Fundamentals of Marketing

Lab Cafe - latte glucose -

Presentor:
Aiman Nurhaziq (2020633492)
Dewi Balqis (2020654176)
Muhammad Shahid Daniel (2020286008)
Noor Rezza Atiq (2020203472)
Zamirul Afzan Hafidz (2020823542)

Presenting for Miss Maizatul Hamizah

 Lab café Business was started in 2019. The cafe was located at a
strategic place in the city centre on a busy street corner. Clients will
be able to spot the cafe quickly because of its excellent location.

INT
INT
RO
RO
café serves hot and cold beverages, including whole-bean coffee,
o latte, teas, Modern Juice Evolution, Frappuccino drinks, boba drinks, DU
DU
tries, and snacks such as chips and crackers. Pre-packaged items
h as meals, pastries, hot and cold sandwiches, mugs and tumblers,
CTI
CTI
and beverages are also available at the lab cafe. ON
ON

ompanies are well-known not just in Shah Alam, but also throughout
a, including Sabah and Sarawak. We provide good service in terms of
nsistency and pricing. To avoid dissatisfaction with our service,
itise our customers and fulfil their requests. Our commercial success
has exceeded our expectations.
ab café Business was started in 2019. The cafe was located at a
ategic place in the city centre on a busy street corner. Clients will
e able to spot the cafe quickly because of its excellent location.

Lab café serves hot and cold beverages, including whole-bean coffee, INT
INT
espresso latte, teas, Modern Juice Evolution, Frappuccino drinks, boba drinks, RO
RO
pastries, and snacks such as chips and crackers. Pre-packaged items
such as meals, pastries, hot and cold sandwiches, mugs and tumblers,
DU
DU
and beverages are also available at the lab cafe. CTI
CTI
ON
ON

ompanies are well-known not just in Shah Alam, but also throughout
a, including Sabah and Sarawak. We provide good service in terms of
nsistency and pricing. To avoid dissatisfaction with our service,
itise our customers and fulfil their requests. Our commercial success
has exceeded our expectations.
ab café Business was started in 2019. The cafe was located at a
ategic place in the city centre on a busy street corner. Clients will
e able to spot the cafe quickly because of its excellent location.

café serves hot and cold beverages, including whole-bean coffee,

o latte, teas, Modern Juice Evolution, Frappuccino drinks, boba drinks,
INT
INT
tries, and snacks such as chips and crackers. Pre-packaged items
h as meals, pastries, hot and cold sandwiches, mugs and tumblers,
RO
RO
and beverages are also available at the lab cafe. DU
DU
CTI
CTI
ON
ON
Our companies are well-known not just in Shah Alam, but also throughout
Malaysia, including Sabah and Sarawak. We provide good service in terms of
consistency and pricing. To avoid dissatisfaction with our service,
we prioritise our customers and fulfil their requests. Our commercial success
has exceeded our expectations.
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branding trademark packaging Labelling

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branding trademark packaging

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D
R ANDI NGec i s i on

Branding is the primary tool used by marketers to differentiate one

product from another. The most crucial goal of branding is to
identify a product. We chose the name "Lab Cafe" for our brand
because we want our clients to be able to tell the difference
between our product and other well-known brands.
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branding trademark packaging

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branding trademark packaging Labelling

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D ec
R ADEM A RK i s i on

A trademark is the exclusive right to use a brand name and using it without
permission from the company is illegal. We have our own tagline at Lab Cafe:
"Our lab cafe is the only lab where you can eat and drink.“ Our slogan's goal is
to make customers remember our goods when they hear it. Customers are
more inclined to buy this product if they can recollect our brand name by
recalling our trademark.
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branding trademark packaging Labelling

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branding trademark packaging Labelling

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AC KAG IN G

Our packaging serves two purposes: it keeps our

drinks safe, and it looks good. It also helps us promote

our drinks. We provide a variety of packages to suit the

needs of heavy, moderate, and light users.

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branding trademark packaging Labelling

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trademark packaging Labelling

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AB ELLI NG

The one we use on our package is persuasive labelling. The

distinctive message on the label, in particular, will serve to draw
attention to the product and may have an impact on future
purchasing decisions. Personalizing our messaging, on the other
hand, helps our customers feel even more special.
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trademark packaging Labelling

 Before making a selection purely
on the basis of pricing, we make
sure we properly evaluate our
possibilities.

PRODUCT We achieve this by keeping an eye

on industry developments and
evaluating the competitive

DEVELOPM
landscape for similar items that are
already on the market.

ENT We evaluate whether there are

potential market opportunities for
our new product after we have a
clear demand-driven strategy.

We look at our customers'

feedback to determine what they
enjoy about our products and what
they want to see more of in the
future.
 Lab Cafe has put a lot of money and
resources into establishing the centre,
which now functions as a retail
technology research development
centre to keep commercial operations
running smoothly

PRODUCT Before making a selection purely

on the basis of pricing, we make
sure we properly evaluate our

DEVELOPM possibilities.

ENT We achieve this by keeping an eye

on industry developments and
evaluating the competitive
landscape for similar items that are
already on the market.

We look at our customers'

feedback to determine what We evaluate whether there are
potential market opportunities for
they enjoy about our our new product after we have a
products and what they want clear demand-driven strategy.

to see more of in the future.

 We analyse everything from the
cost of promoting the product to
staff compensation to ensure that
we can get an accurate picture of
our return on investment.

PRODUCT Lab Cafe has put a lot of money and

resources into establishing the centre,
which now functions as a retail
technology research development

DEVELOPM centre to keep commercial operations

running smoothly

ENT Before making a selection purely

on the basis of pricing, we make
sure we properly evaluate our
possibilities.

We evaluate whether there

We look at our customers' are potential market We achieve this by keeping an eye
on industry developments and
feedback to determine what they
enjoy about our products and what
opportunities for our new evaluating the competitive
they want to see more of in the product after we have a landscape for similar items that are
future. already on the market.
clear demand-driven
strategy.

We look at our customers'
feedback to determine what they
enjoy about our products and what
they want to see more of in the
future.
We evaluate whether there are
potential market opportunities for
our new product after we have a
clear demand-driven strategy.
To get the word out about our cafe
and products, we pay ads,
banners, and even offer free
products to influencers.
PRODUCT We analyse everything from the
cost of promoting the product to
staff compensation to ensure that
DEVELOPM
we can get an accurate picture of
our return on investment.
ENT Lab Cafe has put a lot of money and
resources into establishing the centre,
which now functions as a retail
technology research development
centre to keep commercial operations
running smoothly
We achieve this by keeping
an eye on industry
developments and Before making a selection purely
on the basis of pricing, we make
evaluating the competitive sure we properly evaluate our
landscape for similar items possibilities.
that are already on the
market.
 We look at our customers'
feedback to determine what they
enjoy about our products and what
they want to see more of in the
future.
We evaluate whether there are
potential market opportunities for
our new product after we have a
clear demand-driven strategy.
We achieve this by keeping an eye
on industry developments and
evaluating the competitive
landscape for similar items that are
already on the market.
PRODUCT To get the word out about our cafe
and products, we pay ads,
banners, and even offer free
DEVELOPM
products to influencers.
ENT We analyse everything from the
cost of promoting the product to
staff compensation to ensure that
we can get an accurate picture of
our return on investment.
Before making a selection
Lab Cafe has put a lot of money and
purely on the basis of resources into establishing the centre,
which now functions as a retail
pricing, we make sure we technology research development
centre to keep commercial operations
properly evaluate our running smoothly
possibilities.
 We look at our customers'
feedback to determine what they
enjoy about our products and what
they want to see more of in the
future.

We evaluate whether there are

potential market opportunities for
our new product after we have a
PRODUCT
clear demand-driven strategy.

DEVELOPM
We achieve this by keeping an eye
on industry developments and
evaluating the competitive
landscape for similar items that are
ENT To get the word out about our cafe
and products, we pay ads,
banners, and even offer free
products to influencers.
already on the market.

Lab Cafe has put a lot of money

Before making a selection purely
on the basis of pricing, we make
sure we properly evaluate our
possibilities.
and resources into establishing
the centre, which now functions
as a retail technology research
development centre to keep
commercial operations running
smoothly
We analyse everything from the
cost of promoting the product to
staff compensation to ensure that
we can get an accurate picture of
our return on investment.
 We evaluate whether there are
potential market opportunities for
our new product after we have a
clear demand-driven strategy.

We achieve this by keeping an eye

on industry developments and
evaluating the competitive
PRODUCT
DEVELOPM
landscape for similar items that are
already on the market.

Before making a selection purely

on the basis of pricing, we make
sure we properly evaluate our
ENT
possibilities.

We analyse everything from the

Lab Cafe has put a lot of money and
resources into establishing the centre,
which now functions as a retail
technology research development
centre to keep commercial operations
running smoothly
cost of promoting the product to
staff compensation to ensure
that we can get an accurate
picture of our return on
investment.
To get the word out about our cafe
and products, we pay ads,
banners, and even offer free
products to influencers.
We achieve this by keeping an eye
on industry developments and
evaluating the competitive
landscape for similar items that are
already on the market.

Before making a selection purely

on the basis of pricing, we make
sure we properly evaluate our
PRODUCT
possibilities.

DEVELOPM
Lab Cafe has put a lot of money and
resources into establishing the centre,
which now functions as a retail
technology research development
ENT
centre to keep commercial operations
running smoothly

To get the word out about

We analyse everything from the
cost of promoting the product to
our cafe and products, we
staff compensation to ensure that pay ads, banners, and even
we can get an accurate picture of
our return on investment. offer free products to
influencers.
 Before making a selection purely
on the basis of pricing, we make
sure we properly evaluate our
possibilities.

Lab Cafe has put a lot of money and

resources into establishing the centre,
which now functions as a retail
technology research development
PRODUCT
DEVELOPM
centre to keep commercial operations
running smoothly

We analyse everything from the

cost of promoting the product to
staff compensation to ensure that
we can get an accurate picture of
ENT
our return on investment.

To get the word out about our cafe

and products, we pay ads,
banners, and even offer free
products to influencers.
 • Lab Café Uses Both Direct & Indirect Channel that

Marketing we established in our cafe across Malaysia including

Sabah & Sarawak.
• For our direct channel, People can come and visit

Channel our branches

• Expansion of franchise stores, investments,
fundings, and new product launches are the key
strategies of the bubble tea market players.

• one of the indirect routes used by Lab Cafe is social media

• People aren't permitted to go out and purchase for products they want during the Movement Control Order (MCO) time, so our CEO decided to
design a DIY kit for our loyal and new customers who wanted to make our bubble tea on their own.
• our cafe offers a delivery or pick-up service through food delivery services like FoodPanda or GrabFood
• It is important to stand apart from others in the Milk Tea Market.
 R
ET
NON-STORE
RETAILING

lot
hat
AI
may
LI
STORE

nd

the
N
e so
staff
G
raid
into

ake
our
 It is a vital location We also pay a visit
for
business
conducting to the area multiple
times to observe
R
It is proximity to
the flow of clients
ET
NON-STORE

as they enter
RETAILING

our competition
Help us compare The location with a lot
of foot traffic so that
AI
demand for our product
our consumers may
LI

STORE
or service to that of
other businesses come to our store and

We evaluate our
have a pleasant time
We also consider the
N
company's location in
order to make it easier
surrounding are safe so
our customers and staff
G
for supplier to reach don’t have to be afraid
our premises on time when they stroll into
We take into account our store
our company's We also make
potential for growth decisions based on our
when choosing a site customers feedback
for a business
 It is a vital location We also pay a visit
• for to announce
We are pleased
business
conductingthat we now to the areaour
have multiple
times to observe
own R
website to assist buyers in purchasing our product online
It is proximity to
the flow of clients
ET

NON-STORE
• Our store wasourable as theythat
to develop an official website enter
focused

RETAILING
competition
on selling DIY kit
Help us compare The location with a lot
of foot traffic so that
AI
• We have an official
demandInstagram account which is @labcafe.hq
for our product
our consumers may
LI

STORE
or service to that of
to communicate with our customers come to our store and
other businesses
•
We evaluate our
have a pleasant time
We use social media because it allows customers to
We also consider the
N
immediately company's
purchase things that their friend and mutual
acquaintancesorder
have to
location in
make it easier
recommended.
surrounding are safe so
our customers and staff
G
for supplier to reach don’t have to be afraid
• Our customers will save a lot
our premises on time of time and money when they
when they stroll into
purchase on our
Wewebsite
take into account our store
our company's We also make
potential for growth decisions based on our
when choosing a site customers feedback
for a business
 We used variety of tactics to market our café
Promotion is necessary to inform, convince and remind people
We use two techniques to promote our café, and this will allow us to promote
in public and attract more people to our café in this manner.

Promotion
al
Mix
 Promotiona
l
Mix

advertising sales promotion

• Use a variety of "prime media" platform to • Customers always given coupons that cut
promote our Lab Café  the price of our drinks and snacks
• Our goal is to keep people looking at our • Encourage people to try new products and
Lab Café  buy them again
• Customers trust is built through repetition • People choose coupon to save money 
of our Lab Café commercial and product • Uses sampling tactics to market their food
positioning and beverages
• Customers' culinary reviews are regularly • Encourage others to try out our product at
update on social media channel a Lab Café.  

We used variety of tactics to market our café

Promotion is necessary to inform, convince and remind people
We use two techniques to promote our café, and this will allow us to promote in public and attract
more people to our café in this manner.
 PRICING

• Our pricing target in our firm was status quo

pricing
• Our prices are identical to those charged by
competitors​
• Our pricing plan will be highly competitive to
• Price can refer to anything that has a
meet the spending patterns in the market, as Lab
monetary value​
Cafe is intended to cater to people of all ages. ​
• Price is the amount of money that
should be given up in return for a
good or a service​

Quantity discount
a reduction in the price of a product if the buyer chooses
to acquire goods in a large quantity
Cash discount
giving a discount to all customers who choose to pay
with cash instead of a credit card or debit card
Seasonal discount
price reductions given for out-of-season merchandise
• A discount pricing strategy's purpose
is to increase customer visitation,
clear out old inventory, and improve
revenues.
• Discount allow increase in the
number of consumers visiting our
store, as well as an increase in sales
and a larger profit margin.
• Discounts give customers the
impression that they are getting a
better deal. Customers may also feel
more valued if they receive loyalty
discounts.
Q&A