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    Angelica Navarro
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    SRS is an educational institution in the UAE with a mission to empower students through knowledge and skills to become leaders. Due to the pandemic, fewer families can afford tuition and enrollment is decreasing. The campaign aims to encourage families to stay enrolled and gain new students to reach 4000 total by offering a 5% discount for families with 3 or more children, promoting their parallel curriculum using local languages and emphasizing Islamic culture, and giving discounts for student referrals to create a family feel. The objective is to promote Islamic values of respecting diversity and empowering students.

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    SRS is an educational institution in the UAE with a mission to empower students through knowledge and skills to become leaders. Due to the pandemic, fewer families can afford tuition and enrollment is decreasing. The campaign aims to encourage families to stay enrolled and gain new students to reach 4000 total by offering a 5% discount for families with 3 or more children, promoting their parallel curriculum using local languages and emphasizing Islamic culture, and giving discounts for student referrals to create a family feel. The objective is to promote Islamic values of respecting diversity and empowering students.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views2 pages

    Creative Brief: Chart Title

    Uploaded by

    Angelica Navarro
    SRS is an educational institution in the UAE with a mission to empower students through knowledge and skills to become leaders. Due to the pandemic, fewer families can afford tuition and enrollment is decreasing. The campaign aims to encourage families to stay enrolled and gain new students to reach 4000 total by offering a 5% discount for families with 3 or more children, promoting their parallel curriculum using local languages and emphasizing Islamic culture, and giving discounts for student referrals to create a family feel. The objective is to promote Islamic values of respecting diversity and empowering students.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    CREATIVE BRIEF

    Local
    SRS is an Educational Institution that establish leading Familes

    nationwide centers of educational excellence that are


    founded upon the highest international standards. The
    mission is to Empowering students with knowledge,
    skills and attitudes, enabling them to become national
    and global citizens and leaders of the future equipped
    to demonstrate environmental, economic and civic Emirates
    SRS Banks in
    Group Dubai
    understanding at all levels.

    THE PROBLEM TARGET AUDIENCE


    Because of pandemic, more families were affected
    Student Ages: 3-17 Years Old
    with educational allowance provided to the parents.
    Lesser enrollees and more student are leaving due to Gender: Girl/Boy
    expensive fees.
    Religion: Muslim (UAE National)
    Chart Title Family Size: Local Families with 3 or more kids
    3660
    Occupation/Company: Any company that cover
    3640
    educational allowance (i.e., Emirates, DIB, ENBD,
    3620
    etc)
    3600
    3580
    Number of Students

    2018-2019 2019-2020 2020-2021


    ADVERTISING TONE

    THE CAMPAIGN Serious. Engaging. Modern. Innovative.

    To encourage the parents to stay in School and to gain COMPETITORS


    more new enrollees and to reach 4000 Students. What
    needs to be done?
    King’s School, Repton, GEMS
    1. Provide 5% Discount starting from the 3rd
    child of the family (Regarding Fees)
    2. Promote/Highlight in campaign how the
    school have PARALLEL Curriculum where THE MISSION | THE OBJECTIVE
    we have classes that uses local language. We
    also give great importance to the ISLAMIC To promote our pride in Islamic culture, including its
    Culture and Faith that will give us a huge respect for other faiths and backgrounds. Empower
    leverage from other Schools students with knowledge and skills that’ll enable them
    3. Because we value family; we will give a to become national and global citizens and leaders of
    discount to a parent who will refer a family the future equipped to demonstrate environmental,
    (sister/brother) that register their child. economic and civic understanding at all levels.
    Since we target big families, we make sure that there is
    a family-feel environment in the School to gain more
    enrollees from relatives and friends of existing parents.

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