1.

Talk about one of the 4 Ps in the marketing mix: Product, Place, Promotion,
Price

The marketing mix is a tool used to help companies determine the unique market and
selling point of a product or service.

+ P is “Product”. A product is usually a tangible product – something you can see or

touch – such as: the actual food and drink served in a hotel restaurant. A service is
intangible: it can’t be touched such as the work of the waitress or the bar staff or the
housekeeping in a hotel. The travel industry products are therefore intangible. They only
have a limited life and no longer exist after the departure date has passed.

+ P is ‘Place’. This means deciding how the product will be distributed / dɪˈs.trɪ.bjuːt /
and where people will buy it. In the past, most products were sold through travel agents.
But these days, many customers book online directly with the operator / ˈⱭː.pə.reɪ.t̬ ɚ / or
airline, so the place is not so important.

+ P is ‘Promotion’. It is so important. We can use direct mail, websites, advertisements /

æd.vɝːˈtaɪz.mənt / on TV and in the press, telemarketing and point-of-sale material. In
addition to this, we also use offering discounts, promotional codes and loyalty / ˈLɔɪ.əl /
programmes.

+ P is ‘Price’. The cost of a package is very important. The customer’s benefits must be
greater than the costs. The price needs to be cheaper or more or the same as the price
charged by the nearest competitor offering a similar product or service.

2. How much do you know about Hawaii as a tourist destination: its

geographical features, popular destinations & tourist activities?

+ Hawaii is located in 4000km souhtwest of San Francisco. It is a archipelago with a

warm tropical climate and divided in 2 seasons: Summer (May-October) and Winter
(October-April). I has a large number of beaches and active volcanoes. The Hawaiian
archipelago is a tropical paradise with snow-capped mountains, dramatic cliffs and exotic
wildlife.

+ Popular destination: snow- scapmountains, dramatic cliffs and exotic wildlife on Kauai,
the clear blue waters of Waikiki Beach on Oahu, the unspoiled tranquility of Lanai and
Monlokai, and the spectacular Kilauea vocano on Hawaii’s Big island. You can explore
off-the-beaten-track destinations, seculded beaches and isolated /ˈAɪ.sə.leɪ.t̬ ɪd /villages.
+ Getting there, tourist can learn to surf, snorkel, kayak /ˈKaɪ.æk /, sit and do nothing
makes you happy. You can do things that seem impossible like whale-watching or hiking
on volcanoes

3. Advantages & disadvantages of air travel/ car hire/ rail travel/ coach travel

a. Air travel

- Advantages: In term of advantages. The first is safety, because it has fewer accidents
than the road. The second It is high-speed suitable for international trips. The third is
productive use of time during the journey, while flying everyone can work, reading book,
listening to music and even sleeping. The last is price, the prices of the carriers are very
competitive.

- In spite of many advantages, air transport has also some disadvantages. It is frequent
delays due to many reasons, but usually weather. You have to follow complicated
procedures before departure. Airfares is often more expensive than other mens of
transport. And it can only travel between big cities.

b. Car hire

- Advantages: There are many advantages when you hire car to travel. You can travel
door-to-door, get to your destination easily and conveniently. Departure and arrival time
are flexible, you can control time as you like. The price is relatively inexpensive and the
luggage is easy to transport.

- In spite of many advantages, car hire has also some disadvantages This is a risk form of
transport because it is frequent traffic congestion and accidents more than others and
during travel, you cannot work or do anything else.

c. Rail travel

- Advantages: In term of advantages. It’s relatively comfortable way to travel, because it

is less affected by weather conditinons such as rain, fog,…and has high inter-speeds. You
can work while travelling and it’s comparatively stress-free.

- Disadvantages: It doesn’t cover all destination so you have to use other means of
transport to complete your journey. It don’t have luggage services so you will carry your
own luggage on board. The price of rail travel is expensive than road travel.

d. Coach travel
- Advantages: Tickets are relativly cheap and it covers many destinations in the network.
This mean of transport is flexible and a low stress way of travelling, so you can use to
visit some attractions in a region.

- Disadvantages: It is frequent traffic congestion and risk. The speed is relatively slow.
Catering is not provided on board. You can’t move around the vehicle vēək(ə)l and it is
not comfortable for long journey.

4. Highs & lows of working in the airline industry

I will talk about the highs and lows of working in the airline industry.

a. About the highs

- There are many opportunities /ˌⱰp.əˈtʃuː.nə.ti/ for exciting and varied career

- Previous experience is often not required.

- Entry-level employees have chance to promote because airlines have an internal

promotion structure.

- The industry offers a wide variety / vəˈraɪ.ə.ti / of benefits including personal and
family travel passes, health insurance, paid holidays, flexible schedules, discount on
hotels and car hire.

- You can opportunities to travel to many places and many countries, so you will have
chance to meet diffirent type of people from all over the world.

b. The lows

- There are some jobs physical demanding, you have to work evening or early-morning
hours, work for long periods without a break.

- There are strict rules about personal appearances, you will have to spend long periods
away from home.

- It is usually deal with frustrated / frʌsˈtreɪ.tɪd / passengers, adverse / ədˈvɜːs/ weather

conditions, delayed flights so airline jobs need people with excellent interpersonal skills
to offer a high level of customer care.

5. Tips for dealing with customers’ problems

I’d like to talk about tips for dealing with customer’s problems.
 About what not do. Firstly, absolutely /ˌÆb.səˈluːt.li/ do not interrupt the
customer, be patient and wait until they have finished speaking. Secondly, if there
is a mistake, do not argue with the customer or blame colleagues. /ˈkɒl.iːɡ/ Finally,
don’t make excuses even if the situation isn't your fault.

For things to do. First, always listen actively. Let’s stop what you were doing
and look at the customer while he or she is speaking. Second, ask questions to
clarify any facts or obtain missing information. Third, show empathy /Em.pə.θi /
by telling the person that you understand how he or she feels. Last, reassure /Riː.ə
ˈʃɔː r/ the customer by promising something that you will do to improve the
situation.

That’s all.

6. Where to stay in Spain

- In Spain, Medieval castles turned into luxury hotels and mansions converted into
youth hostels are typical of the variety of places to stay in Spain

- At the top of the scale, there are the paradores for accommodation such as
castles, fortresses, hunting lodges and other historic building.

- Getting there, visitors can stay on remote far or in villas and old houses let for
self-catering

- For the traveller on a budget, there are youth hostelss, bed and breakfasts, family-
run country cottages and guest houses, campsites and refuges with stunning view for
mountaineers

- An apartment hotel is another option guests can have choice between self-
catering or eating in the hotel restaurant

- There are holiday villages are similar, often catering for specialist interests. For
example the village in the mountainous region of Aragón offers a mix of camping and
hostel accommodation, with restaurant and bars

2. Grading of hotels in Spain

 In contrast with the rest of Europe, In Spain, the stars can only be awarded by the
regional tourist authorities /əˈθɔːr.ə.t̬ i /. There are 17 different regional tourist authorities
and each one gives an official rating according to its own set of criteria.

Most people book hotels online or through brochures, they often use their own
criteria and sets of symbols /ˈSɪm.bəl/, for example suns, crowns, keys, moons or
diamond symbols to rate hotels.

The stars reflect / rɪˈflekt / the number and range of facilities / fəˈsɪl.ə.t̬ i / provided
such as elevators and gyms. That’s something concrete you can rely on stars for
choosing a hotel.

6. Extreme weather conditions’ effect on the travel industry in Europe

The bad weather caused disruption at airports, on roads and in rail services, many
flights were delayed or cancelled and travellers had to camp out at airports. In particular:

+ Thousands of people are further disruption to weather has gripped much of Northern
Europe and the forecast warns of more snow. Passenger spent another night stranded at
airport. Around 1000 flights were cancelled across the continent and many more delayed.

+ In France, there were serious delays at Roissy and Orly after a blizzard and freezing fog
prevented all planes from taking off.

+ Much of the road network has also been affected by the extreme weather conditions
with motorways blocked with traffic because of snow and black ice, forcing hundreds of
people to spend the night in their vehicles. vēək(ə)l

7. Things to do in Buenos Aires City, Argentina

Buenos Aires City is one of the great capitals for arts and leisure, getting here you
can see paintings and architectures /ˈⱭːr.kə.tek.tʃɚ/ its history and culture. The streets
and boulevards /ˈBʊl.ə.vɑːrd / are watching sport beautiful buildings, world-class art
galleries and museums. This is also the best place on the planet to catch a polo match..

Many of bars and restaurants here are open until the early hours. Eating out,
enjoying the café culture of the long nights, drinking dark roasted coffee with friends at
the café La Biela or going to La Cabana Las Lilas.

Besides, there are tango classes for tango enthusiasts and beginners. You will get
listening to music, learning to dance Tango.
 Moreover, for a taste of history remembering a famous person visit the Recoleta
cemetery, the final resting place of hundreds of famous Argentinians.

Finally, forty-five minutes from the capital is an unspoilt subtropical delta Puerto
de Frutos and shopping for handicrafts at the craft fair.

8. Geographical description of Argentina

I want to talk about geographical features of Argentina.

Argentina is the second largest country in South America after Brazil and the
eighth largest country in the world. The capital of Argentina is Buenos Aires

It has borders with 5 other countries. Chile in the west, Paraguay and Bolivia in
the north, Brazil and Uruguay in the northeast.

The vast plains of the central Pampas region are characterized by flat and fertile
grassland, while the west features the high peaks and deep ravines of the Andes, the
world's highest mountain range outside Asia.

The north boasts subtropical rainforests and also the magnificent Iguazu Falls. The
steppe lands in the south of the country consist of a mainly dry plateau.

At the southernmost tip of the country, the remote archipelago of Tierra del Fuego
is the perfect starting point for travellers who wish to visit Antarctica, the Earth's last
great wilderness.

9. Describe a works of art: The Starring Night of artist Vincent van Gogh.

I am not exactly a big fan of art as I find them quite difficult to understand.
However, there is this painting that really mesmerized right at the moment I saw it on the
internet. It was abstract landscape painting of an expressive night sky over a small
hillside village named The Starring Night by famous Dutch artist Vincent van Gogh.
This was one of his most famous canvas oil paintings, painted in June 1889. Currently, it
is on display at the Museum of Mordern Art in New York City, USA. It was a picture at
night, but painted during the day by his memory, the painting depicts the village of Saint-
Rémy under the starry night sky, with swirls in the view from Window of Van Gogh's
hospital room at the Saint-Rémy asylum in the south of France. Many feel that van Gogh
´s turbulent quest to overcome his illness is reflected in the dimness of the night sky. The
village is painted in dark colors but the stars and the moon stand out against the sky with
two colors of yellow and white. That is the big attention grabber of the painting. The
painting has shown the artist's magical optimism in the room at the asylum. Especially
the cypress tree is likened to the soul of the artist, strong but melancholy with dark green
color, the top of the tree reaching out to welcome the light though fragile but full of hope.