SAVE YOUR

TIME!
C O F F E E T I M E W I T H Y O U R F A V O U R I T E

T A S T E

( B Y C A R O L I N A , J E N S , N I C O L E , T A Y L O R )

SMARTCAFE

 What would you

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like to try today?
ELLC
W TO FFEE
R CO
P
YOU SHO From your favorite coffee, desserts
NIA
OR
LIF
CA
DE
OS
NIC
GÁ

and sandwiches, whatever you want

R
S O
LT IVO
CU

to try quickly thanks to our robots

 Did you know that
The average office worker drinks
about 1.000 cups of coffee
annually.

Coffee drinkers use about 190 days

worth of work time drinking and
making coffee.

Despite lost time drinking coffee,

workers who drink it are often
more productive.

Morning is the most popular time

to drink coffee at work.

we want Happy employees with just in time coffee!

 Business Goals
Provide fast and personalised
barista experience through
mobile app and smart bending
machine with standardised
quality of cafe products at your
office.
Digitize coffee services: coffee,
desserts and sandwiches.
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Optimize waiting times for our
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P
YOU SHO Personalized products
NIA
OR
LIF
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according to the user's tastes

with guaranteed quality.
Be sustainable at low cost with
high profit
Guarantee social distancing.
How can our users
enjoy our Coffee
Shop?
Download the APP SmartCoffee
Enter with your employee
number
Add your location.
Select your favourite coffee
and an accompainment if you
wish.
fast non-cash payment (credit
card, apple pay, etc.)
Get your order just in time.
 What do we need?
Area: Company/Coffee shop:
- Buy robots: maintenance technicians
- Coffee ingredients, good relation with the
suppliers
- Baristas with great coffee experiences

Employees:
- Maintenance staff for inventory stock and
bending machines
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- Sales person for business relations
ELLC
W TO FFEE
R CO
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YOU SHO
NIA

Smartcoffee app:
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O S O
L TIV
CU

- APP developers
- Graphic designers

Marketing
- Strategies to attract new customers
(companies, universities)
 Target Market &
Investment
Corporate offices and
employees
Local private workspaces
Local/private businesses
requiring advertisement
platforms & e-commerce

Our investors are companies that want to optimise their

employees coffee time with the future tools.
 Long-Term
Business Prospect
Channel construction plan:
Offline channel expansion:
additional instalment in
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199
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ELLC public areas (malls, gas-

W TO FFEE
R CO stations, airports etc.)
P
YOU SHO
NIA
OR
LIF
CA
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Partnership with known

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franchisees to expand market

groups with added brand
values
 About
Company
Julius is a Financial Risk Manager who seeks to Minimize risks,
generate profits, optimize financial statements through the Major financial company with
continuous use of Market Analysis, direct customer data, online 501 to 1000 employees
sources.
Role
Challenges Metrics Job Responsibilities: Data and
risk analysis, report creation, and
Perform his tasks without Technology Understanding data forecasting.
delay.
Reports to: Head of Finance.
Be focused on work.
Find a good coffee near the Relevant Experience
Julius, 35 years old office. Contact
Spend the least time out of
Decision Power

Male the office. Email

Financial Risk Manager Phone
Goals Conservative Face-To-face
Master's Degree (MA, MSc,
Text Messaging
etc) Does his job with the best
Budget
10 years experience in risk energy accompanied by a Reach
delicious coffee
management Friendliness Conferences
Likes extreme and winter Tech Blogs
Social media
sports Organization Impact
Single
 About
Company
Ana is the company's human resources manager, who is looking for
tools that generate well-being for her employees, her goal is to have Major financial company with
happy employees who want to belong to the company for a long 501 to 1000 employees
period of time.
Role
Challenges Metrics Job Responsibilities: Keep
employees at ease within the
Emotional and Physical Stability
of Employees. Technology Understanding company, take care of the culture
of the company
Provide a space and resources
Reports to: CEO
for the health and well-being of Relevant Experience
employees.
Ana, 42 years old Understand employee needs.
Contact
Balance Between Management Decision Power

Woman
and Employees.
Email
Human resources manager Phone
Training, Development and Conservative Face-To-face
Master's Degree (MA, MSc, Compensation
etc) Budget
25 years experience in Goals Reach
Human resources Friendliness Conferences
Talent Acquisition
Likes to travel Social media
Talent Retention
Married, 2 kids Have a happy team Organization Impact
connected to the culture of
the company
 Scenario/Challenge
Julius (35) is new to the company and is constantly
busy with work load. Due to the long working
hours and work complexity, he is always under
time constraints but wants to be accompanied by
Julius's User Journey a good quality of coffee multiple time of the day.
Expectations
Does his job with the best energy without
losing time, accompanied by a delicious
coffee with equivalent quality (he would get
in real cafe made by certified barista)

Search Inform Buy
Download the app
He needs to Find a good coffee in the office Select a product
Action

Enter employee number

Human resources sent an email: Clicks on a "buy" botton
Enter location inside the building to receive the
We have a new concept of Coffee Shop that we Enter his payment information
order
would like you to try: SmartCafe Look at the app menu
Opportunities Emotions Thoughts

Ask colleagues if the app's coffee is a good one? Will they have my favorite coffee? Would I like this coffee?
Will it be expensive? Have they the app for IOS or Android? Would I buy in the app again?
How long this is going to take me? Do I need a Credit card?
should I look for more places?

Desperate/Anxious Excitement/Hopeful Satisfied/Motivated

Limited customer feedback(ratings) due to fairly Competitive cafes serves the same products Require App user registration time and
(Paint Points)

new to the market Add new products to the menu. customer data usage
Uncertainty on the product quality (suit to Add new possible locations providing social Special prices for employees.
personal taste) distance within/nearby company areas Create coupons for frequent users
Provide minimised lead time/less stress for Provide app "pre-order & payment" services (reward program)
time management Drink the best coffee Just in Time
 Wire Frame
SMARTCAFE

Concept:

1.Fast concise and convenient Home/Navigation

2.Smart pre-ordering with personalised selection
AMAZING
WELLCOME
TO
YOUR COFFEE SHOP
ENJOY YOUR TIME WITH JUST IN TIME COFFEE
3.Non-cash online payment method
4.Notification pop-up [vibration/ring] function
upon completion of coffee (incl. promotions)
Navigation
Home User Log-in
Road

PREFERRED PICK-UP

TIME :________MINS

Approved

AMAZING
YOUR COFFEE IS READY AT 10AM
ENJOY YOUR TI ME WI TH JUST I N TI ME COFFEE

Product List Option Promotion Payment Payment Notification

Selection Pop-up Completion Pop-up
 SMARTCAFE know our home page

AMAZING
WELLCOME
TO

What would you

YOUR COFFEE SHOP
ENJOY YOUR TIME WITH JUST IN TIME COFFEE

like to try today?

From your favorite coffee, desserts
SMARTCAFE

and sandwiches, whatever you want

Log in with your employee code to try quickly thanks to our robots
and the password assigned by
human resources
Where and when we will always have
promotions waiting
do you want to for you

enjoy your
coffee?
 Pay and Enjoy
Schedule your coffee, decide
where to drink it and never ING 10AM
AMAZ Y AT
READ T I M E C O F F E E
queue again E E IS
OUR COFF E W I T H J U S T I N
Y YOUR
TIM
Y
ENJO
Ideas
Specify location
Specify Pick-up time
Show remaining time till your coffee gets delivered
Order Pop-ups -> how much sugar?
Pop-up -> reminder: we notice you usually have your coffee today, do you want to order? We have a new sandwich on
the menu, do you want to try it out?
Coupon code system/past order overview -> option to repeat an old order?