REQUIREMENTS NEEDED

FB STRATEGY 2021

PHASE 1 REQUIREMENTS
$1000-300 BUDGET NEEDED/ $50 -$100 PER DAY

1 VIDEO

4 PHOTOS

3 HEADLINES

3 AD COPIES PER
 TESTING PHASE 1
FB STRATEGY 2021
CAMPAIGN & ADSET SETUP

ABO – CONVERSIONS – 7 ADSETS – BUDGET USD $10 PER ADSET, PER DAY

PURCHASE- COUNTRIES EPACKET – AGE 21-65 – GENDER – BOTH LANGUAGE ENG ALL

DETAIL TARGETING – PAGES – MAGAZINES – EVENTS – INFLUENCERS

POTENTIAL REACH 10-500 MILLION – EXCL – DS - AX - AZ

PLACEMENTS – FB FEEDS & INSTA FEEDS

7 DAY CLICK OR VIEW

 TESTING PHASE 1
HIGH BUDGET

PHASE 1 OBJECTIVES

TEST DIFFERENT INTERESTS /AUDIENCES

FIND WHICH CREATIVES ARE THE BEST

OUT OF PHOTO, CARSOUL, VIDEO
 TESTING PHASE 1
FB STRATEGY 2021

AD SETUP

SELECT BOTH YOUR FACEBOOK PAGE & INSTAGRAM PAGE

CREATE 3 ADS PER ADSET, AD 1 VIDEO AD COPY SHORT HEADLINE 1

AD 2 PICTURE AD COPY LONG HEADLINE 2

AD 3 CARSOUL AD COPY LONG HEADLINE 3

CALL TO ACTION SHOP NOW

 TESTING PHASE 1
FB STRATEGY 2021
RUN THE CAMPAIGN FOR 72 HOURS

KILL THE FOWLING ADSETS IF THET DON’T MEET THE RULES:

12 HOUR RULE = 1 LINK CLICK PER ADSET

24 HOUR RULE = CPC – COST PER CLICK HIGHER THAN $1.75 PER ADSET KILL

48 HOUR RULE = NO ATC – ADD TO CART OR IC – INIATE CHECKOUT PER ADSET KILL

72 HOUR RULE = 1 SALE PER ADSET OR 5 ATC/IC OR KILL

IF YOU HAVE AT LEAST 1 SALES FOR THE WHOLE CAMPAIGN YOU CAN MOVE FORWARD TO PHASE 2

DUPLICATE THE CAMPAIGN ONLY CHANGE THE INTERESTS PER ADSET

 TESTING PHASE 2
FB STRATEGY 2021

OBJECTIVES FOR PHASE 2

GET CONSISTENT SALES – 1-3 SALES PER DAY

BY TESTING SIMILAR INTERESTS TO THE WINNING ADSET WITH THE MOST SALES

ALSO BY USING THE SAME WINNING AD WITH THE MOST ATC & CTR

FOR EXAMPLE IF ADSET WITH STREETFASHION AS AN INTEREST GETS A SALE WE WILL

HIT SUGGESTIONS FOR OUR NEXT ROUND OF ADSETS

FOR EXAMPLE IF CREATIVE 2 GETS THE BEST CTR & ATC WE WILL BE USING THAT
CREATIVE FOR THE NEXT ROUND IN PHASE 2
 TESTING PHASE 2
FB STRATEGY 2021

FINDING NEW INTERESTS FOR PHASE 2

HIT THE SUGGESTION BUTTON ON THE CURRENT ADSET WITH THE WINNING INTEREST

PICK AN INTERESTS WITH AT LEAST 5 MILLION REACH – FIND 5 NEW INTERESTS FOR THE
5 NEW ADSETS

USE NERDYSOULTONS TO FIND INTERESTS OR FACEBOOK SUGGESTIONS

NOW YOU SHOULD HAVE 5 NEW INTEREST RELATED TO YOUR WINNING INTEREST IDEAS
FOR PHASE 2
 TESTING PHASE 2
FB STRATGEY IN 2021

CAMPAIGN SETUP

THE LOOSING ADSETS THAT DIDN’T FIT THE RULES

SHOULD BE TURNED OFF FROM PHASE 1

DUPLICATE THE WINNING ADSET 5 TIMES – IF THERE

ARE 2 WINNING ADSETS BASED ON PURCHASES PICK
THE ONE WITH THE BEST ATC & IC
 TESTING PHASE 2
FB STRATEGY 2021

RUN THE CAMPAIGN FOR 48 HOURS

24 HOUR RULE = CPC – COST PER CLICK HIGHER THAN $1 PER ADSET KILL

48 HOUR RULE = 1 SALE PER ADSET OR KILL

IF YOU HAVE AT LEAST 3 SALES FOR THE WHOLE CAMPAIGN YOU CAN MOVE FORWARD
TO PHASE 3

IF YOU HAVE 1-2 SALES RESET THE PROCESS FROM PHASE 1 WITH OTHER INTERESTS
RELATED TO THE WINNING INTREAT AND USE YOUR 2ND BEST AD
 TESTING PHASE 3
FB STRATGEY

OBJECTIVES FOR PHASE 3 SCALING

COLLECT MORE POSITIVE DATA FOR

VV%95&VV%75&VV%50

SO WE CAN BUILD PROFITABLE LOOK

ALIKE AUDIENCES
 TESTING PHASE 3
FB STRATEGY 2021
CAMPAIGN SETUP

DUPLICATE THE ADSETS WITH 2 SALES 3 TIMES IN THE ORIGINAL

ABO CAMPAIGN

FOR EXAMPLE – STREETWEAR – HIPHOPFASHION –

LONDONFASHION HAVE 2 SALES IN PHASE 2 I WILL DUPLICATE
THE ADSET 3 TIMES DON’T CHANGE ANYTHING

THE AD SETUP IS THE SAME BUT YOUR USING THE WINNING AD

FROM PHASE 1 IF THERE ARE 2 WINNING ADS PICK THE ONE
WITH THE BEST CTR & ATC
 TESTING PHASE 3
FB STRATEGY 2021

RUN THE CAMPAIGN FOR 48 HOURS

WE WIL KILL AGGRESSIVELY DUE TO PROFITABILITY

24 HOUR RULE = CPC – COST PER CLICK HIGHER THAN $1 PER ADSET KILL

24 HOUR RULE = ATC OR IC – 2 PER ADSET KILL

48 HOUR RULE = AMOUNT SPENT HIGHER THAN BEP - PER ADSET KILL

IF YOU HAVE AT LEAST 4 SALES FOR THE WHOLE CAMPAIGN YOU CAN MOVE FORWARD TO PHASE
4

IF YOU HAVE 0-3 RESET TO PHASE 2

 MANAGING CASHFLOW
HIGH BUDGET

ONLY SCALE WHAT YOUR BANK CAN AFFORD

PAYMENT GATEWAYS TAKE 3-21 DAYS TO PAYOUT

GET A BUSINESS CHARGE CARD

 TESTING PHASE 4
FB STRATEGY 2021

CAMPAIGN SETUP FOR LAA

YOU NEED 2000 VIDEO VIEWS FOR 95%, 75%, 50%

IF YOUR WINNING CREATIVE WASN’T A VIDEO SKIP THIS SECTION

TESTING PHASE 4
FB STRATEGY 2021

CUSTOM AUDIENCE LAA SETUP

GROUP 50%, 75%, 95% TOGETHER

THEN CREATE 10 LAAS

LAA 1 = 1%

LAA 2 = 2%

AND SO FOURTH
 TESTING PHASE 4
FB STRATEGY 2021
CAMPAIGN & ADSET SETUP

ABO – CONVERSIONS – 10 ADSETS – BUDGET USD $7 PER ADSET, PER DAY

PURCHASE- TOP PREFORMING COUNTRY – AGE 1-65 – GENDER – BOTH LANGUAGE ENG
ALL

1 CUSTOM AUDIENCE %LAA PER ADSET

PLACEMENTS – AUTO PLACEMENTS

7 DAY CLICK OR VIEW

 TESTING PHASE 4
FB STRATEGY 2021

AD SETUP

SELECT BOTH YOUR FACEBOOK PAGE & INSTAGRAM

PAGE

USE YOUR WINNING CREATIVE

 TESTING PHASE 4
FB STRATEGY 2021
RUN THE CAMPAIGN FOR 72 HOURS

KILL THE FOWLING ADSETS IF THET DON’T MEET THE RULES:

12 HOUR RULE = 1 LINK CLICK PER ADSET

24 HOUR RULE = CPC – COST PER CLICK HIGHER THAN $1.75 PER ADSET KILL

48 HOUR RULE = NO ATC – ADD TO CART OR IC – INIATE CHECKOUT PER ADSET KILL

72 HOUR RULE = 1 SALE PER ADSET OR 5 ATC/IC OR KILL

REPLACE THE TURNED OFF ADSETS WITH A DUPLICATED WINNING ADSET

 TESTING PHASE 5
FB STRATEGY 2021

CAMPAIGN SETUP FOR LAA

YOU NEED 2500-3000 PAGE VIEWS

IF YOU DON’T HAVE THE REQUIREMENTS KEEP TESTING INTEREST

TESTING PHASE 5
FB STRATEGY 2021

CUSTOM AUDIENCE PAGE VIEW LAA SETUP

GO CUSTOM AUDIENCE WEBSITE

THEN CREATE 10 LAAS

LAA 1 = 1%

LAA 2 = 2%

AND SO FOURTH
 TESTING PHASE 5
FB STRATEGY 2021
CAMPAIGN & ADSET SETUP

ABO – CONVERSIONS – 10 ADSETS – BUDGET USD $7 PER ADSET, PER DAY

PURCHASE- TOP PREFORMING COUNTRY – AGE 1-65 – GENDER – BOTH LANGUAGE ENG
ALL

1 CUSTOM AUDIENCE %LAA PER ADSET

PLACEMENTS – AUTO PLACEMENTS

7 DAY CLICK OR VIEW

 TESTING PHASE 5
FB STRATEGY 2021

AD SETUP

SELECT BOTH YOUR FACEBOOK PAGE & INSTAGRAM

PAGE

USE YOUR WINNING CREATIVE

 TESTING PHASE 5
FB STRATEGY 2021
RUN THE CAMPAIGN FOR 72 HOURS

KILL THE FOWLING ADSETS IF THET DON’T MEET THE RULES:

12 HOUR RULE = 1 LINK CLICK PER ADSET

24 HOUR RULE = CPC – COST PER CLICK HIGHER THAN $1.75 PER ADSET KILL

48 HOUR RULE = NO ATC – ADD TO CART OR IC – INIATE CHECKOUT PER ADSET KILL

72 HOUR RULE = 1 SALE PER ADSET OR 5 ATC/IC OR KILL

REPLACE THE TURNED OFF ADSETS WITH A DUPLICATED WINNING ADSET

 TESTING PHASE 6
FB STRATEGY 2021

CAMPAIGN SETUP FOR VIEW CONTENT LAA

YOU NEED 1500-2000 VIEW CONTENT

IF YOU DON’T HAVE THE REQUIREMENTS KEEP TESTING INTERESTS OR OTHER

LAA’S

THE SETUP IS THE SAME AS THE OTHER LAA’S

 TESTING PHASE 7
FB STRATEGY 2021

CAMPAIGN SETUP FOR ADD TO CART LAA

YOU NEED 200- 300 ADD AT CARTS

IF YOU DON’T HAVE THE REQUIREMENTS KEEP TESTING INTERESTS OR OTHER

LAA’S

THE SETUP IS THE SAME AS THE OTHER LAA’S

 TESTING PHASE 8
FB STRATEGY 2021

CAMPAIGN SETUP FOR PURCHASE LAA

YOU NEED 100- 200 PURCHASES

IF YOU DON’T HAVE THE REQUIREMENTS KEEP TESTING INTERESTS OR OTHER

LAA’S

THE SETUP IS THE SAME AS THE OTHER LAA’S

 TESTING PHASE 9
FB STRATEGY 2021

HOW TO SCALE LAA AUDIENCES

START TO GROUP THE MOST SUCCESSFUL LAA % IN 1

ADSET FOR EXAMPLE IF ADD TO CART 1 & 3% ARE
PERFORMING WELL MAKE A NEW LAA FOR 1-3%
THEN CREATE AN ADSET FOR IT
 TESTING PHASE 10
FB STRATEGY 2021

HOW TO SCALE LAA AUDIENCES

START TO TEST OTHER TOP PREFORMING COUNTRIES

IN LAA’S TRY UK INSTEAD OF US

OR GROUP THE BEST PREFORMING COUNTRIES IN ON

LAA
 TESTING PHASE 11
FB STRATEGY 2021

CAMPAIGN SETUP FOR RETARGETING

TRY ALL THE SAME VALUES IN LAA’S IN RETARGETING

WORK YOUR WAY BACK THE FUNNEL START AT 180 DAYS – 7 DAYS
TESTING PHASE 11
FB STRATEGY 2021

CUSTOM AUDIENCE LAA SETUP

GROUP 50%, 75%, 95% TOGETHER

THEN CREATE 10 LAAS

LAA 1 = 1%

LAA 2 = 2%

AND SO FOURTH
 TESTING PHASE 11
FB STRATEGY 2021
CAMPAIGN & ADSET SETUP RETARGETING

ABO – CONVERSIONS – 10 ADSETS – BUDGET USD $5 PER ADSET, PER DAY

PURCHASE- TOP 5 COUNTERS – AGE 18-65 – GENDER – BOTH LANGUAGE ENG ALL

1 CUSTOM AUDIENCE RETARGETING VALUE EXCLUDE OTHER NON RETARGETING VALUES

PLACEMENTS – AUTO PLACEMENTS

7 DAY CLICK OR VIEW

 TESTING PHASE 11
FB STRATEGY 2021

AD SETUP

SELECT BOTH YOUR FACEBOOK PAGE & INSTAGRAM PAGE

MAKE A NEW CREATIVE

VIDEO OR PHOTO OF TESTIMONIAL

AD COPY RETARGETING

AD HEADLINE RETARGETING
 TESTING PHASE 11
FB STRATEGY 2021
RUN THE CAMPAIGN FOR 72 HOURS

KILL THE FOWLING ADSETS IF THET DON’T MEET THE RULES:

12 HOUR RULE = 1 LINK CLICK PER ADSET

24 HOUR RULE = CPC – COST PER CLICK HIGHER THAN $1.75 PER ADSET KILL

48 HOUR RULE = NO ATC – ADD TO CART OR IC – INIATE CHECKOUT PER ADSET KILL

72 HOUR RULE = 1 SALE PER ADSET OR 5 ATC/IC OR KILL

REPLACE THE TURNED OFF ADSETS WITH A DUPLICATED WINNING ADSET

 TESTING PHASE 12
FB STRATEGY 2021

HOW TO SCALE WINNING CAMPAIGNS

DUPLICATE THE CAMPAIGN INTO CBO FORMAT MAKE THE CBO $100

MAKE THE MINIMUM ADSET SPEND 7$ 5 ADSETS MINIMUM

INCREASE THE CAMPAIGN BUDGET BY 30-50% ONLY IF PROFITABLE

ADJUST THE ADSET MINIMUM SPEND BASED ON THE WINNING ADSET

 TESTING PHASE 2
FB STRATEGY 2021

RUN THE CAMPAIGN FOR 48 HOURS

24 HOUR RULE = CPC – COST PER CLICK HIGHER THAN
$1 PER ADSET KILL

48 HOUR RULE = 1 SALE PER ADSET OR KILL

IF YOU HAVE AT LEAST 3 SALES FOR THE WHOLE

CAMPAIGN YOU CAN CARRY ONE SCALING WITH CBO