MARKETING MANAGEMENT

PROJECT REPORT
ON

INDIAN AVIATION INDUSTRY

Submitted By: Group B2
Akash P R (21062)
B Manu (21072)
Jakkampudi Moulithya (21082)
Nisarga T Darya (21092)
Sudarshana Sharma K S (21112)

PHASE-2

Submitted To:

Dr.S. Saibaba

Shri Dharmasthala Manjunatheshwara

Institute for Management Development
No. 1, Chamundi Hill Rd, Siddhartha Layout, Mysuru, Karnataka 570011

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 PESTEL ANALYSIS:

1.POLITICAL FACTORS:
The country has a stable political system. Air Debt can make tactics dependent on the
steady realm of politics.
Having a variety of government agencies reduces the risk of a single institution becoming
too powerful. To be fair, the time and cost of working together, obtaining approvals, etc., is
increased as a result.
Regulating the government and deregulating the government World Trade Organization
criteria are followed by the public authority. Both strategies are consistent.

2.ECONOMIC FACTORS:
Increased interest rates on Air Debt items are influenced by the inflation rate. An increase
in growth could force Air Debt to increase prices to keep up with the growth, which could
lead to a decrease in brand trust and constant efforts to control expenditures. A cost-based
pricing strategy could be disastrous under such circumstances.
Inflation Trends & Rates of Economic Growth - A higher inflation rate indicates that the
economy is gaining momentum. With this pattern, Air Debt can expand its product line and
focus on new clients. You might start by carefully determining how purchaser’s purchasing
behaviour and motivation will evolve.
Employment Rate- Air Debt's systems will be affected if the employment rate is high, since it
will provide enough clients for Air Debt products, but it will also make it more expensive for
Air Debt to hire competent and qualified representatives.

3.SOCIAL FACTORS:
Immigration Policies and Immigration Levels- When it comes to mobility, what are the
nation's arrangements? In this way, it will be able to decide when, if ever, it is necessary to
recruit overseas talent to work in a certain industry.
What kind of progressive system and standards are appropriate in the public view also
affects the types and levels of usage in a general audience. Forces of dynamic are often
located at or around the top of social hierarchies with a wide range of levels.
Technological Factors: Investment in research and development is a key technological
factor. The chances of creating a self-sustaining atmosphere that encourages progress are
high, if there is an undeniable level of interest in innovation improvement. In such a
situation, Air Debt can attract the greatest people in the business.

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Air Debt's plan of action relies heavily on E-Commerce and related infrastructure
development. In order to enter a new market, the company should examine the online
business basis and the innovation framework, among other things.

4.ENVIRONMENTAL FACTORS:
This section examines how much of the budget is spent on non-renewable energy sources,
and how Air Debt might incorporate this into its serious process.
National and local environmental regulations and standards
- It is not uncommon for the climate plan to be distinct at the public and local level, as well.
There are a variety of ways to do this, such as plant area, product enhancement, and
estimation method.

6.LEGAL FACTORS:
Inquire about the nation's securities law and what conditions must be met to list an
organisation on public or provincial stock market.
Justice System & Processes Transparency- Transparency is essential for a rational and
reliable dynamic. Air Debt can prepare more effectively if the interaction is predictable and
straightforward.

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 PRODUCT LIFE CYCLE:

The carriers' significant items are flight administrations; each planned flight might be
considered as a different item. The exercises that add to the aircraft's arrangement of flight
administrations for travellers include: flying the airplane; inflight administrations, which
allude to administrations given to travellers during the flight; ground administrations, for
example, stuff taking care of, traveller taking care of, garbage removal and designing and
upkeep; finance; advertising; and human asset the board. The order of the impacts of every
action as immediate or roundabout with regards to LCA depends on the presence of
authority over the action by the carrier. For instance, the activity of the flight is normally
constrained by the carrier and the financial, social and natural impacts of the flight are
named direct, while the financial, social and natural impacts of garbage removal attempted
by different elements are delegated roundabout.

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