Scribd Logo
Upload

Welcome to Scribd!

  • Notes of Digital Marketing

    Uploaded by

    Shailendra Gupta
    8 views3 pages
    Digital marketing involves promoting products or services using electronic devices and includes techniques like search engine optimization, social media marketing, affiliate marketing, and email marketing. Affiliate marketing earns commissions by promoting other companies' products on digital platforms like blogs, YouTube videos, paid ads, and social media. The goals of email marketing are to drive conversion and increase brand awareness.

    Original Description:

    Original Title

    notes of Digital marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Digital marketing involves promoting products or services using electronic devices and includes techniques like search engine optimization, social media marketing, affiliate marketing, and email marketing. Affiliate marketing earns commissions by promoting other companies' products on digital platforms like blogs, YouTube videos, paid ads, and social media. The goals of email marketing are to drive conversion and increase brand awareness.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views3 pages

    Notes of Digital Marketing

    Uploaded by

    Shailendra Gupta
    Digital marketing involves promoting products or services using electronic devices and includes techniques like search engine optimization, social media marketing, affiliate marketing, and email marketing. Affiliate marketing earns commissions by promoting other companies' products on digital platforms like blogs, YouTube videos, paid ads, and social media. The goals of email marketing are to drive conversion and increase brand awareness.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Digital marketing

     What is digital marketing?


     Digital marketing is any form of marketing products or services that involves in
    electronic devices. For ex: in Facebook, YouTube you see the ad is called digital
    marketing, in a banking website u see the chatbot,

     Search engine optimization: SEO is the process of improving the quality of


    website traffic to a website or a webpage from search engine.

     Social media marketing:

     Affiliate marketing: It is the process of earning commission by promoting other


    people’s or company’s products.

    Vendor Affiliate
    networks Affiliates

    Vendors are the owner Affiliates are


    the one who are promoting the
    products

    mediator

    Methods of promoting products/service using Affiliate marketing:


    1. Blog
    2. YouTube videos
    3. Paid ads
    4. Social media

    “It is like when we promote the another person’s product in digital


    platform, that type of marketing is called affiliate marketing”. For
    example
    Email marketing: It is the process of promoting product or services using
    email sending of commercial emails.

     Goals achieved by email marketing: 1. Conversion


    2. Brand awareness

    You might also like