Hackathon

ITC Hotels

Social media Marketing Strategy for ITC Hotels

One of the farthest growing hospitality chains in India, ITC Hotels is a trailblazer
in green Hoteliering with all ITC’s Premium Luxury Hotels being LEED Platinum
certified

Problem Statement
Launched in 1975, ITC Hotels, India's premier chain of luxury hotels, has become
synonymous with Indian hospitality. ITC Hotels pioneered the concept of
'Responsible Luxury' in the hospitality industry, drawing on the strengths of ITC
groups' exemplary sustainability practices. Responsible Luxury personifies an
ethos that integrates world-class green practices with contemporary design
elements to deliver the best of luxury in the greenest possible manner.

The Responsible Luxury commitment of ITC Hotels blends elements of nature to

deliver a unique value proposition to guests, conscious of their responsibility to be
planet positive. Today, these unique interventions have made ITC Hotels a
trailblazer in green hotelier Ing with all its premium luxury hotels LEED
(Leadership in Energy and Environmental Design) Platinum certified.
Important Info:
With 'Responsible Luxury' as its guiding premise, ITC Hotels combine grandeur
with intimacy to operate according to the highest principles of environmental
stewardship. Current portfolio include: ITC Maurya in New Delhi, ITC Mughal in
Agra, ITC Windsor and ITC Gardenia in Bengaluru, ITC Grand Central and ITC
Maratha in Mumbai, ITC Grand Chola in Chennai, ITC Rajputana in Jaipur, ITC
Kakatiya and ITC Kohenur in Hyderabad, ITC Sonar and ITC Royal Bengal in
Kolkata, ITC Grand Bharat in Gurugram and ITC Grand Goa in Goa.

ITC's hotel group repertoire are: 'Ecohotel' in the 5 star segment, Fortune in the
mid-market to upscale segment and 'Welcome Heritage in the heritage leisure
segment.

Google Trends:
Google Trends is a feature of search styles that shows how often a
given search term is inserted into a Google search engine in relation
to a site's total search volume in a given period of time. Google
Trends can be used to compare keyword research and find event-
triggering spikes in keyword search volume.
Google Trends provides keyword-related data that includes
search volume index and location information about search
engine users.

ITC Hotels Vs ITC FMCG (Google Trends)

Regression Statistics:

In simple linear regression, the model used to describe the relationship between
single-dependent variance y and single-independent variation of x is y = β0 + β1x
+ ε. Β0 and β1 are referred to as model parameters, and ε is a possible error word
that describes a variation of y indescribable line relationship to x. If the error name
were not present, the model would be deterministic; in that case, the knowledge of
the value of x will be sufficient to determine the value of y.
Strategy of Social Marketing Campaign for ITC Hotels

ITC should focus on their marketing strategy

• They can give Targeting cities with highest occupancy rate and creating a
social media to increasing ITC hotel revenue
• Running social media camping so as to generating more profit and
increasing revenue and make the hotel sector more profitable for the ITC as
a whole.
• The economics of running a luxury hotel chain is so messed up that ITC
barely makes a return of 3% on all the capital (money) they’ve deployed in
creating this business. That’s ROCE (Return on Capital Employed) by the
way. So, despite a lot of bling, hotels aren’t exactly big moneymakers.