KENDRIYA VIDYALAYA SANGATHAN

LUCKNOW REGION
PRE BOARD EXAM 2023-24
CLASS XII
SUBJECT: BUSINESS STUDIES (054)
TIME: 3 HOURS M.M 80

General Instructions:

(i) This question paper contains 34 questions. All questions are compulsory.

(ii) Marks are mentioned in front of each question.

(iii) There is no overall choice. However, an internal choice has been provided in
some questions.

(iv) Answer should be brief and to the point.

(v) Answers to the questions carrying 3 marks may be from 50 to 75 words.

(vi) Answers to the questions carrying 4 marks may be about 150 words.

(vii) Answers to the questions carrying 6 marks may be about 200 words.

(viii) If there is any discrepancy in Hindi Version, English Version will be acceptable.

Q.1 Management required in all types of organization, whatever may be the size orNature
(either economic or non-economic organization).Identify the feature of management
(1)

(i) Goal oriented process

(ii) All pervasive/ universal activity

(iii) Management is a dynamic function

(iv)Intangible force

प्र.1सभीप्रकारकेसंगठनोंमें आवश्यकप्रबंधन, चाहे उसकाआकारकुछभीहोयाप्रकृति

(यातोआर्थिकयागैर-आर्थिकसंगठन)।प्रबंधनकीविशेषताकोपहचानें
(1)

(i) लक्ष्योन्मख
ु ीप्रक्रिया

(ii) सर्वव्यापक/सार्वभौमिकगतिविधि
(iii) प्रबंधनएकगतिशीलकार्यहै ।

(iv) अमर्त
ू बल

Q.2.Dealing with employees as individuals and as a group of people and take care

Of their needs. Identify the dimension of management?

(1)

(i) Management of work

(ii) Management of operations

(iii) Management of People

प्र.2कर्मचारियोंकेसाथव्यक्तियोंकेरूपमें औरलोगोंकेसमह
ू केरूपमें व्यवहारकरनाऔरदे खभालकरनाउनकीजरूरतोंकेबारे में
।प्रबंधनकेआयामकोपहचानें?(1)

(i) कार्यकाप्रबंधन

(ii) प्रचालनोंकाप्रबंधन

(iii) लोगोंकाप्रबंधन

Q.3 Mona Ltd. Is leading automobile company in which the various departments are
setting up their own objectives without paying any interest to the organizationalObjectives.
(1)

Which principle of management violated by the Mona limited.

(a) Unity of command

(b) Subordination of individual interest to general interest.

(c) Unity of direction

(d) Discipline

प्र-3मोनालिमिटे डअग्रणीऑटोमोबाइलकंपनीहै जिसमें विभिन्नविभागहैं,संगठनात्मकउद्दे श्यको बिना ध्यान दिए

,स्वयं अपने विभाग के उद्दे श्यों कोनिर्धारितकर लिया। (1)

मोनालिमिटे डद्वाराप्रबंधनकेकिससिद्धांतकाउल्लंघनकियागयाहै ?

(क)आदे शकीएकता

(ख) व्यक्तिगतहितकोसामान्यहितकेअधीनकरना।

(ग)निर्देशनकीएकता

(घ)अनश
ु ासन
Q.4.Assertion (A): Techniques are procedures or methods which involves series ofsteps to
be takento desired goals.

Reason (R) principles are the guideline to take decisions or action while
practicingTechniques.(1)

(a) Both (A) and (R) are true.

(b)A) is true but (R) is false.

(c)(A) is false but (R) is true.

प्र.4.अभिकथन (A): तकनीकऐसीप्रक्रियाएंयाविधियाँहैंजिनमें उठाए जाने वाले कदम वांछित लक्ष्यों के

लिएप्रक्रियाएँशामिलहैं:

कारण (R):सिद्धांतअभ्यासकरतेसमयनिर्णययाकार्रवाईकरनेकेलिएदिशानिर्देशहैं। (1)

(a) (A) और (R) दोनोंसत्यहैं।

(b) A) सत्यहै लेकिन (R) असत्यहै ।

(c) (A) असत्यहै लेकिन (R) सत्यहै ।

Q.5. With a revolution taking place in the manufacturing of mobile phones with super
class cameras, the business of cameras in the consumer market has taken a hit. Studies
show that mobile phone photography has devastated the camera industry.The dimension
of business environment highlighted in the above(1)

Case is:

(a) Economic Environment (b) Technological

Environment

(c) Social Environment (d) Political

Environment

प्र.5सप
ु रक्लासकैमरोंवालेमोबाइलफोनकेनिर्माणमें होरहीक्रांतिकेसाथ,
उपभोक्ताबाजारमें कैमरोंकाव्यवसायप्रभावितहुआहै ।अध्ययनोंसेपताचलताहै किमोबाइलफोनफोटोग्राफीनेकैमराउद्योग
कोतबाहकरदियाहै ।उपरोक्तमें रेखांकितव्यावसायिक पर्यावरणहै :(1)

(क) आर्थिकपर्यावरण(ख) प्रौद्योगिकीयवातावरण

(ग) सामाजिकवातावरण(घ) राजनीतिकवातावरण

Q.6 Which of the following items is a component of economic environment?(1)

(a) Expansion of transportation and communication services in Delhi.

(b) Facility of booking train tickets, through mobile apps.

(c) Restriction on 15-years-old petrol vehicles plying on roads in Delhi.

(d) The Haryana Government's announcement of free bus rides for females on the
occasion of Rakshabandha.

प्र.6निम्नलिखितमें सेकौनसीवस्तआ
ु र्थिकपर्यावरणकाएकघटकहै ?(1)

(क) दिल्लीमें परिवहनऔरसंचारसेवाओंकाविस्तार।

(ख) मोबाइलऐपकेमाध्यमसेरेलटिकटबक
ु करनेकीसवि
ु धा।

(ग) दिल्लीमें सड़कोंपरचलनेवाले15वर्षपरु ानेपेट्रोलवाहनोंपरप्रतिबंध।

(d) हरियाणासरकारद्वारारक्षाबंधनकेअवसरपरमहिलाओंकेलिएमफ्
ु तबसयात्राकीघोषणा।

Q.7Liberalization is(1)

(a) Free Flow of goods and services

(b) Increase participation of private sector

(c) Reduction in formalities, taxes and tariff

(d) Unity among Political Parties

प्र.7 उदारीकरणक्याहै ?(1)

(a)वस्तओ
ु औ
ं रसेवाओंकामक्
ु तप्रवाह

(b) निजीक्षेत्रकीभागीदारीमें वद्

ृ धि

(c) औपचारिकताओं, करोंऔरटै रिफमें कमी

(d) राजनीतिकदलोंकेबीचएकता

Q.8 Ram was given a task by his superior to prepare a plan in 15 days. He asked two
of his subordinates to work upon two aspects of his task, one of the subordinate met
with an accident and could not complete his work. Who is answerable for this task?(1)

(a) Ram is accountable

(b) Ram's superior is accountable

(c) Ram's subordinate is accountable

(d) None of them is accountable

प्र.8
रामकोउसकेवरिष्ठद्वारा15दिनोंमें एकयोजनातैयारकरनेकाकार्यदियागयाथा।उन्होंनेअपनेदोअधीनस्थोंकोअपनेकार्यके
दोपहलओ
ु प
ं रकामकरनेकेलिएकहा,
अधीनस्थमें सेएकदर्घ
ु टनाकाशिकारहोगयाऔरअपनाकामपरू ानहींकरसका।इसकार्यकेलिएकौनउत्तरदायीहै ?(1)

(a) रामजवाबदे हहै

(b) रामकावरिष्ठजवाबदे हहै
(c) रामकाअधीनस्थजवाबदे हहै
(d) उनमें सेकोईभीजवाबदे हनहींहै
Q.9 Identify the point importance of leadership of illustrated in the picture-1:(1)

Picture -1 / चित्र-1

(a) Effective leadership is getting work done. Task completed on the time and goals
achieved at minimum cost.
(b) Leadership indicate ability of an individual to influence others.
(c) Leadership is the continuous process.
(d) Leadership tries to bring change in the behavior of the others.
प्र.9 चित्र-1में सचित्रनेतत्ृ वकेबिंदम
ु हत्वकोपहचानें:(1)

(क) प्रभावीनेतत्ृ व कार्यकराया जारहाहै ।कार्य समय पर परू ा किया गया और न्यन
ू तम लागत पर अपने
उद्दे श्यों को प्राप्त किया गया।

(ब) नेतत्ृ वदस

ू रोंकोप्रभावितकरनेकेलिएएकव्यक्तिकीक्षमताकोइंगितकरताहै ।

(ग) नेतत्ृ वएकसतत्प्रक्रियाहै ।

(द) नेतत्ृ वदस

ू रोंकेव्यवहारमें परिवर्तनलानेकीकोशिशकरताहै ।

Q.10. Delegation is(1)

(a) Optional (b) Compulsory(c) Both (a) and (b)(d) None of above
 Or

Informal organization and formal organization tries to fulfill……………………….(1)

(a) Physiological need (b) social need (c) safety security need (d) esteem need

प्र.10. प्रत्यायोजनक्याहै ?

(क) वैकल्पिक(ख) अनिवार्य(ग) दोनों (क) और (ख)(घ) उपरोक्तमें सेकोईनहीं

या

अनौपचारिकसंगठनऔरऔपचारिकसंगठनकोपरू ाकरनेकीकोशिशकरताहै ........(1)

(a) शारीरिकआवश्यकता (b) सामाजिकआवश्यकता (c) सरु क्षासरु क्षाकीआवश्यकता (d) सम्मानकीआवश्यकता

Q.11.Match the items given under column I with the suitable statement under column II(1)

Column I Column II
A. Measurement of actual performance i) Only significant deviations which go
beyond the permissible limit should be
brought to the notice of management.

B. Setting performance standards (ii) Comparison reveals the deviation

between actual and desired result.

C. Management by exception (iii) Performance should be measured in

the same units in which standards are
set.
D. Comparing actual performance with
standards (iv) Standards can be setin both
qualitative and quantitative terms

A B C D
a) iii iv i ii
b) I ii iii iv
c) ii I iii iv
d) I iii ii iv
प्र.11 कॉलमI केतहतदिएगएआइटमोंकामिलानकॉलमII केतहतउपयक्
ु तकथनकेसाथकरें (1)

कॉलमI कॉलम II
अ. वास्तविकप्रदर्शनकामापन (i)
केवलअनम
ु ेयसीमासेअधिकमहत्वपर्ण
ू विचलनोंकोप्रबंधनकेध्यानमें लायाजाना
ब. प्रदर्शनमानकोंकोस्थापितकरना चाहिए।
(ii) तल
ु नासेवास्तविकऔरवांछितपरिणामकेबीचविचलनकापताचलताहै ।
ग. अपवादद्वाराप्रबंधन (iii)
निष्पादनकोउन्हींइकाइयोंमें मापाजानाचाहिएजिनमें मानकनिर्धारितकिएगएहैं
।
द.मानकोंकेसाथवास्तविकप्रदर्शनकीतु (iv)
लना मानकोंकोगण
ु ात्मकऔरमात्रात्मकदोनोंशब्दोंमें निर्धारितकियाजासकताहै ।

अबसद
a) Iii iv iii
b) I ii iii iv
c) ii I iii iv
d) I iii ii iv

Q.12 Statement I: Electronic holdings can be converted into physical certificates with the
process ofDematerialization.

Statement II: There is no danger of theft, loss or forgery of share certificates in

dematerialization.

Choose the correct option from the following:(1)

a. Statement I is true and II is false.
b. Statement II is true and I is false.
c. Both the statements are true.
d. Both the statements are false.

प्र.12कथनI:इलेक्ट्रॉनिकहोल्डिंग्सकोअभौतिकीकरणप्रक्रियाकेसाथभौतिकप्रमाणपत्रमें परिवर्तितकियाजासकताहै ?
कथनII:अभौतिकीकरणमें शय
े रप्रमाणपत्रकीचोरी, हानियाजालसाजीकाकोईखतरानहींहै।
निम्नलिखितमें सेसहीविकल्पचनि
ु ए:(1)
अ. कथनI सत्यहै औरकथनII असत्यहै ।
ब.कथनII सत्यहै औरकथनI असत्यहै ।
स.दोनोंकथनसत्यहैं।
द.दोनोंकथनअसत्यहैं।
Q.13 Raghav's friend Raman works as a Chartered Accountant in Solutions Ltd. Raman,
in a meeting with the Board of Directors of the company, came to know that the firm
would soon be declaring a bonus issue which would result in increase in the price of
shares. Considering this, Raman advised Raghav to purchase the shares of Solutions
Ltd., who acted on his advice and bought the shares before time. Which function of
SEBI can control such malpractices?(1)

a. Protective function b. Regulatory function

c. Development functiond. All of these

प्र.13राघव का दोस्त रमन सॉल्यश

ू स
ं लिमिटे ड में चार्टर्ड अकाउं टें ट के रूप में काम करता है । रमन को कंपनी
के निदे शक मंडल के साथ एक बैठक में पता चला कि फर्म जल्द ही बोनस जारी करने वाली है जिसके
परिणामस्वरूप शेयरों की कीमत में वद्
ृ धि होगी। इस पर विचार करते हुए, रमन ने राघव को सॉल्यश
ू स
ं
लिमिटे ड के शेयर खरीदने की सलाह दी, जिसने उनकी सलाह पर काम किया और समय से पहले शेयर
खरीदे । सेबी का कौन सा कार्य इस तरह के कदाचार को नियंत्रित कर सकता है ?
(1)

अ. सरु क्षात्मककार्यब. नियामक कार्यस. विकासकार्यद.येसभी

Q14-It is a document issued by the stock broker showing the details of bought or
sold after the order has been executed electronically.

(a) Order confirmation slip

(b) Contract note
(c) Trade confirmation slip
(d) Unique identification code
Q14-यहस्टॉकब्रोकरद्वाराजारीकियागयाएकदस्तावेजहै जोइलेक्ट्रॉनिकरूपसेऑर्डरनिष्पादितहोनेकेबादखरीदे याबेचेजानेकाविवरण
दिखाताहै ।
(ए) ऑर्डरपष्टि
ु करणपर्ची
(बी) अनब
ु ध
ं नोट
(सी) व्यापारपष्टि
ु करणपर्ची
(डी) विशिष्टपहचानकोड

Q15-Star Ltd is planning to raise an issue of 50,000 non-convertible debentures

of face value Rs 1,000 through private placement. Name the type of financial
market being approached by the company.

(a) Primary market

(b) Secondary market
(c) Money market
 (d) None of the above

Q15-स्टारलिमिटे डनिजीप्लेसमें टकेमाध्यमसे 1,000 रुपयेअकि

ं तमल्
ू यके 50,000
गैर-परिवर्तनीयडिबेंचरजारीकरनेकीयोजनाबनारहाहै ।कंपनीद्वारासंपर्क किएजारहे वित्तीयबाज़ारकेप्रकारकानामबताइए।

(ए) प्राथमिकबाजार

(बी) द्वितीयकबाजार

(सी) मद्र
ु ाबाजार

(डी) उपरोक्तमें सेकोईनहीं

Q.16.Prateek Singh opened a jewellery store 'Fashion Jewels' offering workwear, light
jewellery with modern designs for young working women. Good jewellery designs not only
made the jewellery attractive for young working women, but also gave him a competitive
edge in the market. The jewellery was a hit with working women and 'Fashion Jewels'
was able to report a profit of 3 crore in the first year itself.
The function of marketing performed by Prateek Singh in the above case was:(1)
a. Packaging and labelling b. Promotion
c. Customer support service d. Product designing and
development.

प्र.16.प्रतीकसिंहनेएकज्वैलरीस्टोर'फैशनज्वेल्स' खोला,
जिसमें यव
ु ाकामकाजीमहिलाओंकेलिएआधनि
ु कडिजाइनोंकेसाथवर्क वियर,
हल्केआभष
ू णपेशकिएगए।अच्छे आभष
ू णडिजाइनोंनेनकेवलयव
ु ाकामकाजीमहिलाओंकेलिएआभष
ू णोंकोआकर्षकबनादि
या, बल्किउन्हें बाजारमें प्रतिस्पर्धीबढ़तभीदी।यहआभष
ू णकामकाजीमहिलाओंकेबीचहिटरहाऔर'फैशनज्वेल्स'
पहलेसालमें ही3 करोड़कामन
ु ाफादर्जकरनेमेंसफलरहा।उपरोक्तमामलेमेंप्रतीकसिंहद्वाराकिएगएविपणनकाकार्यथा:(1)
अ. पैकेजिंगऔरलेबलिंगब. ग्राहक सहायता सेवा
स. प्रचारद. उत्पादडिजाइनिंगऔरविकास।

Q.17.Safe Life Technologies Private Ltd. is a renowned pharmaceutical company in India.

It has launched a new medicine to treat high blood pressure. To create awareness about
the new medicine and to build a may positive image about it, the company organised a
seminar, which was attended by doctors from various hospitals and dealers in medicines.
During the seminar, the representatives of company discussed about the chemical
composition and the functioning of the medicine.

Identify the tool of promotion used by 'Safe Life Technologies Private Ltd' in the above
case.(1)
a. Advertising b. Sales
promotion

c. Personal selling d. Public relations.

प्र.17
सेफलाइफटे क्नोलॉजीजप्राइवेटलिमिटे डभारतमें एकप्रसिद्धदवाकंपनीहै ।इसनेउच्चरक्तचापकेइलाजकेलिएएकनईदवा
लॉन्चकीहै ।नईदवाकेबारे मेंजागरूकतापैदाकरनेऔरइसकेबारे मेंसकारात्मकछविबनानेकेलिए,
कंपनीनेएकसंगोष्ठीकाआयोजनकिया,
जिसमें विभिन्नअस्पतालोंकेडॉक्टरोंऔरदवाओंकेडीलरोंनेभागलिया।संगोष्ठीकेदौरान,
कंपनीकेप्रतिनिधियोंनेरासायनिकसंरचनाऔरदवाकेकामकाजकेबारे मेंचर्चाकी।

उपरोक्तमामलेमें'सेफलाइफटे क्नोलॉजीजप्राइवेटलिमिटे ड' द्वाराउपयोगकिएगएप्रचारकेउपकरणकीपहचानकरें ।(1)

अ. विज्ञापनब. बिक्रीसंवर्धनस. व्यक्तिगतबिक्रीद. जनसंपर्क

Q18.Which of the following statements is incorrect about Personal Selling?(1)

a. It is a direct face-to-face dialogue that involves an interactive relationship between the

seller and buyer.

b. It refers to short-term incentives designed to encourage the buyers to make immediate

purchase of a product or service.

c. It allows a sales person to develop personal relationship with the prospective

customers.

d. In this it is possible to take a direct feedbackfrom the customer and to adopt the
presentationaccording to the needs of the prospects.

प्र.18.निम्नलिखितमें सेकौनसाकथनव्यक्तिगतबिक्रीकेबारे मेंगलतहै ?(1)

1. यहएकसीधाआमने-सामनेकासंवादहै जिसमें विक्रेताऔरखरीदारकेबीचएकइंटरै क्टिवसंबध

ं शामिलहै ।
ब.यहखरीदारोंकोकिसीउत्पादयासेवाकीतत्कालखरीदकरनेकेलिएप्रोत्साहितकरनेकेलिएडिज़ाइनकिएगएअल्पकालिकप्रो
त्साहनोंकोसंदर्भितकरताहै ।

स. यहएकविक्रेताव्यक्तिकोसंभावितग्राहकोंकेसाथव्यक्तिगतसंबध
ं विकसितकरनेकीअनम
ु तिदे ताहै ।

द.इसमें ग्राहकसेसीधाफीडबैकलेनाऔरसंभावनाओंकीजरूरतोंकेहिसाबसेप्रेजेंटेशनकोअपनानासंभवहै ।

Q.19. A bottle of anti-dandruff shampoo mentions "clean your hair and get rid of dandruff
in one squeeze." The product related decision involved is:(1)

a. Branding b. Product quality

c. Labelling d. Labelling

प्र.19.एंटी-डैंड्रफशैम्पक
ू ीएकबोतलमें "अपनेबालोंकोसाफकरें औरएकनिचोड़में रूसीसेछुटकारापाएं"
काउल्लेखकरें ।इसमें शामिलउत्पादसेसब
ं धि
ं तनिर्णयहै :(1)

अ. ब्रांडिग
ं ब. उत्पादकीगण
ु वत्तास. लेबलिंगद. लेबलिंग

Q.20.Sheela went to a free eye camp and got her eye operated for cataract. The surgery
was not done properly, due to which she lost her vision. Where can she file a complaint
under Consumer Protection Act.
(1)

a. District Commission b. State Commission

c. National Commission d. None of the above

प्र.20शीलाएकनि:
शल्
ु कनेत्रशिविरमें गईऔरमोतियाबिंदकेलिएअपनीआंखकाऑपरे शनकिया।सर्जरीठीकसेनहींकीगईथी,
जिसकेकारणउसकीदृष्टिचलीगई।वहउपभोक्तासंरक्षणअधिनियमकेतहतशिकायतकहांदर्जकरासकतीहै ।(1)

क. जिलाआयोगख. राज्यआयोगग. राष्ट्रीयआयोगघ. उपरोक्तमें सेकोईनहीं

Or

Rama, who was a vegetarian, went to a bakery and bought a vanilla cake. On reaching
home. She found that it had non-vegetarian content. Neither the advertisement nor the
packaging of the product displayed that the product had non-vegetarian content. Will
Raman be able to claim compensation? Which right is violated here?
(1)

रामा, जोएकशाकाहारीथा,
एकबेकरीमें गयाऔरएकवेनिलाकेकखरीदा।घरपहुंचनेपर।उसनेपायाकिइसमें मांसाहारीसामग्रीथी।नतोविज्ञापनऔरनहीउ
त्पादकीपैकेजिंगनेप्रदर्शितकियाकिउत्पादमें मांसाहारीसामग्रीथी।क्यारमनमआ
ु वजेकादावाकरनेमेंसक्षमहोगा?
यहांकिसअधिकारकाउल्लंघनकियाजाताहै ? (1)

Q.21.Explain management as art?

(3)

प्र.21प्रबंधनकोकलाकेरूपमें समझाएं?

Or

State any three function of lower level of management?

(3)
प्रबंधनकेनिचलेस्तरकेकिन्हींतीनकार्योंकोबताइए? (3)

Q.22.At Wipro, Project Readiness Program [PRP] a 68 day structured training program is
offered to all campus recruits coming from varied background (Engineers + Non-
engineers) to be trained on essential behavioral and technical skills that prepare them to
work in live customer projects. E-learning has been introduced in this training for
engineering campus new hires. About 25% of the training duration has been adopted in
E-Learning mode. (3)

(a) Identify the method of training being described in the above paragraph. Will it be
categorised as an off the job training method why or why not?

(b) Name any two other methods of training which fall in the same category training
methods.

प्र.22 विप्रोमें , प्रोजेक्टरे डीनेसप्रोग्राम (पीआरपी) विभिन्नपष्ृ ठभमि

ू (इंजीनियरों + गैर-इंजीनियरों)
सेआनेवालेसभीकैं पसभर्तीकोआवश्यकव्यवहारऔरतकनीकीकौशलपरप्रशिक्षितकरनेकेलिए68
दिवसीयसंरचितप्रशिक्षणकार्यक्रमकीपेशकशकीजातीहै जोउन्हें लाइवग्राहकपरियोजनाओंमेंकामकरनेकेलिएतैयारकरतेहैं
।इंजीनियरिंगकैं पसकीनईनियक्ति
ु योंकेलिएइसप्रशिक्षणमें ई-लर्निंगकीशरु
ु आतकीगईहै ।प्रशिक्षणअवधिकालगभग25%
ई-लर्निंगमोडमें अपनायागयाहै ।
(3)

(क)
उपर्युक्तपैराग्राफमें वर्णितप्रशिक्षणकीविधिकीपहचानकीजिए।क्याइसेनौकरीप्रशिक्षणपद्धतिकेरूपमें वर्गीकृतकियाजाए
गा, क्योंयाक्योंनहीं?

(ख) प्रशिक्षणकीकिन्हींदोअन्यविधियोंकेनामलिखिए, जोएकहीश्रेणीकीप्रशिक्षणविधियोंमें आतीहैं।

Q.23 One day, the management instructor of BBA classes organised a "Panel
Discussion" on important topics of management. The students were given the following
clues for discussion each student was given 3 minutes for elaborating on the clues given
below: (3)

Clue 1: They are inseparable twins.

Clue 2: They are inter-dependent, inter-related and reinforce each other.

Clue 3: They both are forward as well as backward looking.

1. Identify the functions of management written in clues above.

2. Elaborate on the 3 clues.

प्र.23एकदिन, बीबीएकक्षाओंकेप्रबंधनप्रशिक्षकनेप्रबंधनकेमहत्वपर्ण
ू विषयोंपर "पैनलचर्चा"
काआयोजनकिया।छात्रोंकोचर्चाकेलिएनिम्नलिखितसंकेतदिएगएथे,
प्रत्येकछात्रकोनीचेदिएगएसंकेतोंपरविस्तारसेबतानेकेलिए3मिनटदिएगएथे:
(3)

संकेत1: वेअविभाज्यजड़
ु वांहैं।

संकेत2: वेएक-दस
ू रे परनिर्भरहैं, अंतर-संबधि
ं तहैंऔरएक-दस
ू रे कोमजबत
ू करतेहैं।

संकेत3: वेदोनोंआगेकेसाथ-साथपीछे कीओरभीदे खरहे हैं।

1. ऊपरदिएगएसंकेतोंमें लिखेगएप्रबंधनकेकार्योंकीपहचानकरें ।

2. 3संकेतोंपरविस्तारसेबताएं।

Q.24 Differentiate between Money market and Capital market on the following basis:
(3)

(a) Expected return (b) Safety (c) Liquidity

Or

Differentiate between Primary and Secondary Market on the following basis:

(3)

(a) Company involvement (b) Price determination (c) Location .

प्र.24मद्र
ु ाबाजारऔरपज
ंू ीबाजारकेबीचनिम्नलिखितआधारपरअंतरकीजिए: (3)

(क) प्रत्याशितप्रतिफल (ख) सरु क्षा (ग) तरलता

या

निम्नलिखितआधारपरप्राथमिकऔरद्वितीयकबाजारकेबीचअंतरकरें : (3)

(अ) कंपनीकीभागीदारी (ब) मल्

ू यनिर्धारण (स) स्थान।

Q.25." Filling vacancies from within the organization has some advantage as well as
limitations."

Explain any 2 advantages and 2 limitations. (4)

Or

Explain any 2 advantages and 2 limitations of external sources of recruitment.

(4)
प्र.25."संगठनकेभीतरसेरिक्तियोंकोभरनेकेकुछफायदे औरसीमाएं”हैं। (4)

किन्हीं2लाभोंऔर2सीमाओंकोस्पष्टकीजिए।

या

भर्तीकेबाहरीस्रोतोंकेकिन्हीं2 लाभोंऔर2 सीमाओंकोस्पष्टकीजिए। (4)

Q.26.Rahim was working in an enterprise on daily wages basis. It was difficult for him to
fulfill the basic needs of his family. His daughter fell ill. He had no money for his
daughter's treatment. To meet the expenses of her treatment, he participated in a cycle
race and won the prize money. The cycle company offered him a permanent pensionable
job which he happily accepted. (4)

(i) Which element of directing is indicated above.

(ii) By quoting the lines from the above para identify the needs of Rahim that are
satisfied by the offer of Cycle Company.

(iii) Also, explain two other needs of Rahim followed by above that are still to be
satisfied.

प्र.26.
रहीमदै निकमजदरू ीकेआधारपरएकउद्योगमें कामकररहाथा।अपनेपरिवारकीबनि
ु यादीजरूरतोंकोपरू ाकरनाउनकेलिएमु
श्किलथा।उनकीबेटीबीमारपड़गई।उनकेपासबेटीकेइलाजकेलिएपैसेनहींथे।उसकेइलाजकेखर्चोंकोपरू ाकरनेकेलिए,
उन्होंनेएकसाइकिलदौड़में भागलियाऔरपरु स्कारराशिजीती।साइकिलकंपनीनेउन्हें स्थायीपें शनयोग्यनौकरीकीपेशकश
कीजिसेउन्होंनेखश
ु ीसेस्वीकारकरलिया। (4)

(i) निर्देशनकाकौनसातत्वऊपरदर्शायागयाहै ।

(ii)
उपर्युक्तपैराकीपंक्तियोंकोउद्धत
ृ करकेरहीमकीउनआवश्यकताओंकीपहचानकीजिएजोसंतष्ु टहैं।साइकिलकंपनीकीपेश
कशसे।

(iii) इसकेअलावा, रहीमकीदोअन्यआवश्यकताओंकेबारे मेंबताइए, जिन्हें अभीभीपरू ाकियाजानाहै ।

Q.27.Read the extract given below and answer the questions (1 to 4) on the basis of the
same:(4)

Hary is working in R.H. Ltd. as a sales manager. He handles a team of 20 salesmen.

He directs his immediate subordinates and is directed by his immediate boss. The
company has a policy of granting leave as per the requirement of the workers. Recently
for Holi season, it received a big order. Workers are keen to take Holi holidays while
management is pressing hard for overtime. This matter was placed before the HR
Manager, Aman. He is a good leader who takes decision only after consulting his
subordinates and work out the policies after acceptance of the group. He changes his
incentive plans by payment of double wages for working overtime and triple wages for
working on holidays. Workers without any pressure voluntarily took limited holidays and
were able to increase

their earning by working overtime and on holidays Aman also stated that who work
effectively and efficiently will be appreciated at the end of every month as "the employee
of the month. All the employees were happy and this leads to higher output of
production.

Q1. "He directs his immediate subordinates and is directed by his immediate boss."

Identify the feature of directing.

a. Directing initiates action

b. Directing is a continuous process

c. Directing flows from top to bottom

d. Directing takes place at every level of management

Q2. Identify the type of needs being fulfilled by R.H. Ltd. by appreciating its employees.

a. Physical needs c. Social needs

b. Safety needsd. Esteem needs

Q3. Aman motivates the employees to work more by giving them.

a. Financial incentive

b. Non-financial incentive

c. Physical safety

d. None of the above

Q4. Identify the type of leadership style adopted by Aman.

a. Democratic style of leadershipb. Autocratic style of leadership

c. Free rein style of leadershipd. None of the above

प्र.27नीचेदिएगएउदाहरणकोपढ़ें औरउसीकेआधारपरप्रश्नों(1-4)केउत्तरदें : (4)

है रीआर.एच. लिमिटे डमें बिक्रीप्रबंधककेरूपमें कामकररहाहै ।वह20
सेल्समैनकीएकटीमकोसंभालताहै ।वहअपनेतत्कालअधीनस्थोंकोनिर्देशितकरताहै औरउसकेतत्कालमालिकद्वारानिर्दे
शितकियाजाताहै ।कंपनीकीश्रमिकोंकीआवश्यकताकेअनस
ु ारछुट्टीदे नेकीनीतिहै ।हालहीमें होलीकेमौसमकेलिए,
इसेएकबड़ाऑर्डरमिला।श्रमिकहोलीकीछुट्टियांलेनेकेलिएउत्सक
ु हैं,
जबकिप्रबंधनओवरटाइमकेलिएकड़ीमेहनतकररहाहै ।इसमामलेकोएचआरमैनेजरअमनकेसामनेरखागया।वहएकअच्छा
नेताहै जोअपनेअधीनस्थोंसेपरामर्शकरनेकेबादहीनिर्णयलेताहै औरसमह
ू कीस्वीकृतिकेबादनीतियोंपरकामकरताहै ।वहओ
वरटाइमकामकरनेकेलिएदोगन
ु ीमजदरू ीऔरछुट्टियोंपरकामकरनेकेलिएतीनगन
ु ामजदरू ीकाभग
ु तानकरकेअपनीप्रोत्सा
हनयोजनाओंकोबदलताहै ।श्रमिकोंनेबिनाकिसीदबावकेस्वेच्छासेसीमितछुट्टियांलींऔरबढ़ानेमेंसक्षमथे।

ओवरटाइमऔरछुट्टियोंपरकामकरकेउनकीकमाईअमननेयहभीकहाकिजोलोगप्रभावीढं गसेऔरकुशलतासेकामकरतेहैं,
उन्हें हरमहीनेकेअंतमें "महीनेकेकर्मचारी"
केरूपमें सराहाजाएगा।सभीकर्मचारीखश
ु थेऔरइससेउत्पादनकाउच्चउत्पादनहोताहै ।

Q1.
"वहअपनेतत्कालअधीनस्थोंकोनिर्देशितकरताहै औरउसकेतत्कालबॉसद्वारानिर्देशितहोताहै ।निर्देशनकीविशेषताकोपह
चानें।

1. निर्देशनकार्रवाईशरू
ु करताहै ।
ब.निर्देशनएकसतत्प्रक्रियाहै ।

स.निर्देशनऊपरसेनीचेकीओरबहताहै ।

द.निर्देशनप्रबंधनकेहरस्तरपरहोताहै ।

Q2. आर.एच. लिमिटे डद्वाराअपनेकर्मचारियोंकीसराहनाकरकेपरू ीकीजारहीआवश्यकताओंकेप्रकारकीपहचानकरें ।

अ. शारीरिकआवश्यकताएंब. सामाजिकआवश्यकताएँस. सरु क्षाकीजरूरतहै ।द. सम्मानकीजरूरत

Q3. अमन कर्मचारियों को दे कर उन्हें और अधिक काम करने के लिए प्रेरित करते हैं।

अ. वित्तीय प्रोत्साहन

ब. गैर-वित्तीय प्रोत्साहन

स.शारीरिक सरु क्षा

द.इनमे से कोई भी नहीं

Q4. अमन द्वारा अपनाई गई नेतत्ृ व शैली के प्रकार की पहचान करें ।

अ. नेतत्ृ व की लोकतांत्रिक शैली

ब.नेतत्ृ व की निरं कुश शैली

स नेतत्ृ व की स्वतंत्र लगाम शैली

द.इनमे से कोई भी नहीं

Q.28State any four factors that affect the decision related to how much profit is to be
distributed and how much profit is to be retained in the business.
(4)

प्र.28
किन्हींचारकारकोंकोबताइएजोनिर्णयकोप्रभावितकरतेहैंकिकितनालाभवितरितकियाजानाहै औरव्यवसायमें कितनालाभ
बनाएरखाजानाहै । (4)

Or

Explain the following as factors affecting the requirements of fixed capital:

(4)

(i) Nature of business (ii) growthprospects (iii) diversification (iv) level of

collaboration.
नियतपज
ंू ीकीआवश्यकताओंकोप्रभावितकरनेवालेकारकोंकेरूपमें निम्नलिखितकोस्पष्टकीजिए: (4)

(i) व्यवसायकीप्रकृति (ii) विकाससंभावनाएं (iii) विविधीकरण (iv) सहयोगकास्तर।

Q.29.TVR Ltd. is renowned multiplex operator in India. Presently, it owns 234 screens in
45 properties at 20 locations in the country. Considering the fact that there is a growing
trend among the people to spend more of their disposable income on entertainment, two
years back the company had decided to add more screens to its existing set up and
increase facilities to enhance leisure, food chains, etc. It had then floated an initial public
offer of equity shares in order to raise the desired capital. The issue was fully subscribed
and paid. Over the years, the sales and profits of the company have increased
tremendously and it has been declaring higher dividend and the market price of its
shares has increased manifolds. In the context of the above paragraph:

(i) Name the different kinds of financial decisions taken by the company by quoting lines
from the paragraph.

(ii) Do you think the financial management team of the company has been able to
achieve its prime objective? Why or why not? Give a reason in support of your answer.
(4)

प्र.29टीवीआरलिमिटे डभारतमें प्रसिद्धमल्टीप्लेक्सऑपरे टरहै ।वर्तमानमें , यहदे शमें 20 स्थानोंपर45 संपत्तियोंमें 234
स्क्रीनकामालिकहै ।इसतथ्यकोध्यानमें रखतेहुएकिलोगोंमें मनोरं जनपरअपनीडिस्पोजेबलआयकाअधिकखर्चकरनेकीप्रव ृ
त्तिबढ़रहीहै , दोसालपहलेकंपनीनेअपनेमौजद
ू ासेटअपमें अधिकस्क्रीनजोड़नेऔरअवकाश,
खाद्यश्रख
ं ृ लाआदिकोबढ़ानेकेलिएसवि
ु धाओंकोबढ़ानेकाफैसलाकियाथा।

इसकेबादउसनेवांछितपज
ंू ीजट
ु ानेकेलिएइक्विटीशेयरोंकीआरं भिकसार्वजनिकपेशकशजारीकीथी।इश्यक
ू ोपरू ीतरहसेसब्स
क्राइबकियागयाऔरभग
ु तानकियागया।पिछलेकुछवर्षोंमें ,
कंपनीकीबिक्रीऔरमन
ु ाफेमें जबरदस्तवद्
ृ धिहुईहै औरयहउच्चलाभांशकीघोषणाकररहीहै औरइसकेशेयरोंकाबाजारमल्
ू यक
ईगन
ु ाबढ़गयाहै ।उपरोक्तअनच्
ु छे दकेसंदर्भमें :

(i) पैराग्राफकीपंक्तियोंकोउद्धत
ृ करकेकंपनीद्वारालिएगएविभिन्नप्रकारकेवित्तीयनिर्णयोंकेनामलिखिए।

(ii) क्याआपकोलगताहै किकंपनीकीवित्तीयप्रबंधनटीमअपनेमख्

ु यउद्दे श्यकोप्राप्तकरनेमेंसक्षमरहीहै ?
क्योंयाक्योंनहीं? अपनेउत्तरकेसमर्थनमें कोईकारणबताएं। (4)

Q.30.Since childhood, Niru and Janak had been watching their grandmother procuring
wheat from the market, washing it well, drying it and getting it converted into atta. They
conducted a survey to collect data to identify whether there is demand for readymade
atta and realised that with the growing number of working women, it is the need of the
hour to manufacture high quality atta. They named their product 'Srijan Atta' and set up
'Srijan Atta Factory', at Jaunpur Village. To penetrate in the market, they decided to keep
the price low. For maintaining smooth flow of their product into the market and avoiding
delays in delivery, it was decided to store wheat at SKM Services which had scientific
processes and logistics facilitating quick delivery.

By quoting the lines from the above paragraph, state four marketing functions undertaken
by Niru and Janak for successful marketing of 'Srijan Atta'.
(4)

प्र.30 बचपनसेहीनीरूऔरजनकअपनीदादीकोबाजारसेगेहूंखरीदते, उसेअच्छीतरहधोते,

सख
ु ातेऔरआटे मेंपरिवर्तितहोतेहुएदे खतेआरहे थे।उन्होंनेरेडीमेडआटे कीमांगकीपहचानकरनेकेलिएडेटाएकत्रकरनेकेलिए
एकसर्वेक्षणकियाऔरमहसस
ू कियाकिकामकाजीमहिलाओंकीबढ़तीसंख्याकेसाथ,
उच्चगण
ु वत्तावालेआटाकानिर्माणकरनासमयकीआवश्यकताहै ।

उन्होंनेअपनेउत्पादकानाम'सज
ृ नआटा' रखाऔरजौनपरु गांवमें 'सज
ृ नआटाफैक्ट्री'
कीस्थापनाकी।बाजारमें प्रवेशकरनेकेलिए,
उन्होंनेकीमतकमरखनेकाफैसलाकिया।बाजारमें अपनेउत्पादकेसच
ु ारूप्रवाहकोबनाएरखनेऔरडिलीवरीमें देरीसेबचनेकेलि
ए, एसकेएमसेवाओंमेंगेहूंकाभंडारणकरनेकानिर्णयलियागया,
जिसमें वज्ञ
ै ानिकप्रक्रियाएंऔररसदत्वरितवितरणकीसवि
ु धाप्रदानकरतेथे।
उपरोक्तपैराग्राफकीपंक्तियोंकोउद्धत
ृ करके, 'सज
ृ नआटा'
केसफलविपणनकेलिएनीरूऔरजनकद्वाराकिएगएचारविपणनकार्योंकाउल्लेखकरें ।
(4)

Q.31. Briefly explain any three of the following

(6)

Techniques of management given by Taylor

(i) Time study (iii) Fatigue study

(ii) Motion study (iv) Method study

प्र.31 निम्नलिखितमें सेकिन्हींतीनकोसंक्षेपमें स्पष्टकीजिए। (6)

टे लरद्वारादीगईप्रबंधनकीतकनीक

(i) समयअध्ययन (iii) थकानअध्ययन

(ii) गतिअध्ययन (iv) विधिअध्ययन

Q.32.Planning is certainly important as it tells us where to go, it provides direction and

reduces the risk of uncertainty by preparing forecasts. This statement enumerates some
of the points highlighting the importance of planning. State any three points of importance
of planning not mentioned in the statement.
(6)

प्र.32 योजनानिश्चितरूपसेमहत्वपर्ण
ू है क्योंकियहहमें बतातीहै किकहाँजानाहै ,
यहदिशाप्रदानकरतीहै औरपर्वा
ू नम ु ानतैयारकरकेअनिश्चितताकेजोखिमकोकमकरतीहै ।यहकथननियोजनकेमहत्वपरप्र
काशडालनेवालेकुछबिंदओ
ु क
ं ोगिनाताहै ।नियोजनकेमहत्वकेकिन्हींतीनबिंदओ
ु क
ं ाउल्लेखकरें जिनकाकथनमें उल्लेखनहीं
कियागयाहै ।
(6)

Q.33 Ramdas, aged 49 is working in an aviation company. He is the senior most

employees in his division. He is even senior to the division manager, Kanaputti. Ramdas
is considered one of the most committed, capable and hardworking employee. As a result
of his abilities and seniority, he generally receives the work assignments of his choice.

Although there was no formal designation of various special projects assigned to

Ramdas, he handled them as a matter of routine. A problem developed when an able
and intelligent person, Nagarjuna, aged 33, was appointed by Kanaputti. Nagarjuna's
previous three years' experience in the closely related work, made it possible for him to
catch on to the routine work of his new job more rapidly than was customary for a new
employee. On several occasions, Kanaputti noticed the tension developing between the
two employees. However, he didn't want to get involved in their personal issues as long
as the work was completed effectively and efficiently by them. One day, the tension
between them reached the boiling point and Ramdas complained to Kanaputti stating that
his duties were being largely taken over by Nagarjuna. Kanaputti issued the order stating
the clear allocation of the jobs and related duties between the two. He further clarified
the working relationship between them by specifying who was to report to whom. This
helped in reducing the workload, enhancing productivity and removing ambiguity.

(i) Identify the step of organising process which has not been carried out properly and
contributed to this problem.

(ii) Explain the two steps of the organising process which have been taken by Kanaputti
to respond to the complaint of Ramdas.

(iii) Also explain two points of importance of organising as reflected in the above
paragraph. (6)

प्र.33
49सालकेरामदासएकएविएशनकंपनीमें कामकरतेहैं।वहअपनेडिवीजनमें सबसेवरिष्ठकर्मचारीहैं।वहडिवीजनमैनेजर,
कनपट्
ु टीसेभीवरिष्ठहैं।रामदासकोसबसेप्रतिबद्ध,
सक्षमऔरमेहनतीकर्मचारियोंमें सेएकमानाजाताहै ।उनकीयोग्यताओंऔरवरिष्ठताकेपरिणामस्वरूप,
उन्हें आमतौरपरअपनीपसंद के अनस
ु ार कार्यप्राप्तहोतेहैं ।

हालाँकिरामदासकोसौंपीगईविभिन्नविशेषपरियोजनाओंकाकोईऔपचारिकपदनामनहींथा,
फिरभीउन्होंनेउन्हें नियमितरूपसेसभ
ं ाला।एकसमस्यातबउत्पन्नहुईजबएकसक्षमऔरबद्
ु धिमानव्यक्ति, नागार्जुन,
उम्र33 वर्ष, कोकनपट्
ु टीद्वारानियक्
ु तकियागया,नागार्जुनको उसी तरह के कार्यमें पिछलेतीनवर्षोंकेअनभ
ु वने,
उनकेलिएअपनीनईनौकरीकेनियमितकामकोएकनएकर्मचारीकीतल
ु नामें अधिकतेजीसेकरनासंभवबनादिया।कईमौकोंप
र, कनपट्
ु टीनेदोनोंकर्मचारियोंकेबीचबढ़तेतनावकोदे खा।हालाँकि,
वहतबतकउनकेव्यक्तिगतमद्
ु दोंमें शामिलनहींहोनाचाहताथाजबतककिकामउनकेद्वाराप्रभावीढं गसेऔरकुशलतासेपरू ा
नहींकियागयाथा।एकदिन,
उनकेबीचतनावचरमपरपहुंचगयाऔररामदासनेकनपट्
ु टीसेशिकायतकीकिउनकेकर्तव्योंकोकाफीहदतकनागार्जुनद्वारा
संभालाजारहाहै ।कनपट्
ु टीनेदोनोंकेबीचनौकरियोंऔरसंबधि
ं तकर्तव्योंकेस्पष्टआवंटनकोबतातेहुएआदे शजारीकिया।उन्हों
नेयहनिर्दिष्टकरकेकिकिसेकिसेरिपोर्टकरनाहै , उनकेबीचकामकाजीसंबध
ं कोऔरस्पष्टकिया।इससेकार्यभारकमकरने,
उत्पादकताबढ़ानेऔरअस्पष्टतादरू करनेमेंमददमिली।

(i) संगठनात्मकप्रक्रियाकेउसचरणकीपहचानकरें जिसेठीकसेनहींचलायागयाऔरइससमस्यामें योगदानदिया।

(ii) रामदासकीशिकायतकाजवाबदे नेकेलिएकनपट्

ु टीद्वाराउठाएगएसंगठनात्मक प्रक्रिया केदोचरणोंकीव्याख्याकरें ।

(iii) उपरोक्तपैराग्राफमें दर्शाएअनस

ु ारसंगठनात्मककेमहत्वकेदोबिंदभ
ु ीस्पष्टकरें ।(6)
 Or

Shan Spices Ltd. is the manufacturer of different food specific spices like Rajma Masala,
Choley Masala, AalooParantha Masala, etc. Mr. Raga, the owner of the company, has
created different departments for purchase, production, marketing, finance and human
resource. There are thirty employees working in the organisation. Planning is of
paramount importance to the company as Mr Raga believes that effective planning leads
to achievement of organisational objectives. So, in order to make employees focus on
objectives, he issued instructions that during working hours, only official matters will be
discussed. He made certain rules and code of conduct for the employees to follow,
according to which employees are not allowed to visit and talk to the employees of other
departments except for official work. He emphasised on work performance which resulted
in smooth functioning of the organisation.

(i) Identify and briefly explain the type of organisation mentioned in the above
para.
(ii) Explain one feature of the concept identified in point (i) as mentioned in the above
para.
(iii) What was the purpose behind the formulation of rules for the employees that
restricted their personal communication with the employees of other departments?
(6)

शान स्पाइसेस लिमिटे ड विभिन्न खाद्य विशिष्ट मसालों जैसे राजमा मसाला, छोले मसाला, आलू परांठा
मसाला आदि का निर्माता है । कंपनी के मालिक श्री रागा ने खरीद, उत्पादन, विपणन, वित्त और मानव
संसाधन के लिए अलग-अलग विभाग बनाए हैं। संगठन में तीस कर्मचारी कार्यरत हैं। कंपनी के लिए
योजना अत्यंत महत्वपर्ण
ू है क्योंकि श्री रागा का मानना है कि प्रभावी योजना से संगठनात्मक उद्दे श्यों की
प्राप्ति होती है । इसलिए, कर्मचारियों को उद्दे श्यों पर ध्यान केंद्रित करने के लिए, उन्होंने निर्देश जारी किए
कि काम के घंटों के दौरान केवल आधिकारिक मामलों पर ही चर्चा की जाएगी। उन्होंने कर्मचारियों के पालन
के लिए कुछ नियम और आचार संहिता बनाई, जिसके अनस
ु ार कर्मचारियों को आधिकारिक काम के अलावा
अन्य विभागों के कर्मचारियों से मिलने और बात करने की अनम
ु ति नहीं है । उन्होंने कार्य निष्पादन पर जोर
दिया जिसके परिणामस्वरूप संगठन का कामकाज सच
ु ारू रूप से चल सका।

(i) उपरोक्त पैरा में उल्लिखित संगठन के प्रकार को पहचानें और संक्षेप में बताएं।

(ii) उपरोक्त पैरा में उल्लिखित बिंद ु (i) में पहचानी गई अवधारणा की एक विशेषता को स्पष्ट करें ।

(iii) कर्मचारियों के लिए ऐसे नियम बनाने के पीछे क्या उद्दे श्य था जो अन्य विभागों के कर्मचारियों के
साथ उनके व्यक्तिगत संचार को प्रतिबंधित करते थे?
(6)
Q.34.Hayaram' is a famous chain selling a large variety of products in the Indian market.
Their products include chips, biscuits, sweets and squashes. It charges a comparatively
higher price than its competitors as it sells quality products. Besides, it offers regular
discounts to its customers and easy credit terms to its retailers. It has five of its own
retail shops. It also sells its products through various grocery stores so that the products
are made available to customers at the right place, in the right quantity and at the right
time. It regularly uses different communication tools to increase its sales.

The above describes the combination of variables used by Hayaram to prepare its market
offering. Identify and explain the variables'
(6)

प्र.34 'हयाराम' भारतीयबाजारमें विभिन्नप्रकारकेउत्पादोंकोबेचनेवालीएकप्रसिद्धश्रख

ं ृ लाहै ।उनकेउत्पादोंमें चिप्स,
बिस्कुट,
मिठाईऔरस्क्वैशशामिलहैं।यहअपनेप्रतिस्पर्धियोंकीतल
ु नामें तल
ु नात्मकरूपसेअधिककीमतलेताहै क्योंकियहगण
ु वत्तावा
लेउत्पादोंकोबेचताहै ।इसकेअलावा,
यहअपनेग्राहकोंकोनियमितछूटऔरअपनेखद
ु राविक्रेताओंकोआसानक्रेडिटशर्तेंप्रदानकरताहै ।इसकीअपनीपांचखद
ु रादक
ु ा
नेंहैं।

इसकीअपनीपांचखद
ु रादक
ु ानेंहैं।यहविभिन्नकिरानेकीदक
ु ानोंकेमाध्यमसेभीअपनेउत्पादोंकोबेचताहै ताकिउत्पादोंकोग्राह
कोंकोसहीस्थानपर,
सहीमात्रामें औरसहीसमयपरउपलब्धकरायाजासके।यहनियमितरूपसेअपनीबिक्रीबढ़ानेकेलिएविभिन्नसंचारउपकरणों
काउपयोगकरताहै ।

उपरोक्तअपनीबाजारपेशकशतैयारकरनेकेलिएहायारामद्वाराउपयोगकिएजानेवालेचरोंकेसंयोजनकावर्णनकरताहै ।चरों
कोपहचानेंऔरसमझाएं। (6)

OR

“It is necessary that goods and services must be made available to the customers at the
right place, in right quantity and at right time.”

(i) Name and explain the concerned element of marketing mix given above.

(ii) Explain the components of this element.

(6)

“यहआवश्यकहै किवस्तओ
ु औ
ं रसेवाओंकोग्राहकोंकोसहीस्थानपर,
सहीमात्रामें औरसहीसमयपरउपलब्धकरायाजानाचाहिए।”

(i) ऊपरदिएगएविपणनमिश्रणकेसंबधि
ं ततत्वकोनामदें औरसमझाएं।
(ii) इसतत्वकेघटकोंकोस्पष्टकीजिए। (6)
 KENDRIYA VIDYALAYA SANGATHAN
LUCKNOW REGION
PRE BOARD EXAM 2023-24
CLASS XII
SUBJECT: BUSINESS STUDIES (054)

Marking scheme
Q.1(ii) All pervasive/ universal activity

Q.2(iii) Management of People

Q.3(b) Subordination of individual interest to general interest

Q.4(a) Both (A) and (R) are true.

Q.5(a) Economic Environment

Q.6(b) Facility of booking train tickets, through mobile apps.

Q.7(c) Reduction in formalities, taxes and tariff

Q.8(a) Ram is accountable

Q.9(a) Effective leadership is getting wok done. Task completed on the time and goals achieved at
minimum cost.

Q.10(c) Both (a) and (b)or (a)(a) Physiological need

Q.11 A B C D

a) Iii iv i ii

Q.12b. Statement II is true and I is false

Q.13a. Protective function

Q.14c Trade confirmation slip

Q.15b Secondary market

Q.16d. Product designing and development.

Q.17d. Public relations.

Q.18b. It refers to short-term incentives designed to encourage the buyers to make immediate
purchase of a product or service

Q.19d. Labelling

Q.20d. None of the above OR right of information

Q.21 1 marks for each.

Q.22 a) induction training / orientation training

b) internship training and apprentice

Q.23 a) planning and controlling both are forward looking.

Q.241 marks for each

Q.25. 1 marks for each.

Ans .26.i) the company offered him MOTIVATION ELEMENTS

ii) According to the above line Rahim is able to following needs;

a ) physiological needs b )safety or security needs

iii) The other needs followed the above stated needs that are stills to be satisfied are;

a)Affiliation need b) Esteem need

Ans.27. 1.d 2.d 3.a 4.a

.Ans28. dividend decision 4 factors 1 marks for each.

Ans.29. i)The different kinds of financial decisions takenby the company are

(a) Investment Decision:

Lines Quoted: "Two years back the company hod decided to add more screens to its existing set up
and increase facilities to enhance leisure, food chains, etc

(b) Financing Decision:

Lines Quoted: "It had then floated an initial public offer of equity shares in order to raise the
desired capital"

(c) Dividend Decision:

Lines Quoted: "Over the years, the sales and profits of the company have increased tremendously
and it has been declaring higher dividend."

(ii) Yes, the financial management team of the company has been able to achieve its prime objective
le wealth maximisation of the shareholders by maximising the market price Q12 "Capital structure
decision is essentially of the shares of the company

Ans.30. Functions of marketing discussed in aboveparagraph are:

(i) Gathering and analysing market information Quoted Lines: "They conducted a survey to collect
data to identify whether there is demand for readymade atta"

(ii) BrandingQuoted Lines: "They named their product 'Srijan' Atta."

(iii) Pricing of product

Quoted Lines: "They decided to keep the price low."

(iv) Storage or warehousing Quoted Lines: "It was decided to store wheat at SKM Services..."

Q.31. 2 marks for each.

Q.32.planning promotes innovative ideas

Avoiding overlapping and wasteful activities

Planning establishes standards for controlling. (3X2)

Q.33 I) assigning of duties

ii) two steps of organization process are

 identification and division of workdepartmentalization

iii) two points of importance

a.optimum utilization of resources

b.development of personel

Or

(i) The type of organisation mentioned in the aboveFormal Organisation: It refers

para is formal organisation. to the organisation structure which is designed by the management to
accomplish a particular task.

(ii) Feature of Formal Organisation: It specifies the relationships among various job positions and the
nature of their inter-relationship. This clarifies who has to report to whom

(iii) Avoidance of the emergence of informal organisation which may obstruct the fulfilment of
organisational goals.

Ans 34 the combinatios of variables used by Hayaram to prepare its market offering are:

Product mix

Price mix

Place mix

Promotion mix

Or

i) Placement or physical distribution

ii) Components of placement
Order processing, transportation, warehousing, inventory control