Management information system in apple company

Wilayat Salih Mustafa

In Partial Fulfillment of the Degree of
MASTER OF ARTS (MA) IN BUSINESS MANAGEMNT

Supervisor: Dr.Nabaz khayat

Department of Business and Management
Kurdistan Business School
University of Kurdistan-Hewler January
2020
Table of content ................................................................................................................................

Introduction.......................................................................................................................................1

Executive summary................................................................................................................2

Types of information system in apple company.....................................................................2

Customer satisfaction with information system of apple company........................................4

The factors affect the apple company to use information system...........................................5

The role of information system in apple company.................................................................6

Apple’s six strategic business objectives.................................................................................6

Conclusion........................................................................................................................................8

List of references……………………………………………………………………..……………9

Table of figures

Figure 1: types of information system in apple company…………..………………………………3

Introduction

It is founded and established by (Steve jobs, Steve woziak, Ronald Wayne) in 1976, apple
company have faced failures and success until now, it is one of the biggest companies that has a
huge profit while it uses the information technology exclusively. Apple has brought the most
used technology through it is hardware, software, laptop, iPod and many other devices. Apple
company sell I is product all around the world with a huge number of customers that are eager to
taste their new products. Apple has the power to satisfy is it customer in order to win competitive
advantages. Apple company work with the newest and modernize technology in order to be
prosperous.

Apple is counted as second company in the world to have a biggest information technology
company. Apple company in order to have qualifies management information system it needs to
evaluate the basic problems of MIS and study in an appropriately. Therese are some point to
follow for apple company that must be taken in consideration to pinpoint the issues of the
company: information technology should be assessed and to be recognized that make it easier for
the company to guess, knowing and estimating the financial statement, attaining operational
excellency witch apple has achieved this since cook has attended the company in 1998, fining
ways how to won competitive advantage over other, it could have a website to protect the data of
the company (privacy policy) to improve the decision making, finally it needs to have an active
supply chain management it to convert the materials in to finished good on professional way and
identify it is problems and solve the solution. Apples service are extraordinary and unlimited;
( mac, iPhone, iPad, iPod, air pods, watch, television) also apple’s services are profitable for
many aspects, for business will be able to make customer know the products effortlessly, also it
is beneficial for health, education and government.

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Executive summary

In recent centuries there are variety of different system for the business, now adays business
demand developed processes and systems to survive, the needs business is expanding due to
differentiation and globalization, the aim for this essay is to identify. The aim for this essay is to
classify and the system of apple company and how the company implement the system of
information.

Technology has an important value in organizations. Nowadays It is impossible or difficult for

organization to achieve their goals, information technology is the black box for the company
whenever the company need the information in the process of the business will use. Technology
has made the businesses very easier that it multiple the profit of the company due to do
globalization, all these reasons mention has impact the companies to be more competitive, apple
company is on them that it will be explained briefly how the technology effected them and how it
been implemented.

This essay focuses primarily gives a brief explanation about the apple company and secondly, it
claims the types of systems that it is being used, secondly it, thirdly it argues how an apple
company can achieve the competitive advantages over other companies, afterwards it contends of
how the information system can make costumers be satisfied. and it mentions the factors
influencing the company through using management information system. Also, it explains the
linkage between the management information technology and apple company, and it is products,
subsequently, it distinguishes the role of IT at the company. Lastly it declares the basic activities
and duties of the company.

Types of information system in Apple company

Business work is rapidly change and waiting for no one those companies who want to be the
leader need to go with the changes otherwise it will stay behind and nobody can see it, apple
company is known as the innovative company, which try to utilize the resources in the best way
that goes with technology that made the apple company to stay at the top. Apple company use

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 the information system as the key to the success because they use it wisely and spending the least
cost to multiple the profit. According to (Alsalloum,2011) management information system is
characterized by collecting data and information outside of organization(environment) after
analyzing it make available for departments to utilize for different purposes.

The key success of apple business is to provide information in a right times, this means time is an
important factor for apple as time is money as well as to provide information for the right person,
also apple company identify the weakness and turn it to strength to win the competitive
advantage through having a string communication between the members and virtualizing. Apple
has an effective structure that allow the company to achieve the objectives goals in efficiency.
There are many types of information system that apple company utilized them on the process that
need to be mentioned:

Information systems of apple

Office Transaction Knowledge Management Decision support

Expert system
automation process work information system
system system system system

Figure 1: types of information system in apple company

1.the Office automation system provides information for all the branches of apple connected to
the head quarter that proved information for all of them equally in a right time for the right
person that is a combination of hardware and software. Apple transfer the information thorough
the locations that are geographically separated.

2.Transaction process system: it checks the process of transaction that translate the data into
database, TPS is beneficial for apple company to sell their product through internet. For example,

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when apple company Is launching a new iPhone many people buy it through the internet. Apple
is on the biggest company of using transaction system.

3.knowledge work system: KWS is an application that allows the workers to make use of
application information that primarily needs the information of their work. This shows the
employees of apple company of how to make use of their knowledge for performing the tasks
and the process of learning According to (druker,1995), knowledge work system is an experience
that the worker has learned through formal education to implement theoretical and investigative
knowledge. Also, it helps the organization to organize themselves

4.management information system: MIS is the process of looking for information and saving
them into storage, it finds the conflicts, issues and find solution to solve them. and it is the key to
make customer satisfaction.

5.decision support system: it facilitates the process of decision making by collecting and
analyzing data and convert them information that will be useful for mangers of all departments
and levels of management to decide for the future of the company.

6.expert system: are a bunch of systems that do the work in an expert way, experts do the tasks
based on the knowledge they have, according to (Obrien and Marakas), expert system is ruled by
experts to give beneficial recommendations.

Customer satisfaction with information system of apple company

The costumer of apple company are loyal to Apple’s innovative and creative products, also the
company has satisfied their customer by serving the best technology of all time and fulfill their
needs, there are two different perspective about apple company, some people think that apple is a
reason not a company and others think the opposite, apple company accept both ideas. Manually
apple company do surveys about knowing the rate of the customers satisfaction. According to
survey of American satisfaction in 2016 was 86 over 100, this can also help apple company to
achieve competitive advantages as mentioned earlier. It is obvious that information system made

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a magnificent impact on today’s world, apple company protect their secret and spend a lot of
money on information technology as a core of their success.

The factors affect the apple company to use information system

IT is the key to the success of apple if it is used in an efficient way and it is helpful to achieve
the objective goals. There many factors that affect the company to use IT and how it will be
beneficial: the first factor to be mentioned is the (training and educational level), first of all
employees should be well educated to use information technology and must be trained properly
to guide them of how to utilize it. for example, when apple company set up a new software it is
essential for employees to be aware how it works and know how to work on it effectively that
increases the performance and productivity. According to (Gibson, 1997) employees ought to be
well trained to increase the awareness of using IT in high level of consciousness. The strategy,
structure and planning are effective factors of using information technology. The strategy of the
company influences the usage of it and the different types of structure affect the IT differently it
is necessary to have a flexible structure due to the rapid changing of IT and complexity that will
make conflict. Management planning need to plan of using IT in every department, furthermore,
must be able to answer the different perspective of organizations. According to
(TechTarget,2017) claims that the strategic planning is standard of directing employees of using
IT. changing in management is another factor of motivating the organization to use IT, changing
in management maybe difficult for employee to understand, when a company want to renovate
the management system from a traditional one to modernize system need to use management
information system when the company makes change in an effective way it helps the
organization to achieve their goals efficiently that it means in a lowest cost, least time, higher
profit, , according to(Gibson,1997) when making changes excellently it increase the usage of it.

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The role of information system in apple company

In the modern world management information system plays a big rule on guiding the companies.
MIS helps the company to cross the limits and has a huge impact on widening the company all
around the world to sell the products in different locations, MIS mad it flexible and easy to
provide the services in a direct way without delegation, it supports to set a structure t be flexible
with employees and stipulate information when it is needed it before losing it is value to the right
person. Information technology has facilitate for the company to multiple it is profit also and
achieve the competitive advantages that will lead to increase the customer satisfaction, it is a
guideline to make certain to accelerate the conflicts that the company may face and it make the
organization’s situation maintainable.

Apple’s six strategic business objectives

1. Operational excellence: businesses constantly pursues to have a higher performance of

doing the process of doing tasks to increase efficiency and done it in an effective way by
using advanced technology. Apple’s big strength is using operational technology
excellently and this all return the cook’s strategies as a CEO of apple company who
joined in 1998, when the company expand it is activities it will face many challenges
because the number of suppliers, distributor will grow as well. Apple company has
succeed to win the operational excellency.

2. New products, service and business model: it is a process of producing and delivering
products and services to achieve the organization goal in the lowest cost and biggest
profit.in 2017 the apple’s product become the best seller that included 60% of company
revenue, apple looks at both sides business the revenue and income it was totally risky
but in the other hand it worked at a good strategy and it diversified it is product from all
around the world.

3. Customer and supplier intimacy: customer intimacy mean providing high quality
products and being honest with them causes to interact more suppliers with having a

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 strong relationship between them. Apple has been using the supply chain management
has benefit from it, apple have claimed that with supply chain management system you
can achieve and mandate anything that you want.

4. Improved decision making: information system technology has made it feasible for
business ton use data and make prediction about the future, Steve jobs made it clear that
before making decision leader must not be sure that they know everything, leaders can
guess as apple company by using management information system.

5. Competitive advantages: achieving competitive advantages over other competitors is

possible when undertaking better ways of getting done the process by lower cost that the
others do at the end it will make more profit than the others.
Companies like Apple spend a huge money on developing itself to be innovative and to
make the customer feel and see the differentiation the products and influence the software
and hardware also the strategy of the company. Until now they could stay and protect the
competitive advantages due to hiring talented people with different perspective and new
ideas. Apple company has achieved the competitive advantages though developing and
innovating of software and hardware equally to be creative and innovative. The success
of apple company is related to the linkage between the software and hardware system.
According to (bajarin,2016) companies attain the competitive advantages through
improving their competencies of hardware and software. The strategy of the company in
determined as the most successful component. iTunes has an incredible service to offer
the customer such as, apple music, apple tv, apple news, apple card, iCloud. Apple’s
strategy is segregated, apple listen to the complains of their customer and try to fix to and
not to make it twice, the connection between them made apple to understand them and
discover rational answers to their answer.

6. Survival: firms advance in the information system to remain and to survive, however the
management information system is not the guarantee to be useful in every business but in
the contrary it is the core for the success of some other businesses. It seems to be strange

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 to talk about the apple’s survival as Steve jobs produce a different kind of products like,
laptop, iPod, and recently came up with two other products like air pods and apple watch
with reasonable prices that had been successful, apple’s profit is multiplied by their
competitors. The survival of apple’s company is guaranteed.

Conclusion

Apple company the biggest developed company in united states of America, through information
technology apple has accomplished the competitive advantage. And own the most loyal customer
due to being pioneering at innovation and different structure that produce unique products. Apple
company has established many profitable products that are useful with an exclusive design and
layout that does not exist in other competitors. and their products become the best selling that
sometimes it forces them to reproduce. In recent days it launched three more models of iPhone
with a very rational price, the customers of the company are looking forward to taste far more
products of apple to see the enormous changes because the customers enjoys this technology it
gave them to cherish from it. every year apple launch new products and it succeeded the reason
behind of this, they use the technology in evet steps effectively and in efficient way. This way it
can be said there is a strong connection or linkage between the apple company and information
technology.

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