Thu Dau Mot University

Faculty of Foreign Language

English for Tourism

Unit 1. Selling Dreams

Lecturer: Nguyen Thanh Thai, M.A

Email: thaint@tdmu.edu.vn
Types of jobs in tourism?

As travel agent

Describing destinations
Read the text from a brochure about Hawaii. Find and underline all the
combinations of descriptive adjective + noun
Read the text from a brochure about Hawaii. Find and underline all the
combinations of descriptive adjective + noun
Your First Trip to Hawaii

The Hawaiian archipelago is a tropical paradise: the

snow-capped mountains, dramatic cliffs and exotic
wildlife on Kauai, the clear blue waters of Waikiki Beach
on Oahu, the unspoiled tranquility of Lanai and Molokai,
and the spectacular Kilauea volcano on Hawaii's Big
Island. It won't be easy choosing which island to visit on
your first trip but you'll find there are no wrong answers.
 Explore off-the-beaten-track destinations, from
secluded beaches to isolated villages that you won’t
find on a postcard. Learn to surf, snorkel or kayak and
earn your Hawaiian suntan. You'll find the itineraries
on Hawaii are endless. From romantic escapades to
family fun, from whale-watching to walking on a
volcano, you can do it all or you can simply sit back
and do nothing. Explore Hawaii's six unique islands
and you're sure to find your first trip to Hawaii won't
be your last.
Speaking activity
Selling a package
- Work in group of 3-4.
- One is a travel agent and the others are customers.
- Situation: The travel agent is trying to sell a package to a
group of potential customers by describing a destination (using
the following questions and file 1, unit 1, page 102).
Unfortunately, a group of customers are not interested in this
package. Then, the travel agent must introduce another
package (using file 5, unit 1, page 104). Finally, the group
agree to buy the second package.
- What is the name of the destination?
- How do visitors get there?
- What are its geographical features?
- Where do visitors stay?
- What is the main leisure activity?
- What are the other attractions?
- What does the package consist of?
- How much does it cost?
Vocabulary review
Instruction: read, translate, produce a sentence
• tropical paradise
• snow-capped mountains
• dramatic cliffs
• exotic wildlife
• unspoiled tranquility
• spectacular volcano
• off-the-beaten-track destinations
• secluded beaches
• isolated villages
• romantic escapades
• unique islands
MARKETING
What for?

Achieve
customer
satisfaction
 Product?
Product is what you offer to your customer
Types:
- Tangible
- Intangible (service)
How to make a product?
- Based on customer needs/demands
How to find out customer needs?
- Survey
- AI
 Price?
Price is a sum of money equivalent to the value of product
which a customer has to pay for the possession of product.
Pricing strategies:
- Cost based pricing: all expenses incurred in making the
product plus the desired level of interest (profit)
- Competition based pricing: pricing a product or service in
comparison with competitors
- Demand based pricing: pricing based on the high or low
of customer demands
- Objective based pricing: pricing according to the
company’s objectives to get profit (high-lower price)
 Place?
Place involves ways to get your products to the ultimate
customer’s hand, and make sure that there is enough product
on hand to sell
Methods:
- manufacturers --> consumer’s hand
- manufacturers --> 1-3 intermediary/ies --> consumer’s hand
 Promotion?
Promotion involves all that goes into making more and more
customers aware of your products.
Methods:
- Advertising
- Public relation
- Sale promotion
Case Study: PLAN A TOUR
- Aim: Design an itinerary with a short description of your travel agency and
Vietnam’s tourism (remember to include images) for a group of old people
from America
- Task:
+ Read an email requesting a customized package
+ Find out information about tourist attractions (destinations) in Vietnam,
choose some that the group should visit
+ Find out the prices or fees for attractions, accommodation, food, transporting,
etc. that are charged in the tour
+ Work out, cost and design a suitable itinerary based on the request
+ Write an email in reply to requesting email. Attach your itinerary and
compose a short message (100-150 words) quoting the total price per person
for the package
- Present your plan to class
A requesting email for a customized tour

Dear Sir or Madam,

I am writing on behalf of a group of 35 old American people who wish to
spend seven days (six night) touring Vietnam and visiting places of interest
next month. They are particularly interested in history and nature and, of
course, gastronomy. Many of them would also be fascinated by all your
historic monuments.
Could you please provide a customized itinerary and your best price for this
group, plus your rate of commission?
We look forward to hearing from you.
Yours sincerely
Melena Jones,
Speaking
Role-play 1
Student A is a tourist and student B is a tour operator.
Take turns to ask for and give advice on organizing a trip
to Vietnam. Remember to mention the following points.

- The best time to go

- What the tourist should take with
- How to avoid being ill
- The best place to stay, to visit
- Advice concerning visas
Role-play 2
Both of you have a discussion about weather conditions
in Vietnam that affect the travel industry. Remember to
mention the following points.
- Mild months for travelling
- Warm weather all year round in the south
- Best places to visit
- Hotel or homestay
- Clothes for travelling