DIGITAL

MEDIA
CURRICULUM
[Introductory Course and Specific Course Curriculums]
Prepared By: Ghana Tech Lab

Course Information
Course Office
Office: Ghana Tech Lab

Classes Days: Monday to Saturday

Hours: 9:00am – 5:00pm

E-mail: base@ghanatechlab.com

Course Description
This course will equip you with all of these digital media topics:

1. Why Digital Media?

2. Graphic Design
3. Photography
4. Videography
5. Sound Design
6. Storytelling
7. Creative Writing and Blogging
8. Digital Marketing
9. Business in Media

Prerequisite
 ● No prior digital media knowledge required

Course Requirements
● Phone or (and) Laptop

Who this course is for:

● Anyone who wants to start their own digital media business.
● Entrepreneurs, business owners, bloggers, YouTubers, social media
enthusiasts.
● Website owners who want to increase web traffic, conversions, and sales.
● Business owners who want to use digital media (social media, content
marketing, photography, videography, graphic design, and many other
strategies) to grow their business.

What do you get when you enroll in the digital Media course?
1. Qualification into incubation under the Base Innovation Program.
2. Paid internship opportunities in reputable organizations to work using the
skills acquired from the training.
3. Certificate of completion from Ghana Tech Lab.
·

Student Learning Outcomes

With the skills learned in our digital media course, students must be able to:
● Acquire essential digital media skills to grow their own business
● Secure a job in the creative industry
● Demonstrate proficiency in the correct application of digital media skills.
● Apply creative way to tell compelling stories
● Acquire skills to tell stories with images and video using features of a camera and editing
tools
● Generate income from online media through skills acquired.
Part 1: Introductory
Course in Digital
Media [2 weeks]
Course Description:
The introductory course in Digital Media is a 2 weeks course aimed at giving students the
needed introduction to the core programs under the digital media program. This will enhance
student’s understanding and aid for easy transition into the 4 weeks specific digital media
course at the end of the innovation week of the Base Innovation Program. This course is a
prerequisite for enrolling in the 4 weeks specific course in the program.

Aim of Course:
1. Gain needed skills to advance into the specific course
2. Gain the needed knowledge in the introductory stage of the course.

Course Description
This course will equip you with all of these digital media topics:

1. Why Digital Media?

2. Introduction to Graphic Design
3. Introduction to Photography
4. Introduction to Videography
5. Introduction to Sound Design
6. Introduction to Storytelling
7. Introduction to Creative Writing and Blogging
8. Introduction to Digital Marketing
9. Business in Media
Topic Outline/Schedule (2 weeks)

Week One: Introductory Course

1. Why Digital Media?
2. Introduction to Graphic Design
3. Introduction to Photography

Why Digital Media

● Introduction to Digital Media Course

● Advancement in Digital Media
● Digital Media for Entertainment
● Digital Media for News
● Digital Media for Business
● Practice Quiz

Introduction to Graphic Design

● What is Graphic Design?

● What are the traits of a Graphic Designer?
● The Graphic Design Process; Client Brief, Design Thinking,
Research, Ideation, Execution, Feedback etc.
● The Areas of Graphic Design.
● What is a Portfolio?
● Graphic Design Elements; Line, Shape, Form, Color, Typography,
Layouts etc.
● Graphic Design Principles; Alignment, Hierarchy, Contrast, Balance,
Repetition etc.
● Tools for making Graphic Design; Software, Hardware, Digital &
Traditional.
 ● Practice Quiz

Introduction to Photography

● What is Exposure?
● What is ISO?
● What is Shutter Speed?
● What is Aperture?
● Composition
● Focus and Depth of Field
● Practice Quiz

Week Two: Introductory Course

1. Introduction to Videography
2. Introduction to Sound Design
3. Introduction to Storytelling
4. Introduction to Creative Writing and Blogging
5. Introduction to Digital Marketing
6. Business in Media

Introduction to Videography

● What is Videography – Discussing Videography & a videographer

● About cameras & types: Full frame & crop sensor.
● Quick introduction to phone videography
● Tools & Equipment: Accessories/Rigs
● Practical – Shooting with the Digital slr camera & the phone
● Practice Quiz
Introduction to Sound Design

● Introduction to Sound
● What is Sound Design?
● Who is a sound designer?
● What are the tools needed for sound design?
● The beautiful lies of sound design
● Tools for Sound Design
● Practice Quiz

Introduction to Storytelling

● What is Storytelling?
● Who is a storyteller?
● Why do we tell a story?
● Why tell a story?
● Steps to mastering the art of storytelling
● Storyteller tools
● Importance of storytelling in marketing
● Storytelling resources
● Practice Quiz

Introduction to Creative Writing & Blogging

● Introduction to Journalism
● Print News Reporting & the Web
● Creative writing?
● Blogging
● Introduction to Blogging
● Types of blogs (Medium, Google Blogger)
● Practice Quiz

Introduction to Digital Marketing

 ● Why businesses need Social Media
● Benefits of Social Media
● Challenges of Social Media
● Social Media Channels
○ Introduction to Twitter
○ Introduction to Facebook
○ Introduction to LinkedIn
○ Introduction to Youtube
● Practice Quiz

Business in Media
● What is a Media Company
● What do Media Companies Do?
● Starting a Media Company
● How to generate income from online media
● Practice Quiz

Timetable

Week Monday Tuesday Wednesday Thursday Friday Saturday

Week One Why Digital Intro to Intro to Intro to Intro to Intro to

Media? Graphic Graphic Graphic Graphic Photography
Design Design Design Design

Week Two Intro to Intro to Intro to Intro to Intro to Business in

Videography Sound Storytelling Creative Digital Media
Design Writing & Marketing
Blogging
Part 2: Specific
Course in Digital
Media (4 weeks)
Course Description:
The Specific course in Digital Media is a 4 weeks course aimed at giving students enhanced
and advanced knowledge in the different courses under the digital media program. This will
enable students to specialize in a particular course area during the 4 weeks program. This
course is more advanced compared to the introductory 2 weeks course under this Base
Innovation Program.

Aim of Course:
1. To build on introductory skills acquired during the first 2 weeks program
2. Equip students with a more advanced and practical skills in digital media
3. Give students a more focus skills in digital media
4. Provide an opportunity for students to specialise in a digital media skill.

Course Description
This course will equip you with all of these digital media topics:

1. Graphic Design
2. Photography
3. Videography
4. Sound Design
5. Storytelling
6. Creative Writing and Blogging
7. Digital Marketing
Topic Outline/Schedule (4 weeks)

Specific Course

Option 1: VIDEOGRAPHY – 4 WEEKS

Duration: 2hrs daily

Maximum Class size : 5 students

Description: The advanced course in videography shall be 90% practical

throughout the course of the 4 weeks period. This is going to allow students to
gain hands-on experience with the camera, and how to use the laptop to edit
amazing videos. For this reason, students will be required to take the introductory
course very much seriously, in order to reflect back on the theory aspect at
certain times.

At the beginning of the course, students must be able to identify the kind and
type of video production they want to specialize in. Students will then be trained
and mentored towards their choice of video production type.

Objectives: At the end of the course, student should be able to:

1. Gain more knowledge in their preferred field of video production i.e.,

Documentary, events coverage, feature film, etc.
 2. Should know how to professionally shoot & edit videos for social media
and television.
3. Should be able to work to start his/her own video production business.

Week 1:
Introductory & Pre-production

● Introduction to videography, video production & cinematography: Week 1 &

2 course overview.
● Class exercise on what has been studied
● Pre-Production:
● Preparing for a shoot: Budgeting and equipment listing &
procurement.
● Shooting script
● Storyboarding
● Preparing casts and crew
● Scouting for a location
● Class exercise on what has been studied

Video production equipment

● Functions of equipment and how to harness them.
● Knowing which equipment to go for.
● Class exercise on what has been studied

Huge video production roles and responsibilities: Cast & crew

● Class exercise on what has been studied

Assignment: Producing a pre-production plan and budgeting.

Week 2:
Videography - Production Stage: STAGE OF VIDEOGRAPHY

During week 2 students shall be exposed to shooting with the camera or the
phone. This would give them a deeper understanding of what video production
entails.

Production: Shooting with a Dslr

● Shooting with the Dslr camera: How to hold the camera and shoot with it.
● Features and settings of the camera: Shutter speed, aperture, iso & frame
rates.
● Camera shots and angles: lenses
● Angles: rule of thirds etc.
● Types of shot and lenses to use: Wide shot, Mid-shot and close-up shots.
● A-rolls (main shot) & B-rolls (illustrative shots)
● Subjects & casts: Prepping them
● Class exercise on what has been studied

Camera setting, audio & Lighting for Video production

● Types & uses Video lights: Soft boxes
● 1 to 3-point lighting.
● How to film without lights.
● Types & uses of microphones for video production
● Camera setting and adjustment to lighting and audio
● Class exercise on what has been studied

Production: Types of Video production

● Documentary, voice overs & third-party footages
● Events: Weddings, seminars, parties.
● Interviews
● Feature films: Cast & crew
● Adverts
● Outdoor videography
● Indoor videography
● Music videos etc.
 ● Class exercise on what has been studied

Assignment & Practice

● Students will be made to practice shooting with the camera for hands on
experience during training hours. Trainers will have to create the mood for
a video production as a form of exposure for the students.
● During this day, students will also be made to take necessary videos for
the next phase of the training (week 3 – Editing).
● These videos are supposed to be aligned with the project they have in
mind with their team members. – Telling a story.

Assignment & Submission

● Students are expected to submit footage and do a presentation on what
story the videos are supposed to tell.

Week 3:
Post Production: STAGES OF VIDEO PRODUCTION

Software: Adobe Premiere Pro & Photoshop: Interface

● Installing both software
● Understanding their interface
● Showing videos of what it can do
● Filmora(optional)
● Class exercise on what has been studied

Editing & Color grading

● Import – export
● Editing tools
● Transitions
● Lower thirds
● Color grading
● Class exercise on what has been studied
● Subscriptions for third party footages
Audio and music editing
● Voice over recording
● Using third party music/audio
● Editing with music/audio/voice recording
● Interviews etc.
● Class exercise on what has been studied

Video editing assignment

● Students will be made to edit videos taken from previous weeks, applying day 1 to day 3
lessons.

Video editing submission

● Students will be required to submit their assignment and a presentation on how it was
done for necessary feedback.

Week 4:
Production & Post-Production: Major assignment

During the week, students will be allowed to further sharpen their skills by
executing their own production.
This production would be tailored to their team’s project; hence they will liaise
with other team members in the other courses to create their piece of work.

On the last day of the week, they shall submit what they have done for perusal
and feedback.

Identifying Project
● Pre-Production & Planning
Shooting

Shooting

Editing

Submission & Presentation

Option 2: SOUND DESIGN – 4 WEEKS

Duration: 2hrs daily

Maximum Class size : 5 students

Concept of Sound Design and Why it is needed in production.

This course provides a space for students to review their growing arsenal of
sound design tools, applying them within the context of creative needs.

Week 1
Introduction to Sound and Sound Design
Intro to Sound

● What is Sound Design?

● Who is a sound designer?
● What are the tools needed for sound design?
● The beautiful lies of sound design

Installations

● Installing the software needed for the course (Cubase and Soundly)
● Exploring the interface of Cubase and Soundly

Intro to Cubase

● What is a DAW?
● Working with Cubase 101 curriculum students are guided through the different
windows and basic capabilities of the software, including basic editing and
mixing.

First Sound Design

● Explore Soundly
● Importing and utilizing local files
● Organizing your local files
● Utilizing free online Samples

First Sound Design II

● Design 6 seconds looped animation

● (Utilizing the Cubase and Soundly)

Revision (Catch Up with Class)

● Questions on Assignments clarified by Trainer

● Quick Class Project
Week 2
Layer and Effect

Layering

● What is layering and where it is used?

● Practice Section (Use Layering in sound design)
● Assignment

Foley Effect

● What is layering and where it is used?

● Practice Section (Use Foley Effect in a short animation)
● Assignment

Team Building

The ability to work in teams and collaboratively is essential to both the Film/TV & Game
industries. Students will explore how to work better and be better team-mates through
this course.

● Your role as a sound designer in a media group

● How to communicate with Media Team in order to achieve good results

Intro to Portable Recording

Portable recording is the basis for many of the sounds in any good sound designer’s
library. Students are encouraged to always be prepared to record sounds at any time.
This course covers the five Ws of portable recording as well as some basics in
mastering their sounds.

● Recording with a recorder or mobile Phone

● Exploring Mobile Apps for quick edits
 o Mp3 Cutter

o Super sound

o WavePad Audio Editor

o AudioLab

Portable Recording 2

Students explore different portable recorders available at VFS in addition to the other
microphones they are able to use throughout the year. Proper microphone technique is
stressed to increase the quality of student recordings.

● Students Explore USB microphones

● Students Explore Lavalier Microphones
● Exploring Audacity on PC

Intro to Post Recording

Post-production studio recording breaks down into two main categories: Foley and
ADR. The first four classes of this course concentrate on Foley with the following three
classes on ADR, including how ADR is scripted prior to recording and using that script
in an ADR session. There is also a review of microphones used for these types of
recordings.

● Recording and editing Voice Over

● Cleaning Up recorded Audio
Week 3
Intro to Post Recording II

Intro to Post Recording II

Post-production studio recording breaks down into two main categories: Foley and
ADR. The first four classes of this course concentrate on Foley with the following three
classes on ADR, including how ADR is scripted prior to recording and using that script
in an ADR session. There is also a review of microphones used for these types of
recordings.

● Recording a Radio Jingle

● Recording a one-person Podcast
● Cleaning Up recorded Audio

Editing TV Ad (Class Challenge)

Students get to apply what has been thought so far in the course

● Giving life to an ordinary tv ad

Streaming Live Audio

● What is meant by live Audio?

● How’s it different from Uploaded Podcasts?
● Podbean.com

Character Sound effects

● What is Character Design?

● How does it happen?
● Practice – Students Follow as trainer applies Character Sound effects to
an animation
Character Sound effects II

● Students record And apply their own sounds for Character Sound effects

Ambiance

● What is ambience?
● Why we need it
● How do we use it?
● Recording your own ambience
● Practice – Students Follow as trainer applies Ambiance to an animation

Week 4
The role of Music in SoundTrack

The role of music in a soundtrack

● Why music?
● How to select music for your soundtrack (Royalty Free/Licensed)
● Emotional Drive

Mixing

● What is Mixing?
● Why is it needed?
● How do we apply this?
○ Volume balance
○ Cleaning
○ EQ

Audio Books

● Practice – Students Follow as trainer records a few pages of a selected

book
● Students Learn how to direct and record an audio book
Audio Books II

· Practice – Students apply the various learned techniques to enhance

audio book recording.

Final Project

● Students work on Short Documentary/Audiobook

● Recording Sessions and research

Final Project II

● Students work on Short Documentary/Audiobook

● Editing and submission of final work
Option 3: PHOTOGRAPHY – 4 WEEKS
Duration: 2hrs daily

Maximum Class size : 5 students

Course Description

Photography is a form of art that involves capturing images and showcasing them
to the viewers. With the constant improvement of technology, it has been advanced
in execution and reformed as an art, especially with the modern smartphones.
Smartphone cameras, while being continuously bettered over time, have
minimized the technical difficulty in photography and made it a much friendlier art
to the regular public.

Week 1
Introduction to photography

Intro to Photography Basics

Exposure
● Adjusting the exposure compensation
● What is shutter speed?
● What is ISO?
● What is Aperture?
● Using manual modes

Composition
● Compositional rules
● How to turn the composition grid on and off
● Aspect ratios
● Lines and patterns
Week 2
Introduction to Mobile Phone Photography

Why the Smartphone? (Advantages)

● Understanding the smartphone's shortcomings and how to overcome them
● Accessing the camera (including two shortcuts)

Controlling the smartphone camera

● Screen overview
● Touch controls
● Physical controls
● Camera settings

Focus
How to focus the Smartphone
Locking focus
Focus troubleshooting

Light
● Hard vs. soft light
● Light direction
● Shooting in sunlight
● Locating great light
● Using the flash

HDR
● What is HDR?
● When to use HDR
● When to avoid HDR
● Manual HDR
Panoramas
● How to shoot a panorama on the smartphone
● Tips for getting the best panoramas
● Troubleshooting perspective errors
● Getting creative with the panorama mode

Time Lapse
● What is a time lapse?
● Identifying great time lapse subjects
● Troubleshooting focus, exposure, etc. for time lapse

Video
● Smartphone video controls
● Composition
● Focus and exposure
● Slow-Mo videos
● Editing videos
● Troubleshooting tricky shots
● Low light photography
● Lens flare
● Shooting in harsh sunlight
● Moving subjects

Week 3
Introduction to Editing and Picture Organisation Using Smartphone and
smartphone accessories

Using the built-in editing features

● Cropping and straightening
 ● Adjusting brightness, colour and black and white
● Filters

Best editing apps

● Photoshop Express
● Fotor
● Snapseed

Managing Photos & Videos

How to view your photos
Organizing photos with albums
Using iCloud
Sharing photos and videos

Understanding smartphone accessories

● Lenses
● Flash
● Universal Tripod Mount
● Storage

Week 4
Understanding various aspect of photography
This week focuses on the various aspects of photography one can desire to do.
During this week, we are going to demonstrate and apply the various aspects listed
below.
Close Up photography
Landscape photography
Travel photography
Street photography
Reportage photography

Storytelling photography

Option 4: GRAPHIC DESIGN – 4 WEEKS

Duration: 2hrs daily

Maximum Class size : 5 students

Training Description & Requirements

This training program is designed to introduce the fundamentals of graphic
design to a complete beginner in a maximum duration of two weeks. The only
prerequisite for the training program is the basic knowledge in using a computer.
The training program is going to be more hands on than theoretical but the
necessary design theories will be covered nonetheless. Trainees will be
introduced to a wide range of industrial standard tools and software. The
program will also take into consideration the other traditional methods of graphic
design in order not to leave the creativity of our designs to software.

Course Outline
Week 1 - Getting to know Adobe Illustrator for advanced shape creations
Week 2 - Creating Logos & Brand Identities
Week 3 - Beginning of Final Project (Creating Logos & Brand Identities for
Imaginary Companies)
Week 4 - Getting to know Adobe After Effects and finalizing the Final Project with
a logo animation and an Ad Campaign for the selected companies
Training Breakdown

Week 1
Introduction to Illustrator
● Proper introduction into Adobe Illustrator.
● Layer Organization and Artboards.
● Useful Shortcuts and Workflows.
● Organizing Workspaces.
● Illustrator Effects.
● Recoloring Artworks.
● Speeding Up Workflows, Scratch Disks, Scripts, Actions, Add-ons etc
● Others.

Image Tracing in Illustrator

● What is Image Tracing in Illustrator?
● Types of Image Tracing.
● What Image Types are Suitable for the various Image Tracing Types.
● Preparing Images for Image Tracing Using Photoshop.
● Create a Fun Project Using Image Tracing Techniques.

Vector Artwork Creation Techniques

● How to Create Shapes; Geometric, Shape Builder, Pathfinder etc
● Drawing in Illustrator.
● Image Tracing and Refinement
● Using Effects
● Create a Fun Project in Illustrator Using the Various Techniques.

Week 2
Logo Design & Identity Design
● Logo, Brand Identity, Visual Identity.
● Types of Logos.
● Logo Design Process.
 ● How to Design Logos in Illustrator.
● Redesigning Famous Logos in Illustrator.

Week 3
Intermediate Level Project (Logo Design & Brand Identity Design)
● Design a Logo for an Imaginary Company.
● Design Visual Identity Items for the Companies.
● Design Mockups for the Logos and Identity Items.

Week 4
Introduction to Motion Graphics & After Effects
● What is motion graphics?
● What is After Effects?
● Getting to Know the Interface and way around After Effects
● The principle of Keyframing
● Creating animations
● Animating the logos created in Week 5

Final Project (Based on Weeks 3 & 4)

Create an Advertisement Campaign for the imaginary companies created for
both social media and outdoor campaigns.
***Trainees need to do a lot of research on their own during these stages (Week
3 & 4)***
Option 5: CREATIVE WRITING & BLOGGING – 4
WEEKS
Duration: 2hrs daily

Maximum Class size : 5 students

About the Course

The course is to equip trainees on how to develop themselves as writers, who will
in turn channel their potentials into blogging through creative writing. During the
course, trainees will engage in practical exercises and tests which will be after
every topic. By the end of the course trainees must be able to transform their ideas
into well structured articles suitable for blogging.

Week 1
Introduction to Creative Writing
● Course Introduction

Creative Writing

● Introduction to Journalism
 ● Print News Reporting & the Web
● Creative writing
● Creative writing in Journalism
● Practical Quiz

Writing for News Portal,Radio & Television

● Writing for News Portal

● Writing for Radio
● Writing for Television
● Practical Quiz

Type of Writing

● Four Main Types of Writing

○ Narrative
○ Descriptive
○ Persuasive
○ Expository
○ Practical Quiz
The Audience

● The Audience

● Choosing Your Target Audience

● Practical Quiz

Language & Terms

● Using the right language and terms

 ● Choosing the right words
● Avoiding Redundant words
● Practical Quiz

Week 2
Verbosity, Dialogue & Concept

● Verbosity (Avoiding verbose sentences)

● Practical Quiz

Dialogue

● Dialogue
● Deploying Dialogue in Writing
● Practical Quiz

Concept Development

● The Concept
○ Choosing the right Concept
○ Developing The Right concept for Your Idea
○ Practical Quiz

Content Creation

● Content Creation
● Choosing the right content for your audience
● Practical Quiz
Content Development

● Content for blogging/ news portal

● Content for Radio
● Content for Television
● Practical Quiz

Writing

● Developing the Idea for an article

● Distinguishing between a news story, article, features
● Practical Quiz

Week 3

News Story & Blogging

The News Story (Article)

● Introduction to the Story (Article)
● The body of the (Article)
● Concluding the (Article)
● Practical Quiz

Editing
● Editing
● Proofreading
● Practical Quiz
Blogging

● Blogging
● Introduction to Blogging
● Types of blogs (Medium, Google Blogger)
● Practical Quiz
The Blog Concept

● The Blog Concept

● Developing The Right concept for Your blog
● Practical Quiz

Blog Categories & Templates

● Developing Categories for your blog

● Segmenting your blog into Categories
● Practical Quiz

The Blog Post

● Creating your blog Post

● Practical Quiz

Week 4
Editing, Publishing & Social Media Blogging

Editing

● Editing
 ● Proofreading
● Practical Quiz

Publishing

● Publishing the Article

● Practical Quiz

Social Media Blogging

● Social Media
● Writing for social Media
● Blogging for Social Media
● Practical Quiz

Media Management
● Media Management
● Managing a Media Entity
● Organizational Structure for a Media Establishment
● Media Entrepreneurship
● Practical Quiz

Media Ethics
● Media Ethics
● Censorship
● Fake News
Option :6 DIGITAL MARKETING – 4 WEEKS
Duration: 2hrs daily

Maximum Class size : 5 students

Course Description
This course will equip you with all of these digital marketing & social media
marketing strategies:

1. Branding
2. Websites
 3. Email Marketing
4. Copywriting
5. YouTube
6. Video Marketing
7. Facebook Pages
8. Facebook Groups
9.Facebook Ads
10.Facebook for Local Businesses
11.Analytics
14.Twitter
15.Instagram
16.LinkedIn
17.Live Streaming on Social Media

Define Your Business, Find Your Target Audience, and Branding:

TASK DONE

Finish the Define Your Business Worksheet

Choose your brand colors

Design a logo

Learn how to use Canva.com, Photoshop, and

/or alternatives

Email Marketing:

TASK DONE

Sign up for an email marketing service

Create an irresistible lead magnet

Write a welcome email that delivers your lead

magnet

Add opt-in forms throughout your website

Write welcome sequence for new subscribers

(at least 5 emails)
Write a follow-up sequence for purchasers

Analyze open, click, and unsubscribe rates to

improve

Blogging:

TASK DONE

Write & post 4 articles that solve your key

customer problems

Make a list of at least 10 more articles you

could write

Add links within each article to your other

articles/resources

Add opt-in forms within each article

Bonus: create specific lead magnets for each

article
Make sure each article is keyword friendly

YouTube:

TASK DONE

Start a YouTube channel for your brand

Design your channel (artwork, icon,

description, links, etc.)

Add a channel trailer

Add your channel watermark/branding

Turn your 4 main articles into videos

Add links to your website/opt-in form to each

video description

Add YouTube Cards and End Screens to each

video
Make a list of at least 10 more videos you can
make

Brainstorm a weekly series your audience

would benefit from

Partner with 3 other YouTubers on videos

Video Marketing:

TASK DONE

Make a video ad for each your product/service

Post this video on YouTube and Facebook

Add this video to your sales pages

Facebook Groups:
TASK DONE

Create a Facebook Group for your target

market

Add a nice group graphic

Add a group description with rules

Create a pinned welcome post

Invite your current followers to join the group

Schedule 1 weekly post for at least 3 months

Go live in your Facebook group weekly

Facebook Pages:

TASK DONE
Create a Facebook Page for your brand

Design your page with an icon and cover

image

Create individual posts for each of your

articles

Add your YouTube videos to your Facebook

page

Add your products to your Facebook Page

Boost a Facebook Page post

Twitter:

TASK DONE

Create your Twitter account

Design your Twitter profile page

Pin your most important tweet

Add a Twitter button to your website

Add Twitter Widgets & Cards to your website

Run a Twitter ad

Instagram:

TASK DONE

Create your Instagram account

Link your Instagram and Facebook accounts

Write your Instagram bio with a link to your

website/content

Run an Instagram ad
Go live on Instagram weekly

LinkedIn:

TASK DONE

Create your LinkedIn account

Set up your LinkedIn page

Connect with 10 other people in your

industry

Create a company page

Post your articles and videos to your

page
Podcasting:

TASK DONE

Interview 10 experts in your field

Create podcast intros and outros

Edit 10 podcast

Sign up for podcast hosting

Upload your podcasts and schedule

them

Launch your podcast with 5 live

episodes

Submit your podcast to iTunes &

Stitcher

Share your podcast on all your social

media profiles
 Plan to have a weekly show with
interviews or other ideas

Send people from your podcast to your

website/landing page

Facebook Ads:

TASK DONE

Set up your payment account for

Facebook ads

Decide what you want to promote with

an ad

Define your target audience

Create the ad post

Boost the post

Analyze the results

Topic Outline/Schedule

Week 1
Define your Business & Target Audience

● Introduction
● Brand Identity
● Email Marketing
● Newsletter Writing·

Week 2
Copywriting & Facebook
 ● Copywriting
● Facebook Pages
● Facebook Ads
● Facebook Retargeting

Week 3
Social Media & Video

● YouTube
● Video Making
● Twitter
● Instagram
● Tik Tok
● LinkedIn

Week 4
Social Media Tools and Analytics

● Social Media Tools

● Social media Analytics

DAILY CLASS TIMETABLE FOR SPECIFIC

COURSE OPTIONS

Class A

Days 9am - 11am 12pm - 2pm 3pm - 5pm

Mondays Photography Videography Sound Design

Tuesdays Photography Videography Sound Design

Wednesdays Photography Sound Design Videography

Thursdays Photography Videography Sound Design

Fridays Photography Videography Sound Design

Saturdays Photography Sound Design Videography

Class B

Days 9am - 11am 12pm - 2pm 3pm - 5pm

Mondays Advance Graphic Design Digital Marketing Creative Writing &

Blogging

Tuesdays Advance Graphic Design Creative Writing & Digital Marketing

Blogging

Wednesdays Advance Graphic Design Digital Marketing Creative Writing &

Blogging

Thursdays Advance Graphic Design Creative Writing & Digital Marketing

Blogging

Fridays Advance Graphic Design Digital Marketing Creative Writing &

Blogging

Saturdays Advance Graphic Design Creative Writing & Digital Marketing

Blogging