MBA-FG-102

BUSINESS COMMUNICATION

Course Objective:
In order to succeed in the technological and global environment in which we work and
live, individuals must be equipped with effective oral and written communication skills
which are critical to success, both on and off the job.
The emphasis of this course is effective communication in business, however students will
be able to apply the learned communication skills in a variety of settings.

Unit I: Understanding Business Communication (08 Sessions)

Need for effective communication.
Understanding the communication process (7Cs, AIDA strategy)
Listening, Nonverbal communication, Collaboration and meeting skills (Team
communication) Communicating Intercultural.

Unit II:- Business Messages (08 Sessions)

Planning business messages:- understanding the three step writing process, Investigating
the necessary information.
Writing business messages:- Organizing the message, composing the message and
completing the business messages.

Unit III: Business Reports and Proposals (08 Sessions)

Need for business reports and proposals
Planning business reports and proposals:- Problem definition, Investigation and
Information processing
Organizing business reports and proposals
Composing business reports and proposals

Unit IV: Giving Speeches and Oral Presentations (08 Sessions)

The three step oral presentation process
Writing speeches and presentations
Developing and completing speeches and presentations
Mastering the art of delivery

Unit V: Employment /Communication (08 Sessions)

Planning and developing resumes
Investigate employment opportunities and information
Interviewing for Employment
Following the employment process
Suggested Readings:

1. Business Communication, Lesikar, Flatley, Rentz, McGraw Hill Education

2. Raymond V. Lesikar, Tata McGraw Hill
3. C.S.G Krishnamacharcyulu, Himalya Publishing House
4. HorySankar Mukherjee, Oxford Higher Education.
5. Bovee CL, Thill JV, Schatzman BE, Business Communication Today, Pearson
Education
6. Lesikar, R. V. and J.D. Petitt, Jr. Business Communication: Theory and
Application Homewod III; Richar D. Irwin.
7. Michael, V.P. Communication and Research for management Himalaya
Publishing House, Bombay. Sharma, R.C. & K. Mohan. Business Report writing
and Correspondence (TMH)

Note: The Latest Editions of the Reference Books maybe referred.