Robert C.

Tirea
11619 Francis Pl.♦ Mar Vista, CA♦ (714) 330-0823♦ rctirea@gmail.com

EDUCATION

University of Massachusetts-Amherst Graduated (Spring 2018)

B.A. Economics (I.T. Minor)

EXPERIENCE

Launch DRTV El Segundo, CA

Paid Media Manager/ Performance Marketer (Jan 2021- Present)
● Responsible for setting up, managing, and analyzing Facebook, Google, PPC and YouTube ad
campaigns along with leading and training other performance marketers.
● Developing social media and direct response copy for these ad campaigns (health and wellness
companies)
● Implementing and analyzing creative split testing for creative and landing page to optimize engagement
and conversion
● Developing creative and copy for in-house brands along with CEO’s podcast.

Golden Hippo Woodland Hills, CA (July 2019- Dec 2020 )

Digital Media Buyer
● Responsible for setting up, managing, and analyzing paid media campaigns and budgets on a daily,
weekly, and monthly basis to keep spend.
● Utilized conversion pixels to identify target demographics for the sales funnel.
● Continuously implementing and analyzing A/B split testing for both creatives and landing pages to
optimize for engagement/ conversions.
● Maintaining a top-level view of customer experience throughout the sales funnel (customer experience,
SEO, Direct Media Buying).
● Working on direct response copywriting to optimize email newsletters, dedicated e-blasts, and other
on-site ad units to hit strict ROI goals.

Novca Networks Aliso Viejo, CA (May 2018- June 2019)

Digital Advertising Consultant/Media Buyer
● Responsible for all placements and negotiations of all advertisements on digital.
● Ensured all media inventory was purchased within budget.
● Responsible for debugging and analyzing source code needed to generate user-friendly legal
consultations.
● Analyzing data and traffic patterns to feedback sales and marketing team on how to improve processes.

SKILLS AND LANGUAGES

● Experience with Direct Media Buying, Facebook, and Programmatic Advertising.
● Experience with native ad networks (Taboola and Gemini)
● Experience optimizing sales funnels via A/B split testing.
● Experience copywriting
● Working knowledge of the digital space and social media platforms.
● Great interpersonal and analytical skills.
● Advanced Experience with Excel (V- Lookups, H-Lookups, Pivot Tables).
● Microsoft Office (Word, PowerPoint, Outlook).
● Experience with Photoshop and Final Cut Pro.