Company Name: CozySure Diaper

Product: Adult diapers

Company Summary:
Diaper is a common product and also know by almost everyone.Its a type of underwear that allows the
wearer to urinate or defecate without the use of a toilet. Now a days, adult diaper has gained popularity
among the adults of aged 50 or more than that. They use it as they have difficulty in their movements.
And also have issue of controlling their urination or defecation. In this segment we are thinking of this
product, as it is growing market and also have future potentiality. We have named our product as
Cozy Diaper, under our company name Comfort
Comfort Cozy Diaper Bangladesh Limited. We will be a
specialized manufacturer and producers of adult diaper in Bangladesh. Though Bangladesh has few
manufacturing companies, but none of them have given focus in making quality adult diapers. So, as a
bunch marketing students from North South University, we have taken initiative to produce quality adult
Cozy Diapers. Bangladesh is mostly reliable to the international market
diaper, with our brand name Comfort
in order to import diapers for people for such conditions. Thus, Comfort
Cozy Diapers would help the health
sector of the country to reduce its expenses by providing them with a quality product for a lesser price.

Lastly a locally produced product can also be modified by the need and want of the customers.Local
manufactured product will also emotionally influence local consumers to buy this over imported or foreign
products.

Mission:
Cozy Diaper would be to produce quality product that please our customers
The main mission for Comfort
need. Over and above that, having a interactive relation with our customers would be our first priority
so that we can improve the product moderately and make a place for our product in the market.
Vision:
Our vision is that our product will soon create a place for itself among the customers life with its
admirable quality, performance and comfort.

Goals and Objective:

Our main aim for the first year would be create a place in the market and to break-even financially, and
within 3 to 5 years to be the best-selling adult diaper in the country. Our long term goal is to be able to
export our products to the neighbouring countries and make a name in the international market of adult
diaper.

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