Professional Documents
Culture Documents
ON
By
DIVYA SACHAN
MBA (THM)
Semester II
UID: 19MHT1010
Of
Divya Sachan
UID – 19MHT1010
CERTIFICATE
Date:............................... Date:................................
ACKNOWLEGEMENT
This project would not have taken shape without the contributions of many who
have extended help in one or the way
I would also like to thank my project guide Dr. Saurabh Verma, and HOD Dr.
Sandeep Guleria and all the people who provided me with the facilities being
required and conductive conditions for my MBA project.
Divya Sachan
MBA (THM) Semester II
UID- 19MHT1010
PREFACE
Tourism is one of the most successful and fast growing business activities in
the world. Economic diversification and technological improvement has
created a very conducive environment for tourism development. Tourism acts
as a driving force for employment generation, poverty alleviation and social
harmony. It is a multi-dimensional activity.
The government of India has taken concerted steps in the promotion and
development of tourism industry at national, regional and local levels such as
identification of travel circuits, liberalized charter policy, provision of various
financial and non-financial incentives, publicize the traditions, fair and
festivals, conducting surveys, setting tourism committees, developing human
resources, introduction of innovative marketing strategies, strengthening
tourism product, development of infrastructure and superstructure,
formulation of tourism policies, plan strategies and so forth.
Aim and Objective of the Study Tour
Aim
Management as a profession can’t be taught merely in the four walls of classrooms. Only
theoretical knowledge is not sufficient to build competitive managers. Practical knowledge
of the business environment is equally important.
The main aim of Study Tour is to aid students to acquire basic knowledge of functioning of
the industry. Study tour emphasizes experiential learning and offer both group and self
directed activities that enable learners to explore various industries cultures, practices and
people.
Significance
1. Enhance skill development and competency building.
2. Developing ability to critically analyze the situation.
3. Student’s self-development and realizing self-actualization.
4. It provides first-hand knowledge about the organizational structures and modes of
operation in different industries.
Objective
2. To facilitating research linkages and providing a platform for all areas of tour
functioning with broader business, professional and cultural communities across
Rajasthan.
Table of Content
Rajasthan, The land of Kings is the largest state of India located in north-
western India. The land of Royalty was ruled by Rajputs for a long time
even today they are regarded in very high esteem,which is renowned the
world over. Travellers from across the globe flock to this abode of Raja-
Maharaja to see and experience its rich cultural heritage. Dotted with
fascinating attractions, Rajasthan is endowed with vibrant and colourful
traditions, arts, heritage and culture. Its royalty can be best experienced in its
architectural marvels such as palaces, forts, havelis, monuments, caves,
tombs, mosques and temples. Punctuating the barrenness of Rajasthan, the
lively culture of this arresting state beautifully manifests in its fairs and
festivals, which are so colourful and lively that even the desert of Rajasthan
comes alive and looks like an oasis of merriment during the festive season.
Equally rich in its mouth-watering cuisine, bewitching wildlife and amazing
adventure, Rajasthan boasts of its glorious past. A visit to Rajasthan will
surely leave you enchanted!
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Location of Rajasthan…
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HISTORY OF RAJASTHAN
The written history was found about Rajasthan From Vedas The First
incarnation of Lord Vishnu Matsya Avtar in Virat Nagar Near Jaipur That's
why later Rajasthan called Matsya Janpada.
Another Discussion about Rajasthan is come in Mahabharat war Pandawa
stayed here when they had to live in Secret.
The ancient civilised history of Rajasthan goes back to 5,000 years ago when
in the present day districts of Jhunjhunu and Sikar, along with other areas of
Jaipur district bordering south Haryana, which formed the part of Vedic state
of Brahmavarta along with districts of Mahendragarh and Rewari in
Haryana, Parts of Rajasthan may have been occupied by the Indus Valley
Civilization (Harappans). Excavations at Kalibanga in northern Rajasthan
around 1998 revealed the existence of human settlements of Harappan times
on the banks of a river that dried up later, which some people believe to be
the Saraswati,
Rajasthan's geographic position in India has caused it to be affected by the
expansionist efforts of various empires. It was a part of the Maurya Empire
around 321-184 BCE.
In the early 13th century, the most powerful seat was Mewar, which was still
under the rule of the Rajputs. Almost every king had their eye on Mewar. It
was Mughal emperor, Akbar, who started getting close to many Rajput rulers
– he even married a Rajput princess, Jodha Bai, daughter of Amer’s Maharaja.
Post-marriage, many Rajput rulers made an alliance with Akbar, which
strengthened his control and power over the state. The combination of the
Rajput clan and the Mughal empire influence is reflected even today in the
historical and architectural landscape of the state.
In the early 18th century, the Maratha Empire began gaining power. Under
the rule of Peshwa Baji Rao I of Pune, the Maratha Empire expanded to the
north of Rajasthan and united with the Rajputs. Most of the Rajput-ruled
kingdoms were under the control of the Maratha Empire and continued to
flourish. However, the Marathas declined in power with the coming of the
British East India Company in the late 18th century. Most Rajput states joined
hands with the East India Company, which further resulted in the formation of
Rajasthan (then known as ‘Rajputana’) as an independent state. The name
‘Rajasthan’ was popularized by James Tod, an East India Company employee,
who was enraptured by the beauty and opulence of the state.
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PEOPLE AND CULTURE OF RAJASTHAN
The peoples of Rajasthan are well known for their warm , friendly affable
nature. They are known as Rajasthanis. . Although Rajasthanis are of several
sub ethnic groups, the whole Rajasthani community is known as marwaris
(“people from Marwar region of Rajasthan”) throughout the Indian
subcontinent. This group, Rajasthani has formed due to the assimilation of
Indo-Scythian, Scytho-Dravidian, Indo-Aryan, Indo-Greek, Aryo-
Dravidian, Indo-Iranian and Austro-Asiatic ancestries.
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Communities in Rajasthan
Rajasthani mens are tall and handsome and usually sport long, twirled
moustaches and often a beard. They wear colourful turbans (worn in different
styles, denoting caste and region), often made of the tie-and-dye fabric that is
a specialty of the region. while the rajasthani women’s wear long, flowing
cotton ‘ghagras’ (skirts) made from up to 10 m of cloth in dazzling colours,
highlighted by sparkling gold and silver ‘gota’ or ‘zari’ that offset the dull,
barren landscape. They keep their faces completely veiled for privacy and also
to protect themselves from the scorching sun and sand. They also wear
traditional Rajasthani sarees. Rajasthani sarees are also very popular.
In Rajasthan all religion dwells in peace and Harmony. The Rajasthani peoples
follow different regions but follows same culture. Even muslims of rajasthan
follow the Rajasthani culture, which can be seen only in Rajasthan. There are
other religions too like Jain, Sikhs, all show nature of brotherhood and live
peacefully in the princely state.
The Rajasthani peoples are nature loving. They also love their culture very
much and also have belief on the Almighty God. There are many sacred
temples in Rajasthan which date backs to the medieval period. They believe
that the neglect of worship will lead to disease, failure of crop and other
calamities. The Rajasthani people are also very fond of delicious food.
Rajasthani cuisines are very delicious and mouth watering. The use of pure
ghee provides the food with a delicious smell and taste.
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Language of Rajasthan
If you are traveling in Rajasthan, language is the most important part of the
state. Although English and Hindi are the most widely spoken language in the
state of Rajasthan. However, the most popular local Rajasthani language is
‘Marwari’. Other languages spoken are ‘Malvi’, ‘Mevati’ and ‘Dhundari’.
The Ghoomar dance from Jodhpur Marwar and Kalbeliya dance of Jaisalmer
have gained international recognition. Folk music is a large part of the
Rajasthani culture. Kathputli, Bhopa, Chang, Teratali, Ghindr,
Kachchhighori, and Tejaji are examples of traditional Rajasthani culture.
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The Ghoomer dance is performed on various auspicious occasions like fairs &
festivals. It is called as `Ghoomer`, from the `ghoomna` of Ghaghra i.e. the
flowing of Ghaghra, a long skirt of the Rajasthani women. There is an amazing
grace as the skirt flair slowly while the women folk twirl in circles, their faces
covered with the help of the veil. The performers in Ghoomar dance sway
their colorful ghagras that are rich in embroidery work and it is also
embellished with mirror-work. They are dressed in the traditional ghaghra
and choli with chunaris. They deck up in traditional silver jewelry and glass
bangles. The Ghoomar is performed during women’s gatherings like the ritual
of haldi during a wedding, or to entertain a queen in her personal quarters,
etc.
Folk songs are commonly ballads which relate heroic deeds and love stories;
and religious or devotional songs known as bhajans and banis which are often
accompanied by musical instruments like dholak, sitar, and sarangi are also
sung.
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Safaris In Rajasthan
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The cuisine of Rajasthan is very rich and has a very unique flavor. Rajasthani
cuisine offers an amazing variety of dishes included dal bati churma,
traditional Rajasthani thali and rajasthani sweets. The best known Rajasthani
food is the combination of dal, bati and churma. Other famous food items are
Mawa Kachori from jodhpur, Alwar ka mawa, Malpauas from Pushkar Ghevar
from Jaipur and Rassgollas from Bikaner. The Chokhi Dhani is the best place
to enjoy the Rajasthani culture, tradition and delicious foods.
Rajasthan is known for its colorful Fairs and Festivals, There are many
exotic Fairs and Festivals such as Teej and the Desert Festival. The famous
Pushkar Fair a annual five-day camel and livestock fair is the largest Camel
Fair in the world. Pushkar, the oldest city if also famous for its magnificent
lake,ghats and The brahma temple. Bharatpur Brij Festival also known as Brij
Mahotsava is one of the important fairs and festivals of Rajasthan, Celebrate
before Holi, It is dedicated to Lord Krishna.
The great Thar Desert host one of the most popular festival of India, Desert
Festival Of Jaisalmer also known as Rajasthan Desert Festival. Desert Festival
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was initiated to celebrated to display the glory of the desert land, its rich
culture and tradition.
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Various metals like silver, brass, wrought iron are used in making
fabulous metal wares such as table tops, wall plates, flasks, boxes, trays,
statues of Lord Krishna, Ganesha. Some animal figures are also made from
metals.
The dazzling jewellery of Rajasthan is something that tops the shopping list
of women tourists coming from far and wide. A wide variety of gem stones
such as Lapiz lazuli, onyx, cat's eye, garnets, amethysts and topaz are available
in the markets of Rajasthan. The traditional jewellery has its own charm, and
never fails to entice tourists.
The beautiful colour schemes and designs of the tie and dye and block
printing fabrics attract the attention of one and all who visit Rajasthan. The
colours used in the fabrics are fast and the fabrics are durable.
Colourful and embroidered jooties (foot wear), bags, pouches, belts and other
accessories made from leather are available at reasonable prizes in the
bazaars of Rajasthan. The colourfulcarpets and durries available in various
designs and sizes are a must- buy item in Rajasthan. The most famous are
the woollen carpets of Tonk, Bikaner and Jaipur.
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Blue Pottery is a great art practiced in Rajasthan since ages. It is made
from ground quartz stone and only white, blue and green colours are used in
it. Some of the blue pottery articles are surahi (pot), tiles, flower pots, ashtray,
lamp shades and jars.
The most lively handicraft of Rajasthan is the colourful puppet. They are
simply delightful.
The art and crafts of Rajasthan are a fascinating celebration of the rich
cultural heritage of the state. The very sight of these colourful and
wonderful handicrafts evokes an urge to buy them.
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Other important handicrafts in Rajasthan include carpets and dhurries (rugs)
from Tonk, Jaipur and Bikaner; cloth puppets (locally called Veathputlis’);
bonework and brassware.
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ATTRACTIONS
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2. MAHARANI BAZAAR
The market is all around the HawaMahal and the products are really
good one. They are selling products which have superior quality and
are durable too. It's really difficult to choose from the wide varieties
though bargaining is must there. This market is especially for
foreigners.
In the back side of HawaMahal, there is a small cloth market too with
high-quality products with the latest variety.
A treasure-trove of typical Jaipuri stuff the shops definitely need to
be checked out. The top items include the salwar suits, bedsheets,
Jaipurijutis, cushions and readymade suits.
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Jaipur is truly commendable. Jaipur is segregated into 9 blocks
with royal palace standing tall and reflecting so much beauty and
charm in the center. Walls of the city were made by renowned
architect Vidyadhar Bhattacharya and ShilpaShastra.
Decked with three grand entry gates named Virendra Pol, Udai
Pol and Tripolia Gate. Virendra Pol and the Udai Pol are two
gates open for visitors while Tripolia Gate is dedicated for the
royal family.
Mubarak Mahal is home to Maharaja Sawai Man Singh II
Museum showcasing exclusive collection of delicate Pashmina
(Kashmiri) shawls, royal costumes, Benaras silk sarees, and
other dresses with Sanganeri
prints & folk embroidery.
Maharani
Mahalserved as the residence of
the queens, this royal palace is
adorned with gems and semi-
precious stones. The armoury in
Maharani’s Palace reveals the
weapon collections and ceremonial items. The intricate ceiling of
this mahalis comprising of beautiful precious stones.
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You can find a series of elegant palaces, exquisite halls, charming
temples and well-maintained gardens inside this fort. The
elaborate mirror work of this palace adds its splendor. Visit this
tourist spot in the evening to enjoy the breathtaking sound and
light show that brings the impressive history of Amber Fort alive.
Diwan-e-Aam or the ‘Hall of Public Audience’ is a beautiful hall
stands on two rows of ornamented pillars and opens on three
sides. It is said that king used to listen about needs and
complaints of General public. In this hall, king used to meet
special guests from other states, ministers, and his friends.
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Built using red sandstone, four stories of this five-story structure
remain underwater when the lake is full makes it one of the beautiful
tourist attraction in Jaipur. Being a palace in the middle of the lake,
you can reach it by using a traditional boat.
The panoramic Aravalli mountain range and the crystal clear water
of the Man Sagar Lake offer breathtaking views of JalMahal.
This location is also a heaven for many exotic migratory birds and
rich flora and fauna.
1. DARGAH SHARIFF
Located right at the end of a desolate hill, the majestic tomb of Sufi
saint KhawajaMoinuddinChisti is one of India’s most prominent
pilgrimage center which is visited by devotees of all faiths. He was a
Sufi saint who came from Persia and devoted his life to the help the
poor and oppressed.
Built in various stages, the gate with silver doors frames the entrance
to the site. It is believed that the pots were offered by Emperor
Akbar when the saint blessed him with an heir to his throne.
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2. BULAND DARWAZA
The central chamber under the dome covering it rises out to the
court of the mosque – yet another striking architectural beauty.
It is a sacred water body for Hindus and is where the Pushkar Fair is
held. Thousands of pilgrims visit here to take a holy dip during the
fair which is said to cleanse sins. The lake is generally full through
the year and has different varieties of fish. The surrounding regions
are home to exotic flora and fauna.
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Numerous migratory birds visit the water body during certain
seasons. Surrounded by good hotels and resorts, you are never short
of accommodation facilities when here.
Set amidst beautiful hills, the lake is one of the main tourist
attractions of Rajasthan. These hills are where the Saint Agasthya's
cave is, which is amongst the intriguing places to see in Pushkar. It is
believed that in these adjoining hills, this great saint meditated for
good part of his life.
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3. BRAHMA’S TEMPLE
Also called the Jagatpita Brahma Mandir, this temple is located near to
the Pushkar Lake. It is one of the few Brahma temples remaining in the
country and is amongst the rare places to visit in Pushkar. The place of
worship was built in the fourteenth century.
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4. PUSHKAR CAMEL SAFARI
It's attraction place for tourist who enjoy Camel Safari Pushkar , Jeep
Safari Pushkar, Horse Riding Pushkar. It's a perfect place to shot a
nice picture in your camera to share memories with your family and
friends.
1. MEHRANGARH FORT
The entrance of the fort, atop a hill, is majestic and has seven
gates. These are called Victory Gate, Fateh Gate, Gopal Gate,
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Bhairon Gate, DedhKamgra Gate, Marti Gate and finally Loha Gate.
Each of these was built at different times and serves a very
specific purpose. While one still has marks of cannon balls being
hit on it, the other has spikes that can protect it from elephant and
animal attacks.
SHEESH MAHAL
Situated within the compound of Mehrangarh
Fort is the glass palace of Jodhpur, popularly
known as Sheesh Mahal. This magnificent
piece of architecture is adorned with walls of
mirror work that stretch across ceilings and
to the floors. It is superimposed by the mirror
work of brightly painted religious figures cast
in plaster.
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PHOOL MAHAL
Going by the name, the PhoolMahal or Flower Hall is the most exorbitant of all
the halls in the palace. This beautiful chamber is said to be the pleasure dome
for the Maharajas. The gold used for constructing the Mahal came from
Ahmedabad, Gujarat.
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Legend says that the Goddess is hightly revered among the locals
and the international devotees alike, as she protected Jodhpur by
taking the form of an eagle and warning the villagers in time of
safety measures.
3. GHANTA GHAR
GhantaGhar, also known as the clock tower of Rajasthan, is situated
in one of the busiest areas of Jodhpur, the Sadar Bazaar.
It was constructed by ShriSardar Singh Ji of Jodhpur.
Made of stone, it reflects the regions craftsmanship through the
curves, lattice railings, and arches on the doors. An early morning
visit to the clock tower gives a great view
and also offers the sound of plenty of
fluttering birds.
The Sadar Market is quite popular among
tourists, who throng the streets to
purchase Rajasthani textiles, clay
figurines, miniature camels and elephants
marble inlay work and classic silver .
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TOUR MAP
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Tour Itinerary
Jaipur- Ajmer-Pushkar-Jodhpur
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Early morning depart from Jodhpur to Delhi by train ( Mandor Express). By
evening arrival at Delhi station.
Chandigarh to Rajasthan Study tour journey was to long but we four people
managed, though a bit hectic we enjoyed ourselves. We started our journey
by boarding CdgJpIntercit from Chandigarh on Tuesday at 6.50 P.M. Our
journey was made by train and we had routes covering Chandigarh Railway
Station, AmbalaCantt. Junction, Kurukshetra Junction, Kaithal Railway Station,
Narwana Junction, Jind Junction, JulanaRailway Station, Rohtak Junction,
Jhajjar Railway Station, and many more routes finally leading us to Jaipur
Railway Station . We reached Jaipur by 6.40 AM at the station. From there we
booked Uber, the driver took us to Shimla Hotel, Jaipur. We check in by 7.30
AM. After which we took our nap. By afternoon 3.00 PM we woke up & got
freshed up and by 5.30 PM we assembled down to have our evening snacks.
We enjoyed having the kachoris, samosas with green chutney and also had
jalebi as a sweet dessert. After that we just took a walk around the road that
day. Then we returned back to our room, had some discussions after which
we ordered our dinner and went off to sleep by 11.00 pm
On 12th December as it was our first day in Rajasthan we all were excited.
Early morning we woke up and got freshened up. We had our breakfast at
8.30 AM it was a yummy breakfast by 9.00 AM we departed from the hotel for
the sightseeing.
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Accordingly the information we have gathered about the places we
were going to visit, we started off from HawaMahal at around 9:30 AM
as it was just a 5 minutes walk from our hotel where we were staying.
By 9:35 AM we reached HawaMahal. The entrance fee was Rs 50 for
Indian tourists. As we stepped inside, we were mesmerized by the
architecture designed. The numerous small windows provide a very
different look to this beautiful architectural monument.
Next, we visited the Maharaani Bazaar which sold top items including
the salwar suits, bedsheets, Jaipurijutis, cushions and readymade suits.
After which we were taken to The City Palace at around 12:00 PM
where we had to show our Student ID in order to get the entrance fees
at Rs100 to admire the architectural beauty. This place helped us
imagine the grandeur of royal lifestyle which once shimmered in Jaipur!
However, we were not allowed to capture much of the grandiose on
celluloid due to restrictions in photography. At round 2:30 we stepped
out and went for our lunch. As soon as we were done with lunch we
stepped towards Amber Fort at around 4:00 PM
On the arrival to the fort we four starred at the 200 steps that we had to
take to reach. It had an amazing view as we started to move upwards
toward the fort we saw a man beautifully showcasing the Rajasthani
folk music which diverted our mind towards it. After it ended we again
started off moving up the steps till we finally reached the fort at about
4:30 PM .Crowning the crest of a hill, Amber Fort offers a panoramic
view of Maota Lake and the historic old town at the base of the hill. We
all enjoyed our selves we also clicked pictures after that we came down
and had somerefreshment by 6:00PM. From there we moved on to see
the JalMahal by 6:20 PM
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As the evening colors of the sky change in backdrop, the elegance
of Jalmahal stands in grandeur. We cannot enter this architectural
beauty. However, we surely clicked some magnificent pics.
And this way the whole day came to a halt, it ended well . At around
7:45 PM we reached Shimla Hotel ordered our food, had it & went off to
sleep to visit Ajmer the next very day.
Day 4: Jaipur-Ajmer
On 13th of Dec, Early morning at around 7:00 AM we got freshened up, had our
lunch and went off to the bus station to make our journey towards Ajmer. It
took around 5 hours to reach Ajmer as we started at around 9:30 AM &
reached at around 2:30 PM. We took an auto rickshaw from there who
dropped us at MahadevDharamshala ,Bajrangarh Circle Guest House
where we rested for sometime and at around 4:30 PM we headed towards
The DargahShariff . We did our prayers and than returned back to our hotel
at around 8:00 PM. We ordered our foo through swiggy, had it and went off to
sleep prepared for our next visit towards Pushkar.
Day 5: Ajmer-Pushkar-Ajmer
At early morning at around 7:00 AM we proceeded towards Pushkar . In
between we stepped down just to have our breakfast & than the auto
rickshaw man took us to the place from where we can take a camel safari ride.
We hired a person who showed us the some places of Pushkar like the place
where the shooting of Karan -Arjun took place within 1 hour of the time in
which we also tired the Rajasthani attire danced on its tune & clicked pictures.
After which we were taken to The Pushkarlake& Brahma Temple. At around
2:00 PM we completed our Pushkar trip and returned back to the hotel, ready
to move towards Jodhpur .
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Jodhpur. As we stepped down we tired to book a cab but no cab was available
right at that moment so we had to take an auto rickshaw and we headed
towards Bobs Hostel. Reaching there we checked in the hostel ordered food,
had our food and slept.
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Conclusion
Rajasthan is famous all over the world for its stunning forts and palaces that
have been gloriously standing since decades in this princely state. They are
the perfect example of the architectural heritage of Rajasthan. The reminders
of rich history of this eternal land are one of the major attractions of the state
as well our country. A journey through these masterpieces makes us come
back here again and again to enjoy the majestic blend of royal past and
modern comforts. Built on high hilltops, amidst endless desert and on the
islands in lake the monuments vary from each other having their own
individual charm and charisma.
These forts and palaces have become a sort of symbol for Rajasthan. The
impressive structures, meant to serve the defensive as well as the dwelling
and official purposes of the ruling clan, are spread throughout the state and
remind tourists of the rich Rajputana lifestyle - laced with courage, passion,
romance, sacrifice and love for art & architecture.
Today, every region of Rajasthan boasts of at least one formidable fort and a
beautiful palace. These fort and palace give the region a distinct identity of its
own. Also, many of these forts and palaces have been converted into heritage
hotels and museum which means that not only the remnants of royal era are
on display, rather the royal lifestyle itself beckons tourists to experience its
grandeur Irresistible charm ….…
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SUGGESTIONS
Rajasthan is one of the most tourist friendly destinations in India but there
are a few areas where it can improve upon such as
1. Make sure that all signboards are available in English as in Jaipur, this
is not a problem. However, in Jodhpur, and other areas, in a lot of
places, signboards are present only in Hindi. It is always good to have
an additional language alongside and English is probably the best
option.
3. Improve the bus service as the bus service is too pathetic. The city
buses in Jaipur cut a sorry figure and there are very few options to
choose from. The seat covers were soiled and waste materials were
stuffed into the areas where you can keep stuff near your seat. For a
tourist destination like Rajasthan, a better bus service is of utmost
importance.
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REFERENCES
www.google.com
http://www.academic.edu
www.tourism.rajasthan.gov.in
www.jaipur-travel-guide.com
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PHOTO GALlERY
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Thank You
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