Two Seasons Coron Island Resort,

Palawan

I. EXECUTIVE SUMMARY
II. COMPANY BACK GROUND

Two Seasons Coron Island Resort & Spa, a 5-star eco-friendly accommodation just a scenic boat ride
from Coron Town, is located on the beautiful Malaroyroy Peninsula in Bulalacao Island Coron Palawan,
Philippines. Coron, is a home to numerous resorts that attract thousands of tourists all year round , it is
a quiet town located southeast of the island of Busuanga at the northern end of Palawan Philippines.
Aside from fishing the main industry here is tourism with the place’s World War II shipwrecks being a
popular destination for diving. Many key attractions are found on Coron Island itself. Coron Island is the
ancestral domain of the Tagbanua indigenous people who are managing the island in a sustainable way.
Here are a good number of beautiful beaches, mostly small and surrounded by large limestone cliffs and
a thriving wildlife. Kayangan, Twin Lagoon, and Barracuda Lakes, among the most stunning attractions
here, are all great snorkeling destinations.

Presenting a haven in the middle ground of fine luxury and raw nature, Two Seasons Coron is also a
turtle and giant clam sanctuary and known as the first eco-friendly luxury island resort in Coron. Among
the myriad things to look forward to is a sandbar connecting to an islet, a vibrant house reef, lush
tropical gardens, a 200-meter west-side beach, and another 200-meter east-side beach with mangroves.
Luxuries abound in its thoughtfully furnished, high-ceiling bungalow accommodations that carry a
distinct contemporary Filipino tropical design. Adding more excitement to every vacation is an array of
top-of-the-line recreational features, each time promising an experience for the books. Perfect for the
adventurous are the island tours and dive courses offered at the resort’s Pawikan Aqua Sports Center.
You may also discover the beautiful underseas of Coron in the lap of luxury with the Molokini
transparent kayaks and Hydro BOB submersible scooters. Two Seasons Coron Island Resort & Spa
enchants and excites while maintaining idyllic havens and quiet spaces of relaxation to create the
infinite balance for a holiday in paradise, perfect for honeymooners and families alike. Our staff, with
warmth and the renowned wholehearted Filipino hospitality, looks forward to welcoming you to the
island.

Mission

Two Seasons Coron Island Resort in Palawan is devoted in delivering genuine service. Making a
difference in the lives of individuals with whom we come into contact every day and having an
environment where ideas are equally valued. Putting hospitality service on the highest level in order to
satisfy the demands and expectations of guests.
Vision

We are building an everlasting fantasy vacation in harmony with nature, as well as an outstanding and
unique experience of traditional Filipino hospitality. The Two Seasons Coron Island Resort Palawan's
vision is to become a distinguished and worldwide-recognized hotel brand. We create lifelong
relationships with our guests by providing exceptional service and ensuring that they have the vacation
of their dreams. We constantly introduce environmentally friendly technologies and process in order
to balance with nature and also meet the needs of society.

III. SITUATIONAL ANALYSIS

SWOT

Strength Weakness

 Loyal customer base  Covid-19 Pandemic

 World- class facilities
 High quality accommodation
 Well trained employees
 Breathtaking ambiance
 Eco friendly
 Expensive accommodation
 Low profit due to Covid restriction
 Weather conditions
 Age restrictions
 Dependent upon a seasonal workforce.

Opportunities Threats

 Can contribute to a large market share  Climates change

 Will continue to innovate because of the
healthy competition
 Boost the tourism in Coron Philippines
 70% residence in Coron will be given job
opportunities
 It is focused not only on profit but also on
the welfare of the community.
 Healthy environment for employees
 A lot of competitors
 Pandemic can lessen the tourists visit
 Difficult economic environments that
strain discretionary spending
 Delay in the continuous improvement
due too instances due to Covid.
IV. MARKETING GOALS AND OBJECTIVES

Two Seasons Coron Island Resort & Spa is known as a 5 star eco friendly accommodation
its target audience is tourists and locals and it offers brand new facilities and outdoor activities.
And its main objective is to increase the tourists visits while providing the best and quality
service for its customers. With the help of social media and influencers it is also one way in
gaining social media attention which leads to guests bookings and recognition. Implementing
continuous improvement not only for the resort but also with employees by doing so the
business will not be left out on the newest trends. Focusing and understanding the sales
objective of the business is one important factor since it focuses on the generation of revenue,
profit and customer retention and how the business can cope up. Also it is our goal to train our
employees since our employees are the asset of the company and we do our very best to train
and give seminars to further enhance their skills and knowledge. We also focus on the
sustainability of the place since there are still alot of things that can be improved and developed
in the long run and with these goals and objectives it can lead to a road map to an achievable
sucess in the near future.

V. TARGET MARKET
VI. MARKETING STRATEGEIS
VII. TIMETABLE/ IMPLEMENTATION SHEDULE
VIII. MARKETING BUDGET
IX. CONCLUSION
X.