Comparative Analysis

on
Agri – Tourism Site and Chosen Tourism Site

University of Northern Philippines

College of Hospitality and Tourism Management
Bachelor of Science in Tourism Management

BALNEG, JAMAICA M.
GAPUSAN, ARISSA KYLA D.
(BSTM-3A)

Date of Submission
APRIL 17, 2021
 STRAWBERRY FARM (LA TRINIDIDAD, BENGUET)
(AGRI- TOURISM SITE)

I. PROFILE
History
As early as 19th century, historical accounts show that the strawberry was
brought in for production by the Spaniards to La Trinidad, then known as “Benguet”.
By the 1970’s, we became known as the “Salad Bowl of the Philippines” with small
patches of strawberry production of the traditional variety in the garden. The main
market then was all in the City of Baguio. By the early 1990’s, strawberry production
became a mother lode of livelihood that has proved beneficial to the farmers and the
municipality as a whole. This earned an added moniker for the town, from “SALAD
BOWL” to “STRAWBERRY FIELDS OF THE PHILIPPINES”, an identity no other place can
grab from La Trinidad.

Important Facts
The La Trinidad Strawberry Farm is a destination for tourist in Barangay Betag of
La Trinidad, Benguet and is owned and maintained by the Benguet State University
(BSU)The BSU leases at least 500 to 1,000 square meters (5,400 to 10,800 sq ft) lots of
the 79.49 hectares (196.4 acres) farm to local farmers for strawberry cultivation.
Strawberries are an important part of La Trinidad's economy with the Strawberry
Festival held in the town every March. And The strawberry picking season is from
November to May.

Trivia
-Did you know that in 1981 it was held the first Strawberry Festival
-Did you know in just 30 minutes from Baguio City, Strawberry Farm "opens its
doors" for the activity from November to May every year.
-Did you know that strawberries are a very delicate fruit compared to apples
and oranges and a lot are actually ruined or wasted when harvested by
'amateurs.'
- Did you know that the retail price in the strawberry farm is P300 per kilo
versus the market price of P100-P150/kilo. But you can negotiate it down to
P250/kilo.

II. GOALS
The vision, mission, and goal of the Strawberry farm La Trinidad includes dynamic, self-
sustaining and eco-friendly agricultural practices, provide adequate and responsive services
to come up with a sustainable green and aesthetically pleasing environment.

III. ACTIVITIES, PRODUCTS OR SERVICES OFFERED

One activity that is highly recommended is strawberry picking at the Strawberry Farm
in the nearby La Trinidad, Benguet. A unique experience for the whole family, you get to pick
fresh strawberries -- right alongside the Ibaloi farmers -- to bring home or consume while on
vacation in the Summer Capital of the Philippines in products and services, aside from
strawberry fruits there are some souvenirs offered to their visitors like t-shirts, bags, wallet,
fans, and many more. They also offer foods: the very delicious ice cream, strawberry jam, and
strawberry taho. You can buy also a bag filled with cabbage, nappa cabbage, bell peppers,
broccoli, raddish, cucumbers, and carrots for only 100 pesos. That’s like around 500 pesos in
Manila orin other places and it was really a great savings.

IV.UNIQUE SELLING POINT

LA TRINIDAD, Benguet-- This capital town of Benguet not only receives a spillover of
the tourists who go to Baguio but also a visit here completes the experience of the visitors to
the country’s summer capital, through its strawberry picking activity. All in all, strawberry
picking "Baguio style" is considered as the unique selling point in the strawberry farm and it
is an experience well worth it as it is the stuff that warm childhood memories are made of
priceless even.

V. SWOT ANALYSIS
The table below shows the Strength, Weakness, Opportunities and Threats of the
Strawberry Farm (La Trinididad, Benguet).

STRENGTH WEAKNESS
- Top producer and supplier of fresh - Labor shortage.
goods, supplying the nation of its - high cost of farm inputs
products. - like pest and diseases are difficult to
- Compatibility with good local control,
farming knowledge. -Lack of capital was a limiting factor in
- Similarity to traditional farming. the expansion of area cultivated.

OPPURTUNITIES
- Promoting healthy lifestyle -
Conserving local crops.
- Strengthening culture.
- Premium price.
- Huge regional export market.
-Huge global export market.
THREATS
Global competition.
Pest and disease incidence.
Variability in climate pattern. - Dwindling
supply of organic sources of manure.

VI. CONCLUSIONS AND RECOMMENDATION

In conclusion, the result of our SWOT Analysis is that very few farmers harvested more
than 1,500 kilograms of strawberry because of the very limited area cultivated. This also led
to the very low net income per farm and a negative return to operator’s labor. Lack of capital
was a limiting factor in the expansion of are cultivated. Apart from limited capital, the farmers
were also attack by problems like pest and diseases are difficult to control, low price of
strawberry, and high cost of farm inputs. All of these problems contributed to the low
production and income of farmers.

Recommendations
1. The farmers should seek the technical assistance of technical people or experts
in strawberry production to assist them in order to increase the yield of their crop.
2. The farmers should organize themselves into an association or become a member
of a cooperative, like the BSUMPC, that could help them finance their production
activity and at the same time make a tie-up with the cooperative for the
marketing of their produce. In this way they would be assured of a market and a
reasonable price.
3. Lastly, the farmers should increase the area they cultivate in order to increase the
volume of their produce so that all the cost of production could be recovered plus
a higher return to their labor and management.
 CALLE CRISOLOGO (VIGAN, ILOCOS SUR)
(Tourism Site)

I. PROFILE
History
Before the name Calle Crisologo, the street was known as Calle Escolta de Vigan
when Juan de Salcedo discovered the town in 1572. The street was established before
the Galleon Trade and served as the commercial hub for the entire Northern Luzon.
Calle Crisologo was also known as “Kasanglayan” (Chinese Place), and it served as
a commercial hub for foreign migrant traders such as Chinese, Spanish, Mexican,
Japanese, and other Europeans.
During American rule, the Calle de Escolta De Vigan was renamed Washington
Street in the late 1890s. The Americans formed a civil government in Ilocos Sur on
September 1, 1901, with Don Mena Crisologo, a delegate to the Malolos Congress, as
the first provincial governor.
Ilocanos had high regard for Crisologo as a writer and politician. He died on July 5,
1927, at the age of 82, after retirement from government service. Following the death
of Crisologo, Washington Street was renamed Mena Crisologo Street in his honor.
Mena Crisologo Street, now known as Calle Crisologo, became famous over time
as the center of well-preserved houses and is still the main attraction in Vigan.

Description
Vigan's main draw is its mestizo neighborhood, which is lined with Spanish-style
houses from a bygone period when its inhabitants lived prosperously as a result of the
Manila-Acapulco maritime trade. A walk or a calesa trip along Vigan's Calle Crisologo
or Mena Crisologo Street is a must for tourists who want to be taken back to this time
of Philippine Spanish colonial history.
With their red tile roofs, thick walls, wide doors and stair cases leading to rooms
with high ceilings and sliding capiz shell screens, the houses are simple but lovely
subjects ready for picture-perfect shots. The families who own these treasures have
worked hard to keep them safe despite numerous natural and man-made disasters
over the years.
A visit to Calle Crisologo is delightful during the day, particularly because of the
opportunity to shop for Vigan's best products (antiques, abel woven products, bags,
basi wine, burnay and dimili products, chicharon, jewelry, candy, Vigan vinegar, and
woodcrafts) in the inobtrusive shops located on the ground floor of some of the grand
houses; a nighttime stroll through it is beautiful.
Since it is restricted to vehicular traffic at all times of the day, the stillness and
reflections that come with the night add to the 18th century ambience of the lamp-lit
street that both locals and tourists enjoy.
 Trivia
According to the Calle Crisologo love story, two love affairs between Filipinas and
Japanese officers blossomed during WWII, the first between Belen Castillo and Major
Sakae Narioka, and the second between Adela Tolentino and Captain Fujiro Takahashi,
both of whom married.
The Japanese officers were so worried for their families that they bravely ignored
their superiors' instructions to burn Vigan. What they demanded in exchange for their
bravery was that their loved ones be spared the plight of those who had been closely
acquainted with the fleeing vanquished former conquerors.
Another myth about Vigan is that the Americans planned to attack the city because
of the presence of Japanese soldiers, but the bombing was called off and diverted to
another location after Fr. Joseph Klecamf, Vigan's parish priest at the time, informed
the Americans that there were no more Japanese soldiers in the region.
Klecamf was reportedly asked by two Japanese soldiers, Takahashi and Narioka,
not to permit Vigan to be bombed because their families lived there. The Americans
heeded the priest's warning not to bomb Vigan.

Important Facts
Calle Crisologo is a street lined with old Spanish structures, mostly the homes of
wealthy families and Filipino-Chinese traders. The famous cobblestone streets that
represent Vigan's image can be found here.
Calle Crisologo is the only town during World War II that was saved from
destruction because of a love story.

II. GOALS
• To develop Calle Crisologo as a tourism destination that enriches and preserves the
people's core values and traditions while also preserving their livelihoods.
• To increase residents' sense of belonging and pride in their historic community – boost
their confidence and awareness.
• To protect our heritage while also providing meaningful services to increase people's
quality of life.

III. ACTIVITIES, PRODUCTS OR SERVICES OFFERED

• Take a History Tour
Calle Crisologo is more than just a cobblestone street; it has a rich heritage that you
should be aware of. You'll be amused from the Calle Crisologo overview to the Calle
Crisologo love tale.
• Ride the Kalesa
Riding a horse carriage, or kalesa, is a popular mode of transportation on Calle
Crisologo Street.
• Take a lot of Photos
Every corner of Vigan, especially Calle Crisologo, is Instagrammable!
 • Shop
Calle Crisologo is a shopping paradise! The entire street is lined with interesting
restaurants, souvenir stores, and antique shops. The greatest part is that it is so
inexpensive that you won't have to spend a bunch on souvenirs. Vigan's best products
(antiques, abel woven products, bags, basi wine, burnay and dimili products,
chicharon, jewelry, candy, Vigan vinegar, and woodcrafts).
• Food Trip
The Calle Crisologo place is a foodie's paradise! There are exquisite restaurants, corner
cafes, and eateries that serve oh-so-yummy food wherever you look! You must try
their popular Vigan longganisa and empanada while in Vigan!

IV. UNIQUE SELLING POINT

The most famous tourist attraction in Vigan is Calle Crisologo. This restored street's
grounds and pavements are made of cobblestones, and both sides are lined with ancestral
houses reminiscent of old Spanish cities. Because of its historical and cultural importance, it
is a popular destination for millions of local and foreign visitors.

V. SWOT ANALYSIS
The table below shows the Strength, Weakness, Opportunities and Threats of the Calle
Crisologo.

STRENGTH
- There are no admission fees, -Local
people are friendly and
hospitable,
-Increasing the historical and cultural
significance.
OPPURTUNITIES
- Locals have the opportunity to sell their
products,
-Strengthening heritage tourism,
-A good opportunity for
advancement or progress
WEAKNESS
- Safety and Security,
-The area becomes crowded during the
peak season.
THREATS
-Mass Tourism,
-The pressure of motorized vehicles such
as motorcycles, buses, and even delivery
trucks that are allowed to take the
intersecting streets of Calle Crisologo on
its age-old stove pavements,
-Expensive hotels or
accommodations can be seen in the
heritage village,
-Locals and visitors that lack self- control
and abandon trash,
-Other modernized tourist destinations on
the rise.
VI. CONCLUSION AND RECOMMENDATION
Calle Crisologo's (or Mena Crisologo's) well-preserved houses are mainly ancestral
homes of well-known people from the past. This were the properties of the rich families who
prospered during the time of active Filipino-Chinese trade (products like abel cloth, gold,
indigo, tobacco).

Many of these houses have been well-preserved because of their great design and
meticulous conservation. The thick walls, massive doors, red-tiled roofs, and staircases
leading to rooms with high ceilings are fantastic for photographing and should be appreciated.
Most of these homes have been converted into stores, bars, museums, and inns, ensuring
that your day in the Calle Crisologo area is rich, lively, and pleasant.
Calle Crisologo, as well as being called Mena Crisologo, also carries the name 'Heritage
Village'. This is due to the fact that this famous street was added to the UNESCO World
Heritage Site list in 1999.

Recommendation
1. Calle Crisologo is worth seeing both during the day and at night. – time zone has
its own distinct personality and characteristics. During the day, you can ride a
'kalesa,' a Spanish-style horse carriage. This way, you will get a fun little tour
around some really culturally rich heritage scenes, such as Vigan's old and thriving
Spanish colonial town.
2. When the sun goes down, Calle Crisologo transforms into something lovely. Many
people would inform you that visiting Calle Crisologo at night is much more
worthwhile than visiting during the day. The already picturesque cobblestone
streets will be brightened by aesthetic lamps placed throughout the city, making
for a truly spectacular sight.
COMPARATIVE ANALYSIS ON AGRI-TOURISM SITE AND TOURISM SITE

To compare the history of Strawberry Farm in La Trinidad to Calle Crisologo. Calle

Crisologo has a many history because before the name Calle Crisologo, the street was
known as Calle Escolta de Vigan when Juan de Salcedo discovered the town in 1572. The
street was established before the Galleon Trade and served as the commercial hub for
the entire Northern Luzon. It was also known as “Kasanglayan” (Chinese Place), and it
served as a commercial hub for foreign migrant traders such as Chinese, Spanish,
Mexican, Japanese, and other Europeans. During American rule, the Calle de Escolta De
Vigan was renamed Washington Street in the late 1890s. The Americans formed a civil
government in Ilocos Sur on September 1, 1901, with Don Mena Crisologo, a delegate to
the Malolos Congress, as the first provincial governor. Ilocanos had high regard for
Crisologo as a writer and politician. He died on July 5, 1927, at the age of 82, after
retirement from government service. Following the death of Crisologo, Washington
Street was renamed Mena Crisologo Street in his honor. Mena Crisologo Street, now
known as Calle Crisologo, became famous over time as the center of well-preserved
houses and is still the main attraction in Vigan.
To make the history short, Strawberry Farm has only few to simple history non
like Calle Crisologo has lot of history to mention and we think it’s one reason why tourist
come and visit the place because of its meaningful history.
We observe that one of the goals of Calle Crisologo has a similarity to the goal of
Strawberry Farm is that “To develop Calle Crisologo as a tourism destination that
enriches and preserves the people's core values and traditions while also preserving their
livelihoods.” Just like in Strawberry Farm in La Trinidad while they are gaining profit from
the farm they still manage and preserve their people's core values and traditions in
Benguet which is very important in setting a goal.
With the Activities, Products or Services offered in Calle Crisologo except from
heritage tourism to agricultural tourism, the only difference according to our
observation and experience is that when it comes to Calle Crisologo tourist
experienced riding a Kalesa ,eating their ultimate foods, like empanada and Vigan
longganisa while in Strawberry Farm tourists only experience picking strawberries
that are fresh from the farm which is more healthy compared to the foods offered in
Calle Crisologo and tourists experience also the simple life in the farm for the mean
time that tourists cannot experience in Calle Crisologo.
The most famous tourist attraction in Vigan is Calle Crisologo. This restored street's
grounds and pavements are made of cobblestones, and both sides are lined with
ancestral houses reminiscent of old Spanish cities. Because of its historical and cultural
importance, it is a popular destination for millions of local and foreign visitors. Non like
in Strawberry Farm that has a great difference from Calle Crisologo it is not the place that
may tourist go to the farm but they go there for the experience of picking strawberries
but maybe it is also the place especially during cold season.
 The result of our SWOT Analysis is that Calle Crisologo has no admission same’s
through to Strawberry Farm, there is no entrance fee also but however, those tourists
who want to go strawberry picking will need to pay around 100 pesos to pick one
kilogram (~2.2 lbs.) of the fruit. Just like when tourist wanted to buy some products in
Calle Crisologo, they will also pay for it. In weakness, both sites become crowded during
the peak season. In opportunity, both sites also have the opportunity to sell their
products, the strawberry farm stated same thought also that has a huge global export
market. And lastly the threats Calle Crisologo has many threats that differ from
Strawberry farm that are anything that could cause damage to both sites.
Calle Crisologo is worth seeing both during the day and at night. – time zone has
its own distinct personality and characteristics. The already picturesque cobblestone
streets will be brightened by aesthetic lamps placed throughout the city, making for a
truly spectacular sight. Which gives a very different to Strawberry farm because
Strawberry Farm only opens during day time. And of course, the Strawberry Farm has
many chances to rest from tourist compare to a long time being crowded place of Calle
Crisologo.