Lesson 6 outline:

1. Purposes of Communication
2. Public Speaking
3. Interview

A. PURPOSES OG COMMUNICATION
1. Informative - the main purpose of informative or expository communication or
writing is to simply convey information factually.
- its goal is to input new learning, enhance prior knowledge, confirm a concept,
alleviate comprehension of an idea, or explain a process or procedure.
Tips in doing an informative presentation
a) Stick to the facts.
b) Avoid repetition.
c) Make it clear.
2. Persuasive - in writing, it is pushing across an idea and convincing people or readers
to support the idea you want to convey
Examples:
 TV commercials
 Periodical advertisements
 Billboards
Tips in doing a persuasive presentation
a) Be objective, but subjective.
b) Use your brain, not your heart.
c) Cite, cite, cite.
3. Argumentative - tries to make listeners/readers believe that your idea is better
based on the various reasons that you have at hand
- it is logical and reasoned way to demonstrate one’s point of view, belief, conclusion, or
position Examples:
 Debate
 Meetin’ de avance
Tips in doing AN argumentative presentation
a) It is a one way debate.
b) Move the reader to action.
c) End with a punch.

B. PUBLIC SPEAKING
WHAT IS PUBLIC SPEAKING?
- Public speaking is a way of making your ideas public – of sharing them with other
people and of influencing other people.
Three major differences between conversation and public speaking (lucas, 2015):
1. Public speaking is more highly structured.
2. Public speaking requires more formal language.
3. Public speaking requires a different method of delivery. 
Several ways of delivering a speech
1. A read speech or reading from a manuscript is the word-for-word iteration of a
written message. 
2. The memorized speech is the recitation of a written message that the speaker
has memorized. 
3. An impromptu speech is not rehearsed. This type of speaking is a presentation
of a short message without prior preparation
 4. An extemporaneous speech is the presentation of a planned and rehearsed
speech using minimal notes

Guidelines on writing a speech (Lucas, 2015)

1. Focus on your topic.
2. Develop your topic.
3. Organize your speech.
a) Introduction
b) Body
c) Conclusion
Elements for a good delivery
1. Volume
2. Pitch
3. Rate
4. Pauses
5. Vocal variety
6. Pronunciation
7. Articulation
8. Movement
9. Gestures
10. Eye contact 
6 ways to turn nervousness from a negative force into a positive force (lucas,
2015)
A. Acquire speaking experience
B. Prepare, prepare, prepare.
C. Think positively.
D. Use the power of visualization.
E. Know that most nervousness is not visible.
F. Do not expect perfection. 
Pieces of advice (Lucas, 2015)
A. Be at your best physically and mentally.
B. As you are waiting to speak, quietly tighten and relax your leg muscles, or squeeze
your hands together and then release them.
C. Take a couple of slow, deep breaths before you start to speak.
D. Work specially hard on your introduction. Once you get through it, you will be sailing
smoothly the rest of the way.
E. Concentrate on communicating with your audience rather than on worrying about
your stage fright.
C. INTERVIEW
WHAT IS AN INTERVIEW?
- An interview is a two-party interaction in which at least one party has a specific,
serious purpose and that usually involves the asking and answering questions. 
Characteristics of an interview:
A. Interviews always involve two parties.
B. Interviewing is always purposeful.
C. There is focus on asking and answering questions.
Planning an interview (adler, 2012)
1. Define the goal.
2. Identify and analyze the other party/respondent.
3. Prepare a list of topics.
4. Choose the best interview structure.
5. Consider possible questions.
6. Arrange the setting. 
Conducting an interview (adler, et al., 2012)
A. Open with a greeting and an orientation.
B. Perform several tasks during the question-and-answer phase of the discussion.
C. Close with a satisfactory conclusion. 
Guidelines for both the interviewer and interviewee in the conduct of an interview:
A. Formally inform that you will be conducting or attending an interview.
B. Being punctual is key in making a good impression.
C. Dress to impress.
D. Always start with a strong handshake.
E. Color your words with kindness.
F. Avoid unnecessary stories.
G. Do not lose eye contact during the interview.
H. The magic word is thank you.