IMPORTANCIA DE PROMOVER LAS ACTIVIDADES AGROINDUSTRIALES

PARA EL TURISMO INTERNACIONAL

Importance of promoting agro-industrial activities for international tourism
Brithza Nastares; Piero Vargas; Luis Guzman; Russell Aguilar; Nelson Gutierrez;
Maycol Gomez
Russell.aguilar@upsjb.edu.pe
Professional School of Agroindustrial Engineering, Faculty of Engineering, San Juan Bautista
Private University, South Pan-American Highway ex Km 300, La Angostura, Subtanjalla, Ica
Peru.

Thus, food linked to the territory had

INTRODUCCIÓN the possibility of becoming tourist

The closest relationship we have with attractions. (Jesús-Contreras, Thomé-

agribusiness in the context of tourism Ortiz, & Espinoza-Ortega, 2017)

has been food, which based on projects
over time in agribusiness has been
expanded to reach the tourism sector.
Food has always been a fundamental
part of the tourist product because,
during the trip, tourists must consume it
as a substantive part of their stay. In the
context of tourism in the city of Ica, the
gastronomic offer has generally been
associated with homogeneous and
standardized dishes and drinks, adjusted
to tourist demand. However, this
situation changed as a result of the
emergence of new tourism consumption
patterns, focused on the uniqueness of
food, to the detriment of standardized
offers. In this sense, the agri-food
heritage began to gain an important
place within the motivations of tourists
interested in knowing part of the culture
of the destinations and events visited.
The harvest is one of the most important
events that takes place in the city of Ica
that has been carried out since the
month of March since 1965 with this
striking event many people from the
city of Ica and tourists come to observe
this holiday to meet and enjoy the great
views of the impressive vineyards
where you can see a large variety of
grapes such as the main ones: Red
Globe, Sweet Globe, Sweet Celebration.
(s.f, 2015)
The celebration of the grape harvest in
the month of March lasts approximately
one week, who is a main wine
celebration in the region. This activity
consists of the processing of grapes in
order to obtain a good wine or a pisco
that, naturally, most of it is developed in
the city of Ica by industrial or artisanal
means. (Travel, 2017)
OBJECTIVE
The objective of this training work is to
describe concepts that are related to the
importance of agribusiness in tourism,
which based on the food sector in our
city of Ica has gained much recognition,
this recognition has helped it grow in
(Photo of peruvian pisco and its varieties)
the economic sector, all this recognition
is based on the different cultures,
festivities that have taken place in our
(Photo of peruvian wine and its varieties)
city, also on the different raw materials
that are grown and used for
industrialization, as is the case of pisco
and Ica wine.

Theoretical framework

1.Theoretical bases

1.1 Sightseeing
(Photo of the iqueña grape harvest event)
1.2 Agroindustrial Complex

1.3 economy and tourism

1.4 The vintage

1.5 Pisco and peruvian wine

2. Attachments
 Biographical references
Jesús-Contreras, D., Thomé-Ortiz, H., & Espinoza-Ortega, A. (2017). TURISMO
AGROALIMENTARIO. Una perspectiva recreativa de los alimentos. Obtenido de
https://www.redalyc.org/articulo.oa?id=180752116003

s.f, T. (2015). Fiesta Internacional de La Vendimia en Ica. ICA-PERU. Obtenido de

https://turismoi.pe/festividades/fiesta-internacional-de-la-vendimia.htm

Travel, P. (2017). La Ruta de los Lagares: Todo lo dejó la vendimia de Ica. Obtenido de
https://www.peru.travel/pe/noticias/ruta-de-los-lagares-todo-lo-que-dejo-la-
vendimia-de-ica