ZARIQ RETIWALA

Specialization : Marketing

Academic Credentials
Course Institute / Affiliating Board Year of Passing Percentage (%) / CBGS

M.M.S Rizvi Institute of Management Studies & Research 2022 Pursuing

B.Com MMK College of Commerce & Econimics 2015 4.31

H.S.C National College 2012 52%

S.S.C St. Andrews High School 2010 66.73%

Work Experience
Sr. No. Organisation Designation Duration

1 Friends Florist Manager 36 Months

2 Gratitude India Manpower Consultants Pvt. Ltd. Recruiter 10 Months

Summer Internship
Name of the company : Liquidspear Experiences
Project Title : Study on Customer Perception towards Automotive Detailing and Styling and
Marketing Approach of Relevant Brands in India.
Project Description :-
Managed Pre and Post Production for a 2-day event including vendors and clients. Lead a team of 5
members for operational activities on event days. Assisted in creating and managing the content of
Digital Marketing campaigns for various clients.
Duration : 2 Months

Academic Projects
Project 1
Project Title: Consumer Buying Behavior
Project Description :-
Understanding the Consumer buying behaviour in cases of Social Media Platform like TikTok & B-
Schools and differences between them.

New Rizvi Educational Complex,Off Carter Road,Bandra(W),Mumbai-400 050

E-mail:placements@rmi.rizvi.edu.in
Tel.no: 022 26042180 / 022 26040924
ZARIQ RETIWALA

Project 2
Project Title: Brand Personification
Project Description :-
Understanding personalities of bands such as Dettol, Adidas, Royal Enfield, Titan Watches, Redbull
and creating primary research on its advantages & disadvantages and stating opinion for the same.

Project 3
Project Title: STP
Project Description :-
Segmenting, Targeting & Positioning of brands like Pride of Cows [Parag Foods] & Airtel. Adding and
eliminating segments backed with research.

Project 4
Project Title: Sales Promotion
Project Description :-
Understanding different types of Sales Promotion used by brands such as Mcdonald's, Starbucks,
One Plus, Reliance Trends and conducting Consumer Research about their perception of the same.

Project 5
Project Title: Industry Overview
Project Description :-
To understand the Pharmaceutical industry as a whole in terms of growth and current position.

Certification Courses - Online

 Introduction to Social Media Marketing
 Becoming a Successful Product Manager
 Successful Negotiations - Essential Skills & Strategies
 Develop Critical Thinking, Decision Making & Problem Solving Skills
 Entrepreneurship Foundations

Technical Proficiency
 MS Office [ Powerpoint, Excel, Word ]

Extra Curricular Activities

 Volunteer at Blow Fest [College Event] in R. D. National College
 Volunteer at Aakarshan [College Event] in MMK College

New Rizvi Educational Complex,Off Carter Road,Bandra(W),Mumbai-400 050

E-mail:placements@rmi.rizvi.edu.in
Tel.no: 022 26042180 / 022 26040924
ZARIQ RETIWALA

Personal Details
Date of : 05 Jan,1995
Birth

Marital : Single
Status

Email : zariq_m2019116@rmi.rizvi.edu.in

Mobile No. : 09920691239

Tel.No. : 8879777862

Address : A-1, Peter Apts, Dr. Peter Dais Road, Mount Marry steps,
Bandra, Mumbai, Maharashtra, India, 400050.

New Rizvi Educational Complex,Off Carter Road,Bandra(W),Mumbai-400 050

E-mail:placements@rmi.rizvi.edu.in
Tel.no: 022 26042180 / 022 26040924