Introduction

Social Media Pages of Zee News Channel

And NDTV Channel

About Zee News

Zee News is an Indian Hindi-language news channel owned by the Essel Group. It is associated
with several other sister news channels which provide coverage in Hindi, English and several
regional languages of India. Zee News was launched on 27 August 1999, as Zee Sports Ltd. The
company was reincorporated on 27 May 2004, as Zee News Ltd. In 2013, Zee News Ltd changed
its name to Zee Media Corporation Limited. The Zee News channel is the flagship channel of the
company. The chairman of the group is Subhash Chandra, who is a Bharatiya Janata Party-
backed member of the Rajya Sabha. Sudhir Chaudhary is the editor-in-chief of Zee News and the
anchor of the prime time show on the channel. Zee News, which is the flagship channel of the
Zee Media company, has the 'Soch Badlo Desh Badlo' tag line which shows the focus on
hardcore and serious news. The channel's programmes have won several prestigious national and
international awards.
About YouTube
YouTube is an online video sharing and social media platform owned by Google. Around the
world its users watch more than one billion hours of YouTube videos each day. YouTube
creators popularly referred to as YouTubers upload over one hundred hours of content per
minute. In 2005 Youtube.com was launched by Steve Chen, Chad Hurley, and Jawed Karim.

Over the years YouTube has expanded from beyond the website into mobile apps, network
television, and permitting other services like Discord and Nintendo to access YouTube. The
range of videos on YouTube is seemingly infinite as users can find music videos, video clips,
short and documentary films, audio recordings, corporate sponsored movie trailers, live streams,
video blogs, as well as content from popular YouTubers. Most content today is still generated by
individuals, including collaborations between YouTubers and companies that sponsor
YouTubers. Over the past six years established media corporations such as Disney, Viacom, and
WarnerMedia have created and expanded their corporate YouTube channels to promote their
content to a larger audience. YouTube also acts as a social network by allowing users with a
Google account to watch and upload their own videos, comment on videos, rate and respond to
comments, like or dislike videos, create playlists, and subscribe to other users and channels.
YouTube Page Zee News
Zee news is very much active on their YouTube and one of the fast growing YouTube Channel.
Zee News have 18.7 milion followers and they have 5,676,772,919 total views on all of their
videos. They upload the content in very of 15 to 30 min of Interval and all the videos are Hindi
title and Hindi audio language. Where they upload the news both Global and Local News.
Majority of their Content is on Indian Politics.

Thumb Nails and Tittle

Above Picture are the thumbnails of Zee news YouTube Channel. The every thumbnail are very
attractive, the thumbnails are Hindi language where majority of Indian people could read. Every
thumbnail are very much creating a question, like in 3rd thumbnail where they gave “CM yogi ko
bacchi ne diya Special Gift” this kind of thumbnail could make visitors to think once about the
story, they could easily mention the gift in thumbnail, but they didn’t mention by not mentioning
the gift it creates a question in the visitors mind “what kind of gift” to know that will click on the
video.
The Titles of their videos are Hindi worded so most of the Indian people could easily read and
choksi pakda gya” Here they didn’t put whole name of bank they just wrote PNB(Punjab
National Bank) here they want one line news by which there visitors could read the content in a
blink and get to know what is the content of video. They Used hashtags to reach more audience
and to make their video trending. Next to this they wrote only Mehul Choksi then PNB
LatestNews and Hindi News, these are just keyword they used to reach more of audience.
 Content of Videos

Above picture clearly stating that Zee News is a Hardcore News Channel; most of their Videos
are related to Crime and Indian Politics, due to corona pandemic now they are uploading the
video related to immune system yoga, Ayurved and Baba Ramdev. They don’t upload videos
with new update tech or automobiles industry like other channels working. The most wached
video or show is DNA(Daily News Analysis) which is very popular on Television.

.
They upload the short clips of their shows like DNA, taal thok ke they don’t specially make the
videos for their Youtube Channel they just cut the main headline of their T.V. programe and edit
then they upload them to their Youtube Channel. The majority of their videos are in the length of
5 to 10 minutes, as shown in Above picture, where they cover every aspects of story. They
present the news in very formal way. They follow the inverted pyramid style of journalism where
main point of story comes first.
Comments
The comments is the platform or the option given by an institution or organization to share your
view opinion about the concern.

Above Picture is clearly stating that there audience are very much connected to their channel and
content. The picture is also stating that most of the viewers are against of Indian
NationalCongress and Pros. to the ruling Party Bhartiya Janta Party.
Their Polular T.V. show D.N.A( Daily News Analysis) whose anchore is Mr. Sudhir Chaudhry
he is very popular journalist as well Zee News and editor-in-chief. Audience like news
presenting skill of Sudhir Chaudhry. As well as today’s youth are watch dna shown pic. below.
About Facebook
Facebook (stylized as facebook) is an American online social media and social networking
service based in Menlo Park, California, and a flagship service of the namesake company
Facebook, Inc. It was founded by Mark Zuckerberg, along with fellow Harvard College students
and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

The founders of Facebook initially limited membership to Harvard students. Membership was
expanded to Columbia, Stanford, and Yale before being expanded to the rest of the Ivy League,
MIT, NYU, Boston University, then various other universities in the United States and Canada,
and lastly high school students. Since 2006, anyone who claims to be at least 13 years old has
been allowed to become a registered user of Facebook, though this may vary depending on local
laws. The name comes from the face book directories often given to American university stdnts.

Facebook can be accessed from devices with Internet connectivity, such as personal computers,
tablets and smartphones. After registering, users can create a profile revealing information about
themselves. They can post text, photos and multimedia which is shared with any other users that
have agreed to be their "friend", or, with a different privacy setting, with any reader. Users can
also use various embedded apps, join common-interest groups, buy and sell items or services on
Marketplace, and receive notifications of their Facebook friends' activities and activities of
Facebook pages they follow. Facebook said that it had 2.8 billion monthly active users as of
December 2020 and Facebook was the most downloaded mobile app of the 2010s globally.
Facebook Page of Zee News
Zee news is very much active on their Facebook Page and one of the fast growing Page on
Facebook. 14 milion people like their Facebook page. They upload the content in very of 5 to 10
min of Interval and all the videos and Post are both Hindi and English language. Here they
upload the news both Global and Local News. Here on their Facebook Page they cover all kind
Political, Crime, Entertainment beat.

The page was created on 27 January 2012 but got popular after 2017, before that in India internet
was very expensive of few people could afford it but in 2016 Jio Sims got launched in market
where internet data got very cheap every people were getting free data and most of audience in
now on Internet specially youth to target youth they choose Facebook to reach them easily and
effectively.
Thumbnails and Tittle

On platform Like Facebook, Twitter and Instagram the hastags are very important to make tour
video more trending or for more visitors these hastags makes your video trending like in above
image, at starting of every title they start with the hastagas which make their post more
reachable ex. #Badibahas, #DNA etc.

Thumbnail is the heading of story on Social media it’s like coverpage of the book which tell
everything about the book what is book about, so in above picture thumbnail no 3 “twitter
aprathi ko kendriya sarka ka jawab” here on all of these thumbnail they are making questions
half information which make viewers to to see the content.
Content Analysis

Here on their Facebbok page they upload both videos and articles as in above picuture. They get
live on their acebook and the content run what they broadcasts on television the content in post
give very detail of the story quickly and in the language with Is very easily to understand and
quickly relatable. Their crime and political story mostly done Piece to Camera (P2C) where

Comments
There are a lots of comments on their facebook Page posts. The most of the audience was youth
with are very much active on social media, the school student or who were preparing for civil
service for their current affairs. The prime time show DNA whose anchor is Shudhir Chuadhry
who is Corona Postive and not coming to the show the very uch o comment about sudhir
chaudhry to get well soon where youths also like presenting the skill of Sudhir Chaudhry.
About New Delhi Television (NDTV)

New Delhi Television Ltd (commonly abbreviated as NDTV) is an Indian news media company
focusing on broadcast and digital news publication. The company is considered to be a legacy
brand that pioneered independent news broadcasting in India, and is credited for launching the
first 24x7 news channel and the first lifestyle channel in the country. It owns and operates the
broadcast news channels of NDTV India and NDTV 24x7. The two channels of the company
have received 32 Ramnath Goenka Excellence in Journalism Awards.

NDTV was founded in 1984, by the journalist Radhika Roy and the economist Prannoy Roy, a
husband and wife duo from the city of Kolkata in the state of West Bengal. It began as a
production house for news segments for the public broadcaster Doordarshan and international
satellite channels when television broadcasting was a state monopoly and transitioned into the
first independent news network in India. The company launched the first 24x7 news channel in
partnership with Star India in 1998.

Between 1998 and 2003, NDTV was in an exclusive agreement with Star India to produce all its
news segment. In 2003, the company became an independent broadcasting network with the
simultaneous launch of the Hindi and English language news channels known as NDTV India
and NDTV 24x7. It also launched a business news channel NDTV Profit which was later
converted into an information and entertainment channel NDTV Prime. The company has had
business interests in general entertainment and e-commerce, and is part of the management of a
number of broadcast channels including the lifestyle channel NDTV Good Times, the
infotainment channel Astro Awani and the news channel Independent Television through various
joint ventures
YouTube Pages of NDTV
NDTV very much focuses on their Youtube Channel they have two channel on youtube NDTV
and NDTV India both of them focuses hard core news Ndtv is and English audio YouTube
Channel and NDTV India is Hindi audio YouTube channel. There target are both rural and
higher class families.

Thumbnails and Tittles

As in above picture NDTV very much are in present the thumbnails in very formal manner, there
thumbnails are like looks like they are the “experts” which make audience to accept there
information and also makes them to watch video. The thumbnails itself showing the whole
information about the the story and they just gave one line to understand what is story is all
about, In above picture thumbnail no.14 “ Vaccination per Sarkar ki Safaai” here after this
people got easily to know the story is about the story that this story is about corona and about
press conference of Indian government on corona.

There thumbnail and tittle are ending with a question mark which also makes people to know
more about the story.
Content Analysis

Above picture clearly stating that the NDTV is a hardcore news channel. This channel
specifically for Hindi news and they have another YouTube channel where they upload news in
English Language. They upload the news in 15 to 30 min of interval. Here they don’t upload
news related to gadgets, automobiles on this channel they have seprate channel for that
NDTVgadgets360 here they upload the content related to automobile, tech, and gadgets.

Their content are o 5 to 10 mins in which they just upload the clips of their T.V. shows which
here on there youtube news channel they don’t make spate videos.

Their content is all about question the ruling government which is Bhartiya Janta
Party(BJP)where they just very pined questions, and they present the news in just way that every
miss happening to the country done by BJP.the news is always against the ruling government.
Comments

In above picture clearly stating that the their audience are the people who are against o BJP and
Mr.Narendra modi and the most audience is between 25 to 60 in age. They have most of their
audience who are pros to congress and other parties excluding BJP.
NDTV Facebook Page Analysis

NDTV is very much active on their facebook page they started their facebook page back in 19
June 2008, when there audience are not much on their facebook page but now they have 8.4
million visitors on their page as well 8.3 million people like there faceboo page

Tittle and Thumbnails

NDTV the thumbnail are very appealing to the point, and very short which makes the visitiors to
quickly grabs about their post. They don’t youse hastags they just wants only their viewers to see
the post they just simply write the content some times they just tag the celebrity or Politian name
in the post either the don’t make hastags don’t want to make their news treanding.
Content Analysis

The content in NDTV’s Facebook page are post or article in which they cover every aspects of
their news. On their facebook page most of the videos are getting live in that they just run their
T.V. programme shows like prime time with ravish kumar. They upload some of the clips they
which they which are cut prom their TV programme.

Comments
The comments are very few on their Facebook page and most of them at the age 18 and above
and the comments are against of BJP and and pros to other paries specially congress. In
comments visitors like presenting skills of Mr. Ravish Kumar whose show is Prime time, the
facebook page o NDTV specially popular to todays youth.
Conclusion
Both the channels are very much of popular to the masses specially in youth. Both Channel Zee
News and NDTV are on different have different ideology.NDTV very much concern about there
Social Media Page they have different pages for different kind o audience like NDTV INDIA
NDTV and NDTVGagets360 to target audience. Where as Zee news strictly to their on their Zee
News page where they just foces on delivering the quality of the news to the masses.NDTV
focuses on the quantity of news they don’t make or don’t upload much videos on their social
media page specially on Facebook page they are following old generation news presenting like
writing news article.

Bibliography
https://en.wikipedia.org/wiki/Zee_News

https://www.youtube.com/c/zeenews/videos

https://www.facebook.com/ZeeNews/

https://www.facebook.com/ndtv

https://www.youtube.com/user/ndtv

https://en.wikipedia.org/wiki/NDTV