the buyer sets
utility where would the pricCc se
Between the lower limit and the upper limit
buyer would be prepared pay.
to

This is affected by .
(b) Government and legal regulations.
(a) Extent of competition in the market.
(d) Marketing methods used.
(c) Pricing objectives.
 CESE Sample Papers Term-I2021-22 EXAM n Novemb
Examination
oCOSE Term-1

Q.27 Match the following and choose the correct alternative: ion

the label be the package for the | (A) 'TO

Designing and developing to put on

Distribution

products. (B) Physical

(11) Ater sales serviccs, handling customer complaints adjustments, and
tcchnical serviccs and
procuring credit services, maintenance services,
consumer information. upport
Customer ouP
and | (c)
thc customcrs about the firm's product its fcaturcs, etc.
Scrvices
ntormation
persuading them to purchase these products.
abelli
LabellinE
and ware housing (D)
(IV) Managing inventory (levels of stock of goods), storage
and transportation of goods from onc placc to the other.
(a) (i) - (A). (ii) - (B), (ii) - (C), (iv) - (D)

(b) () - (B). (i) - (C), (ii) - (D), (iv) - ( )

(e) ) - (D), (i) - (C), (i) - (A), (iv) - (B)
(d) (i) - (B), (ii) - (D), (ii) - (C), (iv) - (A)
as low as
1,099 for domesu
Europe announced discoun ted fares, starting Oua

Q.28 Malaysian budget Sky

airline group
operated by
carrier and 2,099 for international flights
destinations operated by its Indian Joint Venture
airlines under a limited period offer. number of peopic
group
the firm to inform a large
communication which can be used by
ldentily the medium of
about the new fares.
(b) Personal Selling
(a) Adverrising
(d) Public Relations
(c)SalesPromotion up Quick D
markets, the start
transformed 2,500 Kirana stores across eight cities into virtual super the
Q.29 Having owners in top 30 cities of the country by
decided in advance, to collaborate with 15,000-20,000 store
further months.
has set its eye on digitizing over 1,00,000
kirana s t o r e s over next 18-24
end of this year. The company
functions of management discussed above.
Identify the step in the process of o n e of the
(a) Setting Objectives
(b) Developing Premises

(c) Identifying alternative courses of action

(d) Evaluating alternative courses
Q.30 following two statements choose the correct option:
For the
decentralised.
StatementI: A large sized organisation can be totally
there is tendency to move towards decentralised
Statement lI:As an organisation grows in size and complexity, a

decision-making.
Select the correct alternative
(a) Statement I is correct and II is wrong.
(b) Statement II is correct and I is wrong

(c)Both the statements are correct.

(d) Both the statements are incorrect.
a business of manufacturing toys. They identified the following
main
.31 Rishu, Ashu and Ravi have decided to start
activities which they have to perform:
Purchase of machinery, (ii) Production of toys, (iv) Arrangement of finance,
() Purchase of raw materials, (i)
where they can sell their toys and (vii) Selection of employees
()Sale of toys, (vi) Identifying the areas
that four managers should be appointed to look after
In order to facilitate the work they thought
(a) Production, (b) Finance, (c) Marketing. (d)
Personnel.
involved in the above-mentioned para.
Identify the function of management
(b) Organising
(a) Planing
(c)Staffing (d) Controlling
O.32 A company, which manufactures a popular brand of toys, has been enjoying good marker res
separatedepartments for Production, Marketing, Finance, Human Resourccs and Rescarch and tation. It has
Lately to use its brand name and also to cash on to new business
opportunities it is thinking Devel
di opment
manufacture of new range of electronic toys for which a new market is emerging.
to
ersify imto
Identify the type of the Organisation structure the company should adopt with diversifcation.
(a) Functional structure (b) Divisional structure
(c) Formal organisation structure (d) Informal organisation structure
o.33 Shreya Ltd. has been awarded recently with the 'Best Employer of the Year Award. The company has helim. 1.
the ideas and suggestions of its employees. There is selective dispersal of decision making authority at all
There is no delay in delivery of orders to customers due to prompt decisions taken by employes. ldenik
concept of management followed by the company the

(a) Authority (b) Responsibility

(c) Delegation (d) Decentralisation
Q.34 Read the following statement-Assertion (A) and Reason (R):
Assertion (A): Management principles are rigid as principles of pure science.
Reason (R): Since management principles deal with human behaviour, they are to be applied creatively given the
demand of the situation.
Select the correct alternative:
(a) Both Assertion (A) and Reason (R) are true.
(b) Boch Assertion (A) and Reason (R) are false.
(c)Assertion (A) is true and Reason (R) is false.
(d) Assertion (A) is false and Reason (R) is true.
Q35 Deewan Ltd. is a multinational consulting company with its headquarters at Washington D.C. It hires young
people from different countries of the world. It is a company in which people dream to work because of its work
environment, pay and growth prospectus. The company has a culture of open communication and people of
various nationalities work ogether in a discrimination free environment. The behaviour of managers of Dewan
Ltd. emphasizes kindliness and justice which ensures loyalty and devotion of workers. It also promores murtual
In this way management of Deewan Lrd. is able to achieve is
trust andbelongingness among team members. or
objectives by promoting team work. By doing so managers of Deewan Ltd. are following some principles
management. Identify rwo such principles.
(a) Equity; Esprit de Corps
(b) Order; Division of work
(c)Equity; Order
(d) Uniry of Direction; Division of work
with
Q36 Zoya International Ltd. is a multinational company in which people of various nationalities work .
for
a team
spirit of unity and harmony
in a discrimination free environment. Equal opporrunities arc ava
everyone in the company. The pay and compensation of all the employees is just and equitable.
Identify the principle of management being followed by Zoya International Ltd.
(a) Esprit de corps (b) Equity
(c) Remuneration of employees (d) All of these time
Q37 In order to set up standard target of performance for workers, it was necessary for Shiv Ld. to fix stu
bserved
for workers to perform a
particular job. For this Mr. Ganesh, the Production Manager of
averagetime the con
the workers when they were
performing
the job. He used a stop watch in hand and noted and then calculatcd aow
taken by of the
workers for completion job. He repeatcd the same observation for
100 times and
average time for the performance of the job. This fixed the standard time
and inefticient workers were
was as on
the " byMr.
Ganesh.

distinguished. Identify technique of scientific management followea

(a) Time Study
(b) Method Study
(c) Motion Study (d) Fatigue Study
 served
Q.38 Beena, a studcnt or management, likes to relate what she learnt in class to rcal life situations. dne
many situations while watching educational television that remind her
or
In
programmes on
CO
Management. one such programme, factories manufacturing parts for products liKC
and mobile phones were being tclecast. u
Name the technique of Scientific management that should be adhered to, while manufacturing parts for such produc
(a) Functional foremanship (b) Standardisation and Simplification of work
(c) Differential Piece Wage System (d) Method Study
o39 Read following statement-Assertion (A) and
the Reason (R):
Assertion (A): Management is all pervasive.
Reason (R): The activities involved in managing an enterprise are common to all organisations whether
economic, social or political.
Select the correct alternative:
(a) Both Assertion (A) and Reason (R) are true.
(b) Boch Assertion (A) and Reason (R) are false.
(c) Assertion (A) is true and Reason(R) is false.
(d) Assertion (A) is false and Reason(R) is true.
Q40 The manager of Beta Ltd. is very efficient and effective and makes sure that all the employees and workers in his
team perform the task on time with minimum cost. His main focus is on cost reduction. So he never listens
the demand of workers for increasing wages. He even gives no opporrunity to workers for promotion. As a result
to
workers started becoming frustrated and dishearrened all the time. Which objective of management could nor be
achieved by the manager?
(a) Organisational Objectives
(b) Social Objectives
(c) Personnel Objectives
(d) None of these
41 Raijiv Automobiles aims to produce and sell 1,00,000 cars in 2019. To achieve this objecive, the production
department strives for timely produccion and sales deparement takes all possible steps to sell them. Due to
combined cfforts of all the departments, the company is able to achieve its target. Which of the following point
of importance of management is highlighted in the given case?
(a) Management helps in achieving group goals
(b) Management increases efthciency
(c) Management creates a dynamic organisation
d) Management helps in achieving personal objectives
Q42 Ashutosh Goenka was working in 'Axe Ltd., a company manufacturing air purifiers. He found that the profits
had started declining from the last six months. Profit has an implication for the survival of the firm, so he
analysed the business environment to find out the reasons for this decline.
ldentify the level of management at which Ashutosh Goenka was working,
(a) Top Level Management
(b) Middle Level Management
( Operational Management
d) None of these
Q43 In X Ltd., the purchase department purchased 10 of material for the
tonnes raw
production department.
iowever, the production department needed just 7 tonnes. Due to this reason, goods were over produced and
were not
accepted by Sales department. As a result, some goods remained unsold. Which aspect of management
is lacking?
(a) Organising (b) Coordination
c)Staffing (d) Controlling
 in Column I with their respective definition in Column I:
Q44 Match the dimension of management
6) In a factory, a product is manutactured, in a garment store a custome
A. Management of work
nced is satishied and in a hospital a patient is treated. Managcme
translates the goalsto be achicvcd and assigns the means to achieve:t.
(ii) No matter what the organisation, it has somc basic product or servi
B. Management of people to
provide in order to survive the flow of input material and the technolo
for transforming this input intothe desired outputfor consumDtion
(ii) The task of management is to make people work towards achievine
C. Management of operations
the organisation's goals, by making their strengths effective and thee
weaknesses irrelevant.
(b) (i). (i), (ii)
(a) i), (i), (iii)
(d) (i). (ii), (i)
(c) (iii), i), G)of management are intended to apply to all types of organisations, business as well as non-businets
Q.45 The principles e

manutacturing as well as the services sectors. However

large, public sector as well private
as sector,
small as well
would vary with the
the e x t e n t of their applicability (b) business activity
nature of the organisation
(a) (d) All of these
(c)scale of operations of business environment?

Which of the following best indicates the importance

Q.46 and threats
Identification of opportunities
(a)
(6) Improvement in performance

(c)Copingwith rapid changes

(d) All of these to function as an integrated unit by
which enables the enterprise
provides the framework
Q.47 of individuals and departments.
regulating and coordinating the responsibilities
(b) Span of management
(a) Organisation structure

(d) Decentralisation
(c) Delegation and services for money or for something of value
is a process
where by people exchange goods
Q48
to them.
(b) Marketing
(a) Shopping (d) Merchandise
(c) Selling
SECTION C
49-52 on the basis of the same.

and answer question number from other new

Read the following text
market share due to increased competition
a problem of declining
who
An auto company C Ltd. is facing models for mass
consumers are
are introducing
lower priced the
and existing players in the
market. Its competitors
to improve its
market standing in uture.
needs take immediately
price sensitive. C Ltd.
realized that it to steps
a t all levels
what they are expected ao to
direction to all departments
lt decided to increase sales by 10% and gave
about the future, and forecasting
was made
ab
The also made certain assumptions
achieve the objective. managers
and equipment needed, etc. al
the demand for new products, prices of machinery added features and new technolog
n e w models
with will
to introduce
consumers, C Limited plans This t e u
ror quality conscious from all the levels of management.
has formed a t e a m with representatives
trategy
advancements. The company for implementing the aboYc
brainstorm that will be adopted by the organisation
and will determine the steps are modilied or ponsales
trends in the environment if economic policies
difticult to assess future financial plad, a
very in the market can also upset
conditions in the country are n o t stable. Intense competition

targets may have to be revised.

highlighted in the given

Q.49 ldentify the function of management casc.

(a) Planning (b) Organising

(c) Directing (d) Controlling
 to
.50 It decided to increase sales by 10% and gave direction to all departments at all levels what they are expectcu
Q.50
do to achieve the objectivc. The managers also made certain assumptions about the futurc, and torecastin8"*
nc
the demand necded." Identify the step
made about for new products.
function of management identified.
prices of machinery andcquipment
(a) Setting Objectives (b) Developing Premises
(c)Both (a) and (b) (d) Follow up action
051 . t is very ditficult to assess future trends in the environment if economic policies are moditicd or poIt

conditions in the country are not stable. Intense competition in the market can also upset financial plians,
as
then sales targets may have to be revised." Identify the limitation of the function of management identified
highlighted above.
(a) Planning leads to rigidity (b) Planning may not work in a dynamic environment
(c)Planning is a time-consuming process (d) Planning does not guarantee success
0.52 Identify the fearure(s) of the function of management identified as discussed in the case.
(a) Planning is a mental exercise (b) Planning is futuristic
(c) Planning is pervasive (d) All of these
Read the following text and answer question no. 53-56 on the basis of the same:
Naman and Govind afrer finishing their graduation under vocational stream decided to start their own travel agency
which will book Rail Tickets and Air Tickets on commission basis. They also thought of providing tickets within ten
minutes through the use of internet. They discussed the idea with their Professor Mr. Mehta who liked the idea and
suEgested them to first analyse the business environment which consists of investors, competitors and other forces like
oal. polical etc. that may affect their business direcely or indirecly. He further told them about the technological
inprovements and shifts in consumer preferences that were taking place and hence they should be aware of the
cpvionmental trends and changes which may hinder their business performance. He emphasised on making plans
keeping in mind the threat posed by the competitors, so that they can deal with the situation effectively. This alignment
of business operations with the business environment will result in better performance.
Q53 ldenify the component of business environment highlighted in the above para.
(a) Economic Environment (b) Social Environment
(c) Technological Environment (d) Political Environment
Q4 ldentify the fearure(s) of business environment as discussed by Professor Mehta with Naman and Govind.
(a) Speciic and general forces (b) Inter-relatedness
(c) Dynamic nature (d)Both (a) and (c)
Q55 Identify the of importance of business environment as stated by Professor Mehta in the above situation-
point(s)
a) It enables the firm to identify opportunities and getting the first mover advantage
(6) It helps the frm to identify threats and early warning signals.
c)Ithelps in tapping useful resources.

(d) Ie helps in assisting in planning and policy formulation.

Q56 Which of the following is not an element of legal environment?
(a) Court judgements
(6 The extent and nature of government intervention in business
c Government regulations
(d) Administrative orders issued by government authorities
Good Looks Ltd are the manufacturers of cosmetics. The enjoyed a pre-eminent composition in the business an
but after the
competito-
has grown in size. Till recenly the company had been doing good business; entry or

for this was that all decisions were take-

the market share of Good Looks Ltd' has declined. One of the reasonsof all at the
Dy the higher management. This has resulted in the concentration decision-making process ape
the Worried about the decline in market share and profit, the company appointe
management hierarchy.
orructures Consultants India Ltd as a consultant to suggest improvements in the organisation's decision-makir
PIOCEss. The consultant suggested that the decision-making responsibilities may be divided among hierarchic
 levels. They said that if decision-making authority will be shared with the lowest levels and is consequently
placed near che point of action, it will help in quick decision-making and this will help thecompany in adapting
itself to the dynamic operating conditions. They stated that the philosophy of dispersal of authority propapate
the belief that people are competent, capable and resourceful and can assume the responsibility of effective

implementation of their decisions.

Identify the meaning of theconcept based on which Structures Consultants India Ltd. gave their recommendatione
to Good Looks Ltd.
(a) Delegation (b) Decentralisation
(c) Centralisation (d) Organisational structure
Q58 Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business.
They regularly meet and discuss their business ideas and exchange notes on customer satisfaction. marketing
efforts, product designing, selling rechniques, social concerns etc. In one of such meetings, Ginika drew
the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers
were exploiting the consumers in various ways and were not paying attention towards the social, ethical and
ecological aspects of marketing, whereas she was not doing so. Tanish told that they were under pressure
to satisfy the consumers, but stated that the consumers would not buy enough unless they were adequately
convinced and motivated for the same.
the needs of the customers. It
Rohit stressed that a company cannot achieve its objectives without understanding
to keep consumer satisfaction in mind
because business is run by the resources
was the duty of the businessmen
he himself was taking into consideration the needs
made available to them by the society. He further stated that
of the customers.
of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their
Identify the various types

business.
(a) Ginika -

Societal Marketing concept ; Selling concept; Rohit - Marketing concept

Tanish -

Tanish Selling concept; Rohit Societal Marketing concept

-

(b) Ginika - Marketing concept

Ginika Societal Marketing concept ; Tanish -

Rohit - Marketing concept

Product concept;
(c) -

Production concept; Rohit - Marketing concept

Societal Marketing concept ; Tanish
-

(d) Ginika -

business in
drinks company. The company is doing its
is working as the Chief Executive Officer of a soft
Q59 Jay Swami a teacher of Business Studies in reputed
a

collaboration with soft drinks company of France. Jay's friend,

a
about the factors
with his students. He wanted clarity from Jay
was discussing the Marketing' chapter
college that there were a large number of factors affecting
marketing
which affect the marketing decisions. Jay explained non-controllable factors. Jay
two categories: )
controllable factors, and (i)
decisions which may be divided into and reshaped
that controllable factors became marketing tools that c a n be constantly shaped
further explained
success. Identify the set
of marketing tools that can be constanty
by marketing
achieve
managers, to marketing
shaped and reshaped by marketing managers.
(a) Product ,Price ,
Place and Promotion
(6) Branding, Packaging and Labeling
and Public Relations
c) Advertising, Personal Selling, Sales Promotion
(d) Grading, Standardising and Marketing Planning 1S
The company no
Q.60 Pushpanjali Ltd., is manufacturing chocolates, biscuits,
cakes and other similar products.
conducted to
Saurabh, the Marketing manager of the company got a survey
Eenerating enough profits. of better quality, the customers
were
not
reasons. The finding of the survey revealed that in spite
Out the
O distinguish the products of the company from its competitors. Though the customers wanted to Duy

were not able

to
iae
products of "Pushpanjali Ltd.' again and again because of its goods qualiy, not they resulting in inaac
but

ESproducts in thethemarket. Because of this, the sales of the company could pick up
prorits. daurabh, Marketing manager now realised that 'Pushpanjali Ltd.' had forgotten to take onc o

most important decisions related to the product. et

What decision should Pushpanajali Ltd' take so that its customers are able to identify its products in h e

(a) Pricing (b) Branding

(c) Packaging (d) Labelling