Managing Diversity in

Global Work Culture

Ajarn Rattanapong Kongcharoen
 Contents
Global Work Culture
• Organizational
Culture
• Impact of external
culture to Globalization & Diversity
Organization • Impact of Globalization to
• Global manager and Diversity
external culture • Butterfly Effect
• Cultural Diversity in • Successful Diversity
organization Management
Understanding Workforce
• People Movement
• Type & Impact of People
Movement
 Objectives

Clearly understand the organizational

culture as internal culture

Compromise the cultural context impacts

between employees and organization

Accomplish multicultural workforce management

and understand some implementation strategies
on effectively managing a diverse workforce
 Understanding
Organizational Culture
Organizational Culture

What is Organizational Culture ??

• Internal Culture within it own organization
(External cultures derive from any individuals in
organization which bring their national culture
affected their beliefs, attitudes, values, and
behaviors)
• The shared values and beliefs that enable
members in the organization to understand their
roles and the norms
• A pattern of shared ways of life which are
considered for members of the organization to
perceive, think, feel, act with the same direction
 Does external
culture impact the
organization ??
Yes, exactly, the external culture
from members of the organization
can impact the ways of
management

Case Study
“Dry hotel (hotel where
alcoholic beverages are not served
or consumed or totally banned) and
Halal-Friendly hotel in UAE and
Middle Eastern region”
Lots of western hotel chain
from US and Europe have to adapt
their company policy in order to
follow the religious restrictions of
local Muslim people (staffs /
employees)
External cultures
affect organization

If external culture have

to be concerned, what
global managers
should do ??

• Value people of differences

(Against the oppressive
rules, tradition, custom)

• Concern cultural diversity

 Cultural Diversity
Related to the existence of a
vast range or a variety of cultural
groups (human diversity) in the
organization included :
• Race
• Gender
• Age
• Physical Ability / Appearance
• Nationality
• Personal Background
• Position in the Organization
• Mental and Physical
Challenges
• Sexual Orientation
• Educational Background
• Skin Complexion
• Language
• and lots of other things
People Movement
Migrations
“Migration has helped to create humans, drove
us to conquer a planet, shaped our societies”
We Create
Professional
The Presentation
Greatest Journey : National Geographic, 2006

minnow wins o ,
Migration Perspective
• Host country is the place where is concerned
as comfort space to move
• Waves of immigrants (legal / illegal) come to
live and work (permanently / temporarily)
caused costly, complex social and financial
problems for the host country
• The mass migrations are usually in pursuit of
a better way of life
Migrations

Type of Migration
(Organization and Business Aspects)

1. Refugees central
• People living outside their country of
nationality, afraid to return for reasons of
race, religion, social affiliation, political
opinion, persecution/mistreatment (การกดขีข่่ ม
เหง) or discrimination
• Host country, in this case, is an asylum (ทีลี่ ภั้ ย)
as well as workplace
Migrations

Type of Migration
(Organization and Business Aspects)

2. Internally displaced persons (IDP)

• People forced to flee their homes because
of armed conflict BUT not yet crossed
international boundaries
• Lost all they own (property, land) and are
not protected by their national
governments.
• Workplace is unclear, mostly they become
farmers, foragers, etc.
Migrations

Type of Migration
(Organization and Business Aspects)

n' 1) Vim
3. Migrant workers 118111W

• People, both skilled and unskilled, who

work outside their home country
• These people consist of the legally
employed migrants, illegal permission to
work abroad (undocumented immigrants)
• This type of migration is main reason of
people movement
• Majority workforce in US and Europe
Migrations

Impact of people movement

• Bring new energy and talented people into

multicultural workforce environment
• Devastate unmotivated / unenthusiastic
domestic people who wish to get by day
after day (ทางานไปวันๆ)
• Increasing of human and financial capital
• Characterize global work culture as –
movement and diversity–
Globalization &
Diversity
How Globalization
affects on diversity ??
• Globalization turns the global workforce
from homogeneous (same culture) into
heterogeneous group (difference culture)

• Globalization is imperative for

organization to build up DIVERSITY
INITIATIVES (an organization strategic
plan / policies and practices designed to
improve the workplace experiences and
outcomes response to diversity)
>> These initiatives can be targeted
on women (gender violence) and
ethnic or racial minorities
>> Also, other group who faces
pervasive disadvantage in the
organization i.e. handicap
person, gender diversity etc.
How Globalization
affects on diversity ??

• Organizations form multi-worker

dimension
>> Relationship between people of
difference in workplace
>> Coalitions, Partnerships,
Alliances, Solidarity, Adaptation,
etc.

• Organizations force locals to counteract

(oppose) cross-cultural conflict, racism
and prejudice (bias)
How Globalization
affects on diversity ??

Case Study
Expatriate workers in Thailand
who work in Thai company for
such a few year, attend the
Songkran festival (Traditional Thai
New Year), wear Thai national
costume, and offer a sacred water
with Thai fragrances on Buddha,
despite they can ignore, why ??
How Globalization
affects on diversity ??
This Case Study performs an outlook
of globalization and diversity
• As expatiate workers, they come
to work abroad due to
globalization and opportunity for
overseas experiences
• With diversity concern, these
expatriate workers care about
cultural diversity and people of
diversity in their workplace
• Cultural awareness brings their
attention to excel at adaptation
to host country’s culture
Can Globalization Butterfly Effect
bring chaos ?? Theory

• The phenomenon in chaos phrase

whereby a minor change in
circumstances can cause a large
change in outcome

• Actions in one part of the world

can significantly affect the other
part of the world

• As an multicultural workforce
organization, some sensitive issues
/ bias viewpoint on cultural
differences can push the whole
system into a huge devastation
Case study
A few year ago (27/09/20)
lot of twitter users put
the hashtag #BangkokBank
#ธนาคารกรุงเทพ
due to their difficulty to
access to mobile application
which lasts for more than
half-day long.

Some said “it is urgent for them to check the amount of

their money transfer unless the business will be
temporarily disrupted, however the call center blames for
their internet connection and asks for rebooting the system”

Some said “it is enough for them to deal with this bank and
won’t be their customer anymore”
Butterfly Effect
As a world of globalization, people tend to
causes a chaos aware of easy-access process, especially for
business and investment.
result to the
organization From the tiny situation of mobile application
which is neglectful by both management and
frontline staff who have inattentively /
ignorantly deal with a problem.

Hence, the situation turns into a mess and the

word of mouth via twitter users will destroy the
bank image and cause a customer royalty
failure
Successful Diversity
Management in
Global Work Culture
Successful Diversity
management,
what is to care ??

Get a modern PowerPoint

Presentation that is
1. Global managers must appreciate / beautifully designed.
would like to create the perspectives
and approaches of a cultural diverse
workforce in their organization, plus
value the diversity of opinions of
employees.
Successful Diversity
management,
what is to care ??

Get a modern PowerPoint

Presentation that is
2. Global managers must acknowledge beautifully designed.
that diversity of perspectives in the
organization can cause conflict, BUT it
is a good time for learning
opportunity (see conflict as benefits)
Successful Diversity
management,
what is to care ??

3. Global managers must believe that organizational Get a modern PowerPoint

Presentation that is
culture (internal culture) can reflect each employee beautifully designed.
performance up to high standard

ex : Choosing to work with MO Hotel will create a good

chance for employee to absorb utmost service
culture of MO and will develop into frontline
manager in the future
Successful Diversity
management,
what is to care ??

Get a modern PowerPoint

4. Global managers must value people
of difference in the organization.
The workers will feel empowered and
feel comfortable in taking full
advantage of their ability to enhance !"ดการระ(บโลก,องใ0ความ45ญ7บคน9:
their job performance
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