Professional Documents
Culture Documents
SITI EHANI
COLLEGE OF TEACHER TRAINING AND EDUCATION
BANTEN
FOREWORD
Praise and gratitude to God Almighty for all the abundance of grace, Inayah, Taufik and
Hinayah so that I can complete the preparation of this paper in a very simple form and content.
Hopefully this paper can be used as a reference, guidelines and guidelines for readers in the
administration of the state. I hope that this paper can help readers gain knowledge, so that I can
improve the form and content of this paper so that in the future it can be even better. Therefore, I hope
that readers can provide constructive input for the perfection of this paper.
SERANG, December 07, 2021
SITI EHANI
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LIST OF CONTENTS
CHAPTER I
INTRODUCTION
A. Background
The hospitality industry continues to grow along with the development of the
business world, characterized by the growing number of hotels in Indonesia with various
classifications both regionally and internationally.
A hotel is an industry or commercially managed service business. This means that
in providing services commonly also referred to as "products" to prospective consumers
with the aim to get the greatest profit.
In the hospitality industry today is faced with stiff competition, then a hotel must
be able to have service of excellent or must be able to win the hearts of consumers
because only hotels that have service of excellent will be able to win the competition.
The hospitality industry is basically an inn service industry that combines its business
through sales:
1. Tangible Product
Which includes hotel facilities such as bedrooms, restaurants, bars, swimming polls,
coffee shops, laundry / loundry and so on.
2. Intangible Products
Which includes services such as food and beverage services, room cleaning services,
front office services and so on.
Tangible products emphasize the provision of supporting facilities and
infrastructure (physical facilities of the hotel), while Intangible products emphasize the
implementation of services carried out by hotel officers or employees to guests.
A hotel should have its own standards that are emphasized to each employee in
providing services to customers. To carry out the provision of such services, the hotel
provides facilities and services that are essentially in the form of:
1. Place to rest and bedroom
2. Places and rooms for eating and drinking, restaurants, bars and coffee shops.
3. Toilet and bathroom
4. Public service to meet all sorts of other needs of guests
Hotel as a service business is a means of supporting tourism activities, where the
management is carried out professionally and supported by personnel who have good
competencies / skills in the field of hospitality. With the involvement of hotels as a
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means of supporting tourism, it is expected to open and expand employment for the
community.
B. Problem Formulation
1. What do you mean by hotel?
2. Based on what is the classification of the hotel?
3. What are the examples of the hospitality business and its analysis?
C. Purpose
The purpose of making this paper is as follows:
4. As the fulfillment of business course assignments in Indonesia.
5. As additional reading and reference material for parties in need
CHAPTER II
DISCUSSION
1. Understanding
A(physical) building that provides room, food and beverage services for guests.
According to Decree of the Minister of Industry no.KM 37/PW.340/MPPT-86 on
business regulations and hotel management mentions that a hotel is a type of
accommodation that uses part or all of the building to provide lodging, food and
beverage services and other supporting services for the commercially managed
public.
According to the American Hotel and Motel Association (AHMA) as quotedby
Steadmon and Kasavana: A hotel can be defined as a commercially managed
building by providing lodging facilities for the public with the following service
facilities: dining and drinking services, room service, luggage servicing, laundry
and can use facilities / furniture and enjoy the decorations contained in it.
From the above understanding it can be concluded that the hotels are:
1. Using physical buildings
2. Provide lodging, food and beverage services and other services
3. Reserved for the public
4. Commercially managed
1. Hotel Classification in Indonesia
To classify a hotel, it can be viewed from several factors that each other has to do.
These factors are:
a. Tingkatan/Class dari Hotel
The more number of stars, the more requirements, facilities and services demanded
the more and better. The criteria are as follows:
- Hotel Melati
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- One-star hotel (*)
- Two-star hotel (**)
- Three-star hotel (***)
- Four-star hotel (****)
- Five-star hotel (*****)
b. HotelUsers' advice during their stay:
- Business Hotel
That is a hotel thatis widely used by entrepreneurs. This hotel has
complete facilities for businessmen..
- Recreational/resort/tourism Hotel
That is a hotel made with the aim of people-whowill relax or explore.
- Pilgrim Hotel
The hotel serves as a worship facility. Such as hotels in Arabia (during
the Hajj season) and Lourdes in France.
- Cure Hotel
Is a hotel whose guests are guests who are in the process of treatment
or healing from an illness.
- Sport Hotel
Hotels whose guests are sports athletes.
- Casino Hotel
Is a hotel that part of the place serves as a place for gambling activities.
c. Letak Hotel Location
- City Hotel
Ahotel located in the city, where most of the guests who stay do business
activities.
- Resort Hotel
Ahotel located in the tourist area, where most of the guests who stay do not do
business activities.
Types- resort hotels, among others:
Mountain hotel (hotel in the mountains).
Beach hotel (beachfront)
Lake hotel (located by the lake).
Hill hotel (located at the top of the hill).
Forest hotel (located in protected forest area)
- Suburb Hotel
Ahotel located on the outskirts of the city, which is a satellite city is a meeting
between two municipalities..
- Urban Hotel
Ahotel located in the countryside and away from the big city.
- Airport Hotel
Ahotel located in a complex of buildings or airport areas or around the airport.
d. Jis the room
Based on the number of rooms, the level of the hotel can be detailed as follows:
- Hotel Melati :
Jasmine I: minimum number of rooms 5 pieces
Jasmine II: minimum number of rooms 10 pieces
Jasmine III: minimum number of rooms 15 pieces
- One-star hotel (*):
Standard number of rooms, minimum 15 rooms.
Bathroom inside
Standard room area, minimum 20 m²
- Two-star Hotel (**):
Number of standard rooms, minimum 20 rooms
Suite room, minimum 1 room with minimum area of 44 m²
Bathroom inside
Standard room area, minimum 22 m².
- Three-star Hotel (***):
Number of standard rooms, minimum 30
Suite room, minimum 2 rooms with minimum area of 48 m²
Bathroom inside
Standard room area, minimum 24 m²
- Four-star Hotel (****)
Standard number of rooms, minimum 50
Suite room, minimum 3 rooms with minimum area of 48 m²
Bathroom inside. 4) Standard room area, minimum 24 m²
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- Five-star Hotel (*****):
Number of standard rooms, minimum 100 rooms
Suite room, minimum 4 rooms with minimum area of 52 m²
Bathroom inside
Standard room area, minimum 26 m²
e. Jenis Tamu
Type-the type of guest who stays means where the guests-stayfrom. It can be
classified as follows:
- The hotel family is a guest staying with his family.
- Business hotels are guests staying for entrepreneurs.
- Tourist hotels are guests who stay mostly tourists, both domestic and foreign.
- A hotel cure is a guest staying in the process of treatment or healing from an
illness. n system billing (Payment upon check out
f. Plan
Some types of Plan Usage hotels, among others:
- American Plan
Room price planning system where the price paid includes the room price itself
plus the price of meals.
The American Plan is divided into two parts:
Full American Plan (FAP)
Room rates include three meals (morning, noon and night)
Modified American Plan (MAP)
Room rates are included with two meals, one of which must be breakfast,
such as:
Room + breakfast + lunch
Room + breakfast + dinner
- Continental Plan/ Bermuda Plan
Is the room price planning where the room price is included with continental
breakfast.
- European Plan
Guests who stay only pay for the room only. His specialty:
Practically, widely used by hotels
Ease system billing (Payment at check out)
g. Size
The classification of hotels by size can be determined based on the number of rooms
available. The size of the hotel is classified into 3 parts, namely:
- Small Hotel
Small hotels are small hotels with a number of rooms under 150 rooms.
- Medium Hotel
Is a medium size hotel, which in the medium of this hotel can be categorized
into 2, namely:
a. Average Hotel: number of rooms between 150 to 299 rooms.
b. Above Average Hotel: number of rooms between 300 to 600 rooms.
- Large Hotel
Large hotels are hotels with a classification as large hotels with a number of
rooms above 600 (six hundred) rooms.
h. The length of stay
- Transit Hotel
Guests staying at this hotel are usually in a short time, an average of one night.
- Semi residential Hotel
Guests staying at this hotel are usually more than one night, but the stay period
remains short, ranging from 1 week to 1 month.
- Residential Hotel
Guests staying at this hotel are quite long, at least one month.
i. Aspects of Building Shape
It will be clearly visible, by looking at the shape of the building alone people will be
able to guess what type of accommodation from the shape of the building.
For more details, this type can be divided into several types.
- Tourist Lodge
It is an individual business by using part of his residence for inpatiency for
everyone with daily payment calculations.
- Cottage
Is a form of building used for accommodation services with other additional
facilities. Additional facilities in question can be in the form of free bicycle
loans or rowing facilities if the cottage is located on the edge of the lake.
- Motel (Motor Hotel)
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Is a form of building used for hospitality business with additional means of
garage in each room. Usually this motel is two stories, the top as a room, and at
the bottom in the form of a car garage.
- Inn (Lodge)
Is a form of building used for lodging business by not providing food and
beverage services as well as supporting other services.
j. Physical Form
- Tangible Products
Location
The location needed by tourists is a strategic location and has high economic
values, such as locations close to airports, train stations, ports, business
centers, tourist attractions so as to provide guests with ease to access other
activities outside the hotel.
Facilities
Facilities are the provision of physical equipment that can meet the needs and
desires of guests and can make it easier for guests to carry out activities
during their stay at the hotel. The facility can be:
Rooms with equipment such as air conditioning, Colour TV with in
house movie and international chanel, Safe Deposit Box, Hot and
Cold water, Minibar, International Direct Dialing telephone, Private
bathroom with bathtub and shower, Tea & Coffee making facility,
Hair dryer.
Room for disabled persons/ disabled room
Smoke-free room with completeness
Restaurants and bars with different types of food and beverage
products
Dining and drink service in the room
Business center and secretary
Fitness center
Swimming pool
Ballroom/hall
Safe Deposit Box/safe
Laundry and dry cleaning/laundry
Entertainment facilities, such as music, karaoke
Playground facilities for children/Children play ground
Baby sitting/childcare services
Hotel transportation/shuttle vehicle
Valet parking service/vehicle parking service
Large parking area
Foreign exchange facilities/foreign exchange facilities
Beauty salon/ salon
Drug stores that sell everyday needs
House clinic/health clinic
- Intangible Products
Unreal products are everything related to service and the formation of the image
of a product and a hotel. In the hospitality business intangible is given along
with the sale of tangible products.
The friendly, courtesy, hospitality and respect of all employees is one example
of intangible products that are simple but have a great impact on the formation
of the image of the hotel.
2. Types of Hotel Rooms
A. Based on the bed:
- Single Room
Room for one person with one single bed (single bed).
- Double Room
Room for two people with one large bed (double bed).
- Standardt Room
Rooms available for two residents with conditions, contain one double bed or
two beds.
- Superior Room
Standard rooms are larger or larger.
- Deluxe Room
A room that is larger than a superior room.
- Twin Room
Room for two people with two (single) twin beds that have the same size.
- Triple Room
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Room for two people with two double size beds and plus extra bed.
- Junior Suite Room
One large room consisting of a bedroom and living room.
- Suite Room
Rooms with a wider size and equipped with additional facilities such as dining
room, sitting room, kitchenette and minibar. The bed in it is generally a double
bed although sometimes also with twin bad.
- President Suite Room
The room is spacious and consists of a large range of rooms for the bedroom,
living room, living room, workspace, dining room, kitchenette and minibar.
The bed in it is generally a double bed with the size of a king bed.
B. Based on its location
- Connecting Room
Two rooms adjacent to each other, connected by a room connecting door like
this are usually used by guests who come with family, and connecting doors
can be opened.
- Adjoining Room
Two rooms are adjoining or adjacent to each other without the use of a
connecting door.
- Adjacen Room
Two rooms located on the same floor face each other.
- Duplex Room
Two rooms are located above and below and connected by a connecting
staircase.
- Cabana Room
Rooms overlooking the beach.
3. Case Study
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o 2 Rooms + AC
Family................................................................................. Rp. 630.000,-
o 3 Rooms + AC
Extra ...................................................................................... Rp. 70.000,-
Meeting .............................................................................. Rp.. 000.000,-
* Prices include: Breakfast (Indonesian/Continental, Afternoon Drink (Tea/Coffee).
A surcharge when Checking Out between 13:00 to 18:00 (1.00 pm – 6.00 pm) is
charged at 50% of the room price, more than 18:00 (6:00 pm) is charged in full.
Prices are subject to change without notice.
Source: http://hotelsuronegaran.blogspot.com/
2. SWOT ANALYSIS
a. Strengths
- Strategic location in the middle of Purworejo city
- Easy access from all directions
- Affordable rates by the community
- One-star hotel
b. Weaknesses
- Hospitality management is still simple
- Slow technology adjustments
- Lack of promotion
c. Opportunities
- Hotel business prospects in Indonesia are increasing
- Increased visitors to the city of Purworejo
- There are still few star-studded hotels.
- Starting from agencies / companies using hotel services in holding
activities such as meetings.
d. Threats
- Start a lot of new hotel stands of the same kind
- Absence of strong tourist attractions/attractions
- Increasingly sophisticated and difficult technology
- Slow economic growth
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CHAPTER III
COVER
3. Conclusion
The hospitality business in Indonesia will continue to be successful and successful if the
manager pays attention to the following elements:
1. Location
Related to transportation, environment, distance of achievement, disruption and so
forth.
2. Facilities
All the means that can be utilized by visitors such as beds, swimming pools and so
on are associated with the quality and flexibility of users.
3. Service
Services provided to visitors such as speed, hospitality, and 24-hour service.
4. Impressions
How does a hotel show its face to the community and how the public captures that
picture. It is formed from the impression of the shape of the building, the
atmosphere of the room, the name of the hotel, who the guests are and so on.
5. Tariff
For visitors to a hotel, the satisfaction of the four elements above must be balanced
with the price to be paid, where the entrepreneur / manager gets a reasonable profit
with the invested capital.
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BIBLIOGRAPHY
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http://id.wikipedia.org/wiki/Hotel_Indonesia
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chapter2.pdf