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IJMF
15,4 Relationship between
prestige signals and
over-subscription ratio
564 Evidence from Malaysian initial
Received 28 February 2018 public offerings
Revised 30 July 2018
3 October 2018
Accepted 5 October 2018
Ali Albada, Othman Yong and Soo-Wah Low
Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia
Abstract
Purpose – The purpose of this paper is to examine whether initial public offering (IPO) over-subscription is a
function of firm’s prestige signals conveyed by third parties with reputational capital such as underwriter,
auditor and independent non-executive board member.
Design/methodology/approach – The relationship between prestige signals and over-subscription ratio
(OSR) of IPOs is analysed using a cross-sectional regression based on a sample of 393 IPOs issued between
January 2000 and December 2015.
Findings – The results indicate that IPOs underwritten by reputable underwriters have lower OSR than
those underwritten by non-reputable underwriters. While issuer engages reputable underwriter to certify firm
quality to reduce information asymmetry, the action brings with it lower initial returns for its IPO. Investors
interpret the signal conveyed by issuer’s choice of underwriter from under-pricing perspective and respond
accordingly by reducing IPO demand. This implies that investors regard under-pricing as a more valuable
signal than firm quality signal associated with underwriter reputation. The findings also indicate that
over-subscription increases in IPOs that have above average initial returns and higher institutional
participation. Issuing firms that go public in a period of high IPO volume are associated with low OSR.
Originality/value – This is the first paper to examine the relationship between the prestige signals and OSR
of IPOs in the Malaysian context.
Keywords Initial public offering, Information asymmetry, Fixed-price mechanism,
Over-subscription ratio, Prestige signals
Paper type Research paper
1. Introduction
Investors’ demand is considered unique to the Malaysian initial public offering (IPO) market
due to the use of fixed-price mechanism in setting the offer price of new issues (Yong,
2007b), where the fixed-price method is the most commonly employed IPO pricing
mechanism in Malaysia (Low and Yong, 2011, 2013; Yong, 2015). Under the fixed-price
mechanism, information on investor demand is available to the general investing public in
the form of IPO over-subscription ratio (OSR). According to Vong (2006), investor demand
plays an important role in IPO success because it reflects direct information regarding
market’s reaction to the new issues. For example, highly demanded IPOs offer a better
opportunity for firms to sell shares in the future due to the reputation gained from the highly
OSR (Vong, 2006), which enhances the liquidity of the newly listed stock (Alanazi et al., 2016;
Loughran and Ritter, 1995). The enhanced liquidity enables the company to raise capital on
more favourable terms in the future rather than having to compensate investors for the lack
of liquidity (Ritter, 1998).
According to Low and Yong (2011), investor demand is a key determinant factor of IPO
International Journal of Managerial
Finance success, especially in Malaysia that employs the fixed-price method in pricing IPOs. This
Vol. 15 No. 4, 2019
pp. 564-579
importance is due to the scarcity of pre-market information to estimate investors’ demand
© Emerald Publishing Limited
1743-9132
regarding the listing firm’s issues. This implies that issuing firms are facing an unknown
DOI 10.1108/IJMF-02-2018-0067 market demand regarding their issues. However, the OSR provides the issuing firms with
the opportunity to gain some information regarding the demand of their issues. The main Prestige signals
reason that issuers are not able to gauge the demand for their issues directly is due to the and over-
use of the fixed-price method, where potential investors are not given the opportunity to subscription
participate in setting up the IPO offer price (Yong, 2015; Low and Yong, 2011). This situation
is the opposite of the book-built pricing method, where the investors are solicited by the ratio
issuers, before the offer prices are set up (Zheng et al., 2005; Yong, 2015).
The use of the fixed-price method in evaluating the offer price of the issuing firms helps 565
in elevating the level of information asymmetry and under-pricing in the IPO market.
According to Yong (2011), the IPO market in Malaysia is characterised by high level of
information asymmetry due to the use of fixed-price mechanism, where the offer price is set
before the allocation of IPOs in the market. However, the level of information asymmetry
and under-pricing is lower under the book-built pricing method than the fixed-price method.
This is because the book-built pricing method is able to strengthen the disclosure of
information, enhance the supervision of offerings and allow prospective investors to
participate in the process of setting the offer price (Zheng et al., 2005). Furthermore, the
model of Chowdhry and Sherman (1996) showed that most of the Asian IPO markets that
employ the fixed-price method have more extreme over-subscription ratios than countries
that employ the book-built method. The present study reports an average OSR of 36.62
times. This figure is in line with those reported by previous studies, for examples, 33.59
times by Low and Yong (2011), 32.8 times by Yong (2011), 43.71 times by Yong and Isa
(2003) and 44 times by Dawson (1987), among others. The huge difference in the OSR
supports the motivation of this study to examine factors that could potentially influence
investor demand in the Malaysian IPO market.
Given the importance of investor demand for IPO success and the high level of
information asymmetry in the Malaysian IPO market, the current study is interested in
investigating some pre-market information that could potentially explain investors’
subscription ratio of fixed-price IPOs by focusing on prestige signals, which are underwriter
reputation, auditor reputation and board reputation. By doing so, this paper extends the
work of Low and Yong (2011) and contributes to the Malaysian literature, through
investigating new pre-market information, prestige signals, that may influence the OSR of
the Malaysian fixed-price IPOs. In their study, Low and Yong (2011) investigated the effect
of actions taking by the issuing firm during the IPO subscription period on the over-
subscription ratio. These actions are related to the issuing firm’s decision in determining the
offer price, issue size, timing of the IPO (hot issue market) and the length of the offer period.
They concluded that an issuing firm could increase over-subscription through timing their
IPOs to coincide with periods of large positive initial returns and low volume of IPO activity.
Furthermore, they reported that over-subscription is negatively correlated with the offer
price and is not significantly related to the issue size.
In this paper, we established that in a fixed-price method, issuing firms do not have
control over investors’ demand for IPOs. We argue that the issuing firms’ actions or
decisions of hiring reputable underwriter, auditor and independent non-executive board
member may influence investors’ subscription for IPOs. Prestige signals conveyed by these
outside third parties may contain information that is useful for investors in making
subscription decisions. The present study suggests that the prestige signals have the ability
to influence IPO subscription by lowering the level of information asymmetry around their
issues, which is done through signifying the quality of the issuing firm to prospective
investors. The signalling literature has identified the ability of the prestige signals in
communicating the true value and quality of the issuing firm to prospective investors.
Rumokoy et al. (2017) concluded that hiring a more reputable underwriter could be used as a
signal to indicate the quality of the issuing firm. Khurana et al. (2017) argued that issuing
firms in countries plagued by weak legal regimes, such as Malaysia, could use auditor
IJMF reputation as a signalling tool to signify their quality and reduce the cost of issuing new
15,4 equity. Finally, Handa and Singh (2017) concluded that board structure is able to signal the
quality of the listing firm.
The current study is interested in investigating prestige signals in the Malaysian IPO
market due to its high level of information asymmetry, which according to Mohd Rashid et al.
(2014) this high level of information asymmetry makes Malaysia the ideal candidate to
566 examine the signalling effect. This argument is guided by the findings of past studies that
indicated the ability of reputable underwriter, auditor and board to lower under-pricing (Tong
and Ahmad, 2015; Khurana et al., 2017; Certo et al., 2001), through reducing the level of
information asymmetry in the IPO process (Ammer and Ahmad-Zaluki, 2016; Sundarasen
et al., 2017; Certo et al., 2001). In the same sense, the current study suggests that the prestige
signals could influence IPO subscription by reducing the level of information asymmetry
around their issues through signalling the quality of the listing firm to prospective investors.
The present study also contributes to the Malaysian literature through investigating the
relationship between the prestige signals and IPO over-subscription ratio, where most of the
prior research investigated the signalling role of the prestige signals around the under-pricing
phenomenon and the concept of asymmetric information. However, the available research so
far provides no direct evidence on the link between prestige signals and IPO over-subscription
ratio[1]. Furthermore, the current study responds to the comment made by Yong (2007a), who
suggested that the effect of auditor reputation on IPOs lacks in the Asian region, especially in
Malaysia. Moreover, the current study extends the work done by Yatim (2011) and Badru et al.
(2017) by narrowing the board reputation definition. The current study argues that
independent non-executive directors (INEDs) can convey the quality of the issuing firms,
which leads to a reduction in IPO under-pricing because prospective investors believe that
prestigious INEDs are well-informed about the future of the issuing firm.
In this study, we build our argument on the idea that reputational prestige is a key signalling
factor for investors in making investment decisions regarding fixed-price IPOs, due to their
ability to reduce the level of information asymmetry and under-pricing around their issues. The
certification of issuer’s quality is particularly valuable to investors owing to the relatively high
asymmetric information associated with fixed-price method. Despite the important role of
reputational capital in signalling a firm’s quality, research on the effects of prestige signals on
investors’ IPO demand remains unexplored. Guided by these discussions, this study examines
the extent to which IPO subscription is affected by the reputations of the underwriter, auditor
and board member, after controlling for the effects of other IPO related factors.
The results indicate that out of the three prestige signals, only the reputation of the
underwriter has significant negative effect on IPO OSR at the 5 per cent level. This shows
that the reputation of the underwriter is able to help the listing firm to signify its quality to
the market, reducing the level of information asymmetry surrounding its issues, and
reducing the under-pricing cost it has to bear during the listing process, especially in the
Malaysian market that is characterised by high level of information asymmetry due to the
use of the fixed-price method. Furthermore, the results indicate that prospective investors
are able to infer the signal that the listing firm is trying to communicate. However, investors
interpret the underwriter reputation signal from its effect on the initial return rather than
from the perspective of the listing firm’s quality. This means that investors in the Malaysian
market are more interested in the capital gain than in the quality of the listing firm. This
result is confirmed by the positive relationship between the demand side of the market and
OSR, which indicates that investors’ demand for IPO shares increases in firms that have
above average initial returns (Low and Yong, 2011).
The remaining of this paper is organised as follows. Section 2 discusses the literature of
the study, while Section 3 presents the data and methodology employed in this study.
The results are presented in Section 4. Finally, Section 5 concludes the paper.
2. Literature review Prestige signals
The Malaysian IPO literature has established the importance of OSR in influencing the and over-
initial return of IPOs. Paudyal et al. (1998) documented that OSR is significantly positive in subscription
determining initial excess return of IPOs. Jelic et al. (2001), on the other hand, employed
market adjusted initial return as the dependent variable and found that over-subscription ratio
has a positive significant relationship with IPO initial return. Yong and Isa (2003)
documented that OSR contributes significantly and positively to IPO initial return. 567
Similarly, Wan-Hussin (2005) also reported that OSR has a significant and positive
relationship with under-pricing. Additionally, for Shariah-compliant Malaysian IPOs,
Abdul-Rahim and Yong (2010) found that a significant positive relationship exists between
initial return and OSR and offer size. This positive relationship between OSR and initial
return has several explanations in the literature. The first explanation is provided by Rock’s
(1986) theoretical model, where he implied that IPOs with higher demand have relatively
higher first-day and long-term returns than IPOs with lower demand. This is because
informed investors are better informed on the fair value of IPO shares than their uninformed
counterparts are. Thus, informed investors would only subscribe to under-priced IPOs.
However, uninformed investors would unknowingly subscribe to all IPOs, under- and over-
priced issues and their purchases are thus biased towards new issues that are unprofitable.
As a result, while under-priced IPOs receive high investor demand from both informed and
uninformed investors, over-priced issues draw demand from uninformed investors only.
The bandwagon effect or informational cascade model of Welch (1992) provided another
theoretical explanation for the positive relationship between IPO demand and initial
performance of IPOs. According to Welch (1992), in deciding whether or not to subscribe to
IPO shares, potential investors make decisions not only based on their personal information
but also on the subscription decisions of other well-informed investors. An information
cascade will form when investors make their decisions by observing the decisions or choices
of others even though they themselves have favourable information. In other words,
investors are not interested to invest in an IPO share that other investors do not wish to buy
even if they possess favourable information about the new issue (Ljungqvist, 2008). With
fixed-price IPOs, the information cascade model implies that to increase investors’ IPO
subscription, an issuer may have to under-price the new issues to kick-start the IPO demand
and later induce a cascade when subsequent investors disregard their personal information
in favour of their observation based on earlier investors’ purchase decisions.
where, PILISTING is the EMAS Price Index on the day of listing, and PIOFFER the EMAS Price
Index on the day of offerings.
In the current study, information asymmetry inherent in an IPO exercise is controlled
using firm size as a proxy, which is calculated by multiplying the offer size of the issues
with the closing price of the first-day of listing (Chahine et al., 2011; Chambers and
Dimson, 2009). Furthermore, the size-based sorting was employed by Agarwal et al. (2008),
and the justification for using firm size as a proxy for information asymmetry was
provided by Beatty and Ritter (1986), Barclay and Smith (1995) and Goergen et al. (2006).
IJMF They argued that younger and smaller firms are exposed to greater uncertainty than
15,4 mature and larger firms.
To proxy for hot issue market, the current study employs two dummy variables
representing the demand side and the supply side of the market. The first proxy represents
the demand side of the market, defined by Ibbotson and Jaffe (1975) as the listing month in
which the average first-day returns of IPOs is higher than the median first-day return and has
570 been used by Low and Yong (2011). However, the current study uses a slightly different
definition, where the demand side proxy takes a value of 1 to represent companies with initial
returns higher than the average of the IPO initial return for the whole year and 0 otherwise.
The reason behind this is that in some listing years, there were only a few issuing firms
available and those firms were listed in different months. For example, in the year 2015, only
seven firms were listed. The second proxy for hot issue market represents the supply side of
the market. Low and Yong (2011) employed the number of firms going public as a proxy. In
this study, the supply side of the market is defined as the number of issues provided by each
firm going public. The supply side proxy takes a value of 1 to represent companies with offer
size higher than the average offer size in the whole year and 0 otherwise.
Listing
Table I. year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Total
Distribution of the
study sample based Population 38 20 51 58 79 79 40 30 23 14 29 21 17 17 15 13 544
on the year of listing Final
( from 2000 to 2015) sample 29 14 41 53 62 56 26 17 11 12 19 19 8 9 10 7 393
The following equation presents the cross-sectional regression model employed to examine Prestige signals
the influence of prestige signals on IPOs subscription: and over-
OSR ¼ aþb1 URi þ b2 ARi þb3 BRi þb4 INFOAi þb5 PRIVi subscription
ratio
þb6 DEMANDi þb7 SU PPLY i þb8 MKTCONi þei ; (3)
where OSR is a measure of investors’ demand on IPOs indicated by the number of times the 571
IPO is over-subscribed, UR is a dummy variable for underwriter reputation that takes a
value of 1 for Big 3 underwriter and 0 otherwise, AR is the dummy variable for auditor
reputation which takes a value of 1 for Big 3 auditor and 0 otherwise, and BR is board
reputation which is measured as the overall number of directorships held by the INEDs. The
current study measures underwriter and auditor reputations using the number of issues
that an investment bank or auditing firm has underwritten or audited as lead manager or
lead auditor. In other words, the Big 3 underwriters or auditors are those with the highest
proportion of underwritten or audited issues in the IPO market. Such reputation criteria
have been employed by Jelic et al. (2001) and Dimovski et al. (2011) to measure underwriter
reputation, and by Megginson and Weiss (1991) to measure auditor reputation. The current
study employs five control variables. INFOA is a proxy for information asymmetry
measured using firm size and calculated as the total number of issues multiplied by closing
price; PRIV represents institutional investor involvement which takes a value of 1 to
represent firms with private placement and 0 otherwise; DEMAND represents the demand
side of the market that takes the value of 1 for firms with initial return higher than the
average IPO initial return for the whole year and 0 otherwise; SUPPLY is the supply side of
the market with the value of 1 for firms with offer size higher than the average offer size of
all listed IPOs for the whole year and 0 otherwise; MKTCON is market condition that takes
EMAS Index as a proxy for listed firms in both the Main Market and ACE Market since the
EMAS index provides a wider coverage of the Malaysian stock market[4].
4. Results
Table II presents the descriptive statistics for the sample of 393 IPOs, listed from January
2000 to December 2015. The reported average OSR is 36.62 times which is in line with
previous studies. For examples, the average over-subscription for Low and Yong (2011) is
33.59 times and 32.8 times for Yong (2011). The minimum over-subscription is –0.89 times,
while the maximum over-subscription is 377.96 times, indicating that OSR varies for each
IPO issued in Malaysia. The huge difference in the OSR supports the motivation of this
study to examine factors that could potentially influence investor demand. Furthermore,
market capitalisation, which represents firm size has an average value of RM43m with the
lowest and highest values being RM2.25m and RM811m, respectively. This shows that there
is a huge difference in size between small and big firms in the Malaysian market. Similar
observation can be made for the supply of IPOs where the lowest and highest values are
RM2m and RM732m, respectively.
Table III shows the Spearman rank correlation results for variables employed in the
current study. The results indicate that of the three prestige signals, only underwriter
reputation has a significant negative relationship with the OSR. Firm size and the supply
side of the market variables are also negatively and significantly related to OSR. However,
the private placement variable, a proxy for the presence of informed investors, and the
demand side of the market variable are positively related to OSR.
Table IV reports the cross-sectional regression results regarding the relationship between
the IPO subscription (dependent variable) and prestige signals (independent variable), which
are represented by the reputations of the underwriter, auditor and independent non-executive
board member. Each of the prestige signals is introduced separately into the regression model
and hence the three separate regression models as shown by model 1 through model 3. In
model 4, all of the three prestige signals are examined together.
As reported in models 1 and 4, of the three prestige signals, only underwriter reputation
has a significant relationship with IPO OSR. The relationship is negative and significant at
the 5 per cent level. The results suggest that IPOs underwritten by prestigious underwriters
have lower OSR than those underwritten by less prestigious underwriters. In other words,
an issuing firm that hires reputable underwriters in an effort to convey firm’s quality to
potential investors will unknowingly have to bear the outcome of reduced investor demand
for its IPO shares. Such intuition can be described using under-pricing explanation. In
Malaysia, the level of under-pricing is still higher than other developed and developing
countries and that is due to the high level of information asymmetry. The latest updated
140.00%
120.00%
Under-pricing %
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
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Figure 1.
ew ra
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ay
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in various Asian
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Sources: Loughran’s et al. (1994). The latest updated version (16th of February 2015)
IJMF interpreted by investors from under-pricing rather than from firm valuation perspective.
15,4 While reputable underwriter’s certification role helps to mitigate asymmetric information
inherent in IPO process, investors seem to care more on the outcome of lower initial returns
than on firm’s quality information conveyed through underwriter reputation. This suggests
that investors regard under-pricing outcome as a more valuable signal than firm valuation
signal associated with reputational prestige. Our finding implies that when hiring reputable
574 underwriters, an issuer faces a trade-off between leaving less money on the table and
bearing the outcome of reduced IPO demand from investors. That is, to attract investors’
interest and to increase IPO subscription, issuers must be willing to leave more money on
the table, given that investors are more likely to associate reputable underwriters with lower
initial returns than with higher firm quality. As reported in models 2 and 3, we find no
influence of both auditor reputation and board member reputation on IPO over-subscription.
That is, investors place no importance on the reputations of auditor and board member
when deciding whether or not to subscribe to the IPO shares.
The results for firm size in all models 1 through 4 indicate that larger firms are associated
with significantly lower OSR. These findings are consistent with that of Tajuddin et al.
(2015) regarding the Malaysian IPO market, suggesting that larger firms are less likely than
smaller firms to experience IPO over-subscription.
The private placement variable which captures the involvement of informed investors is
positively and significantly related to IPO over-subscription at the 5 per cent level in all the
four models. This suggests that over-subscription increases with more institutional investor
participation in the IPO exercise the finding is consistent with the argument of Rock (1986)
that higher involvement of institutional investors leads to higher IPO demand from
investors. Such finding is also similar to that of Tajuddin et al. (2015).
In all of the four models, we observe a highly significant impact of hot issue market on
IPO over-subscription and this can be viewed from both the demand and supply sides of
the IPO market. On the demand side of the market measured by initial return dummy
variable, the findings in all four models indicate a strong positive relation between IPO
over-subscription and periods of high positive initial returns. This suggests that investors’
demand for IPO shares increases in firms that have above average initial returns. On the
supply side of the IPO market, the IPO volume dummy variable is negatively related to
OSR and the relationship is significant at the 5 per cent level in all models. That is, if firms
go public in a year in which the number of new issues is relatively high, the IPO OSR
is likely to be low. These results in hot issue market are consistent with those of Low and
Yong (2011).
The results for market condition variable show that the stock market condition as
measured by the movements in stock market index is inversely related to IPO over-
subscription. That is, bullish (bearish) market condition leads to high (low) investor demand
of the IPO shares. The finding is consistent with the argument of Loughran and Ritter (2002)
that past market conditions play important role in influencing investors’ share subscription
decisions. Additionally, the results are also consistent with information portrayed by
Figure 2, showing that the trend of the average initial returns in the Malaysian IPO market
follows closely the trends of the market conditions.
5. Conclusion
The present study examines the influencing effect of prestige signals on IPO OSR.
Specifically, we examine the role of reputable underwriter, auditor and independent non-
executive board member in influencing investors’ demand of IPO shares in the context of
the Malaysian IPO market. The study sample consists of 393 IPOs listed on Bursa
Malaysia from January 2000 to December 2015. The study employs OLS technique in
investigating the relationship between the dependent and independent variables.
80 80 Prestige signals
and over-
Average initial return and market condition
60 60
subscription
–20 –20
Figure 2.
–40 –40
Relationship between
initial returns and
–60 –60 market conditions
Listed firms Market condition Initial return
The results indicate that of the three prestige signals, only the reputation of the
underwriter has a significant negative effect on IPO OSR at the 5 per cent level. Several
implications can be inferred from this result. First, the presence of signalling effect of the
underwriter reputation in the Malaysian IPO market, which confirms the findings of the
previous studies. Second, the results signify the ability of underwriter reputation to lower
the level of information asymmetry surrounding the listing firm’s issues, which in turn
reduces the level of information asymmetry around its issues, and reduces the under-
pricing cost it has to bear during the listing process, especially, in the Malaysian market
that is characterised by high level of information asymmetry due to the use of the fixed-
price method. However, our findings suggest that the signal conveyed by the reputable
underwriter is being interpreted by investors from the under-pricing perspective rather
than from quality perspective. This implies that investors in the Malaysian market are
more interested in the capital gain than in the quality of the listing firm, possibly due to
the reason that investors benefit directly from the under-pricing issues. This result is
further confirmed by the finding of a positive relationship between the demand side of the
market and OSR, indicating that investors’ demand for IPO shares increases in firms that
have above average initial returns. We find that the reputation of auditor and board
members play no role in influencing the IPO OSR. On control variables, the finding for
private placement shows that a larger proportion of institutional investors are associated
with higher OSR. We also find that large firms that go for listing in a year with high IPO
volume tend to experience low OSR. Finally, the findings of this study expand existing
literature on signalling role and offers useful insights on IPO related factors that are
important in explaining OSR of fixed-price IPOs.
Notes
1. The relationship between underwriter reputation and under-pricing in the Malaysian IPO market
was studied by Jelic et al. (2001), Tong and Ahmad (2015) and Ammer and Ahmad-Zaluki (2016).
Furthermore, Yatim (2011) and Badru et al. (2017) studied the relationship between board structure
and under-pricing in the Malaysian IPO market.
2. Examples of these issues are restricted offer-for-sale, restricted public issue, restricted
offer-for-sale to eligible employees, restricted offer-for-sale to Bumiputra (Malays and
indigenous people) investors, special and restricted issues to Bumiputra investors, tender
offers and special issues.
3. The present study removes extreme outliers using studentised residuals (Ruppert, 2004), DFITS
and Cooks (Rahman et al., 2012). As suggested by Ryan (2009), DFITS and Cooks allow for the
IJMF simultaneous detection of both extreme outliers and influential observations. The rule of thumb is
15,4 to remove outliers only if the outliers are also influential. This is because outliers can only influence
the regression estimates under such circumstances.
4. The EMAS Index is a capitalisation weighted index. The index comprises large and mid-cap
constituents of the FTSE Bursa Malaysia 100 Index and the FTSE Bursa Malaysia Small Cap
Index. The index was developed with a base value of 6,000 as of 31 March 2006.
576
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Corresponding author
Ali Albada can be contacted at: ali.albada@gmail.com
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