SIMPLIFIED

BUSINESS PLAN

On

DEJ Phone Accessories

Name of Project

By:

Elaine Jane Escalante

Justine Rivera
Name of Agripreneur/Proponent

JUNE 2021
Date Prepared
A. GENERAL INFORMATION(Input NA if not applicable)

Project Title : DEJ Phone Accessories

Proponent/Borrower : Elaine Jane Escalante

Registering Entity
: N/A
(SEC/CDA/DTI/DOLE)

Registration Number : N/A

Registration Date : N/A

Accreditation Ctrl. No. : N/A

(RSBSA/FFEDIS)

Type of Business : Phone Case Business

PHONE Business Address : Prk. 12 - B, Poblacion, Hagonoy, Davao del Sur

Contact Person : Justine Rivera

Designation : Elaine Jane Escalante

Contact Number :

Email Address : elaineescalante020@gmail.com

Total Project Cost : Php 19, 462.00

Financing Requirement : Php 15, 000.00

Counterpart : Php 15, 800.00

Name of Agriprenuer : Elaine Jane Escalante

Home Address : Prk. 12 - B, Poblacion, Hagonoy, Davao del Sur

Contact Number :

Email Address : elaineescalante020@gmail.com

Experience/years in the
business of similar : 1 year
project

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 Vision
(How do you see your business in five years)

DEJ Phone Case vision is to make sure we have the best protective and flexible cases that can
offer to our customers. What they see is what they get.

Mission
(What will you do to achieve that vision)

A cell phone is very important investment and needs to be protected . For the reason the
mobile skin and covers come in a variety of colors and patterns . Our phone case gives them an
aesthetic function. This make your phone look more unique and stylish , because you will have it
all the time why not personalize it. Many individuals also choose to customize the case to match
current fashion trends. Our phone case can be made from a number of materials such as plastic and
leather , soft or hard they also come in numerous sizes and shapes too this enable to become
perfect fit for your phone. We make it easy to carry around .

Project Description
(Describe your business, its scope/scale, when will you start the project, and how are you going to
start your business)

I want to start a phone case business but with the amount of competition out there , I need to
be more than be just another case. I need to speak directly to a group of people and offer the lowest
price but have the highest quality case. Reach out in social media like Facebook at make groupchat
and have many resellers too.

This project aims to achieve the following targets:

(within loan period)

a.) Type of cases would appeal to men and women

b.) Good customers services
c.) Searching dealer, resellers and buyers

B. EXECUTIVE SUMMARY

The project, on its first year of operation, will generate an income in the amount of Php. 20,
500.00 . This represents an annual ROI of 75%. With this income capacity of the project, the loan
amount of Php__500.00__ can be repaid in _1_ years, with a grace period of ___3__
years/months.

This project will provide a total volume of 80 pcs. which will satisfy _85__% of the target
buyers. For the next __2__ years, its production is projected to supply _90_% of its current
demand.

The project will be able to generate employment of _2_ people/workers from _(groups)_.

Add: Innovativeness or uniqueness of the project.

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 C. MARKET

Market Analysis
(Describe the market you want to engage in. State a market gap/problem you want to solve
through your business. You may or may not use the table presented)

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
__________________________________________________________________.

Solution Who will Benefit

Problem or Gap in the
(The product or service you (Your target Customer
Market
want to offer) group/s)

Fancy Case Soft Case Buyers

Protective Case Hard Case Resellers

Supply Channel
(Specify the names of your potential suppliers)

Inputs/Equipment to
Source/Supplier of Input Quantity Cost per unit
produce the product

Php.105 Shipping
Shipping Manila Supplier 1
Fee

Cellophane Digos Supplier 1 Pack Php.50

Add more rows if needed

Contact Information and other relevant information of Suppliers:

_______________________________________________
_______________________________________________
_______________________________________________

Target Buyers
(Names of your Target Buyers should also be specified; it may be name of an individual or name
of a store/institution)

*Volume Quantity to be
Name of Target Selling Price Mode of
Product Requirement Supplied by
Buyer per unit Payment
of the Buyer the project

Mirror Case Angelica Loyalty card 3 Php 100 COD

Matte Case Ella Loyalty card 1 Php 115 COD
Shield Case Rachel Loyalty card 2 Php 115 COD
Floral Case Novie Loyalty card 3 Php 105 COD
Shock proof Case Lovely Loyalty card 2 Php 115 COD
Tempered Glass Rechell Loyalty card 5 Php 95 COD

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Transparent Raffy Loyalty card 2 Php 135 COD
Leather Case Mira Loyalty card 2 Php 135 COD
Popsocket Mitch Loyalty card 20 Php 30 COD
Soft case Alpine Loyalty card 10 Php 115 COD
Add more rows if needed
*needed as of now

Contact Information and other relevant information of Buyer/s:

_______________________________________________
_______________________________________________
_______________________________________________

D. MANAGEMENT

Do you have experience in farming or managing agri-related businesses?

( ) YES. What type of business?
Please specify Farming_________________________________________________,
How long have you been farming/doing business? 18 years_____________
( ) NO.

Labor Requirement

Type of Work Number of Wage per Person

(ex. construction, farm Man-Days
preparation, farm work) Workers Needed per Day
Farm Preparation 3 300 3days in a week
Farm Work 15 300 3days in a week

Other relevant information: _______________________________________________.

E. TECHNICAL ASPECT

Is your project location inspected and certified suitable (by MAO/Buyer)?

() YES ( ) NO

What are the processes involved in producing the product?

(Give short details if needed)

• Who is your target audience

• Capital
• Who are our competitors
• Find Invest Price Supplier
• Rolling the profits

What are the available utilities in your proposed project site?

Is it available all year round?
() Electricity () YES ( ) NO
( ) Water ( ) YES ( ) NO

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 ( ) Communication Network () YES ( ) NO

Other relevant information: _______________________________________________.

F. FINANCIAL ASPECT

Projected Income Statement

See Annex A: Projected Income Statement

Cash Flow
(The periods can be changed according to repayment e.g. monthly/less than 5 years)

JUNE 1 JUNE 4 JUNE 7 JUNE 10 JUNE 14

Capital 705 770 802 880 895
INFLOW
Cash Sales 1,250 1, 300 1, 317 1, 690 1, 490
Income 545 519 515 810 620
Cash Inflow Php. 1, 795 Php. 1, Php. 1, Php. 2, 500 Php. 2, 110
819 832
Materials 5 5 5 5 5
Operating Shipping 125 125 125 125 125
Total Cash Inflow Php. 130 Php. 130 Php. 130 Php. 130 Php. 130
ENDING BALANCE Php. 1, 665 Php. 1, Php. 1, Php. 2, 370 Php. 1, 980
689 702

TRANSACTION

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Prepared by:

_____Elaine Jane Escalante and Justine Rivera_______

Proponent

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