Ethos, Logos, Pathos Practice Name _________________________________

1. Appeals to logic are also known as 2. Appeals to ethics or credibility are also known as
A) Logos A) Logos
B) Ethos B) Ethos
C) Pathos C) Pathos
D) Anaphora D) Anaphora

3. Appeals to emotion are also known as

A) Logos
B) Ethos
C) Pathos
D) Anaphora

Directions: Identify whether each phrase best represents ethos, logos, or pathos.

4) Ethos “60% of the time, it works every time.”-Anchorman

5) pathos By donating only fifty cents a day, you can help give a child clean drinking water.
6) ethos “Choosy moms choose Jiff.”-Jiff Peanut Butter Commercial
7) ethos The Centers for Disease Control recommends getting a flu vaccine each fall.
8) logos Nearly 25% of all car accidents are caused by drivers using cell phones while driving.
9) ethos My coach suggested I cross-train on Sundays to work different muscle groups.
10) logos Since my little brother has to start school before me, I should let him shower first Smoking around kids is
dangerous because the defenseless children are exposed to dangerous chemicals that can lead to coughing and difficulty
breathing and could even lead to deadly asthma attacks.
11) pathos Michael Jordan is better than LeBron James because Jordan won six championships and James has only
won two.
12) ethos Listerine is recommended most by dental professionals.

Circle the persuasive technique used in the advertisement.

13) Ethos Pathos Logos 15) Ethos Pathos Logos

16) Ethos Pathos Logos

 Create an advertisement for your favorite food or snack item. Use at least 2 of the
strategies (ethos, logos, pathos) to create the sales pitch. It can be a written advertisement or
an image you create. Is it an implicit message or an explicit message? watermelon is a good
snack It wouold be a good ideaa to buy some.Here are some ways why you should buy
watermelon 1Helps you stay hydrated 2 Packed with nutrients and beneficial plant
compounds 3 May have anticancer effects 4 May improve heart health 5May reduce
inflammation and oxidative stress 6 May help prevent macular degeneration 7 May relieve
muscle soreness 8 May aid skin health harry styles favorite fruit to eat on a sunny day is
watermelon.you could enjoy some watermelon while listening to watermelon sugar highits
so good he even sings about it.