Case: Hazel

1. a. Timing: not too late but not too soon.

b. Coverage: does not leave streaks.
c. Length of grass: not too long but not too short depending on the weather and time of year.
d. Trimming and clean-up (details).
2. a. Mowers, parts, fuel, lubricants, fertilizer, chemicals, tools, etc.
b. Very important. Repeat business would be greatly affected and new business depends on
word of mouth and reputation.
c. Oil change, blade sharpening, motor tune-up, mower and filter clean up, etc.
3. a. Responsibility, possibly security, fringe benefits, regularity of work hours, can’t pass the
buck to someone else, decision-making, etc.
b. Responsibility, financial investment, work load, hiring of more employees, possibility of
greater government regulation, personnel problems tend to increase and a general increase in
all administrative work
4. Yes, since Hazel promised the part-time workers bonus of $25 for good ideas and since this idea
appears to hold promise, Hazel should honor her promise and pay the student $25. However, in
the future she might want to make the bonus offer contingent on continuing employment at the
time of implementation of the idea because after becoming aware that the idea was successfully
implemented, the idea may become an attractive option for the competitor. In addition, she might
want to include a confidentiality clause or a statement in the employment contract of the workers
regarding not sharing proprietary information that may be useful to competition.
5. Her customers are her neighbors and friends. She has had personal relationships with many of her
customers for years and they are going to want to help her as long as she does a good job.
6. a. By increasing her productivity, Hazel can mow more lawns over a given length of time such
as day, week and/or month and increase her total revenue. Hence, if she maintains her present
cost structure per lawn she will increase profits.
b. (i) By improving her mowing technique, (ii) By investing in more productive equipment, (iii)
By experimenting with different crew sizes to find the most productive combination or
division of labor.
7. The advantages would be greater market share, higher sales opportunity, economies of scale, and
higher utilization of the equipment. The disadvantages of expanding include additional
transportation time and cost and increased wear and tear on the equipment.