STEEPLE FOR APPLE

Group members:___________________________________________________________________________________________________

External factors to Factors that influence my business

consider

Social Consumer trends/ Many teenagers like tech devices and consider them part and parcel of their lives. This is surely a
tastes,
Fashions good thing for Apple. However, it is also true that there are now many people in the USA and some
Consumer buying other countries who are concerned about the growing powers of tech companies. This may impact
habits on their buying decisions.
Lifestyle factors
Career attitudes Apple made a lot of money in China by attracting middle-class customers with luxury products;
Work-life balance however, it is now challenged by local players such as Huawei and Xiaomi who are eating into
Population
demographics Apple’s market share by offering customers tech devices that are lot cheaper than Apple’s products.

Technological Automation As far as the technological aspects and advancements are concerned, Apple
Innovation has been a vigilant on introducing new ground breaking technologies and
Disruptive
technologies products to the world. Apple’s eco system has been one of a kind if we need
Social networking to speak of that. But other tech rivals are catching up with their own version
Upgrades of tech and products. Today, Apple has not been the king it used to be
Robotics anymore. The competition is very high.
Artificial Intelligence
Security
Economic Exchange rates Increased labor costs in China could take away the cost advantage of some Apple products.
Globalisation
Economic growth/ Stagnating middle-class incomes in some developed countries, including the United States, could
decline shrink the potential market for higher-end consumer goods such as those marketed by Apple.
Inflation
Interest rates A strong U.S. dollar could increase exchange rates, making it more expensive for Apple to do
Cost of living business in key markets like Europe and China.
Labour costs
Consumer spending
habits

Environmental Environmental The biggest environmental issue facing Apple is the disposal of used electronic devices. The
restrictions imposed expense of disposing of devices, particularly those containing lithium batteries, could be high.
by in-country Apple could be forced to assume that expense because of concerns about such devices in landfills.
governments
Sustainable
resources
CSR (Corporate
social responsibility)
Ethical sourcing
Transportation
Procurement
Supply chain
management
Future pandemics

Political Government policy Apple is one of a number of American technology companies that has accumulated a large amount
Political stability of cash. It had $34.7 billion in the bank on June 30, 2015. This is generating calls for higher
Tax corporate taxation in the United States, where income inequality has become a major political issue.
Industry regulations
Global trade
 agreements and or
restrictions

Legal Employment law The business environment may be affected due to legislative changed that occur from time
Common law to time. Legal factors include, equal opportunities, health and safety, advertising standards,
Local labour law
product labelling, consumer rights and laws and product safety. Businesses such as Apple
Health and safety
regulations need to know what is legal and what isn’t legal in order to trade their products successfully.

Ethical Corruption, the tendency

of people to be ethical,
treatment of workers.