12/2/2017 Facebook Starts Paying Video Creators, Is In Talks With Record Labels - hypebot

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Facebook Starts Paying Video Creators, Is In Talks With Record Labels
Facebook has always left the music business to others, but that may be about to
change. With video viewing on Facebook exploding, the online giant announced
that it would start paying creators and began secret talks with the record labels.

Official word came yesterday that Facebook is adding ads to some videos and has begun to pay creators as much as 55% of
revenue. So far, it is restricted to several major media companies, but inevitably, Facebook will allow more creators to monetize
content.
In the long term, that's great news for musicians, labels and the multi-channel networks that serve them. But there are also
reports that Facebook has bigger plans for music content.
In Talks With Labels
Facebook is early stage talks with the 3 major label groups about launching a "unique" music service, sources tell The Verge.
While it will likely include video as a centerpiece, other plans for "Facebook Music" remain fluid.
Facebook's move into video represents the first major threat to YouTube. If an artist can both monetize a new video on
Facebook and benefit from its massive social reach, will we soon see video windowing?
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12/2/2017 Facebook Starts Paying Video Creators, Is In Talks With Record Labels - hypebot

Posted by Bruce Houghton on 07/02/2015 in D.I.Y., Major Labels, Social Media, YouTube & Video | Permalink

Comments

Anielle Reid said...

FB should allow creators to see WHO VIEWED the video in addition to allowing them to receive 55% which should hopefully
equal more than YouTube's monetization if it wants creators to move their work over to Facebook as their premiere outlet. (
outside of their own websites of course)
Reply 07/02/2015 at 12:00 PM

James Blocke said...

#Anielle: You can use retargeting for that. It would not be legally in most countries to get such info by name.
Reply 07/03/2015 at 04:50 AM

asdfasdfasdf said...
This is the best news I've heard in a year, or so.
Reply 07/03/2015 at 05:32 AM
Comments on this post are closed.

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