Abinay

Email: Abinay.sfdc@gmail.com Ph No: (281)241-9948

Professional Summary
 8 years of experience in Salesforce Ecosystem involved in implementation, administration,
development, integration with other systems and cloud applications, analysis, modeling, design, coding
and testing in various business domains.
 Experience in analyzing and assessing requirements and documenting for Salesforce.com
implementations.
 Expertise at Administrative tasks such as User management, creating Profiles, Roles and Permission
Sets, Workflow, Tasks and Events, Email notification and templates, Reports and Dashboards.
 Hands on experience in SFDC Development using the APEX classes, Apex Batches, Triggers,
Components, Reports, Force.com IDE, Eclipse with SOQL, SOSL and Force.com plug-in.
 Integrated Salesforce with external systems using both inbound and outbound using SOAP & REST apex
web service classes.
 Worked with MVC (Model View Controller) design pattern and implemented in Salesforce
customizations using subjects, Apex controller classes and Visualforce pages.
 Good understanding of Software Development Life Cycle (SDLC) and Agile with Expertise in requirement
gathering, Analysis, Designing, Development and Testing.
 Good experience in writing SOQL, SOSL, Aggregate, Relationship queries in apex classes, triggers and
batch classes and customized queries to avoid governor limits.
 Expertise in the implementation using Apex Language, Visualforce pages, Classes, Triggers, Controllers,
Web Services, Tabs, Components, Custom Objects, S-Controls, Reports, Dashboards and Analytical
Snapshots.
 Good at Lightning Components and adding them to Visualforce pages and Lightning experience page
layouts.
 Developed and worked on different Salesforce.com environments such as Sandbox and Production
Environments.
 Effective employment of Apex Data Loader, Import Wizard and Data Manipulation Language for Data
Migration and Management in bulk.
 Experienced in Agile Methodologies, Scrum Software Development processes as well as Waterfall
model.
 Experience in web technologies including HTML5, CSS3, JavaScript, XML and JSON.
 Written apex batch, schedule classes by implementing Batch able and Schedulable interfaces for
Processing large data sets in scheduled intervals.
 Good experience in implementing CRM features like Lead, Account, Contact, Opportunity, Campaign,
Case management using Web-to-lead, Web-to case, Email-to-case and custom Lead conversion.
 Experience in developing Salesforce CRM App Exchange Applications in Classic as well as Lightning. 
  Adaptable Team player, Quick learner, and a prudent developer with good communication &
documentation skills.
 Experienced in working with Geographically distributed teams.
Technical Skills:
 Salesforce Environment:
Salesforce CRM, SFDC Certified, Force.com, Apex, SOQL, SOSL, Visualforce (Pages, Component &
Controllers), Lightning Components, Triggers, Custom Objects, Service Cloud, Sales Cloud, Apex Web
services, Workflow rules, Approval process, Validation Rules, Profiles, Permission sets, Relationships,
Reports, Dashboards.
 Tools:
Force.com IDE, App Exchange, Data Loader, Workbench, Visual Studio Code, Developer Console, JIRA.

Certifications:
 Salesforce Administrator
 Salesforce Platform Developer I

Professional Experience:
Client: Nike Duration: April 2020 – Present

Role: SFMC Developer Location: Hillsboro, Orlando

Responsibilities:

 Development, Implementation, Testing and Maintenance of Emails using Salesforce Marketing Cloud.
 Been involved in all phases of Software Development lifecycle.
 Hand on with Email Studio, Emails, Content, Data extensions, Triggered Emails.
 Enabling dynamic content management and personalization using AMP Script.
 Created new Email Content With the help of Content builder, created new templates, Used existing
Templates for couple Emails.
 Using AMP script, HTML and CSS in the Email development process and Data Extension for data
storage.
 Worked on Data Extension for both Send able & non send able data, storing all the Translations.
 Used postman to load the payload and fire to see the behavior of the Email.
 Used Figma for Email Designs.
 Maintaining Folder structure for both Dev sandbox & Production sandbox for the content, data
extension and trigger send.
 Checking progress through Daily Scrum meetings, Weekly Sprint reviews, Sprint demo for every two
weeks.
 Actively Involving in Backlog Refinement for user stories, tasks.
 Working on Email studio and Content builder in Email Development according to the requirements.
 Understand the data model, high level design documents and review detailed level design documents.
  Team player – working with the team member to accomplish the challenges that we come across.

Environment:

 Salesforce marketing cloud, AMP Script, Content Builder, Emails, Data Extensions, Triggered Mails,
Automated Mails, HTML, CSS, MS Excel, Jira, Postman, Payloads.

Client: BBVA USA Duration: May 2020 – April 2021

Role: Salesforce Lightning Developer Location: Birmingham, Alabama

Responsibilities:

 Project is responsible for implementing the technology process transformation for commercial risk and
commercial underwriting for the bank.
 Collaborated with BA, architects, and other developers to ensure optimal delivery and utilization of
salesforce platform.
 Customization of Salesforce application as per needs to global Salesforce application users.
 Configured the application using Lightning app builder, page layouts, Objects, fields, relationships, and
validations.
 In lightning app builder configured the fields & components to show/hide dynamically based on
condition.
 Performing development & Implementation using Custom objects, Triggers, workflows/ workflow
rules, approvals, Visualforce Pages, aura components and Apex classes.
 Integrated third party system with salesforce using REST API’s.
 Performed deployment using different tools like Visual studio code, Git & using sfdx commands.
 Performed requirement gathering, given demonstration on functionalities to users ensuring quality
delivery of requirements.
 Good understanding of governor limits, Best practices and implemented in Apex classes, triggers, and
Visualforce pages.
 Added dynamic functionality to the user interface using JavaScript.
 Performing Sales Force Customization, Security Access, creating profiles, roles, users, page layouts.
 Created Custom objects, formula fields and design validation rules page layouts, workflow rules.
 Used SOQL and SOSL for Data manipulation needs of the application using platform Database Objects.
 Developed applications using Agile methodology.
 Followed Scrum Agile methodology for the iterative development of the application and participated in
weekly Sprints, daily stand-up meetings.
 Working Knowledge on Sales Cloud, Service Cloud, Custom Cloud and Apex Programming on Force.com
Platform.
 Defined the lookup relationship and master-detail relationship on the objects that helps in associating
the record and defining a parent-child relationship in which the master object controls certain
behaviors of the detail object, respectively.
  Working experience using Lightning Experience, Lightning Component Framework, Visual Building
Tools, Lighting Exchange, Lightning Design System.
 Worked with Lightning App Builder to develop apps visually, without code using Custom-Built Lightning
Components.
 Used Sandbox for testing. created, managed packages, and migrated them between Sandboxes
 Developed APEX Classes, Controller Classes and APEX Triggers, Async Jobs, batch, and schedulable
classes for various functional needs and implemented the business logic as per the requirements.

Environment:

 Salesforce.com platform, Force.com IDE, Apex classes, Triggers, Visualforce (Pages, Components &
Controllers), QA Server, SOSL and SOQL, HTML, CSS, JSON service module, Lightning, Configuration,
Customization, sales cloud, Agile methodology, Apex data loader, Workflows & Approvals, Sandbox,
Apex Triggers, Workbench, REST API, Windows.

Client: AIG Duration: June 2018 – April 2020

Role: Salesforce Developer Location: Houston, Texas

Responsibilities:

 Interacted with various business user groups for gathering requirements for Salesforce Implementation
and documented the Business and Software requirements. Worked with Lightning tools to upgrade to
the Sales force platform 
 Developed new apps with the Lightning App Builder and Lightning Components for sales reps to help
them sell faster and smarter (Sales Cloud).
 Executed SOQL queries in workbench and Data loader to verify Product/Pricing staging data in SFDC.
 Administrated SFDC communities, created Case Management Process including creating support
process, record types.
 Assigned workflows for Lead conversion, transfers, merging duplicates, managing web-to-lead to track
responses to online campaigns.
 Experience in building new Applications with the Lightning App Builder and Lightning components.
 Developed Visualforce pages which rendered based on Salesforce1 App or Web.
 Managed user accounts and security - including new user account creation, profile, and role
management, sharing rules and security controls.
 Developing Lightning components, Global actions, process Builders and object specific actions according
to business needs.
 Used Salesforce Lightning Inspector to debug the lightning components during the development
process.
 Implemented mass data loads and pre-deployment testing.
 Involved in deploying the AppExchange applications and integrating with third-party applications.
 Implemented Sales cloud and incorporated the enhanced features as required to streamline the
business process.
  Extensively worked on Agile methodology and attended Daily status/standup meetings to achieve high
performance.
 Used Force.com platform for developing feature rich and user-friendly Visualforce pages for enhancing
Sales Force UI.
 Attending Scrum ceremonies as part of Agile practice.
 Designed and developed Service cloud and integration.
 Using Apex Data Loader and Import Wizard for migrating records to sources and loaded data into Call
Center application and for cleaning of data.
 Created profiles and implemented Object and field level security to hide critical information on the
profile users.
 Used JavaScript for client side to resolve issues which may be done by clients.
 Using JavaScript implemented client-side validations and handled run time exceptions which may be
caused by invalid input.
 Created Visualforce Pages, Controllers and Apex Pages using different IDE’s like Force.com and Eclipse.
 Created Apex methods for the lightning controller and helper methods to perform DML operations on
the case records. 
 Customized different page layouts and assigned them for different profile users.
 Used Salesforce Lightning to delivers a modern, smart experience across every device.
 Involved in data mapping and migration of data from legacy systems to Salesforce.com Objects and
fields.
Environment:

 Salesforce.com, Visualforce, Force.com, App Exchange, Service cloud, Sales cloud, Salesforce Lightning,
Custom objects, Tabs, Roles, Pick lists, Agile methodology, Dashboards, Data Loader, Data Migration,
Sandbox, Windows.

Client: Association of American Medical Colleges (AAMC) Duration: Feb 2017 – May 2018

Role: Salesforce Developer Location: Washington D.C

Responsibilities:

 Worked with the business community to gather requirements and converted them into Business
Requirement Documents (BRD) and Functional Requirement Documents (FRD).
 Created various Custom Objects as per requirement.
 Worked on various standard Objects like Accounts, Case, and Contact.
 Worked on different Salesforce implementations using applications like Sales Cloud, Service Cloud and
AppExchange.
 Involved in MVC architecture, Apex language as bridge between Visualforce Pages and open-source
Databases using SOSL and SOQL query languages.
 Proficient in all the phases of Software Development Life Cycle (SDLC), Agile and Scrum Methodologies.
 Created Security Settings for Roles and Profiles and managed Security Sharing Settings.
 Developed Validation Rules for the Custom Objects and Workflow rules and Approvals for some fields.
  Restructured Custom objects, Master detailed relationship between objects to better suites the
organization.
 Created forms to collect and validate data from the user in HTML and JavaScript.
 Implemented Development tasks by using Batch Apex, Apex Classes, Visualforce Pages, Triggers, SOQL
and SOSL. 
 Developed various Visualforce Pages using JavaScript and Bootstrap.
 Deploy SFDC package from one organization to other organization.
 Integrated REST API web services to extract data from external applications and displayed in the UI.
 Developed APEX class, Controller class and APEX Triggers from various functional needs in application
 Involved in Salesforce.com application setup activities and customized the apps to match the functional
needs of the organization.
 Developed different Visualforce Pages to suit to the needs of the application using different Visualforce
components.
 Created various Reports (Summary reports, Matrix reports, Pie charts, Dashboards) and set up Report’s
folders.
 Followed Agile Methodology, created user stories based on the product backlogs items and added to
different sprint cycles depending on the severity by utilizing JIRA tool
 Importing and exporting large volume of data using Data Loader.
 Identify and validate the Master data required for Data Migration and test cycles activities 
 Used Sandbox for testing and migrated the code to the deployment instance after testing. 

Environment:
 Salesforce, Apex, Visualforce, Data Loader, Agile methodology, Approval process, Developer console,
Workbench.

Client: Huntington Bank Duration: Jan 2016 – Dec 2016

Role: Salesforce Developer Location: Columbus, Ohio
Responsibilities:

 Interacted with various business team members to gather the requirements and documented the
requirements. 
 Developed various Custom Objects, Tabs, Components and Visualforce Pages and Controllers. 
 Created Users, Roles, Public Groups and implemented role hierarchies, sharing rules and record level
permissions to manage sharing access among different users. 
 Designed and deployed dynamic workflows, validation rules, Approval Processes and Auto-Response
Rules for automating business logic. 
 Developed and configured various Reports and Report Folders for different user profiles based on the
need in the organization.
 Implemented and maintained the Visualforce Pages and Apex classes based on customer functionality. 
 Worked on data integration, data clearing, data transfer from third party APIs with requested
permission sets using APEX data loader.
 Working with Salesforce data tools such as Data Loader and Eclipse Force.com IDE for data migration. 
 Experience integrating salesforce.com with other apps
 Created page layouts, search layouts to organize fields, custom links, related lists, and other
 components on detail pages. 
 Designed dynamic client-side JavaScript codes to simulate process for the web application, page
navigation and form validations.
 Used Apex Data Loader to migrate data such as accounts, campaigns from different legacy systems. 
 Implemented Standard and Custom Apex Controllers to handle business logic and used debug logs to
trace the execution. 
 Used HTML CSS and JSP for developing web pages and JavaScript for client-side validation.
 Worked in Agile methodology to reach different business requirements.
 Created Custom Email Templates as part of sending Alerts to users based on the business requirement.
 Developed Visualforce Pages and used standard, Custom Controllers and controller extension
Components, Advanced Search Functionality, Custom Objects, Analytic Snapshots, Tabs, Tags and
Components.  
 Created Visualforce pages and components to render data from associated controllers as needed. 
 Developed Triggers to handle bulk records within the governor limits to automate business logic. 
 Used Enterprise WSDL and developed Inbound Custom Web Services to expose native logic to external
clients. 
 Development of SOAP and REST based web services used for custom development 
 Implemented Test Classes to cover positive and negative use cases for Classes and Triggers and
achieved close to 100% coverage. 
 Involved in the entire SDLC using Agile methodologies.
 Performed IDE and Deployments across sandboxes and to Production Instance. 
Environment:

 Salesforce.com Enterprise edition, Agile methodology, Eclipse IDE, Apex Data Loader, Apex Visual
Force, SOQL, SOSL.

Client: Keane India Ltd Duration: June 2013 – July 2015

Role: Sales force Admin Location: Hyderabad
Responsibilities:

 Worked as an enhancement team member and performed the role of Salesforce Administrator in the
organization
 Creating and usage of Custom Labels, Custom Settings and Field Sets.
 Building the organization's role hierarchy by adding the Roles as per the organization structure and
created Custom Profiles to satisfy the organization's hierarchy.
 Worked on Case Management, Escalation Rules, Assignment Rules, Auto Response Rules.
 Defined Lookup and Master-Detail Relationships on the objects and created junction objects to
establish connectivity among objects. Performed Role of Salesforce.Com, Design, Development,
Administration and Operational Support.
 Created various Roles, Profiles and Page Layouts and Configured the permissions based on the
hierarchy requirements of the organization.
 Working on Triggers, Batch Apex and Scheduling jobs.
 Creating Custom Objects, Tabs, Custom Fields, Record Types, Page Layouts according to application
requirements.
 Developed several Custom Reports and Dashboards to better assist managers and report folder to
provide report accessibility to appropriate personnel.
  Resolved customer complaints and offered suggestions for improvements and enhancements.
 Created Workflow Rules, Approval Process and defining their actions.
 Designed and deployed Validation rules, Approval Processes, Custom tabs, and Auto-Response for
automating business logic.
 Handling data management inclusive of data loading and data migration using Apex Data Loader
 Creating Reports and building Dashboards with various components.
 Customizing page layouts on various standard and custom objects.
 Enabled Chatter for the Organization and to effectively communicate with the users in the
Organization.
Environment:

 Saleforce.com CRM, Force.com platform, Chatter, Custom Objects, Custom Tabs, Email Services,
Workflow and Approvals, Security Controls, Reports, Change sets, Windows, Data Loader.