RAMON MAGSAYSAY MEMORIAL COLLEGE-MARBEL

INC
Bachelor of Science in Tourism Management
TPC 6 INTRODUCTION TO MICE

VISION

RMMC-MI is a premier learner-centered institution committed to quality standard and

innovative development.

MISSION

RMMC-MI shall set a quality instruction, research and extension, and effective
resource management.

CORE VALUES

"Guided by the vision, mission and goals of the institution, all RMMCians uphold the
following core values."

R - Resilience - The ability to adapt to change and challenges, and stand firm on
institutional beliefs and values.

M - Modesty - The practice of work ethics and simplicity in actions and words.

M - Mindfulness - The awareness and maintenance of a non-judgement state of one's

individuality.

C - Compassion - Possession of sympathetic consciousness with others.

M - Motivation - The desire and one's commitment to actualize goals, specific roles and
functions for the benefits of the constituents.

I - Integrity - The quality of being honest, moral upright and doing right things in a
reliable way
 RAMON MAGSAYSAY MEMORIAL COLLEGE-MARBEL
INC
Bachelor of Science in Tourism Management
TPC 6 INTRODUCTION TO MICE

COURSE INFORMATION

 Course Number : TPC 6

 Course Name : INTRODUCTION TO MICE (MEETING,

INCENTIVES, CONVENTION AND EVENTS)

 Course Description : This course gives students an overview of the

MICE(Meetings, Incentive, Conventions and Events/Exhibitions) sector of the
tourism industry. Students will understand the managerial and operational
aspects pertaining to MICE industry. The purpose of this course is to acquire an
in-depth knowledge about the specialized field of "MICE industry" and to become
familiar with management techniques and strategies required for successful
planning, promotion, implementation and evaluation of special events within a
MICE context. The course is composed of 36 academic-hour lectures and 22
academic-hour seminars for the 1 st year master students. Students will be given
assignments, midterm and final exams, and final project for the grade
assessment.

 Pre-requisite : TPC 1

 Co-requisite : None

 Credit : 3.0 units

 Class Schedule :

Synchronous Sessions:
Monday’s and Thursday’s
Friday’s
Platform use:
LMS, Google Meet, Zoom

Asynchronous Sessions:
Tuesday’ and Wednesday’s
Platform use:
Messenger, LMS
 RAMON MAGSAYSAY MEMORIAL COLLEGE-MARBEL
INC
Bachelor of Science in Tourism Management
TPC 6 INTRODUCTION TO MICE

 Topics

Time Frame Topics

Prelims Classroom Orientation
Chapter 1 OVERVIEW OF EVENT
MANAGEMENT

Lesson 1- The EVENTS AND EVENTS

MANAGEMENT
Lesson 2- THE EVENT MANAGER
Lesson 3- THE MARKET FOR EVENTS AND
THE EVENT STAKEHOLDERS
Lesson 4 -MEETINGS, INCENTIVES,
CONFERENCES AND EXHIBITIONS (M.I.C.E)
AND
SPECIAL EVENTS IN THE PHILIPPINES

Midterms Chapter 2 EVENT PLANNING: ENVISION

Lesson 1 CREATING THE EVENT VISION

Lesson 2THE EVENT CONCEPT
LESSON 3THE EVENT EXPERIENCE
Lesson 4 CONTINGENCY PLANNING
Lesson 5WORKING ON THE EVENT BUDGET
AND TIMELINE
Lesson 6 PRESENTING THE EVENT PLAN

Finals Chapter 3EVENT COORDINATION: EXECUTE

Lesson 1 THE EVENT TEAM

Lesson 2 EVENT LOGISTICS

Chapter 4 EVENT CONTROL: EVALUATE

Lesson 1 THE CONTROL FUNCTION:

MONITORING WORK, TIME, AND MONEY
Lesson 2 THE EVENT EVALUATION
 RAMON MAGSAYSAY MEMORIAL COLLEGE-MARBEL
INC
Bachelor of Science in Tourism Management
TPC 6 INTRODUCTION TO MICE

 Course Requirement

Plan & Conduct Dream Event (one of MICE)

Prepare a written master plan for a special event. The plan should be comprehensive
and detailed including at a minimum the following information: title of the event, purpose
and goals of the event, description of the target population, plans for marketing, detailed
description of the nature of the event, organizational and staffing arrangements,
financial arrangements (expenses and sources of revenue) and a schedule of major
tasks and activities to be followed in planning and conducting the event.

 Grading System

Prelim Midterm Final

CS = A + Q + R CS = A + Q + R CS = A + Q + R
3 3 3
PFG = CS x 2 + E MFG = CS x 2 + E FFG = CS x 2 + E
3 3 3

Legend:
A = Assignment
PFG = Prelim Final Grade
Final Average Grade
Q = Quiz
PFG + MFG + FFG
MFG = Midterm Final Grade
3
R = Recitation
FFG = Final Final Grade
CS = Class Standing
E = Exam

 Policies and Guidelines

1. Be punctual, log in on time, Dress properly

As a student enrolled in online classes, attendance still matters. You’ll want to log into
whatever online platform your professor is using. Make sure your computer is charged
and be ready to appear on screen in a timely fashion. Being late is not acceptable,
especially as your commute is (probably) from your bedroom to the couch in your living
room! Dress properly, being a young frontliner you must know how to present yourself.
 RAMON MAGSAYSAY MEMORIAL COLLEGE-MARBEL
INC
Bachelor of Science in Tourism Management
TPC 6 INTRODUCTION TO MICE

2. Read the syllabus

This might sound silly, but read the syllabus ahead of time. Make sure you’ve read the
required reading, or are prepared to participate based on the syllabus provided by your
instructor. The syllabus is still your road map to successfully passing and excelling in
the courses you’re enrolled in so don’t forget to look at it beforehand.

3. Introduce yourself and respect your peers

Make sure you introduce yourself and talk slowly. Sound quality will differ depending on
each student’s home office set up. You’ll want to make sure people can hear you and
that you can hear them. Discussion sessions -- even in person -- can become
contentious if you strongly disagree with one of your peer’s opinions. However, make
sure you respect your fellow students and allow them the microphone floor when they
are speaking.

4. Set up your space, make sure it’s quiet and uninterrupted

Logistically, to make sure you can participate fully as an online student, you will want to
set up a space that is, as much as possible, free of distractions as possible and that will
be uninterrupted for the full duration of your class session. It’s also recommended that
you set up a clear background behind you -- cover up your favorite band poster, don’t
let them see your dirty laundry all over the floor. Lock your door for privacy and to be
sure your roommate won’t walk in, and if you have family members politely ask them not
to disturb you during the call/meeting, lest you face a situation

5. Test your tech

Glitches in your technology mean you could miss some vital part of your professor’s
lecture. Make sure the camera is stable and that your audio or microphone works. Use
headphones to make sure you can hear everyone. Plug in your computer and make
sure it’s charged ahead of time. 

6. Embrace being flexible

As an online learner, you’ll likely be familiar with the appeal of this type of learning --
setting your own schedule, working from home, and more. Being flexible is essential to
being a successful online learner. It’s important that you manage your time effectively,
make sure you allow enough time and space in your day to log on.  

Don’ts

1. Don’t be a wallflower, don't be afraid to speak up

Even in-person classes require students to be active participants -- so don’t be a
wallflower. Professors will be expecting you to participate even in an online class. Lean
into the microphone and make sure you offer your opinions and thoughts in a discussion
 RAMON MAGSAYSAY MEMORIAL COLLEGE-MARBEL
INC
Bachelor of Science in Tourism Management
TPC 6 INTRODUCTION TO MICE

session. Don’t be afraid to speak up. In some ways there is less stress associated with
talking into a microphone than in-person.

2. No excuses for bad tech

As a student enrolled in an online class the professor will expect you to be able to set
up your technology accordingly to log in on time and to participate fully. And just like you
can’t blame your dog for eating your homework, you can’t really blame your
performance in your online class on technical problems. 

3. Ignore additional online resources

Don’t get distracted by other online resources or websites while you’re participating in
your online class or lecture. It’s easy to always be continually surfing the internet, but
you’ll want to pay attention and not stray from the content your professor or instructor is
providing you. Block pop-ups and make sure you turn off notifications while you’re
logged on and “in class.”

4. Don’t think you’re doing it all alone

Online learning can feel very isolated and lonely at times. Change this feeling by
collaborating with a classmate. Set up an in-person meeting and study date. Your
professor might also assign group projects which will make you feel more connected to
your fellow students. Don’t think you’re in it all alone. In fact, there’s an entire group of
other students in the same boat as you. Connect with them in our online forum
discussions.

5. Don’t get discouraged

A positive attitude will help get you through your online classes. Make sure you give
yourself breaks. Take walks, have a cup of coffee or tea break, commiserate with a
friend who is also taking an online class, take a yoga break, and schedule some time in
your day, every day, that is screen-free. Most of all, if you feel discouraged, honor that
for 10 minutes. Then get back to work.
Hopefully those who are new to online learning find it is, at the very least, a workable
temporary solution -- and possibly even something you want and personally preferable
to on-campus learning. It’s a fast-paced and dynamic way to accelerate your learning
and it will help you achieve your goals, both academically and personally. Online
learning gets you closer to degree completion and can give you the skills and
knowledge needed to excel in your career. So log on today!

Prepared by:
RAMON MAGSAYSAY MEMORIAL COLLEGE-MARBEL
INC
Bachelor of Science in Tourism Management
TPC 6 INTRODUCTION TO MICE

GENEMAR G. MORTERA, CGSP, CTP

Tourism Management Instructor