Benefits of startups

1. Brainstorming

 Independence and flexibility

 Financial rewards

 A sense of pride

 Choosing your own team

 Flexible hours

  Control Your Own Destiny

 Challenge Yourself

 You can be creative.

 Become an expert at a broad range of skills.

2. Listing

1. Independence and flexibility

 A sense of pride.

 Flexible hours.

 Choosing your own team.

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2. You can be creative

 Challenge yourself.

 Become an expert at abroad range of skills.

3. Financial rewards

 Control you destiny.

3. Narrowing down a topic

1. First start out with a general topic .take the topic and break it down into

categories by asking the five W’s and H.

1. Who? ( Startup entrepreneur )

2. What? ( New private business)

3. Where? ( Egyptian market )

4. Why? ( To achieve their passion and independence )

5. How? ( Take the accurate procedures for making their private business )

2. Now consider the following questions areas to generate specific ideas to

narrow down the topic.

1. Problem faced? (Fear to open the own business )

2. Problems overcome? (Effects of passions to open the own business )

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3. Motives (Financial rewards )

4. Effects on a group? ( Hiring new people )

5. Group affected ?(from entrepreneur , employees , suppliers and buyers )

6. Group benefited. ( revenues , wages , cost , service or product )

3. Finally, refine your ideas by considering the S.O.C.R.A.P.R. model.

1. S= (similar issues to overcome between the holding companies and startup

companies )

2. O= opposites (Entrepreneur pro and con opinions about establishing startup

company )

3. C=contrasts (different opinions about cost Vs. benefits of startup business)

4. R= relationships (the relationship between entrepreneur ,employees ,

supplier& customers )

5. A= Anthropomorphisms (interpreting company to corporation )

6. P=Personifications (Sales are growing )

7. R=Repetition (more startup companies).

4. Clustering/mind mapping

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