LEARNING OBJECTIVES:

In this lesson you will be able to:

▪create artworks guided by techniques and styles of the
various art movements(e.g., Impasto, Encaustic, etc.)
▪discuss and apply the influence of iconic artists belonging
to the various art movements and different media techniques
and processes to communicate ideas, experiences, and
stories showing the characteristics of the various art
movements(e.g., the use of industrial materials or found
objects, Silkscreen Printing, etc.)
INTRODUCTION:
Maybe it is not new to you, that the reason why you are drawn
to some products is because of their commercials aired
through television or through internet. You may have noticed
their effect on the consumers that is why companies invest in
this venture.

❖ List down the top two products which you think produce
the most effective advertisement and name at least five
(5) of them.
Pop
Art
 What is Pop Art?
• Pop Art is art that is based on popular
culture and the mass media
– Reflects current values of society/culture
– Uses images borrowed from advertising,
photography, comic strips and other mass
media sources
• Pop Art is influenced from two
dimensional images
• Mechanical Production
– Screen Printing
– Machine Produced
– Emphasis on Mass Production
 Where Did Pop Art Come
From?
• Visual art movement that began
mid 1950s in Britain, late 1950s
in the U.S.
• The Independent Group founded
in London in 1952 was precursor
to the Pop Art Movement
• Lawrence Alloway- “The Arts and
the Mass Media”
• American curator
-his art essay that states that
there is in popular art a
 Influences
• Pop art widely interpreted as
reversal or reaction to Abstract
Expressionism
– emotional expression with particular
emphasis on the spontaneous act
 Characteristics
• Brings back the subject
• Questions art as a commodity
and as a unique art form
• Everyday subject matter
• Marked by
– Clear lines
– Bold colors
– Sharp paintwork
– Clear representations of symbols,
objects, and people common in
pop culture
 Techniques
• Central focus= commercial art
– Styles of popular culture and the
mass media
– News paper, comics,
advertising, consumer goods
– Mass production
– Low cost
– Expendable
Andy Warhol
• Born August 8th 1928
• One of the most
influential artists on the
20th century
• Famous for
– Avant-guard pop art
paintings and screen
printings
Campbell’s
Soup Can
1964
Andy Warhol
Silkscreen on
Canvas
Marilyn
Monroe
1967

Andy Warhol
Screenprint on
white paper
Peel
Slowly
and See
Andy Warhol
1967
Roy Lichtenstein
• Born October 27, 1923
• Began first pop
paintings using cartoon
images and techniques
derived from the
appearance of
commercial printing
– Included use of
advertising suggesting
consumerism that
reflected home life
The Drowning
Girl
Roy Lichtenstein
1963
Ohhh…Alright…
1964
Roy Lichtenstein
 Roy Lichtenstein
Whaam! 1963
Clay Oldenburg
• Born January 28, 1929
• Known for his public art
installations
– Featured very large
replicas (sculptures) of
everyday objects
• Sculptures often
involved interactive
capabilities
– Tube of lipstick
Spoon Bridge
and Cherry
Claes Oldenburg
1985
Big Sweep
Claes Oldenburg
Apple Core
Claes Oldenburg
 Summary
• Characterized by bold, simple,
everyday imagery, and vibrant
block colors.
• Influenced by abstract
expressionism and DADAism
• Reflects pop culture and
consumerism
• Easy to understand, recognize
and interpret
• Major artists: Andy Warhol,
Roy Lichtenstein, Clay
Oldenburg
Victor Vasarely
 Op Art
The term Op Art refers to Optical Art.
Op Art originated in the 1960's. It was first called “kinetic art” (art which
moves) because some of the art actually moved or appeared to move
because of the way the designs play tricks on our vision.
The visual effects use color and patterns that disturb the eye and cause it
to see images or movement on a flat surface.

Victor Vasarely is considered the father of Op Art.

A Hungarian French. He explored visual illusions, and combined geometric
elements with color and value to result in optical illusions.
One of the most effective Op Art illusionists is Bridget Riley. Her work
includes black and white linear work which makes her pictures appear to
wave.
 Vasareley
monochromatic
Vasarely
analogous colors
Are the dots white or gray?
Op Art Artists
• Bridget Riley
• Richard Anuszkiewicz
• Victor Vasareley
Bridget Riley – Movement in Squares
Bridget Riley – Intake
Bridget Riley – Blaze 1
Bridget Riley – Arrest 1
Bridget Riley – Cataract 3
 The most outstanding characteristics of op art are:
• It uses simple geometric figures to form more complex figures.
• works made are physically immobile, it lacks any real movement.
• objective is to conceive several visual effects that simulate movement.
• technical and impersonal
• has a scientific base with the objective of creating unique visual effects.
• uses repetition of simple forms of lines, cubes and concentric circles, black and
white predominate and complementary colors contrast.
• has defined and clean bases by using the technique of acrylic paintings.
• have an effect of depth.
• the optical effects, a total dynamism created in flat surfaces that before the human
eye is transformed into three-dimensional spaces full of vibration, movement and
oscillation.
• artists use colors, light and shadows with great skill to create their works.
• use optical techniques such as parallel lines, straight lines