Ques1. Maruti Suzuki buys 1,000 car tyres from JK Rubber ltd.

Tyre, in
this case, would be a/an
a. FMCG
b. Consumer good
c. Industrial good
d. White good

Ques2. Which one of the following is not a necessary condition to be met

during the process of exchange?
a. Each party is capable of communicating
b. Each party has to arrange its own logistics system
c. Each party has the ability and desire to indulge in exchange
d. Each party has something that is of some value to the other party

Ques3. Our marketing mechanism is deemed successful only if –

a. We get money from him

b. Customer is fully satisfied by our products and services

c. We can sell more than our competitors

d. We can make more profit than our competitors

Ques 4. The major focus of the societal marketing concept is –

a. Profit only

b. Society’s well being only

c. Satisfaction of customer only

d. All of these

Ques 5. Which one of the following is not a feature of a strategic

business unit?

a. Distinct mission

b. Separate identify under the umbrella of the parent firm

c. unlimited powers in the hands of CEO of SBU

d. Separate managing team

Ques 6. According to the BCG matrix. Does a star have the following

feature?

a. Generates less cash

b. High market growth and low market share

c. High market share and industry growth

d. It will not become cash cow after some time

Ques 7. According to the BCG matrix a cash cow.

a. Has a high market growth rate but small market share

b. Generates less cash for the firm

c. Requires firm to invest heavily in market

d. None of these

Ques 8. Under the diversification strategy, the firm tries to –

a. Remain in the same product line

b. Move into other products lines but removes previous product lines

c. Move into new product lines and retains the existing product
lines

d. All of these

Ques 9. In SWOT, the letter ‘O’ stands for –

a. Omnipresent (product lines)

b. Obvious (Marketing responses)

c. Occurrence (of trade cycles)

d. None of the above

Ques 10. Internal publics of a firm are –

a. NGOs

b. Government departments

c. Vendors

d. Employees
Ques 11. Which one of the following is not a demographic

characteristic?

a. Migration

b. Consumption rate

c. Education level

d. Marital status

Ques 12. Which one of the following is a factor taken from the

economic and natural environment?

a. Social legislation

b. Education level

c. Per capita consumption in rural areas (per month)

d. Metro sexual man

Ques 13. The higher the inflation, the –

a. Lower would be the purchasing power of consumers
b. higher would be the purchasing power of consumers
c. Least affected would be the consumers of all genres
d. Least affected would be the consumers of creme de’ la crème genre

Ques 14. A well designed MIS serves as the –

a. Powerhouse of the firm
b. marketing department of the firm
c. Nerve centre of the firm
d. All of those

Ques 15. If we get data from a marketing research agency this data

would be deemed.

a. Primary data

b. Secondary data

c. Tertiary data

d. Raw data

Ques 16. Which one of the following is not likely to affect consumer’s

buying behaviour?
a. Occupation

b. Global economic meltdown

c. Education

d. None of the above

Ques 17. If a consumer understands a wrong message in the right way,

the firm would stand to –
a. Lose
b. Gain
c. Remain unaffected
d. None of those

Ques 18. If a consumer understands the right message in a wrong way,

the firm would stand to –
a. Gain
b. Remain unaffected
c. Lose heavily
d. None of those
Ques 19. What are the two types of research data?

(a) Predictive and quantitative

(b) Primary and Secondary

(c) Qualitative and quantitative

(d) Qualitative and predictive

Ques 20. Marketing Research helps in...........

(a) Identification of problem

(b) Solution of Problem

(c) Both (a) & (b)

(d) Beautification of the problem

Ques 21. Marketing Research helps in...........

(a) Identification of problem

(b) Solution of Problem

(c) Both (a) & (b)

(d) Beautification of the problem

Ques 22. The first step in the marketing research is to ........

(a) Define the problem and research objectives

(b) Develop the research plan

(c) Preparation of advertisement copy

(d) Collect the information

Ques 23. Product research covers

(a) Ascertaining extent of price modification

(b) Studying the price policy and strategies or the competitor

(c) Research on causes and extent of customer dissatisfaction

(d) Measuring advertising effectiveness

Ques 24. Pricing policy research is concerned

(a) Policies regarding discounts

(b) Policies regarding prices

(c) Policies regarding allowances

(d) All of the above

Ques 25. Data that is freshly gathered for a specific purpose is

called........

(a) Behavioural data

(b) Primary Data

(c) Syndicated data

(d) Secondary data

Ques 26. Which of the following are advantages of telephonic

interview except.

(a) Fast data collection

(b) Low cost

(c) Ease of generating large volumes of data

(d) Ability to collect in-depth information relevant to all types of

research concerns.
Ques 27. ........ research is a formalized process of bringing a small

group of people together for an interactive spontaneous discussion

on one particular topic or concept.

(a) Role reversal

(b) Projective

(c) Role playing

(d) Focus group

Ques 28. The open ended question means

(a) It provides only two alternative

(b) It provides more than five alternatives

(c) The question does not pose alternatives

(d) All of the above

Ques 29. Primary data can be collected by the

(a) Any investigation or appointed by researcher

(b) Researcher himself/herself

(c) Both (a) & (b)

(d) None of the above

Ques 29. In marketing research process, preparation of research

report is the ........ step

(a) Last

(b) Third

(c) First

(d) All of the above

Ques 29. Organization of marketing research function is influenced
by ...........

(a) Nature of the business

(b) Size of the firm

(c) Complexity of the research activities

(d) All of above

Ques 30. Which of the following is the most critical aspect in

marketing research process?

(a) Prepare Sources of data

(b) Determine Information requirement

(c) Prepare Research Design

(d) Identify sample size

Ques 31.Which of the following types of research is best suited to

develop an understanding of why certain market phenomena occur

as they do?

(a) Casual research

(b) Exploratory research

(c) Secondary research

(d) Descriptive research

Ques 32.The type of Research conducted by marketers to gain an

insight about a problem, is

(a) Exploratory study

(b) Descriptive study

(c) Experimental study

(d) Conclusive study

Ques 33.Primary data can be collected by

(a) Sampling method

(b) By observation
(c) By conducting experiment
(d) All of the above

Ques 34.The choice between primary and secondary data depends

mainly on the

(a) Appropriateness of the data to the objectives of the

investigation

(b) Easy availability of data

(c) Desire of the investigator

(d) All of the above

Ques 35. Personal interview should be carried out in

(a) Unstructured way

(b) Structured way

(c) Random way

(d) Straight way

Ques 36.The aggregate of all the units pertaining to a study is called

(a) Population

(b) Universe

(c) Both of the above

(d) None of the above

Ques 37.The most economical and fastest sources of information

are generally provided by

(a) interviews

(b) Secondary data

(c) Qualitative data

(d) None of the above

Ques 38.Which one of the following can affect market research?

(a) available resources to conduct research

(b) the objectives of the sponsor

(c) the decision maker's understanding of the problem

(d) all of the above

 Segmentation

Ques 1. All of the following would be ways to segment within the

category of behavioral variable segmentation EXCEPT:
a. occasions.

b. user status.

c. loyalty status.

d. lifestyle.

Ques 2. ______factors are the most popular bases for segmenting

customer groups.

a. Geographic

b. Demographic

c. Psychographic

d. Behavioral
Ques 3. _________________ factors or variables are generally easier to

measure than most of the other types of variables or factors.

a. Geographic

b. Demographic

c. Psychographic

d. Behavioural

Ques 4. Proctor & Gamble joined a growing list of marketers who use

__________ segmentation when they developed Secret, a brand specially

formulated for a woman’s chemistry.

a. geographic

b. income

c. benefit

d. gender
Ques 6. All of the following Web sites would be examples of sites

wishing to make gender segmentation appeals as their primary

marketing segmentation strategy EXCEPT:

a. www.iVillage.com

b. www.girlson.com

c. www.playboy.com

d. www.neimanmarcus.com

Ques 7. ___________________ is the process of dividing a market into

different groups based on social class, lifestyle, or personality

characteristics.

a. Gender segmentation

b. Behavioral segmentation

c. Psychological segmentation

d. Psychographic segmentation
Ques 8. The orange juice manufacturers know that orange juice is most

often consumed in the mornings. However, they would like to change

this and make the drink acceptable for other time periods during the

day. Which form of segmentation would they need to work with to

establish a strategy reflective of their desires?

a. gender segmentation

b. benefit segmentation

c. occasion segmentation

d. age and life-cycle segmentation

Ques 9. A(n) __________________ is a set of buyers sharing common needs or

characteristics that the company decides to serve.

a. undifferentiated market

b. market segment

c. target market

d. differentiated market
Ques 10. ________ is the process of evaluating each market segment’s

attractiveness and selecting one or more segments to enter.

a) Mass marketing

b) Market segmentation

c) Market targeting

d) Market positioning

Ques 11. Setting the competitive positioning for the product and

creating a detailed marketing mix is called:

a) mass marketing.

b) target marketing.

c) market segmentation.

d) marketing positioning.
Ques 12. Another word for complete segmentation is:

a) macromarketing.

b) micromarketing

c) niche marketing

d) mass marketing.

Ques 13. For most of the 20th century, firms practiced which of the

following forms of marketing?

a) mass marketing

b) micromarketing

c) niche marketing

d) segment marketing
Ques 14. When General Motors designs specific models for different

income and age groups, it is practicing which of the following marketing

formats?

a) micromarketing

b) macromarketing

c) mass marketing

d) segment marketing
 Law of Demand / Demand and Supply

Ques 1. Normally the demand curve will have a _______________

shape.

a. Upward sloping

b. Downward sloping

c. Vertical

d. Horizontal

Ques 2. Which of the following is an assumption made while

drawing the demand curve?

a. The demand curve must be linear

b. The price of substitutes should not change

c. The quantity demanded should not change

d. The price of the commodity should not change

Ques 3. Law of demand shows a relation between the ___________.

a. Quantity demand and quantity supply of a commodity

b. Income and quantity demand of a commodity

c. Price and quantity of a commodity

d. Income and price of a commodity

Ques 4. Which of the following is not a cause of the shift in

demand for a product?

e. Change in the price of substitutes

f. Change in the income of a consumer

g. Change in the price of a product

h. None of the above

Ques 5. The law of demand states, with increase in price there is

i. decrease in quantity demanded

j. increase in quantity demanded

k. decreased demand

l. increased demand

Ques 6. The following would cause a change in the quantity

demanded for a product?

m. changing prices of related products

n. changing consumer tastes

o. increasing consumer income

p. decreasing price of product

Ques 7. Increase in demand can occur due to:

q. Increase in income of the consumer

r. Decrease in price of the complementary good

s. Increase in price of the substitutes

t. All of these

Ques 8. Which of the following is a complement product to

peanut butter?

(a) Sugar

(b) Jelly

(c) Mustard

(d) Soda
 Ques 9. Goods for which demand goes down when income goes

up are called

(a) Public Goods

(b) Inferior Goods

(c) Normal Goods

(d) Private Goods

Ques 10. The Law of Demand is measured from the perspective of

(a) Consumer

(b) Shopkeeper

(c) Wholesaler

(d) Manufacturer