BSBMGT517

Assessment Task 1
Introduction

The present report is highlighting the operational plan of BBQfun. This company is going to
implement an e-commerce strategy to increase the market share and overall profitability. In this
context, all the operations should be undertaken as per the legislation and code of conducts.
Therefore, the specific legislative and regulatory framework for the corporation will be described
in this project. In addition to this, the policies and procedures related to the operational plan of
BBQfun will also be highlighted. Besides this, the role of the operational plan in attaining
successful execution of e-commerce strategy will be explained properly in this report.

The research resource that has been used in the e-commerce strategy plan is primary and
secondary research resources. The primary research data includes the data collected through the
reviews of the customers, surveys and other general practical statistics which differs time to time
according to the need of the market and on the performance of the company.

The secondary research data includes already preserved data such as books, journals, PDF
Journals, data collected from the newspaper and magazine which is essential for the subject of e-
commerce strategy for BBQ Company (da Rosa Righi, et. al., 2018). It also includes reports and
records from government agencies and trade associations

2. Arrange with your assessor to participate in two resources consultations role-plays.

The role-plays involves the effective and resourceful consultation with the Sales and Marketing
Manager which involves the discussion related to recruitment of effective staff for the sales and
marketing department which would help the company to enhance its sales and profit. Another
roleplay deals with a discussion with Technology Consultant which involves the discussion
related to the procurement and system requirements within the company to ensure effective
execution of day to day activities.

(a) Sales and Marketing Manager- discuss human resource requirements.

Discussion about the Human resource requirement with the Sales and Marketing Manager would
include the requirement of employees with the Sales and Marketing department of the company.
This would include the recruitment of the employees who can effectively work with the sales
department and understand the needs of the department such as executing, designing and
planning effective marketing strategies for the company to enhance the sales of the company (da
Rosa Righi, et. al., 2018). This would also the company to promote its brand effectively in the
market which would eventually enhance the sales of the company. Talented and skilful
employees within the company would help the Sales department to improve the performance of
the company in the long to ensure its proper growth and development in times to come.

(b) Technology Consultant- Discuss physical resources requirements related to the

development of an e-commerce website

Discussion regarding the physical requirement and procurement includes the need of the
resources such as internet services with the workplace, effective and updated computer system to
support the needs of the employees. The Technology consultant would help the company to
provide an effective solution that would help the company to enhance the performance of the
employees and would also the company to save time and effectively serve the needs of the
market in general and customers specifically (Schupp, et. al., 2018). Technology consultant
would also ensure that all the software within the systems of the computer is updated.

3. Develop an action plan for the implementation of the e-commerce strategy, in your plan
include:

IT Resource:
 Online website.
 Ecommerce software
 Anti-virus software
Physical Resource:
 Website developers
 Warehouse and office reconfiguration
 Promotional costs
 Plant and equipment
Human resource:
  Leadership training
 Staff training
 Recruitment costs
 Additional marketing cost
Financial resource:
 Wages, salaries and on costs.
 Insurance.
 Premises expenses.
 Depreciation and amortization.

Milestone: Description Start End Person Budget or

Action or Date Date responsible resources
objective
Developing an An effective 12th 12th Sales and $10.000
effective marketing plan Novembe Dec Marketing
marketing plan would help the r 2018 2018 Manager
to enhance the company to
sales of the design a new
product of the technique for the
company purpose of
effective
marketing
strategies (da
Rosa Righi, et. al.,
2018). These
strategies would
help the company
to enhance its
sales and profit
and would the
BBQ Company to
the new heights of
 success.
Recruiting the This would help 12th 16th HR Manager $40,000
skilful and the company to October Decem
talented provide skilful 2018 ber
employees employees who 2018
within the can support the
company growth and
development of
the company.
Employees serve
as the backbone
of the company to
support it to
execute its daily
duties.
Providing Providing 18th 20th HR Manager $20,000
effective training effective training Novembe Decem
session for the session to new r 2018 ber
new employees employees would
help the new
employees to get
acquainted with
daily activities
that take place
with the company
Enhancing the Training provided 20th 30th HR Manager $25,000
skills of the to the existing Decembe Decem
existing employees would r 2018 ber
employees help them to get 2018
through their
shortcoming in
their performance
 at the workplace.
Arranging timely Timely and 15th 18th Manager $5,000
meetings scheduled October Octobe
between the meetings would 2018 r 2018
manager and help the company
senior to eliminate the
management of communication
the company gap between the
and between the employees and
employees and the manager and
the manager of also between the
the company manager and the
senior
management of
the company
Meeting with the Meeting with the 20th 22nd Manager $5,000
stakeholders stakeholders Novembe Novem
would ensure that r 2018 ber
the company is 2018
working in the
right direction
according to the
need of the
market.
Meeting among Meeting among Manager $6000
the shareholders the shareholders
would help them
to plan effective
strategies that
would help the
company to fight
through the
 competition that
is present in the
market.
Procurement of Procurement of 30th 5th Manager $25.000
the resources the resources October Novem
would help the 2018 ber
company to 2018
gather all the
useful resources
that are required
within the
company to
execute the daily
functions within
the company.

4. Read the BBQfun e-Commerce resourcing information provided in “Case study

Appendix 2” and provide following information:

Physical resourcing:

a. Review action plan to elaborate your plan by including all steps and strategies to acquire
resources in accordance with organizational requirements.
The BBQ fun Board of Directors and the CEO have decided to implement an e-commerce
strategy to maintain or increase market share and revenue and satisfy customer needs in line with
company strategic directions.

You have been hired as an external consultant to manage operational planning activities for BBQ
fun’s e-commerce strategy.

Under the strategy, BBQ fun would offer all products in an online store. Stock could be stored at
no extra cost at existing stores. Customers would cover delivery costs.

Physical resourcing

● Three website developers will bid for the contract to redevelop the existing website:

Company Bid
 Ace developers $70,000

Premier Tech $80,000

Innovative Technologies $90,000

● The budget for the redevelopment is $100,000.

 Plan for approval from the CEO and one director (in accordance with principles 5 and 6 of the
principles governing the procurement process in the BBQ fun Procurement Policy)

 Plan to complete Expenditure Payment Approval Form in accordance with procurement policy

 All resourcing must be acquired and operations undertaken in accordance with relevant internal
and external standards – legislation and codes of practice; intellectual property (IP) rights and
responsibilities; and organizational policies and procedures

Plan to select the Innovative Technology bid in accordance with organizational requirements for
features and cost of e-commerce facility (meeting principle 2 of the principles governing the
procurement process in the BBQ fun Procurement Policy.

I have reviewed the human resourcing activities in the action plan from task 1 as per below.

Action Plan

Milestone: Action and/or objective Date Person Budget or resources

(to achieve strategic aims of physical or responsible (where applicable)
human resourcing)

 Physical resourcing for e-commerce 22-5-2017 Les Goodale – HR $10,000

would include finding a website Manager
developer, deciding on payment
methods, finding a supplier to set up a
gateway, setting up accounts with a
bank, procuring vehicles, finding a
contractor to reconfigure warehouses
and office space
 Align the plans with BBQ fun policies 22-5-2017 Les Goodale – HR Computer
and procedures, for example, reflect the Manager
Internet
major steps in the recruitment and
induction policy and procedure.

b. Implement resourcing in accordance with organizational requirements by completing

Expenditure Payment Approval Form (Appendix B)
For completion by person verifying payment:

Date:2013-2014 invoice date:30 June 2014

Payee name: Pat Mifsud

Job/project number: 10605083 Project title: BBQ fun

Description of payment: Wages: $2,567,890

Consultancy fees: $50,000

Communication: $4,200

Marketing: $920,000

Premises expenses: $1,000,000

Insurance: $120,000

Depreciation and amortization: $177,569

Office supplies: $65,068

Training: $62,187

Payment amount: $5,004,714(Inc. GST)

Signature od person verifying payment:

Signature of delegated manager:

Human resources:

c. Elaborate on your plan by including all steps and strategies to recruit people in
accordance with organizational requirements.
The steps and strategies to recruit people in accordance to BBQ Fun are:

 Plan to recruit four customer service representatives in accordance with requirements set
out by BBQ Fun
 Keep planning costs within budget as set out Appendix 1 of the assessment task
(advertising: $5,000; consultant: $10,000; interviewer’s time: $10,000; contingency:
$5,000)
 Planning for pre-employment checks as set out in the Recruitment and Induction Policy
and Procedures
 Planning for induction as set out in the Recruitment and Induction Policy and Procedures
 Plan activities to allow for e-commerce operations to be underway by 1 October 2016 in
accordance with requirements set out in the scenario task.
 Identify the need for the position
 Plan your recruitment for the job
 Review applications
 Interview the most qualified prospective employees
 Reference check
 Select the right person
 Provide an offer letter

d. Interview, assess and make recommendations on two potential recruits in accordance

with your plan. You may use the templates provided (Appendix C)
Interview Planning – Student 1

Planning aspect Description Time

Type of interview Customer service 9.30am

representatives

Objectives They must have:

 attention to detail
  enthusiastic and motivated

 compliance with
organizational requirements

 takes initiative

 problem solver

 two years’ experience in

online sales

Approach and style Formal interview

Schedule 22-5-2017

Topics and questions  What can you bring to our

team?

 What is your experience in

customer service?

 What are your strengths?

 Why should we choose you?

 Why did you leave your last

job?

Interview Planning – Student 2

Planning aspect Description Time

Type of interview Customer service 1.30 pm

representatives

Objectives They must have:

 attention to detail

 enthusiastic and motivated

 compliance with organizational

 requirements

 Takes initiative

 Problem solver

 Two years’ experience in online

sales

 Ability to learn features and

benefits of products to discuss
with customers.

Approach and style Formal interview

Schedule 22-5-2017

Topics and questions  What can you bring to our

team?

 What is your experience in

customer service?

 What are your strengths?

 Why should we choose you?

 Why did you leave your last

job?

5. Develop performance indicators for operational and financial targets and amend existing
operational plans to include KPI and financial targets related to E-commerce strategy.
Develop balance scorecard for an e-commerce customer service representative including
three KPI and associated targets.

KRA (key result area) Target KPI (Key Performance Result

Indicator)
The key result area in Improvisation in the Financial Statements. The profits of the
the Financial profit margin of the Records related to the company got increased
perspective company accounts and finance by 15% in the span of
department of the the last six months.
company
From the perspective of The company is The increased number Improved number of
customers supposed to add of counts of the demand of the product
attractive offers on the customers and the of the company in the
products of the increased profit margin market.
company to attract the of the company
customers and should
need to enhance the
quality of the existing
products to attract the
existing customers and
maintain their loyalty
towards of the
company (Gessner, et.
al., 2015).
From the perspective of This would help the The company can The company has
the Internal process of company to enhance indicate the ratio with encountered a decline
the company the customer the help of statistical of 60% within the
satisfaction at the next analysis of the reports complaints of the
level and would also related to customer customers and has also
help the company to services. faced an increased
maintain and increase number of positive
the loyal set of response within the
customers within the company (Habyba, et.
market. al., 2018).
From the perspective of To enhance the growth It can be calculated Initializing the process
learning, development, of the company is to with the help of some of recruitment within
and growth of the have support backed by new employees vs the the company. This
company the sales professionals number of terminated would help the
who are experienced in employees within the company to enhance
 the field. company. the number of
employees with the
company.

6. Contingency plan
Company name: BBQfun

Name of the person developing the plan: Consultant

Person consulted as the part of this plan:

Name: Riz Mehra Position: Chief financial officer

Name: Les Goodale Position: Human resource manager

Risks identified:

 The first risk would be the underperformance of the employees due to which the e-
commerce strategy would fail.
 The second risk is associated with the website developers and the intellectual property.
The web developers will have the coding and can misuse the information afterwards
which can be harmful for the organization.
 The third risk is the risk of health and safety of the employees. As after the
implementation of e-commerce strategy, the production would be more; this may cause
health-related issue in the employees as the workload would be very much (Pereira, et.
al., 2019).

Activities to minimise the By when By whom

risk
The first risk of 30 October 2018 The activity would be carried
underperformance of the out by the human resource
employees can be avoided by manager, Les Goodale
effective monitoring and
control techniques. The use
of raking system can prove
to be better in this situation.
The second risk of 15 December 2018 The policies will be framed,
inefficiency in work like lack and a safety in charge will be
of Health and safety of the appointed by the human
employees can be avoided by resource manager Les Goodale
the employment of a safety
officer in the organization.
Policies will be framed for
penalizing the employees
who fail to comply with the
safety standards.
7. Present all above documents for approval of operation general manager
A summary of the operational environment of BBQfun

The operational environment of BBQfun comprises different factors like government,

technology, society, economic situation of Australia, environment, etc. These all factors are
impacting in the business of company. For example, government had made norms that have to be
abided by BBQfun. If they will not follow them, then they would be punished by legal system of
their nation. On another hand, if society or nation will not accept and prefer the goods and
services manufactured by the corporation, then they have to face great loss. Hence, company
needs to make a policy for overcoming from all these situations.

Action plan

Milestone: Description Start End Person Budget or

Action or Date Date responsible resources
objective
Developing an An effective 12th 12th Sales and $10.000
effective marketing plan Novembe Dec Marketing
marketing plan would help the r 2018 2018 Manager
to enhance the company to
sales of the design a new
product of the technique for
company effective
marketing
strategies (da
Rosa Righi, et. al.,
2018). These
strategies would
help the company
to enhance its
sales and profit
and would the
 BBQ Company to
the new heights of
success.
Recruiting the This would help 12th 16th HR Manager $40,000
skilful and the company to October Decem
talented provide skillful 2018 ber
employees employees who 2018
within the can support the
company growth and
development of
the company.
Employees serve
as the backbone
of the company to
support it to
execute its daily
duties.
Providing Providing 18th 20th HR Manager $20,000
effective training effective training Novembe Decem
session for the session to new r 2018 ber
new employees employees would
help the new
employees to get
acquainted with
daily activities
that take place
with the company
Enhancing the Training provided 20th 30th HR Manager $25,000
skills of the to the existing Decembe Decem
existing employees would r 2018 ber
employees help them to get 2018
through their
 shortcoming in
their performance
at the workplace.
Arranging timely Timely and 15th 18th Manager $5,000
meetings scheduled October Octobe
between the meetings would 2018 r 2018
manager and help the company
senior to eliminate the
management of communication
the company gap between the
and between the employees and
employees and the manager and
the manager of also between the
the company manager and the
senior
management of
the company
Meeting with the Meeting with the 20th 22nd Manager $5,000
stakeholders stakeholders Novembe Novem
would ensure that r 2018 ber
the company is 2018
working in the
right direction
according to the
need of the
market.
Meeting among Meeting among Manager $6000
the shareholders the shareholders
would help them
to plan effective
strategies that
would help the
 company to fight
through the
competition that
is present in the
market.
Procurement of Procurement of 30th 5th Manager $25.000
the resources the resources October Novem
would help the 2018 ber
company to 2018
gather all the
useful resources
that are required
within the
company to
execute the daily
functions within
the company.

Balanced scorecard for e-commerce customer service representative

KRA (key result area) Target KPI (Key Result

Performance
Indicator)
The key result area in Improvisation in the Financial Statements. The profits of the
the Financial profit margin of the Records related to the company got increased
perspective company accounts and finance by 15% in the span of
department of the the last six months.
company
From the perspective of The company is The increased number Improved number of
customers supposed to add of counts of the demand of the product
attractive offers on the customers and the of the company in the
products of the increased profit margin market.
 company to attract the of the company
customers and should
need to enhance the
quality of the existing
products to attract the
existing customers and
maintain their loyalty
towards of the
company (Gessner, et.
al., 2015).
From the perspective of This would help the The company can The company has
the Internal process of company to enhance indicate the ratio with encountered a decline
the company the customer the help of statistical of 60% within the
satisfaction at the next analysis of the reports complaints of the
level and would also related to customer customers and has also
help the company to services. faced an increased
maintain and increase number of positive
the loyal set of response within the
customers within the company (Habyba, et.
market. al., 2018).
From the perspective of To enhance the growth It can be calculated Initialising the process
learning, development, of the company is to with the help of some of recruitment within
and growth of the have support backed by new employees vs the the company. This
company the sales professionals number of terminated would help the
who are experienced in employees within the company to enhance
the field. company. the number of
employees with the
company.

Conclusion
By examining the above-based report, it can be summarized that it is very important to create an
operational plan before implementing any strategy. This will give workers an idea about what
needs to be done by them and what are the strategies required to be implemented by them. In this
report, an operational plan for BBQfun has been framed so that they can start their business
online or implement e-commerce plan of action. Besides this, some of the legislation and norms
that should be followed by them have also been described properly so that they can ethically run
their business.