Tata Sky

About the Company

• Tata Sky Limited, a joint venture between Tata Sons and TFCF Corporation (formerly known as
Twenty-First Century Fox, Inc.), is India's leading content distribution platform providing Pay TV and
OTT services, in addition to broadband services across the country
• It currently has 652 channels & services (498 SD, 91 HD channels, 25 interactive services, 16 SD and 9
HD movie showcases) Important Information
• It was the first to launch multiple products and services and to bring customized package and ala-carte Year of Incorporation 2001
channels options and interactive services on the platform
Year of Service Launch 2006
• The 25 interactive services offered today include Tata Sky Fun Learn, Tata Sky Smart Games, Tata Sky
English, Tata Sky Smart Manager, Tata Sky Classroom, Tata Sky Music+, Tata Sky Comedy, Tata Sky MD & CEO Harit Nagpal
Music, Tata Sky Fitness
• The Tata Sky Mobile App enables subscribers to experience Live TV as they would have watched it on Parent Company Tata Sons Pvt. Ltd.
their TV sets
• Tata Sky+ offered the breakthrough ‘Personal Video Recorder’ (PVR) technology for the first time in Total Revenue( FY 21) INR 4682.21 Cr.
the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV Headquarters Mumbai, MH, India
Purpose
Tata Sky exists to make tomorrow better than today for family and home
Subsidiaries
Tata Sky Broadband Private Limited Actve Digital Services Private Limited TSBB Voice Private Limited
Few Product Offerings
Tata Sky Binge Vedantu Pro Special Plan TataSky Broadband
Enables the audience to watch content from 13 premium Helps subscribers access Vedantu courses and services, Fiber broadband network providing end-to-end
applications covering school exams for CBSE, ICSE and State boards connectivity to the users, delivering a seamless and
amongst other courses consistent internet experience
Recent Campaigns
#JingalalaLand Ki Darun ‘Videshi Kahaniyan'
Tata Sky is known to celebrate World Television Day with a Tata Sky has launched a new campaign - ‘Ki Darun’ in the Tata Sky has launched a campaign for its new
new punch every year. This year the brand opened the West Bengal market to promote its Rs 225 pack. The pack platform service - ‘Tata Sky Videsh Kahaniyan’.
gates of #JingalalaLand–an exhibition of popular souvenirs comprises both Bengali and Hindi channels including Tata Sky Videshi Kahaniyan will offer ad-free
that reminds us of our beloved TV shows. The video drama, films, music, kids, news, sports and edutainment International shows and movies that will be dubbed
featured some of the most memorable items which acted as channels along with the benefit of on-the-go viewing in Hindi for its viewers. The brand has also roped in
a centerpiece of popular shows. available through the Tata Sky mobile app. Rupali Ganguly of Sarabhai Vs Sarabhai fame in the
campaign.
Relevant News
Tata Sky launches new platform service 'Tata Sky Romance' Tata Sky introduces Employee Assistance Program (EAP)
This one-of-a-kind service will offer a variety of romantic content across Hollywood, Tata Sky has introduced an Employee Assistance Program (EAP) to enhance emotional
Bollywood and Television. Priced at Rs.2 per day, the service is completely ad free wellbeing, development, and performance of employees and encourage them to take
and available for on-the-go viewing on Tata Sky Mobile app. (Dec '21) on life’s challenges head-on. (Nov '21)

Tata Sky introduces ‘The Healthy Maternity Program’ NewSpace India Limited (NSIL) partners with Tata Sky to launch its first ever
Tata Sky introduces ‘The Healthy Maternity Program’ for expecting and new demand driven communication satellite #GSAT24
mothers to help them create a safety net for the most welcoming change in their life. This exclusive launch will strengthen Tata Sky’s capabilities further, and help deliver
The program focuses on expecting and new mothers with counselling, health and better quality signal to the entire geographical boundary of India, including the
benefits and self-help tools and resources. (Nov '21) Andaman & Nicobar islands and Lakhshadweep. (Sept '21)
Relevant Questions
• In August, Tata Sky announced a partnership with Technicolor Connected Homes and Flextronics to produce Made In India set-top boxes. How has this partnership been
helping Tata Sky thus far?
• How did Tata Sky envision a partnership with Vedantu for the Vedantu Pro Special Plan? Why did Vedantu become the ed-tech provider of choice for the collaboration?
Are there other such ed-tech partnerships that can be expected?
• In the context of Tata Sky Binge, which brings 13 different OTT platforms at a single place for viewing, how important is the role of aggregation when it comes to the DTH
services in India?
• Tata Sky has been the leader in India when it comes to a lot of novel innovations such as pausing and rewinding Live TV. Can you explain how this first-mover advantage
helps in the overall customer engagement and acquisition for the brand?
• The conventional TV viewing experience has undergone a rapid change in the last decade. Now, with the pandemic, there has been an increase in the consumption of
content from OTT platforms. Tata Sky operates at the intersection of both. What does the road ahead look like for the company in the next 3 to 5 years?
• Tata Sky has a presence across 2 lakh towns in India with over 1.8 crore connections. What are some of the next phases of expansion for the company?
• The new purpose statement and the accompanying slogan stressed on the importance of the emotional gratification entertainment gives to the audience. How important is
this purpose statement with respect to the overall brand narrative of Tata Sky?