Arellano University

2600 Legarda, St, Sampaloc Manila

Aroma De’ Flores

A Business Plan Presented to the

Faculty of school of business Administration

In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science

Business Administration; Arellano University, Manila

Presented by:

Boncales, Michael Noel

Concepcion, Archie

Conchada, Rhenalyn

Dansalan, Paolo

Fonte, Azaleah Gem F.

Roslinda, Jomel D.
 Chapter I: Executive Summary

 Introduction

We came up with a new Idea for perfume using flowers which are called

“Aroma de Flores” (scent of flowers), this perfume has different kinds of scents

using different kinds of flowers. The fragrance of our perfumes can easily attract

customers. Wearing our products make you more attractive and more

approachable to other people because of the scent. It will boost your confidence

securing that you’ll stay fragrant all day long. We see to it that these perfumes

can be used all day long even if you are sweating. We make sure that you can

choose the right mixture or right scent suited for you. These products can be

used by both men and women and even kids will love these because of their

flower scents. Many people will love these products because of its natural sweet-

smelling fragrance. Floral scents are most often used by women like sweet, light,

and seductive smell that increase their level of confidence. Although our

products’ scents are feminine in nature still, they can be used by men because

the fragrances are actually genderless.

Our products are not that expensive because we support local flowers. It

is cheaper but with good quality and with natural sweet smell of flowers. We have

different sizes of bottles, small, medium, and large. We also have roller bottles

for freebees. When you smell our perfume, you will reduce your stress and they

have calming effects. Once you smell our perfume it can reduce anxiety because

of the flowers and essential oil.

 Enterprise Name

“Aroma De Flores” (scent of flowers) We decided to use a Spanish

language so consumers will be eager to know more about. In that way, we will be

attracting more customers.

 Enterprise Logo

The meaning behind our logo is that the woman is using our own perfume

and smelling a flower scent that we are using as a main ingredient to the

perfume.

 Enterprise Location

Santa Teresita St. Barangay 409, Sampaloc Manila, Metro manila

Building 241. After finding this area we make sure this space is good for our

business. This area is near at the school and bus stop and I think this is a good

advantage to our business. And also, this is a good area because we don have a

lot of competitors around the area

 Vision

We envision to be recognized the best world leader in fragrance company

that offers natural organic and non-toxic perfume at affordable prices.

 Mission

We are designed to provide the best quality products and reconnect men

and women with nature and educate them to appreciate the importance of their

sense of smell.

 Long-Term Objectives

- To build more branches here Philippines.

- To be know our perfume nationwide.

- To maintain the affordability of our product prices.

- To provide different kind of perfumes.

 Short Term Objectives

- To attract more customer.

- Create online or Facebook page for promoting the product.

- To provide more products.

 History of the Product

The journey of perfume takes us from Persian bazaars filled with bitter

orange and hints of jasmine to European aristocrats dabbing their wrists with

rosewater (and of course little glass bottles of Chanel No 5 in a Parisian

boutique). Each fragrance family has an unsurprisingly vivid history. In this

journal entry, we reflect on the story of two popular fragrance families. Floral

(heady and romantic, with a touch of femininity) and Oriental (warm spices and

rich resins). Their stories are different, although they sometimes intertwine. But

both have an important place in the history of fragrance: Flowers have been used

in perfumes for centuries. Rose in particular evokes feelings of romance and

regality, while delicate scents such as lilac are regarded as utterly charming.

Flower-based perfumes have always been synonymous with opulence.

This began with the rose water fountains of Ancient Rome, used to add the

ultimate luxury to daily cleansing rituals. In the same era Cleopatra famously

seduced Marc Anthony with her captivatingly feminine floral scent. Floral

fragrances continued to play a part in decadent displays well into the 16th

century. The court of King Louis XIV smelt so sweet that he became known as

‘the perfumed king’. His home, the palace of Versailles, is known for its

sumptuous decor enhanced by notes of neroli and carnations. The now famous

fusion of jasmine, rose and ylang-ylang was encased in a bottle inspired by Mae

West’s curves. And like Schiaparelli’s outlandish fashion designs (think shoe-
 shaped hats and lobster dresses) the fragrance was praised for offering a

momentary escape for the public.

During the 1990s, scented candles exploded in popularity. For the first

time, scent was used as both a home fashion statement and a way to enhance

the aesthetics of a brand. During his time at Gucci, Tom Ford burned fig scented

candles in stores, offices and showrooms to such a degree, that the scent came

to represent the brand. Candles have remained a favorite everyday luxury ever

since. The properties of natural ingredients have been known to the eastern

world for thousands of years. Blends of sandalwood and spices were used in

ancient Asia to encourage spirituality and wellbeing, not unlike today. Kept secret

by ancient eastern perfumers for hundreds of years, these earthy scents

captivated the western world when they were finally discovered.

Aroma De’ Flores February – November

Feb March April May June July Aug. Sept. Oct. Nov.

Reifying of the                    
Business
Drawing up a                    
Business Plan
Getting Deep into                    
Market Research
Searching for                    
Location
ssLlLocationBusines
 Branding                    

Business Funding                    
Registering Business                    
license and Permit

Acquiring of Product  
                 
Equipment’s and
Ingredients
Recruiting of                    
Suppliers
Seeking for a                    
Chemist
Producing the
product
Advertising and
Promoting
Preparing a soft
opening
Launching the
Product
 Company’s Timetable

The table shows how we process and the months to fulfill the needs to launch

our product.

 Mode of Financing

To start up our perfume business, the Aroma de Flores, we apply in a

commercial bank loan. The amount is 151,500 pesos which will serve as our

starting capital. The stakeholder’s personal properties are used as the collateral

which is agreed upon by the bank.

  Total Investment Cost

CAPITAL EXPENDITURE

Cost of equipment = 40,000

Subtotal Capital Expenditure =0

WORKING CAPITAL

Cash = 20,000

Cost of Inventory = 18,000

OPERATING EXPENSES

Loan Application Cost = 5,000

Installation Cost = 17,000

 Barangay Clearance = 500

BIR Registration = 500

DTI permit = 500

Chemist expert = 30,000

Promotional Expenses = 20,000

Total Cost = 151,500

The table shows the total amount of funds that we need to fulfill for our product and

other expenses.

Chapter II: Marketing Aspect

 Target Market

For our target market or target audience of this Aroma De’ Flores or

our perfume are those people in all ages including kids, teenagers, men and

women. It also targeted all the different classes of society. It is good for

everyone since our prices are very affordable, but it doesn’t mean that it is in

a low quality because we will make sure that the product are in a good

quality.

 Product Strategy

Just like other businesses, we want our product to be known here in

the Philippines and also, we are going to develop a new product like different
 kinds of perfume to make sure that customers do not get bored with the

product we can keep developing. To do that we are going to listen to our

beloved customers if we are going to change and to be much better next time.

At first, we stay focused on our product to gather more feedback and after

that, we are going to improve our product. After if they trusted our product, we

can build more branches nationwide to the best perfume seller in the

Philippines. We are using digital marketing to promote our products like

Facebook, Instagram, etc. we will maintain our product at an affordable price.

this perfume is for everyone, this is can use by men and women or even kids

especially teenager because they are usually hanging out.

 Pricing Strategy

As we say in the introduction our product is cheap than others, so we

can at low profit margin and I think this is a good idea for us because we can

attract more customers to buy our product. As much as possible, we keep our

product affordable This is also a good opportunity for our business to stand

out from the competitors. after we convince our customer that our product is

trusted and have good quality. we are going to start at maybe 150-200 pricing

our product, we are trying this until we convince our customer’s that our

product is trusted. This is also perfect to everyone not only those who have

job but also teenager because even teenager can afford our product. If our

sale if increase because of low profit margin then we are slowly start
 increasing the profit margin and after that we are slowly adjust the price or the

volume of quantity target to be sold. Even our income Is small, as long as we

can sell a lot, and our sale is increased as well its okay for our business.

 Promotion Strategy

In order that our product will be heard or known to everyone, it is

important to plan and create a great and strong set of promotional strategy.

This is vital to grow a business. The Aroma de Flores will use the social

media website such as facebook to promote our products in a more relaxed

environment. Social networks connect with a world of potential customers that

can view our product. Another strategy is product giveaways and samples.

This will allow potential customers to sample our product. We will sponsor in

store promotions giving away products samples to entise the buying public

into trying new products.

 Place Strategy

Santa Teresita St. Barangay 409, Sampaloc Manila, Metro manila Building

241. As we all know Sampaloc Manila is very known for it it one in the center

of University Belt, and because of that we take advantage of the place cause

there’s a lot of students and people that will come around the place and it will

be the best opportunity to stand a perfume shop. As we all know specially

students, they always wear cologne or perfume when going to class to smell

good. And with our product that is very appealing to the eye and smells like

heaven and also friendly cost almost all students who are willing to smell

good and look good can wear our product.

 Opportunities and Threats

Opportunities

1. Has an opportunity to expand our business.

2. Ability to create new choice in market.

3. Has an opportunity to become a wholesaler distributor.

4. our business Aroma de Flores has an opportunity to become a

distributor not only here in the Philippines but also in International.

5. In the future we want to offer a franchising because that can help our

business to expand and to gain more profit and to reach out our all future

customers.

6. Build our own brand awareness.

7. Attracts new customers through special offers.

8. few competitors in our area or location of our store.

Enter.

Threats

1. Our product is already sold by our major competitors.

2. Technology. The impact of new technologies can be a gamechanger or

require minor adjustments.

3. Liability risks
4. financial issues

5. People with allergies in flowers and perfume.

6. competition with local brands

7. Ingredients that is not recommended by doctors