LRW Study Name: WA P2P Social Values Research

LRW Job Number: 211523

Date: December 09, 2021

The contents of this document are the confidential property of Lieberman Research Worldwide.  No part of this document may be
reproduced or distributed in any form without the express written permission of Lieberman Research Worldwide.

QUESTIONNAIRE OUTLINE

Hold CTRL and click on a question to jump there

Screener.......................................................................................................................................................................................................................3
DV_Country...........................................................................................................................................................................................................3
DV_Language.......................................................................................................................................................................................................3
DT_Intro................................................................................................................................................................................................................3
S1_Gender............................................................................................................................................................................................................3
S2_YearBorn.........................................................................................................................................................................................................3
Subsection Start - Age..............................................................................................................................................................................................3
DV_Age.................................................................................................................................................................................................................4
DV_AgeRange......................................................................................................................................................................................................4
DV_Generation.....................................................................................................................................................................................................4
DV_AgeGender.....................................................................................................................................................................................................5
Subsection Start - US Demos..................................................................................................................................................................................5
S4_Income............................................................................................................................................................................................................5
DV_IncomeNets....................................................................................................................................................................................................6
S5_Hispanic..........................................................................................................................................................................................................6
S6_Ethnicity..........................................................................................................................................................................................................6
DV_EthnicityNet....................................................................................................................................................................................................6
S7_Zip...................................................................................................................................................................................................................7
Subsection Start - Region State...............................................................................................................................................................................7
DV_Region............................................................................................................................................................................................................7
DV_State...............................................................................................................................................................................................................8
Subsection Start - Brazil Demos..............................................................................................................................................................................8
S10_Brazil_Region...............................................................................................................................................................................................9
DV_Brazil_RegionCondensed..............................................................................................................................................................................9
S11_Brazil_SEL_Q1...........................................................................................................................................................................................10
S12_Brazil_SEL_Q3...........................................................................................................................................................................................10
S13_Brazil_SEL_Q2...........................................................................................................................................................................................10
S14_Point_Classification....................................................................................................................................................................................10
Subsection Start - Guatemala Demos....................................................................................................................................................................11
S15_GTRegion...................................................................................................................................................................................................11
S17_GTIncome...................................................................................................................................................................................................11
DV_GlobalIncomeNet.........................................................................................................................................................................................11
S18_DevicesOwned...........................................................................................................................................................................................12
DV_PayServiceInsert..........................................................................................................................................................................................12
S19_PaymentServiceEmploy.............................................................................................................................................................................12
S20_IndustryKnowledge.....................................................................................................................................................................................12
S21_SocialMediaAppUse...................................................................................................................................................................................13
S23_WAFrequency.............................................................................................................................................................................................13
DV_WAEngagement...........................................................................................................................................................................................13
S24_LocationofOthers........................................................................................................................................................................................13
DV_DigPayAppUseLanguage............................................................................................................................................................................13
S25_DigitalPaymentAppUse..............................................................................................................................................................................14
S26_DigitalAppFrequency..................................................................................................................................................................................14
S29_PIXUse.......................................................................................................................................................................................................14
S30_PIXFreuency...............................................................................................................................................................................................14
DV_PaymentTypeLanguage...............................................................................................................................................................................14
S27_PaymentAppSituations...............................................................................................................................................................................15
DV_PersonDigitaInsert.......................................................................................................................................................................................15
S28_PersonDigitalPayment................................................................................................................................................................................15
S31_DigitalPaymentApps...................................................................................................................................................................................16
MaxDiff.......................................................................................................................................................................................................................17
DT_WAP2PIntro.................................................................................................................................................................................................17
DT_WAP2PUSImageIntro..................................................................................................................................................................................17
DT_WAP2PGTImageIntro..................................................................................................................................................................................17
DV_MaxDiffIntroInsert.........................................................................................................................................................................................17
DT_MaxDiffIntro..................................................................................................................................................................................................17
Social Elements..........................................................................................................................................................................................................18
DT_SEIntro.........................................................................................................................................................................................................18
SE1_Rank...........................................................................................................................................................................................................18
SE2_Opinion.......................................................................................................................................................................................................19

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 SE3_ServiceOpinion...........................................................................................................................................................................................20
SE4_UseReasons...............................................................................................................................................................................................21
SE5_P2POpenness............................................................................................................................................................................................22
Profiling......................................................................................................................................................................................................................23
P1_SMFreq.........................................................................................................................................................................................................23
P2_P2PFreq.......................................................................................................................................................................................................23
QC Flags....................................................................................................................................................................................................................24

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 2

 SCREENER
- Programmer: Please only allow these devices into the survey: PC, Tablet, Smartphone.

[DV_Country]
- Hidden Question. Applies to all.
DV_Country Hidden variable to capture country
.
Select one response.

DEFAULT ORDER.
1. US
2. Guatemala
3. Brazil

[DV_Language]
- Hidden Question. Applies to all.
DV_Language. Records the language based off Country
Select one response.

DEFAULT ORDER.
1. English Autocode if respondent selected code [1] at
DV_Country.
2. Spanish (Guatemala) Autocode if respondent selected code [2] at
DV_Country.
3. Portuguese (Brazil) Autocode if respondent selected code [3] at
DV_Country.

[Intro]
- Show to all.
- Note to client: Standard intro updated July 2020.
DT_Intro. Thank you for taking the time to give us your input today.
Please do not use your browser's forward and back buttons. Instead use the 'Next' button to move through the survey.

[Gender]
- Show to all.
- Note to client: Gender question updated to include "Non-binary / third gender" as standard starting in 2020.  Client may prefer
traditional binary gender approach, but LRW has recommended (for most Western markets) this revised approach.   This may
require discussion with your client, as some clients may have different preferences on how to ask this question.

Non-binary quotas should be capped at 3% of total sample. If fallout is >1% of sample, please alert your GDC rep and Hilary.  This
question should be asked when self-administered only. For interviewer-administered surveys, we recommend recording by
observation without asking, when possible.

Non-binary respondents will need to be accounted for in weighting.  The preferred method of accomplishing this would be to
weight non-binary respondents to their actual % in total, reproportioning Male and Female accordingly.  For example, if non-binary
makes up 0.5% of the sample we are weighting, then male/female would be weighted to add to 99.5%.
S1_Gender. Select your gender.
Select one response.

DEFAULT ORDER.
1. Male
2. Female
3. Non-binary / third gender

[YearBorn]
- Show to all.
- Programmer Comment: Set current year as max.
S2_YearBorn. In what year were you born?
Enter a numeric response.

MIN: 1915. MAX: 2021. INTEGER NUMERIC RESPONSES.

Subsection Start - Age

- Programmer: All items in this sub-section should be displayed on the same page.
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LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 4
 [DV_Age]
- Hidden Question. Applies to all.
- Terminate Immediately if value provided at DV_Age is less than 18 OR value provided at DV_Age is greater than 64.
- Programmer Comment: Calculate age based on current year.
- Autocode Logic: Year(Now()) - YearBorn
DV_Age. Hidden variable to capture age based on YearBorn
Enter a numeric response.

MIN: 0. MAX: 150. INTEGER NUMERIC RESPONSES.

[DV_AgeRange]
- Hidden Question. Applies to all.
DV_AgeRange. Hidden variable to capture age ranges.
Select one response.

DEFAULT ORDER.
1. 18-24 Autocode if value provided at DV_Age is between
(inclusive) 18 and 24.
2. 25-34 Autocode if value provided at DV_Age is between
(inclusive) 25 and 34.
3. 35-44 Autocode if value provided at DV_Age is between
(inclusive) 35 and 44.
4. 45-54 Autocode if value provided at DV_Age is between
(inclusive) 45 and 54.
5. 55-64 Autocode if value provided at DV_Age is between
(inclusive) 55 and 64.

[DV_Generation]
- Hidden Question. Applies to all.
DV_Generation. Hidden variable to capture generation
Select one response.

DEFAULT ORDER.
1. Generation Z Autocode if value provided at S2_YearBorn is
greater than or equal to 1997.
2. Millennials Autocode if value provided at S2_YearBorn is
between (inclusive) 1981 and 1996.
3. Generation X Autocode if value provided at S2_YearBorn is
between (inclusive) 1965 and 1980.
4. Baby Boomers Autocode if value provided at S2_YearBorn is
between (inclusive) 1946 and 1964.

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 [DV_AgeGender]
- Hidden Question. Applies to all.
DV_AgeGender. Hidden Variable to capture nested age and gender.
Select one response.

DEFAULT ORDER.
1. Male 18-24 Autocode if respondent selected code [1] at
S1_Gender AND respondent selected code [1] at
DV_AgeRange.
2. Male 25-34 Autocode if respondent selected code [1] at
S1_Gender AND respondent selected code [2] at
DV_AgeRange.
3. Male 35-44 Autocode if respondent selected code [1] at
S1_Gender AND respondent selected code [3] at
DV_AgeRange.
4. Male 45-54 Autocode if respondent selected code [1] at
S1_Gender AND respondent selected code [4] at
DV_AgeRange.
5. Male 55-64 Autocode if respondent selected code [1] at
S1_Gender AND respondent selected code [5] at
DV_AgeRange.
7. Female 18-24 Autocode if respondent selected code [2] at
S1_Gender AND respondent selected code [1] at
DV_AgeRange.
8. Female 25-34 Autocode if respondent selected code [2] at
S1_Gender AND respondent selected code [2] at
DV_AgeRange.
9. Female 35-44 Autocode if respondent selected code [2] at
S1_Gender AND respondent selected code [3] at
DV_AgeRange.
10. Female 45-54 Autocode if respondent selected code [2] at
S1_Gender AND respondent selected code [4] at
DV_AgeRange.
11. Female 55-64 Autocode if respondent selected code [2] at
S1_Gender AND respondent selected code [5] at
DV_AgeRange.
13. Non-binary / third gender Autocode if respondent selected code [3] at
S1_Gender.

Subsection End - Age

Subsection Start - US Demos

[Income]
- Show if respondent selected code [1] at DV_Country.
- Note to client: Changed in July 2021 to revert to asking a single current income question. Factor for low end of income based on
80% of value, factor for high end of income based on 120% of value.
S4_Income. What is your total annual household income, before taxes?
Select one response.

DEFAULT ORDER.
1. Under $25,000
2. $25,000 to $34,999
3. $35,000 to $49,999
4. $50,000 to $74,999
5. $75,000 to $99,999
6. $100,000 to $149,999
7. $150,000 or more
8. Not willing to say

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 [DV_IncomeNets]
- Hidden Question. Applies to all.
- Note to client: Updated November 2020.  Income DVs based on Pre-Covid Income.
DV_IncomeNets. Hidden variable to capture netted income for quotas and weighting.
Select one response.

DEFAULT ORDER.
1. Under $35,000 Autocode if respondent selected any codes [1-2]
at S4_Income.
2. $35,000 to $49,999 Autocode if respondent selected code [3] at
S4_Income.
3. $50,000 to $74,999 Autocode if respondent selected code [4] at
S4_Income.
4. $75,000 or more Autocode if respondent selected any codes [5-7]
at S4_Income.
5. Refused Autocode if respondent selected code [8] at
S4_Income.

[Hispanic]
- Show if respondent selected code [1] at DV_Country.
- Note to client: Updated February 2021 to be made multipunch.
S5_Hispanic. Are you of Hispanic or Latin American origin?
Select all that apply.

DEFAULT ORDER.
1. Yes, Hispanic
2. Yes, Latin American
3. No EXCLUSIVE.

[Ethnicity]
- Show if respondent selected code [1] at DV_Country.
- Note to client: Rewritten in March 2021. 

"Prefer not to say" option is no longer part of Material+ standard ethnicity series, but may be included upon client request.
S6_Ethnicity. Which of these categories describe you?
Select all that apply.

DEFAULT ORDER.
1. Asian
2. Black or African American
3. Middle Eastern or North African
4. Native American or Alaska Native
5. Pacific Islander or Native Hawaiian
6. White
7. Only Hispanic or Latin American origin EXCLUSIVE. Show if respondent selected any
codes [1-2] at S5_Hispanic.

[DV_EthnicityNet]
- Hidden Question. Applies if respondent selected code [1] at DV_Country.
- Note to client: Note that this variable is to be used for CTP sampling and weighting purposes.  For augments, please refer to the
multi-punch ethnicity question.

Updated logic in March 2021.

"Prefer not to say" option is no longer part of Material+ standard ethnicity series, but may be included upon client request.
DV_EthnicityNet. Hidden variable to capture Ethnicity Net for weighting/quota.
Select one response.

DEFAULT ORDER.
1. Hispanic Autocode if respondent selected any codes [1-2]
at S5_Hispanic.
2. Black or African-American Autocode if respondent selected code [2] at
S6_Ethnicity AND respondent did NOT select code
[1] at DV_EthnicityNet.
3. Asian or Pacific Islander Autocode if respondent selected any codes [1, 5]
at S6_Ethnicity AND respondent did NOT select
codes [1-2] at DV_EthnicityNet.
4. Native American/Alaska Native Autocode if respondent selected code [4] at
S6_Ethnicity AND respondent did NOT select
codes [1-3] at DV_EthnicityNet.

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 5. Caucasian or White Autocode if respondent selected any codes [3, 6]
at S6_Ethnicity AND respondent did NOT select
codes [1-4] at DV_EthnicityNet.

[Zip]
- Show if respondent selected code [1] at DV_Country.
- Programmer Comment: Allow up to 3 tries. Else, hard term.
S7_Zip. What is your 5-digit zip code?

MIN: 5. MAX: 5.

Subsection Start - Region State

- Programmer: All items in this sub-section should be displayed on the same page.

[DV_Region]
- Hidden Question. Applies if respondent selected code [1] at DV_Country.
DV_Region. Hidden variable to capture Region based on zip
Select one response.

DEFAULT ORDER.
1. Midwest
2. Northeast
3. South
4. West

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 [DV_State]
- Hidden Question. Applies if respondent selected code [1] at DV_Country.
DV_State. Automark state based on ZIP

DEFAULT ORDER.
1. Alabama
2. Alaska
3. Arizona
4. Arkansas
5. California
6. Colorado
7. Connecticut
8. Delaware
9. Florida
10. Georgia
11. Hawaii
12. Idaho
13. Illinois
14. Indiana
15. Iowa
16. Kansas
17. Kentucky
18. Louisiana
19. Maine
20. Maryland
21. Massachusetts
22. Michigan
23. Minnesota
24. Mississippi
25. Missouri
26. Montana
27. Nebraska
28. Nevada
29. New Hampshire
30. New Jersey
31. New Mexico
32. New York
33. North Carolina
34. North Dakota
35. Ohio
36. Oklahoma
37. Oregon
38. Pennsylvania
39. Rhode Island
40. South Carolina
41. South Dakota
42. Tennessee
43. Texas
44. Utah
45. Vermont
46. Virginia
47. Washington
48. Washington D.C.
49. West Virginia
50. Wisconsin
51. Wyoming

Subsection End - Region State

Subsection Start - Brazil Demos

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 [Brazil_Region]
- Show if respondent selected code [3] at DV_Country.
S10_Brazil_Region. Where do you live?
Select one response.

DEFAULT ORDER.
1. Acre
2. Amapá
3. Amazonas
4. Pará
5. Rondônia
6. Roraima
7. Tocantins
8. Alagoas
9. Bahia
10. Ceará
11. Distrito Federal
12. Espírito Santo
13. Goiás
14. Maranhão
15. Mato Grosso
16. Mato Grosso do Sul
17. Minas Gerais
18. Paraíba
19. Pernambuco
20. Piauí
21. Rio de Janeiro
22. Rio Grande do Norte
23. São Paulo
24. Sergipe
25. Paraná
26. Rio Grande do Sul
27. Santa Catarina

[DV_Brazil_RegionCondensed]
- Hidden Question. Applies if respondent selected any codes [8-10, 14, 18-20, 22, 24] at S10_Brazil_Region.
DV_Brazil_RegionCondensed. Region
Select one response.

DEFAULT ORDER.
1. Norte Autocode if respondent selected any codes [1-7]
at S10_Brazil_Region.
2. Nordeste Autocode if respondent selected any codes [8-10,
14, 18-20, 22, 24] at S10_Brazil_Region.
3. Sudeste Autocode if respondent selected any codes [12,
17, 21, 23] at S10_Brazil_Region.
4. Sul Autocode if respondent selected any codes [25-
27] at S10_Brazil_Region.
5. Centro-Oeste Autocode if respondent selected any codes [11,
13, 15-16] at S10_Brazil_Region.

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 [Brazil_SEL_Q1]
- Show if respondent selected code [3] at DV_Country.
- Programmer Comment: https://lrw.jiveon.com/docs/DOC-6523
S11_Brazil_SEL_Q1. O sr/ sra. possui em sua casa:
Select one response for each.

COLS: DEFAULT ORDER.

ROWS: DEFAULT ORDER. 0 1 2 3 4 ou mais
1. Banheiros 1 2 3 4 5
2. Empregados
1 2 3 4 5
domésticos
3. Automóveis 1 2 3 4 5
4. Microcomputador 1 2 3 4 5
5. Lava louça 1 2 3 4 5
6. Geladeira 1 2 3 4 5
7. Freezer 1 2 3 4 5
8. Lava roupa 1 2 3 4 5
9. DVD 1 2 3 4 5
10. Micro-ondas 1 2 3 4 5
11. Motocicleta 1 2 3 4 5
12. Secadora roupa 1 2 3 4 5

[Brazil_SEL_Q3]
- Show if respondent selected code [3] at DV_Country.
- Programmer Comment: https://lrw.jiveon.com/docs/DOC-6523
S12_Brazil_SEL_Q3. Você tem acesso a algum desses serviços públicos na sua casa?
Select one response for each.

COLS: DEFAULT ORDER.

ROWS: DEFAULT ORDER. Não Sim
1. Água encanada 1 2
2. Rua pavimentada 1 2

[Brazil_SEL_Q2]
- Show if respondent selected code [3] at DV_Country.
- Programmer Comment: https://lrw.jiveon.com/docs/DOC-6523
S13_Brazil_SEL_Q2. Qual o grau de instrução do chefe da família? O Chefe da família é a pessoa que mais contribui com a renda familiar
da casa
Select one response.

DEFAULT ORDER.
1. Analfabeto / Fundamental I incompleto
2. Fundamental I completo / Fundamental II incompleto
3. Fundamental II completo / Médio incompleto
4. Médio completo / Superior incompleto
5. Superior completo

[Point_Classification]
- Show if respondent selected code [3] at DV_Country.
S14_Point_Classification. PONTOS PARA CLASSIFICAÇÃO Nível socio-econômico Pontos
A 45 - 100
B1 38 - 44
B2 29 - 37
C1 23 - 28
C2 17 - 22
D-E 0 - 16
Select one response.

DEFAULT ORDER.
1. A1 PC: Points 45-100
2. B1 PC: Points 38 - 44
3. B2 PC: Points 29 - 37
4. C1 PC: Points 23 - 28
5. C2 PC: Points 17 - 22
6. DE PC: Points 0 - 16

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 11

 Subsection End - Brazil Demos

Subsection Start - Guatemala Demos

[GTRegion]
- Show if respondent selected code [2] at DV_Country.
- Terminate Immediately if respondent selected code [9] at S15_GTRegion.
- Note to client:  
S15_GTRegion. In which region do you live?
Select one response.

DEFAULT ORDER.
1. Region I or Metropolitan (Guatemala)
2. Region II or North (Alta Verapaz, Baja Verapaz)
3. Region III or Northeast (Chiquimula, El Progreso, Izabal,
Zacapa)
4. Region IV or Southeast (Jutiapa, Jalapa, Santa Rosa)
5. Region V or Central (Chimaltenango, Sacatepéquez,
Escuintla)
6. Region VI or Southwest (Quetzaltenango, Retalhuleu,
San Marcos, Suchitepéquez, Sololá, Totonicapán)
7. Region VII or Northwest (Huehuetenango, Quiché)
8. Region VIII or Petén (Petén)
9. I live somewhere else ANCHOR. Terminate immediately.

[GTIncome]
- Show if respondent selected code [2] at DV_Country.
- Terminate Immediately if respondent selected code [1] at S17_GTIncome.
S17_GTIncome. We know coronavirus and its impact on the economy affected a lot of people’s incomes. Think back before the pandemic.
In 2019, which category included your total monthly household income before taxes?
Select one response.

DEFAULT ORDER.
1. Below Q2,500 Terminate immediately.
 
2. Q2,500 to Q4,999
 
3. Q5,000 to Q9,999
 
4. Q10,000 to Q19,999
 
5. Q20,000 to Q29,999
 
6. Q30,000 or more
99. Prefer not to say

Subsection End - Guatemala Demos

[DV_GlobalIncomeNet]
- Hidden Question. Applies to all.
DV_GlobalIncomeNet. Hidden variable to capture income nets.
***REVIEW autocode logic
Select one response.

DEFAULT ORDER.
1. Low income Autocode if respondent selected code [1] at
DV_IncomeNets OR respondent selected code [6]
at S14_Point_Classification OR respondent
selected any codes [2-3] at S17_GTIncome.
2. Medium income Autocode if respondent selected any codes [2-3]
at DV_IncomeNets OR respondent selected any
codes [2-5] at S14_Point_Classification OR
respondent selected any codes [4-5] at
S17_GTIncome.
3. High income Autocode if respondent selected code [4] at
DV_IncomeNets OR respondent selected code [1]
at S14_Point_Classification OR respondent
selected code [6] at S17_GTIncome.

Subsection End - US Demos

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 [DevicesOwned]
- Show to all.
- Terminate Immediately if respondent did NOT select code [1] at S18_DevicesOwned OR respondent selected code [6] at
S18_DevicesOwned.
S18_DevicesOwned. Which of the following devices do you currently own?
Select all that apply.

RANDOMIZE LIST.
1. Smartphone
2. Mobile phone (not a smartphone)
3. Desktop computer
4. Laptop computer
5. Tablet
6. None of the above ANCHOR. EXCLUSIVE. Terminate immediately.

[DV_PayServiceInsert]
- Hidden Question. Applies to all.
DV_PayServiceInsert. Records which question text insert to use for PaymentServiceEmploy
Select one response.

DEFAULT ORDER.
1. Have you, or anyone in your family or household, ever Autocode if respondent selected code [3] at
worked for a company that provides consumer payment DV_Country.
services (e.g., a bank, Boleto Bancario, PagSeguro,
Cielo, Rede, Visa, PayPal)?
2. Have you, or anyone in your family or household, ever Autocode if respondent selected code [1] at
worked for a company that provides consumer payment DV_Country.
services (e.g., a bank, Visa, PayPal, Apple, Google,
Venmo, Square, Moneygram)?
3. Have you, or anyone in your family or household, ever Autocode if respondent selected code [2] at
worked for a company that provides consumer payment DV_Country.
services (e.g., a bank, PayPal, Banrural, Xoom, Mercado
Pago, MoneyGram)?

[PaymentServiceEmploy]
- Show to all.
- Terminate Immediately if respondent selected code [1] at S19_PaymentServiceEmploy.
S19_PaymentServiceEmploy. [Insert response from DV_PayServiceInsert]
Select one response.

DEFAULT ORDER.
1. Yes Terminate immediately.
2. No

[IndustryKnowledge]
- Show to all.
- Terminate Immediately if respondent selected any codes [1-6] at S20_IndustryKnowledge.
S20_IndustryKnowledge. Are you studying to become a professional in any of the following areas or do you have any working experience
with any of the following?
Select all that apply.

ALPHABETICAL ORDER.
1. Media or Journalism, including blogging Terminate immediately.
2. Informatics Terminate immediately.
3. Usability or User Research Terminate immediately.
4. Market Research Terminate immediately.
5. HCI or Human Factors Terminate immediately.
6. Software or Application Development / Engineering Terminate immediately.
7. None of these ANCHOR. EXCLUSIVE.

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 [SocialMediaAppUse]
- Show to all.
- Terminate Immediately if respondent did NOT select code [3] at S21_SocialMediaAppUse.
S21_SocialMediaAppUse. Which of the following social media apps do you use?
Select all that apply.

DEFAULT ORDER.
1. Facebook
2. Instagram
3. WhatsApp
4. TikTok
5. Twitter
6. Snapchat
7. YouTube
8. None of the above EXCLUSIVE.

[WAFrequency]
- Show to all.
S23_WAFrequency. How frequently have you used WhatsApp to message or talk with another person in the last month?
Select one response.

DEFAULT ORDER.
1. Multiple times each day
2. About once each day
3. Multiple days each week, but less than every day
4. About one day each week
5. Multiple days in the month, but less than one day each
week
6. Once a month or less

[DV_WAEngagement]
- Hidden Question. Applies to all.
DV_WAEngagement. Hidden variable to capture WA engagement.
Select one response.

DEFAULT ORDER.
1. Highly engaged WA user Autocode if respondent selected any codes [1-2]
at S23_WAFrequency.
2. Moderately engaged WA user Autocode if respondent selected any codes [3-4]
at S23_WAFrequency.
3. Infrequently engaged WA user Autocode if respondent selected code [5] at
S23_WAFrequency.
4. Rarely engaged WA user Autocode if respondent selected code [6] at
S23_WAFrequency.

[LocationofOthers]
- Show to all.
S24_LocationofOthers. Do most of the people you regularly communicate with over WhatsApp live in the same country as you or in a
different country?
Select one response.

DEFAULT ORDER.
1. Most people live in the same country as me
2. Most people live in a different country from me
3. The people I communicate with live about evenly in my
country and in other countries

[DV_DigPayAppUseLanguage]
- Hidden Question. Applies if respondent selected any codes [1-2] at DV_Country.
DV_DigPayAppUseLanguage. Hidden variable to capture Digital Payment App Use language.
Select one response.

DEFAULT ORDER.
1. Have you used any digital payment app to send or Autocode if respondent selected code [1] at
receive money with another person in the last 30 days DV_Country.
(e.g. PayPal, Venmo, Zelle, Apple Pay, Moneygram,
Transferwise)?

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 2. Have you used any digital payment app to send or Autocode if respondent selected code [2] at
receive money with another person in the last 30 days DV_Country.
(e.g. PayPal, Xoom, Mercado Pago, Banco Industrial,
MoneyGram, and Western Union)?

[DigitalPaymentAppUse]
- Show if respondent selected any codes [1-2] at DV_Country.
S25_DigitalPaymentAppUse. [Insert response from DV_DigPayAppUseLanguage]
Select one response.

DEFAULT ORDER.
1. Yes
2. No
3. I’m not sure

[DigitalAppFrequency]
- Show if respondent selected code [1] at S25_DigitalPaymentAppUse.
S26_DigitalAppFrequency. About how many times have you used any digital payment app to send or receive money with another person
in the last 30 days?
Select one response.

DEFAULT ORDER.
1. 0 times
2. 1 time
3. 2-4 times
4. 5-8 times
5. 9 times or more

[PIXUse]
- Show if respondent selected code [3] at DV_Country.
S29_PIXUse. Have you ever used PIX to send or receive money with another person?
Select one response.

DEFAULT ORDER.
1. Yes
2. No
3. I’m not sure

[PIXFreuency]
- Show if respondent selected code [1] at S29_PIXUse.
S30_PIXFreuency. About how many times have you used PIX to send or receive money with another person in the last 30 days?
Select one response.

DEFAULT ORDER.
1. 0 times
2. 1 time
3. 2-4 times
4. 5-8 times
5. 9 times or more

[DV_PaymentTypeLanguage]
- Hidden Question. Applies to all.
DV_PaymentTypeLanguage. Hidden variable to capture language to use.
Select one response.

DEFAULT ORDER.
1. For which types of situations have you used any digital Autocode if respondent did NOT select code [1] at
payment app in the last 30 days? S26_DigitalAppFrequency.
2. For which types of situations have you used PIX in the Autocode if respondent did NOT select code [1] at
last 30 days? S30_PIXFreuency.

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 15

 [PaymentAppSituations]
- Show if respondent did NOT select code [1] at S26_DigitalAppFrequency OR respondent did NOT select code [1] at
S30_PIXFreuency.
S27_PaymentAppSituations. [Insert response from DV_PaymentTypeLanguage]
Select all that apply.

RANDOMIZE LIST.
1. Splitting the cost of travel or an event (such as concerts,
movies, etc.)
2. Splitting the cost of a meal
3. Splitting rent or household bills (such as utilities, phone
bill, etc.)
4. Payment for miscellaneous items, errands, or expenses
5. Money as a loan to, or from, family or friends
6. Money as a gift to, or from, family or friends
7. Payment for a service provided (such as tutoring,
plumbing, babysitting, etc.)
8. Payment for an item bought on Facebook, Craigslist, or
other websites
9. Pooling money with other people to pay for something
(such as a large gift, poker game, etc)
10. Money as financial help to, or from, a family member who
lives in a different country
11. Other situation__________ ANCHOR.

[DV_PersonDigitaInsert]
- Hidden Question. Applies to all.
DV_PersonDigitaInsert. Hidden variable to capture language to use.
Select one response.

DEFAULT ORDER.
1. With which types of people have you used any digital Autocode if respondent did NOT select code [1] at
payment app to send or receive money in the last 30 S26_DigitalAppFrequency.
days?
2. With which types of people have you used PIX to send or Autocode if respondent did NOT select code [1] at
receive money in the last 30 days? S30_PIXFreuency.

[PersonDigitalPayment]
- Show if respondent did NOT select code [1] at S26_DigitalAppFrequency OR respondent did NOT select code [1] at
S30_PIXFreuency.
S28_PersonDigitalPayment. [Insert response from DV_PersonDigitaInsert]
Select all that apply.

DEFAULT ORDER.
1. Spouse / partner
2. Immediate family member (e.g., parent, child, sibling)
3. Extended family member (e.g., aunt/uncle, niece/nephew,
grandparent/grandchild)
4. Friend (including roommates)
5. Acquaintance (including coworkers)
6. Merchant or service provider
7. Other type of person__________ ANCHOR.

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 16

 [DigitalPaymentApps]
- Show if respondent selected code [1] at S25_DigitalPaymentAppUse.
S31_DigitalPaymentApps. Which of the following digital payment apps have you used to send or receive money with another person in the
last 30 days?
Select all that apply.

RANDOMIZE LIST.
RANDOMIZE WITHIN.
1. Venmo
2. Transferwise
3. Zelle
4. Apple Pay
5. Google Pay
RANDOMIZE WITHIN.
6. Stone
7. PagSeguro
8. PicPay
9. PIX
RANDOMIZE WITHIN.
10. Pay Pal or Xoom
11. Banco Industrial
12. Banrural
13. Banco G&T
14. Tigo Money
16. Mercado Pago
17. PayPal
18. MoneyGram
19. Cash App
15. Western Union
20. Other app ANCHOR.

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 17

 MAXDIFF
[WAP2PIntro]
- Show if respondent selected any codes [1-2] at DV_Country.
DT_WAP2PIntro. Novi is a service from Facebook that you can use to send and receive money with your family and friends both within
your country and internationally. Novi offers low-to-no fees and transfers arrive instantly and securely, with chat-based
support available 24/7. Novi will be integrated within WhatsApp. This means that you will have the option to send and
receive money from within your WhatsApp app.

[WAP2PUSImageIntro]
- Show if respondent selected code [1] at DV_Country.
- Programmer Comment: Display image below text: P:\204_Shrut\204-211523 facebook WA P2P Social Values Research\2_Project
Design\Questionnaire\Exhibits & Stimuli\US -WA P2P Image
DT_WAP2PUSImageIntro. The image below in the red box is an example of what the Novi entry point might look like in your WhatsApp
app.

[WAP2PGTImageIntro]
- Show if respondent selected code [2] at DV_Country.
- Programmer Comment: Display image below text:
DT_WAP2PGTImageIntro. The image below in the red box is an example of what the Novi entry point might look like in your WhatsApp
app.

[DV_MaxDiffIntroInsert]
- Hidden Question. Applies to all.
DV_MaxDiffIntroInsert. Records the maxdiff intro text based on the country
Select one response.

DEFAULT ORDER.
1. We will be showing you different things you can do while Autocode if respondent selected code [1] at
sending and receiving money with family and friends DV_Country.
using Novi on WhatsApp. Please select the options that
are the most, and least, important for you. You will repeat
this task several times, but please pay careful attention
and treat each screen individually.
2. We will be showing you different things you can do while Autocode if respondent selected code [2] at
sending and receiving money with family and friends DV_Country.
using Novi on WhatsApp. Please select the options that
are the most, and least, important for you. You will repeat
this task several times, but please pay careful attention
and treat each screen individually.
3. We will be showing you different things you can do while Autocode if respondent selected code [3] at
sending and receiving money with family and friends DV_Country.
using WhatsApp Payments. Please select the options that
are the most, and least, important for you. You will repeat
this task several times, but please pay careful attention
and treat each screen individually.

[MaxDiffIntro]
- Show to all.
DT_MaxDiffIntro. [Insert response from DV_MaxDiffIntroInsert]

- Programmer: PLACEHOLDER FOR MAX DIFF EXERCISE

"P:\204_Shrut\204-211523 facebook WA P2P Social Values Research\5_Reporting\Marketing Science\WhatsApp MaxDiff
Design - for programmers.xlsm"

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 18

 SOCIAL ELEMENTS
[SEIntro]
- Show to all.
DT_SEIntro. Now we'd like to ask you some additional questions regarding the digital payment apps that you use.

[Rank]
- Show to all. Only show row stubs selected at S31_DigitalPaymentApps.
- Programmer Comment: Only show this question of respondent selected more than 2 options at DigitalPaymentApp. If only 1
option selected at DigitalPaymentApp, please autocode as 1.
Error message if respondent leaves a blank: Please provide an answer for all the digital payment apps below.
Error message if respondent has the same number in more than 1 field: You've entered the same number or ranking for more than
one digital payment app. Please revise your answers so each digital payment app has a different number or ranking.
SE1_Rank. Of these digital payment apps you use, please rank them in order of how much you use them. For example, #1 would be the
app you use the most, #2 the second most, etc.
Enter numeric responses.

Rows 1-5: RANDOMIZE WITHIN.

Rows 6-9: RANDOMIZE WITHIN.
Rows 10-14: RANDOMIZE WITHIN.

COLS: DEFAULT ORDER.

ROWS: RANDOMIZE LIST. Rank
1. Venmo [1]
2. Transferwise [1]
3. Zelle [1]
4. Apple Pay [1]
5. Google Pay [1]
6. Stone [1]
7. PagSeguro [1]
8. PicPay [1]
9. PIX [1]
10. Pay Pal or Xoom [1]
11. Banco Industrial [1]
12. Banrural [1]
13. Banco G&T [1]
14. Tigo Money [1]
16. Mercado Pago [1]
17. PayPal [1]
18. MoneyGram [1]
19. Cash App [1]
15. Western Union [1]
20. Other app [1] ANCHOR. PC: Pipe in other specify text from S31 DigitalPaymentApps; otherwise do not show stub
MIN: 1. MAX:
10. INTEGER
NUMERIC
RESPONSE
S.

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 [Opinion]
- Show to all. Only show row stubs selected at S31_DigitalPaymentApps.
- Programmer Comment: show stubs in same order as SE1_Rank
SE2_Opinion. How do you feel about each of these digital payment apps?
Select one response for each.

Rows 1-5: RANDOMIZE WITHIN.

Rows 6-9: RANDOMIZE WITHIN.
Rows 10-14: RANDOMIZE WITHIN.

I don't
have an
COLS: DEFAULT ORDER. opinion
ROWS: RANDOMIZE LIST. Hate it Dislike it about it Like it Love it
1. Venmo 1 2 3 4 5
2. Transferwise 1 2 3 4 5
3. Zelle 1 2 3 4 5
4. Apple Pay 1 2 3 4 5
5. Google Pay 1 2 3 4 5
6. Stone 1 2 3 4 5
7. PagSeguro 1 2 3 4 5
8. PicPay 1 2 3 4 5
9. PIX 1 2 3 4 5
10. Pay Pal or Xoom 1 2 3 4 5
11. Banco Industrial 1 2 3 4 5
12. Banrural 1 2 3 4 5
13. Banco G&T 1 2 3 4 5
14. Tigo Money 1 2 3 4 5
16. Mercado Pago 1 2 3 4 5
17. PayPal 1 2 3 4 5
18. MoneyGram 1 2 3 4 5
19. Cash App 1 2 3 4 5
15. Western Union 1 2 3 4 5
ANCHOR. PC: Pipe in other specify text
20. Other app 1 2 3 4 5 from S31 DigitalPaymentApps;
otherwise do not show stub

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 20

 [ServiceOpinion]
- Show to all. Only show row stubs selected at S31_DigitalPaymentApps.
SE3_ServiceOpinion. How do you feel about using each of these digital payment apps?
Select one response for each.

Rows 1-5: RANDOMIZE WITHIN.

Rows 6-9: RANDOMIZE WITHIN.
Rows 10-14: RANDOMIZE WITHIN.

I don't
have an
COLS: DEFAULT ORDER. Hate using Dislike opinion Like using
ROWS: RANDOMIZE LIST. it using it about it it Love using
1. Venmo 1 2 3 4 5
2. Transferwise 1 2 3 4 5
3. Zelle 1 2 3 4 5
4. Apple Pay 1 2 3 4 5
5. Google Pay 1 2 3 4 5
6. Stone 1 2 3 4 5
7. PagSeguro 1 2 3 4 5
8. PicPay 1 2 3 4 5
9. PIX 1 2 3 4 5
10. Pay Pal or Xoom 1 2 3 4 5
11. Banco Industrial 1 2 3 4 5
12. Banrural 1 2 3 4 5
13. Banco G&T 1 2 3 4 5
14. Tigo Money 1 2 3 4 5
16. Mercado Pago 1 2 3 4 5
17. PayPal 1 2 3 4 5
18. MoneyGram 1 2 3 4 5
19. Cash App 1 2 3 4 5
15. Western Union 1 2 3 4 5
ANCHOR. PC: Pipe in other specify text
20. Other app 1 2 3 4 5 from S31 DigitalPaymentApps;
otherwise do not show stub

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 21

 [UseReasons]
- Show to all. Only show row stubs selected at S31_DigitalPaymentApps.
- Programmer Comment: show stubs in same order as SE1_Rank
SE4_UseReasons. Please select the reasons you use each of the following digital payment apps.
Select one response for each.

Rows 1-5: RANDOMIZE WITHIN.

Rows 6-9: RANDOMIZE WITHIN.
Rows 10-14: RANDOMIZE WITHIN.

Columns
DEFAULT ORDER.
1. All my friends/family members use it
2. Easy to use interface
3. Has no transaction fees
4. Transactions/payments are secure
5. Is a trusted brand
6. Offers good referral rewards
7. Easy sign up process
8. Provides customer service support
9. Allows me to send money internationally
10. Other

COLS: DEFAULT ORDER. [COLUMN

ROWS: RANDOMIZE LIST. LABEL]
1. Venmo [#]
2. Transferwise [#]
3. Zelle [#]
4. Apple Pay [#]
5. Google Pay [#]
6. Stone [#]
7. PagSeguro [#]
8. PicPay [#]
9. PIX [#]
10. Pay Pal or Xoom [#]
11. Banco Industrial [#]
12. Banrural [#]
13. Banco G&T [#]
14. Tigo Money [#]
16. Mercado Pago [#]
17. PayPal [#]
18. MoneyGram [#]
19. Cash App [#]
15. Western Union [#]
20. Other app [#] ANCHOR. PC: Pipe in other specify text from S31 DigitalPaymentApps; otherwise do not show stub

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 22

 [P2POpenness]
- Show to all. Only show row stubs not selected at S31_DigitalPaymentApps.
SE5_P2POpenness. You said you don't use any of the following digital payment apps. How willing are you to consider using these digital
payment apps in the future?
Select one response for each.

Rows 1-5: RANDOMIZE WITHIN.

Rows 6-9: RANDOMIZE WITHIN.
Rows 10-14: RANDOMIZE WITHIN.

COLS: DEFAULT ORDER. Not at all Not very Somewhat Very Extremely
ROWS: DEFAULT ORDER. willing willing willing willing willing
1. Venmo 1 2 3 4 5
2. Transferwise 1 2 3 4 5
3. Zelle 1 2 3 4 5
4. Apple Pay 1 2 3 4 5
5. Google Pay 1 2 3 4 5
6. Stone 1 2 3 4 5
7. PagSeguro 1 2 3 4 5
8. PicPay 1 2 3 4 5
9. PIX 1 2 3 4 5
10. Pay Pal or Xoom 1 2 3 4 5
11. Banco Industrial 1 2 3 4 5
12. Banrural 1 2 3 4 5
13. Banco G&T 1 2 3 4 5
14. Tigo Money 1 2 3 4 5
16. Mercado Pago 1 2 3 4 5
17. PayPal 1 2 3 4 5
18. MoneyGram 1 2 3 4 5
19. Cash App 1 2 3 4 5
15. Western Union 1 2 3 4 5
20. Other app 1 2 3 4 5 ANCHOR. PC: Suppress this stub

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 23

 PROFILING
[SMFreq]
- Show if respondent selected any codes [1-2, 4-7] at S21_SocialMediaAppUse. Only show row stubs selected at
S21_SocialMediaAppUse.
P1_SMFreq. You said you use the following social media sites/apps. How often do you use each site/app?
Select one response for each.

Multiple
Multiple days a
days a month, but
Multiple week, but less than Once a
COLS: DEFAULT ORDER. times a less than Once a once a month or
ROWS: RANDOMIZE LIST. day Once a day every day week week less
1. Facebook / Meta 1 2 3 4 5 6
2. Instagram 1 2 3 4 5 6
3. TikTok 1 2 3 4 5 6
4. Twitter 1 2 3 4 5 6
5. Snapchat 1 2 3 4 5 6
6. YouTube 1 2 3 4 5 6

[P2PFreq]
- Show to all.
P2_P2PFreq. How often do you use digital payment apps to send/receive money?
Select one response.

DEFAULT ORDER.
1. Multiple times a day
2. Once a day
3. Multiple days a week, but less than every day
4. Once a week
5. Multiple days a month, but less than once a week
6. Once a month or less

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 24

 QC FLAGS
Terminate if respondent has accumulated at least 3 points.

Flag Type Apply To Rule Points

Timer Screener 0 Minutes 1
Timer Main + Screener 0 Minutes 1

LRW # 211523 © 2021 LRW. All rights reserved. CONFIDENTIAL. 25