Running head: Panama Resort & SPA 1

Business plan
University of affiliation
Date
Panama Resort & SPA 2

1.0 Executive Summary

The Beach Hotel Resort & SPA will be a partnership limited company whereby the majority
owner’s liability will be unlimited. Also, the organization will give the accessories to have 10 to
25 rooms that will run a hotel, SPA, and seminar rooms among other services like business
center. The resort will be located conveniently in the Panama Canal facilities, Panama, making it
to be directly accessible to the beach.
1.1 Mission

The Beach hotel will be committed to giving its visitors services of high quality in a comfortable
decent setting. It will appreciate the area in the confined community and also it will work to
protect that environment and establish stable relationships. The Palm Resort will also strive
continuously to establish value for both investors and owners through creating teamwork, trust,
and loyalty within its settings.

1.2 Objectives
Our objective market strategy is selling the unique services and products that will be offered to
our visitors. We aim at directing our customer’s focus on the quality issues and monetary value
as opposed to the costs line concerning their time spent in the hotel.

2.0 Situation Analysis

2.1 Business Description
The resort will have a low scale number of rooms (10-25 rooms), which will be located in an
environment that is conveniently accessible to the beach near Canal Operation of Panama
accessories. It will not only give a comfortable decent relaxing setting for the international
tourist but also to the locals searching for an area to spend their vacations or weekends.
Nevertheless, we will also offer our esteemed customers better facilities required for hosting
events like weddings, seminars, etc. SPA packages for tourists in search of a relaxing place will
also be included. Knowing the different types of services offered by the competitive businesses
will not only aid in establishing the Hotel brand, but it will entice periodic business travelers, that
need more recognition and higher personal services.
2.1.1 Marketing and clients
Panama Resort & SPA 3

The hotel comprises 10 to 25 rooms which are comfortable and modest. The resort specializes in
corporate client and tourists servicing. It serves mainly the organization community, and the
company’s travelers, in Panama.
Our clients are mainly corporate contracted clients who originate from both domestic and
internal markets from Europe, Latin America, and North America (Canada & USA).

2.2 SWOT Analysis

The internal strengths and weaknesses found in our business, and the external opportunities and
threats experienced by our business are shown below.

2.2.1 Strengths
The Resort's strengths are:
Presences of a team that is trained properly, proud of their organization, and promotes the value
of the brand. Also, the availability of travel trade markets, and excellent quality services.

2.2.2 Weaknesses
The Resort's weaknesses are:
Capital investments arise from the need for the credit lines approval by the local banks to fund
the start-up capital for business facilities construction. Seasonal fluctuations of revenues
experienced from the flow cycle of tourists happen within the summer-spring seasons.

2.2.3 Opportunities
The opportunities of the Hotel can be seen as:
There is no direct competition existing currently, as per the SPA package and the business is
conveniently located at the beach.

2.2.4 Threats
The hotel threats are as follows:
The possibility of a competitive business brand to arise in the market with the same kind of
products. And also, difficulties experienced from the recession of the business may take time.
Panama Resort & SPA 4

References

https://www.researchgate.net/publication/301602298_Business_Plan_-
_Hotel_Beach_Resort_Spa_in_Panama