CHAPTER 1:- INTRODUCTION

1.1 Abstract
1.2 General Introduction
1.1 Abstract

Set up by Dr Prathap C Reddy in 1983, Apollo Network consolidates a tough presence across the

consideration framework. From routine prosperity and preventive medical care to imaginative

life-saving therapies and analytic administrations, Apollo Hospitals has contacted very one

hundred twenty million lives from north of one hundred twenty nations, giving the most

straightforward clinical results.

7,000+ Healing Hands: - Largest organization of the world's best and most brilliant wellbeing

laborers UN office offer merciful consideration abuse remarkable experience and trend setting

innovation.

4,000+ Pharmacies: - Apollo Pharmacy is India's first, biggest and most trusty marked drug

store organization, with north of 4000 and shops covering the total country.

Most Advanced medical care Technology: - Apollo Hospitals has been the pioneer in move of

earth shattering medical care advances to Indian country.

Best Clinical Outcomes: - Leveraging its enormous clinical experience and mechanical benefit,

Apollo Hospitals has deliberately conveyed best in school clinical results.

1.2 General Introduction

Apollo Hospitals was established in 1983 by Dr. Prathap C Reddy, famous because the designer

of contemporary health cares in India. Because the nation’s initial company hospital, Apollo

Hospitals is acclaimed for pioneering the personal health care revolution within the country.

Apollo Hospitals has arisen as India's premier coordinated medical care administrations provider

and envelops a solid presence across the medical care plot, along with Hospitals, Pharmacies,

clinical guide and Diagnostic Clinics and various other retail wellbeing models. The cluster

additionally has Telemedicine facilities across many countries, insurance Services, international

comes practice, Medical schools, med varsity for E-Learning, schools of Nursing and Hospital

Management and a hunt Foundation. Additionally, ‘ASK Apollo’ – a web consultation portal and

Apollo Home Health give care time.

The organization embraced the speedy advancement in medical equipments across the globe, and

pioneered the introduction of many leading edge innovations in India. Recently, South East

Asia’s initial nucleon medical care Centre commenced operations at the Apollo Centre in urban

center.
 CHAPTER 2:- COMPANY INFORMATION

2.1 Financial Insight

2.2 Range Of Products
2.1 Financial Insight

Apollo Hospitals Enterprise Ltd., incorporated in the year 1979, is a Large Cap company (having

a market cap of Rs 77,603.46 Crore) operating in Hospitals & Allied Services sector. Apollo

Hospitals Enterprise Ltd. key Products/Revenue Segments include Pharmaceuticals, HealthCare

Services and Other Operating Revenue for the year ending 31-Mar-2021.
2.2 Range Of Products/Services

Apollo Hospitals Enterprise Limited are Health Service providers. The corporate is engaged in

giving healthcare services in specialised such as:-

 HEART

 SPINE

 ORTHOPAEDICS

 CANCER CARE

 NEUROSCIENCES

 GASTROENTEROLOGY

 TRANSPLANTS

 CRITICAL CARE

 BARIATRIC SURGERY

 ROBOTICS

 PREVENTIVE MEDICINE

 DENTAL

 AND PHARMACUETICAL STORE / SERVICE

 WORLD CLASS ADMISSION AND HOSPITALISATION CENTER

 LATEST ADVANCED DIAGNOSTIC AND PATHOLOGIC CENTERS

 CHAPTER 3:- S.W.O.T ANALYSIS

3.1 Explanation

A) Strength
B) Weakness
C) Opportunity
D) Threats
3.1 Explanation

SWOT represents Strengths, Weaknesses, Opportunities, and Threats, thus a SWOT

investigation is a strategy for surveying these four parts of your business. SWOT Analysis is a

basic apparatus that can assist you with investigating what your organization does best at the

present time, and to devise a fruitful system for what's to come.

Apollo Hospitals square measure one amongst those institutions that are around for variety of

years, serving humanity with the simplest of its services. Regardless of the reason, Apollo

Hospitals have services for each single one amongst the problems. Specializations in every

department and also the whirl of qualified doctors square measure providing with the best

services to reinforce one’s health risks.

 A) Strength

• Present altogether the main cities – one among the simplest aspects of this hospital is its
handiness across all the main cities across India. This ensures to form it easier for individuals to
avail the services from anyplace they're set in. This makes it a great deal easier to avail any of the
services, even throughout the days of emergency owing to the simple handiness of the hospitals
across the varied cities.

• Integrated Attention Company - Greek deity Hospitals offer finish to finish services to the
patients. All hospitals square measure equipped with well maintained pharmacy wherever it's got
distinctive advantage to its competitors

• Best Technology And Resources To Deliver - Its smart infrastructure and quality resources
which offer a world category service to the patients.
 B) Weakness

• High Prices – this can be one amongst the downsides that are around since the start. Even with
the foremost services that they supply, they charge a hefty quantity of cash that isn't continuously
reasonable by the people. This can be why this hospital isn't continuously the primary choice for
the standard folks, even with the sort of services that they supply.

• Lack Of It In Rural/Semi-Urban Areas– the hospital is principally found round the main
cities and not designed round the residential areas. This can be why several patients fail to avail
the services of the hospital if they're from a foreign of the suburb.
 C) Opportunity

Underdeveloped Healthcare Availability – Republic of India is that accumulation country

that's evolving in terms of hospitals and attention. this can be positively one among the most
reasons that account for positive opportunities for the Phoebus Apollo Hospitals.

The lesser quantity of developed attention service suppliers round the country create together of
the simplest opportunities for this hospital. In Republic of India for each a thousand persons,
there are only one.11 beds out there. To create this quantitative relation even one.85 by 2012,
associate investment of Rs. 3480 billion is required that is on the far side the management of
public sector.

Lack Of Quality Resources - In Republic of India on terribly a thousand persons there ar

zero.3 doctors & zero.8 nurses whereas constant figure within the whole world is avg one.23
doctors & a pair of.56 nurses.
 D) Threat

Newer Evolving Hospitals – with the advancing technology and newer medical interventions,
many hospitals are evolving with their services in addition. this can be one in every of the first
threats that the Apollo Hospitals would possibly encounter within the coming back future. Newer
technologies are being additional and most of the high-end hospitals are incorporating constant
into their services to be ready to with success serve individuals with their additional and
advanced services. this can be one in every of those threats that this institution would possibly
face on the approach however with the quantity of brand name trust that it's designed close it, it's
attending to be onerous to discourage it from its place.
 CHAPTER 4:- SUGESSTION OF NEW PRODUCT/SERVICE

4.1 Explanation
 4.1) Explanation

We would like to introduce the product-cum-service known as “MODULAR PORTABLE

MOHALLA CLINIC”. It would be a modular(i.e. Which can upgraded as per needs) and
portable/feasible size clinic that would serve or cater to all sorts of medical issues faced by target
patients; but especially in RURAL/SEMI-URBAN/SUB-URBAN areas . Not Only Providing the
rather under looked larger population or customer base as India has Larger Rural Areas and less
cities even till date , But yet covering those untapped markets, increasing revenue, intiating more
expansion and increasing business which would run parallel so to also grab the opportunities of
providing these areas “Quality Resources ; and Developing Undeveloped Regions”. And also as
Apollo Hospital Network has a Net worth of 77000 Crore+ it has the ability to run pilot
programs of same and invest the necessary amount so as to make this imaginary vision into
reality. And let make most the of untouched population market benefit Health Services form it;
hence increasing business.

Below is a Pictographical Demonstration of how a MOHALLA CLINIC would look like:-

CHAPTER 5:- PRODUCT LIFE CYCLE (PLC) OF COMPANY

5.1 Explanation
5.1) Explanation

Medical Service Providers don’t have PLC like other industries; rather unlike other
they face PLC’s by Consumer Perception multiple times in duration of their existence
i.e. uncountable and also easily influenced by some factors explained in this diagram
below:-
Diagram (i)

CHAPTER 6:- PORTER’S 5 FORCES MODEL FOR COMPANY

6.1 Explanation
 6.1) Explanation

Use of this model will work with Apollo Hospitals of Indian country to work out the business
appeal and see its cutthroat situating inside the market. The examination likewise can be
acclimated assemble some deliberately astute decisions that would work on the presentation of
Apollo Hospitals of Indian country an ensure long endurance.

Threats Of New Entrants: - The danger of most recent section is somewhat high: on the off
chance that anybody appearance as though they're making a supported benefit, new contenders
will procure the business essentially, diminishing benefits; Ex. - Fortis, Max, Escort,
WOCKHARDT and DUNCANS GLENEAGLES INTERNATIONAL.

Threat Of Substitute PRODUCTS Or Services: - The accessibility of substitute product or

administrations makes the serious air hard for Apollo Hospitals of Indian country a diverse
existing players. High substitute danger shows that clients will utilize various
items/administrations from various ventures to satisfy their longings. differed factors confirm the
power of this danger for Apollo Hospitals. Serious contest is exceptionally high: assuming
someone raises costs, they'll be immediately undermined. Serious rivalry comes down on costs.

Bargaining Power Of Suppliers: - Moreover, high supplier talks power will expand the
opposition inside the business and lower the benefit and development potential for Apollo
Hospitals of Indian country A similarly, feeble supplier power will construct the business extra
captivating on account of high increase and development potential.

Bargaining Power Of BUYERS: - This power straightforwardly impacts the Apollo Hospitals
of Indian country A's capacity to achieve the business goals. tough discussions power brings
down gain and makes the business extra cutthroat. While, when buyer power is feeble, it makes
the business less cutthroat and expands the increase and development openings for Apollo
Hospitals buyer Power is incredible, again suggesting solid descending strain on costs.
CHAPTER 7:- SEGMENT, TARGET & POSTIONING (STP) FOR
COMPANY

7.1 Segmentation
7.2 Target
7.3 Positioning
 7.1) Segmentation

Marketing Segmentation:- in health care is typically outlined by demographic characteristics,

sickness classes and geographic location.

Demographic Segmentation - It's Practised Supported Below Variables

Income: higher middle-upper financial gain patients World Health Organization want best
service.
Geography: Urban educated folks

Techno Graphic Segmentation :- It had been developed to live and categorize shoppers
supported their possession, use patterns, and attitudes toward data, communication and
amusement technologies.
 7.2) Target

Apollo Targets:-

 Fast Forwards
 Want to master their physical environment and have the money to do it
 Willing to invest in the products and experiences promote their material futures and
signal superior future
 7.3) Positioning

Using service differentiation, they're positioning sq. Hospital because the most dependable,
extremely priced, extremely reasonable service supplier. Their selling can specialize in the
service and satisfaction of the client.
 CHAPTER 8:- CONCLUSION

8.1 Conclusion
 8.1) Conclusion

From the above research based data we understood the operations; total network; market details;
financials and much more about the Apollo Hospital Limited. Hereby we would conclude that
the network after observing and recognizing pure data and statistical facts we can say has two
weakness and two opportunities to which we have made a suggestion of a product-cum-service
initiative that will not only cater as solution to both; but rather increase sales; result into
expansion of business; tap uncovered markets; increase likeliness and fame ;gain more
recognition; open door to many more opportunities and hence result fruitful to both patients and
business.